--- title: "Meaning & Key Takeaway of: If anything, the impact of digital…" description: "\"If anything, the impact of digital technology is creating bigger brands and bigger superstars.\" — Anita Elberse" image: "https://sms4smile.com/quotes/i/10b/anita-elberse-25091_anything_if-anything-the-impact-of-digital-techno_1403895.jpg" --- # If anything, the impact of digital technology is creating… ![“If anything, the impact of digital technology is creating bigger brands and bigger superstars.” quote by Anita Elberse](https://sms4smile.com/quotes/i/10b/anita-elberse-25091_anything_if-anything-the-impact-of-digital-techno_1403895.jpg) [Download](https://sms4smile.com/quotes/i/10b/anita-elberse-25091_anything_if-anything-the-impact-of-digital-techno_1403895.jpg) [Open image](https://sms4smile.com/quotes/i/10b/anita-elberse-25091_anything_if-anything-the-impact-of-digital-techno_1403895.jpg) > “If anything, the impact of digital technology is creating bigger brands and bigger superstars.” [Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Digital tech amplifies visibility, turning brands and individuals into larger-than‑life figures. **In simple terms:** Tech makes brands and stars bigger. Key Takeaway Leverage tech to expand influence. Themes technology branding celebrity Mood analytical optimistic Type observational inspirational When to use this quote - marketing - personal branding - entertainment industry Key Concepts media studies economics Questions to Reflect On - How can you stay authentic amid growth? - What responsibilities come with greater visibility? A Different Perspective Over‑amplification can drown out smaller voices. ★ ★ ★ ★ ★ No ratings yet [Anything](https://sms4smile.com/quotes/about/anything/) [Bigger](https://sms4smile.com/quotes/about/bigger/) [Bigger Brands](https://sms4smile.com/quotes/about/bigger-brands-720347/) [Bigger Superstars](https://sms4smile.com/quotes/about/bigger-superstars-4927777/) [Brands](https://sms4smile.com/quotes/about/brands/) [Brands Bigger](https://sms4smile.com/quotes/about/brands-bigger-4927776/) [Creating](https://sms4smile.com/quotes/about/creating/) [Digital](https://sms4smile.com/quotes/about/digital/) [Digital technology](https://sms4smile.com/quotes/about/digital-technology/) [Impact](https://sms4smile.com/quotes/about/impact/) [Impact Digital](https://sms4smile.com/quotes/about/impact-digital-2882198/) [Superstars](https://sms4smile.com/quotes/about/superstars/) [Technology](https://sms4smile.com/quotes/about/technology/) ## Related quotes > [The impact of digital and technology without a shared success mindset can be very detrimental to communities around the world.](https://sms4smile.com/quotes/julie-sweet/the-impact-of-digital-and-technology-without-a-shared-success-mindset/) [Julie Sweet](https://sms4smile.com/quotes/author/julie-sweet/) > [Bigger brands like Shinola are capitalizing on what all of us small companies did. Shinola is just totally fake. It's a corporate entity that's…](https://sms4smile.com/quotes/mark-mcnairy/bigger-brands-like-shinola-are-capitalizing-on-what-all-of-us-small/) [Mark McNairy](https://sms4smile.com/quotes/author/mark-mcnairy/) > [With smaller brands often the problem is sourcing; you can't source the product at the right price, or they haven't got the minimum quantities.…](https://sms4smile.com/quotes/touker-suleyman/with-smaller-brands-often-the-problem-is-sourcing-you-can-t-source/) [Touker Suleyman](https://sms4smile.com/quotes/author/touker-suleyman/) > [We speak of 'software eating the world,' 'the Internet of Things,' and we massify 'data' by declaring it 'Big.' But these concepts remain for…](https://sms4smile.com/quotes/john-battelle/we-speak-of-software-eating-the-world-the-internet-of-things-and-we/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [Using film was so much easier than the digital technology of today. But digital is still at the beginning of what it can be…](https://sms4smile.com/quotes/vilmos-zsigmond/using-film-was-so-much-easier-than-the-digital-technology-of-today/) [Vilmos Zsigmond](https://sms4smile.com/quotes/author/vilmos-zsigmond/) > [Digital technology has eaten classic radio as we know it. Independent stations with disc jockeys who chose their own music have all gone; it's…](https://sms4smile.com/quotes/joe-walsh/digital-technology-has-eaten-classic-radio-as-we-know-it-independent/) [Joe Walsh](https://sms4smile.com/quotes/author/joe-walsh/) > [Our company has been very forward-thinking about digital technology and the opportunity that it gives us. 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Try something. Speaking out, showing up, writing a letter, a check, a strongly worded e-mail. Pick a…](https://sms4smile.com/quotes/joss-whedon/all-i-ask-is-this-do-something-try-something-speaking-out-showing-up/) [Joss Whedon](https://sms4smile.com/quotes/author/joss-whedon/) > [The rise of digital technology put marketers in a bind. No longer a captive audience, consumers were splitting their time across devices, social networks…](https://sms4smile.com/quotes/shawn-amos/the-rise-of-digital-technology-put-marketers-in-a-bind-no-longer-a/) [Shawn Amos](https://sms4smile.com/quotes/author/shawn-amos/) > [“Digital technology did not really lend itself to a simple division of labor between creative (generating the ideas) and production (executing the ideas). In…](https://sms4smile.com/quotes/michael-farmer/digital-technology-did-not-really-lend-itself-to-a-simple-division-of/) [Michael Farmer](https://sms4smile.com/quotes/author/michael-farmer/) > [The proliferation of outlets that digital technology has enabled has itself contributed to the changing nature of what we regard as 'news' and the…](https://sms4smile.com/quotes/malcolm-turnbull/the-proliferation-of-outlets-that-digital-technology-has-enabled-has/) [Malcolm Turnbull](https://sms4smile.com/quotes/author/malcolm-turnbull/) ## More by Anita Elberse > [Most large media firms make outsized investments to acquire and market a small number of titles with strong hit potential, and bank on their…](https://sms4smile.com/quotes/anita-elberse/most-large-media-firms-make-outsized-investments-to-acquire-and/) [Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/) > [Jay Z is building a range of businesses just on the strength of his brand. Lady Gaga has formed really interesting partnerships. Justin Bieber…](https://sms4smile.com/quotes/anita-elberse/jay-z-is-building-a-range-of-businesses-just-on-the-strength-of-his/) [Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/) > [In investing, we intuitively think we should make a number of small bets. A blockbuster strategy is the opposite. It means making fewer huge…](https://sms4smile.com/quotes/anita-elberse/in-investing-we-intuitively-think-we-should-make-a-number-of-small/) [Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/) > [The average movie-goer in this country sees six films in a year. That's one every two months. What the studios are trying to do…](https://sms4smile.com/quotes/anita-elberse/the-average-movie-goer-in-this-country-sees-six-films-in-a-year-that/) [Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/) > [For the first case I did with Octone, 360 deals were not at all being talked about. And then for the follow-up case, it…](https://sms4smile.com/quotes/anita-elberse/for-the-first-case-i-did-with-octone-360-deals-were-not-at-all-being/) [Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/) > [What you get when you put all your resources behind a product, is you get everyone to join in.](https://sms4smile.com/quotes/anita-elberse/what-you-get-when-you-put-all-your-resources-behind-a-product-is-you/) [Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/) > [I spend way too much time watching television, going to sports games, going to movies. It struck me that there's an awful lot of…](https://sms4smile.com/quotes/anita-elberse/i-spend-way-too-much-time-watching-television-going-to-sports-games/) [Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/) > [The entertainment business remains a business of blockbusters, and increasingly so.](https://sms4smile.com/quotes/anita-elberse/the-entertainment-business-remains-a-business-of-blockbusters-and/) [Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/) > [When a publisher spends an inordinate amount on an acquisition, it will do everything in its power to make that project a market success.](https://sms4smile.com/quotes/anita-elberse/when-a-publisher-spends-an-inordinate-amount-on-an-acquisition-it/) [Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/) > [If you are the record label who owns Lady Gaga, and you have a new artist coming up, you can say, 'Let's have the…](https://sms4smile.com/quotes/anita-elberse/if-you-are-the-record-label-who-owns-lady-gaga-and-you-have-a-new/) [Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/) > [One problem with relying on existing concepts is that it could stifle innovation, weakening the film sector over time.](https://sms4smile.com/quotes/anita-elberse/one-problem-with-relying-on-existing-concepts-is-that-it-could-stifle/) [Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/) > [With so much money invested in their most promising projects, Hollywood executives will understandably do everything in their power to make their products a…](https://sms4smile.com/quotes/anita-elberse/with-so-much-money-invested-in-their-most-promising-projects/) [Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/) > [It's really not fun to have seen a movie that you want to talk about, and you can't find anyone else who's seen it.](https://sms4smile.com/quotes/anita-elberse/it-s-really-not-fun-to-have-seen-a-movie-that-you-want-to-talk-about/) [Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/) > [If you're a film studio, you're making a movie for a foreign market. You're pursuing ideas that travel well. It changes the movies we…](https://sms4smile.com/quotes/anita-elberse/if-you-re-a-film-studio-you-re-making-a-movie-for-a-foreign-market/) [Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/) > [Media companies' hit-focused marketing did not emerge in a vacuum. It reflects how consumers make choices. The truth is that consumers prefer blockbusters.](https://sms4smile.com/quotes/anita-elberse/media-companies-hit-focused-marketing-did-not-emerge-in-a-vacuum-it/) [Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/) [Explore all 23 Anita Elberse quotes ](https://sms4smile.com/quotes/author/anita-elberse/) ## More Anything quotes > [I guess I've never really wanted to be anything else. I've never even thought about having another job.](https://sms4smile.com/quotes/owen-farrell/i-guess-i-ve-never-really-wanted-to-be-anything-else-i-ve-never-even/) [Owen Farrell](https://sms4smile.com/quotes/author/owen-farrell/) > [I would give anything to be able to kick a ball with my son or read the kids a bedtime story.](https://sms4smile.com/quotes/rob-burrow/i-would-give-anything-to-be-able-to-kick-a-ball-with-my-son-or-read/) [Rob Burrow](https://sms4smile.com/quotes/author/rob-burrow/) > [Comfort food is really anything you want at that time. That said, I really love Naple-style pizza.](https://sms4smile.com/quotes/geoffrey-zakarian/comfort-food-is-really-anything-you-want-at-that-time-that-said-i/) [Geoffrey Zakarian](https://sms4smile.com/quotes/author/geoffrey-zakarian/) > [I haven't shut any doors, and I'm really open to anything, so I think it's just about the material and what is going to…](https://sms4smile.com/quotes/danielle-panabaker/i-haven-t-shut-any-doors-and-i-m-really-open-to-anything-so-i-think/) [Danielle Panabaker](https://sms4smile.com/quotes/author/danielle-panabaker/) > [When it really comes down to it, the job you do is more important and is more representative of who you are than your…](https://sms4smile.com/quotes/michael-cudlitz/when-it-really-comes-down-to-it-the-job-you-do-is-more-important-and/) [Michael Cudlitz](https://sms4smile.com/quotes/author/michael-cudlitz/) > [The reason I'm drawn to it is - both the off road racing and the motorcycles on the track - it takes a lot…](https://sms4smile.com/quotes/dax-shepard/the-reason-i-m-drawn-to-it-is-both-the-off-road-racing-and-the/) [Dax Shepard](https://sms4smile.com/quotes/author/dax-shepard/) > [I never did drama at school. I did it for one term, when it was compulsory, and I hated it. Tennis was the main…](https://sms4smile.com/quotes/luke-mitchell/i-never-did-drama-at-school-i-did-it-for-one-term-when-it-was/) [Luke Mitchell](https://sms4smile.com/quotes/author/luke-mitchell/) > [We live in such a special time when literally anything we can think of is possible](https://sms4smile.com/quotes/daniel-willey/we-live-in-such-a-special-time-when-literally-anything-we-can-think/) [Daniel Willey](https://sms4smile.com/quotes/author/daniel-willey/) > [You know, I'm from Baltimore; nobody has anything. When somebody had talent, I was hiring my uncle, my cousin, you know? Getting people that…](https://sms4smile.com/quotes/sisqo/you-know-i-m-from-baltimore-nobody-has-anything-when-somebody-had/) [Sisqo](https://sms4smile.com/quotes/author/sisqo/) > [I said to my agent, 'I want short, sharp, well-paid jobs because I haven't got time for anything else.'](https://sms4smile.com/quotes/billie-whitelaw/i-said-to-my-agent-i-want-short-sharp-well-paid-jobs-because-i-haven/) [Billie Whitelaw](https://sms4smile.com/quotes/author/billie-whitelaw/) > [I think anything that anyone writes thats any good is going to have a lot of autobiography.](https://sms4smile.com/quotes/stephen-adly-guirgis/i-think-anything-that-anyone-writes-thats-any-good-is-going-to-have-a/) [Stephen Adly Guirgis](https://sms4smile.com/quotes/author/stephen-adly-guirgis/) > [If the Bible is correct, and the Earth is only 6,000 years old, that means there were no dinosaurs, and museum curators have been…](https://sms4smile.com/quotes/ron-shock/if-the-bible-is-correct-and-the-earth-is-only-6-000-years-old-that/) [Ron Shock](https://sms4smile.com/quotes/author/ron-shock/) > [Don't do anything drastic like getting your eyebrows tattooed.](https://sms4smile.com/quotes/greta-lee/don-t-do-anything-drastic-like-getting-your-eyebrows-tattooed/) [Greta Lee](https://sms4smile.com/quotes/author/greta-lee/) > [Whenever you define family as anything other than a man and a woman married together, you have just introduced an ethical nightmare.](https://sms4smile.com/quotes/tony-evans/whenever-you-define-family-as-anything-other-than-a-man-and-a-woman/) [Tony Evans](https://sms4smile.com/quotes/author/tony-evans/) > [No lusting after your neighbor's house - or wife or servant or maid or ox or donkey. Don't set your heart on anything that…](https://sms4smile.com/quotes/moses/no-lusting-after-your-neighbor-s-house-or-wife-or-servant-or-maid-or/) [Moses](https://sms4smile.com/quotes/author/moses/) [Browse all 9,437 Anything quotes ](https://sms4smile.com/quotes/about/anything/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "If anything, the impact of digital technology is creating bigger brands and bigger superstars.", "creator": { "@type": "Person", "name": "Anita Elberse" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/anita-elberse/if-anything-the-impact-of-digital-technology-is-creating-bigger/", "about": { "@type": "Thing", "name": "Anything" }, "@id": "https://sms4smile.com/quotes/anita-elberse/if-anything-the-impact-of-digital-technology-is-creating-bigger/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/10b/anita-elberse-25091_anything_if-anything-the-impact-of-digital-techno_1403895.jpg", "contentUrl": "https://sms4smile.com/quotes/i/10b/anita-elberse-25091_anything_if-anything-the-impact-of-digital-techno_1403895.jpg", "url": "https://sms4smile.com/quotes/i/10b/anita-elberse-25091_anything_if-anything-the-impact-of-digital-techno_1403895.jpg", "width": 1080, "height": 1080, "caption": "“If anything, the impact of digital technology is creating bigger brands and bigger superstars.” — Anita Elberse", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Anita Elberse", "item": "https://sms4smile.com/quotes/author/anita-elberse/" }, { "@type": "ListItem", "position": 4, "name": "If anything, the impact of digital...", "item": "https://sms4smile.com/quotes/anita-elberse/if-anything-the-impact-of-digital-technology-is-creating-bigger/" } ], "@id": "https://sms4smile.com/quotes/anita-elberse/if-anything-the-impact-of-digital-technology-is-creating-bigger/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```