---
title: "Meaning & Key Takeaway of: Great design... you won't have a business…"
description: "\"Great design... you won't have a business today without great design.\" — Angela Ahrendts"
image: "https://sms4smile.com/quotes/i/cc3/angela-ahrendts-5602_business_great-design-you-won-t-have-a-business-t_879024.png"
---

#  Great design... you won't have a business today without…

![“Great design... you won't have a business today without great design.” quote by Angela Ahrendts](https://sms4smile.com/quotes/i/cc3/angela-ahrendts-5602_business_great-design-you-won-t-have-a-business-t_879024.png)   [Download](https://sms4smile.com/quotes/i/cc3/angela-ahrendts-5602_business_great-design-you-won-t-have-a-business-t_879024.png) [Open image](https://sms4smile.com/quotes/i/cc3/angela-ahrendts-5602_business_great-design-you-won-t-have-a-business-t_879024.png)

> “Great design... you won't have a business today without great design.”

[Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Exceptional design is essential for business success; without it, a company cannot thrive in modern markets.

**In simple terms:** Design drives business success.

Key Takeaway

Invest in great design to stay competitive.

Themes

design business strategy innovation

Mood

pragmatic inspirational

Type

business creative

When to use this quote

- product development
- marketing campaigns
- user experience research
- brand revamps

Key Concepts

design thinking brand identity

Questions to Reflect On

- How can small firms prioritize design?
- What design elements most impact customer loyalty?

A Different Perspective

Design costs can be high for startups.

★ ★ ★ ★ ★   No ratings yet

[Business](https://sms4smile.com/quotes/about/business/) [Business Today](https://sms4smile.com/quotes/about/business-today-1033539/) [Design](https://sms4smile.com/quotes/about/design/) [Design Won](https://sms4smile.com/quotes/about/design-won-1033538/) [Engineering](https://sms4smile.com/quotes/about/engineering/) [Great](https://sms4smile.com/quotes/about/great/) [Great design](https://sms4smile.com/quotes/about/great-design/) [Today](https://sms4smile.com/quotes/about/today/) [Today Great](https://sms4smile.com/quotes/about/today-great-848283/) [Without](https://sms4smile.com/quotes/about/without/) [Won Business](https://sms4smile.com/quotes/about/won-business-1033540/)

## Related quotes

> [Business is much less transparent than a win in a Grand Prix; in a race you drive over the finishing line first and you…](https://sms4smile.com/quotes/niki-lauda/business-is-much-less-transparent-than-a-win-in-a-grand-prix-in-a/)

[Niki Lauda](https://sms4smile.com/quotes/author/niki-lauda/)

> [Great design is serious, not solemn](https://sms4smile.com/quotes/paula-scher/great-design-is-serious-not-solemn/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

> [There would be no hair growing business today had I not started it.](https://sms4smile.com/quotes/madam-c-j-walker/there-would-be-no-hair-growing-business-today-had-i-not-started-it/)

[Madam C. J. Walker](https://sms4smile.com/quotes/author/madam-c-j-walker/)

> [No employer today is independent of those about him. He cannot succeed alone, no matter how great his ability or capital. Business today is…](https://sms4smile.com/quotes/orison-swett-marden/no-employer-today-is-independent-of-those-about-him-he-cannot-succeed/)

[Orison Swett Marden](https://sms4smile.com/quotes/author/orison-swett-marden/)

> [Business today is about making decisions amid ambiguity.](https://sms4smile.com/quotes/geraldine-laybourne/business-today-is-about-making-decisions-amid-ambiguity/)

[Geraldine Laybourne](https://sms4smile.com/quotes/author/geraldine-laybourne/)

> [Business today consists in persuading crowds.](https://sms4smile.com/quotes/t-s-eliot/business-today-consists-in-persuading-crowds/)

[T. S. Eliot](https://sms4smile.com/quotes/author/t-s-eliot/)

> [My theory has always been, if you take care of your business today, take care of the job you have at hand, whatever else…](https://sms4smile.com/quotes/steve-scalise/my-theory-has-always-been-if-you-take-care-of-your-business-today/)

[Steve Scalise](https://sms4smile.com/quotes/author/steve-scalise/)

> [Everything has to be done for a reason, and everything has to be done to make sense in terms of running a proper business…](https://sms4smile.com/quotes/gordon-ramsay/everything-has-to-be-done-for-a-reason-and-everything-has-to-be-done/)

[Gordon Ramsay](https://sms4smile.com/quotes/author/gordon-ramsay/)

> [“Knowledge is without a doubt one of the most valuable and most poorly managed assets in business today.”](https://sms4smile.com/quotes/pearl-zhu/knowledge-is-without-a-doubt-one-of-the-most-valuable-and-most-poorly/)

[Pearl Zhu](https://sms4smile.com/quotes/author/pearl-zhu/)

> [Business today is all about improvisation, which is the essence of jazz. Perhaps in the past we could just follow the operating manual and…](https://sms4smile.com/quotes/josh-linkner/business-today-is-all-about-improvisation-which-is-the-essence-of/)

[Josh Linkner](https://sms4smile.com/quotes/author/josh-linkner/)

> [Success in business today requires real-time, mobile access to business opportunities.](https://sms4smile.com/quotes/bob-mcdonnell/success-in-business-today-requires-real-time-mobile-access-to/)

[Bob McDonnell](https://sms4smile.com/quotes/author/bob-mcdonnell/)

> [Business today is more personal than ever. It's about pouring your soul into whatever you create. It's about providing more value than anyone else…](https://sms4smile.com/quotes/marie-forleo/business-today-is-more-personal-than-ever-it-s-about-pouring-your/)

[Marie Forleo](https://sms4smile.com/quotes/author/marie-forleo/)

> [If I was coming into the business today, I wouldn't be in it. Knowing what I know, absolutely not.](https://sms4smile.com/quotes/jason-patric/if-i-was-coming-into-the-business-today-i-wouldn-t-be-in-it-knowing/)

[Jason Patric](https://sms4smile.com/quotes/author/jason-patric/)

> [Any business today that embraces the status quo as an operating principle is going to be on a death march.](https://sms4smile.com/quotes/howard-schultz/any-business-today-that-embraces-the-status-quo-as-an-operating/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [So maybe you didn't get there today...but the great thing about life is, there's always tomorrow.](https://sms4smile.com/quotes/anonymous/so-maybe-you-didn-t-get-there-today-but-the-great-thing-about-life-is/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

## More by Angela Ahrendts

> [Whether it's countries or companies, it's about putting the best person in the job who can unite people and create value.](https://sms4smile.com/quotes/angela-ahrendts/whether-it-s-countries-or-companies-it-s-about-putting-the-best/)

[Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/)

> [For any CEO that is skeptical at all: you have to create a social enterprise today!](https://sms4smile.com/quotes/angela-ahrendts/for-any-ceo-that-is-skeptical-at-all-you-have-to-create-a-social/)

[Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/)

> [Forget luxury; as a great company you have to keep evolving.](https://sms4smile.com/quotes/angela-ahrendts/forget-luxury-as-a-great-company-you-have-to-keep-evolving/)

[Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/)

> [The sign of a great leader is knowing what you know and knowing what you don't know.](https://sms4smile.com/quotes/angela-ahrendts/the-sign-of-a-great-leader-is-knowing-what-you-know-and-knowing-what/)

[Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/)

> [In luxury, ubiquity will kill you - it means you're not really luxury anymore.](https://sms4smile.com/quotes/angela-ahrendts/in-luxury-ubiquity-will-kill-you-it-means-you-re-not-really-luxury/)

[Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/)

> [We value feeling over knowing, because you can't prove something that hasn't been done before.](https://sms4smile.com/quotes/angela-ahrendts/we-value-feeling-over-knowing-because-you-can-t-prove-something-that/)

[Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/)

> [All I have are my instincts. They've never failed me.](https://sms4smile.com/quotes/angela-ahrendts/all-i-have-are-my-instincts-they-ve-never-failed-me/)

[Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/)

> [What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.](https://sms4smile.com/quotes/angela-ahrendts/what-we-have-wanted-to-do-is-build-an-amazing-brand-experience-and-an/)

[Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/)

> [We're building a lifelong relationship with people, and every great relationship has to be built on trust.](https://sms4smile.com/quotes/angela-ahrendts/we-re-building-a-lifelong-relationship-with-people-and-every-great/)

[Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/)

> [I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak…](https://sms4smile.com/quotes/angela-ahrendts/i-grew-up-in-a-physical-world-and-i-speak-english-the-next-generation/)

[Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/)

> [It's not unusual for a luxury company to be born from a single product and then diversify. Louis Vuitton began with luggage, and Gucci…](https://sms4smile.com/quotes/angela-ahrendts/it-s-not-unusual-for-a-luxury-company-to-be-born-from-a-single/)

[Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/)

> [The thing is, I don't want to be sold to when I walk into a store. I want to be welcomed.](https://sms4smile.com/quotes/angela-ahrendts/the-thing-is-i-don-t-want-to-be-sold-to-when-i-walk-into-a-store-i/)

[Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/)

> [If you can't control everything, you can't control anything, not really.](https://sms4smile.com/quotes/angela-ahrendts/if-you-can-t-control-everything-you-can-t-control-anything-not-really/)

[Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/)

> [In an era of social everything, we want to spark possibility and opportunity in the creative arts, in real life, person to person.](https://sms4smile.com/quotes/angela-ahrendts/in-an-era-of-social-everything-we-want-to-spark-possibility-and/)

[Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/)

> [You have to do what's best for the brand.](https://sms4smile.com/quotes/angela-ahrendts/you-have-to-do-what-s-best-for-the-brand/)

[Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/)

[Explore all 100 Angela Ahrendts quotes ](https://sms4smile.com/quotes/author/angela-ahrendts/)

## More Business quotes

> [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. A company that doesn't…](https://sms4smile.com/quotes/doug-mcmillon/companies-with-cultures-that-celebrate-diverse-opinions-and-encourage/)

[Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/)

> [You can laugh at me, but I understand show business.](https://sms4smile.com/quotes/ksenia-sobchak/you-can-laugh-at-me-but-i-understand-show-business/)

[Ksenia Sobchak](https://sms4smile.com/quotes/author/ksenia-sobchak/)

> [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [“Take some books and read; that’s an immense help; and books are always good company if you have the right sort.”](https://sms4smile.com/quotes/louisa-may-alcott/take-some-books-and-read-that-s-an-immense-help-and-books-are-always/)

[Louisa May Alcott](https://sms4smile.com/quotes/author/louisa-may-alcott/)

> [I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's…](https://sms4smile.com/quotes/snoop-dogg/i-m-a-business-first-and-foremost-so-whatever-my-business-is-it-s/)

[Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/)

> [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/)

[Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/)

> [Nobody has a crystal ball, and part of evolving a business plan is to say, 'I might have said we're going left, but I…](https://sms4smile.com/quotes/ryan-kavanaugh/nobody-has-a-crystal-ball-and-part-of-evolving-a-business-plan-is-to/)

[Ryan Kavanaugh](https://sms4smile.com/quotes/author/ryan-kavanaugh/)

> [I think a business guy is different from an artist. They walk different paths. Artists create the best outputs when they're having fun. And…](https://sms4smile.com/quotes/g-dragon/i-think-a-business-guy-is-different-from-an-artist-they-walk/)

[G-Dragon](https://sms4smile.com/quotes/author/g-dragon/)

> [ “\[S\]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once,… ](https://sms4smile.com/quotes/nora-ephron/s-ometimes-when-you-are-a-food-person-the-possible-irrelevance-of/)

[Nora Ephron](https://sms4smile.com/quotes/author/nora-ephron/)

> [If you have a different mindset, you will have a different outcome: if you make different choices from your peers, your life will then…](https://sms4smile.com/quotes/jack-ma/if-you-have-a-different-mindset-you-will-have-a-different-outcome-if/)

[Jack Ma](https://sms4smile.com/quotes/author/jack-ma/)

> [“Some say the Earth is angry Because he wants no company; I say the Earth is angry Because he lives alone.”](https://sms4smile.com/quotes/n-k-jemisin/some-say-the-earth-is-angry-because-he-wants-no-company-i-say-the/)

[N.K. Jemisin](https://sms4smile.com/quotes/author/n-k-jemisin/)

> [ If the State does not acquire supremacy over \[vast private\] enterprises, it becomes their puppet, and they become the real State. ](https://sms4smile.com/quotes/bertrand-russell/if-the-state-does-not-acquire-supremacy-over-vast-private-enterprises/)

[Bertrand Russell](https://sms4smile.com/quotes/author/bertrand-russell/)

> [It's not just that families can't buy a home or start a business without some savings tucked away.](https://sms4smile.com/quotes/jim-cooper/it-s-not-just-that-families-can-t-buy-a-home-or-start-a-business/)

[Jim Cooper](https://sms4smile.com/quotes/author/jim-cooper/)

> [I'm not into business at all.](https://sms4smile.com/quotes/freddie-mercury/i-m-not-into-business-at-all/)

[Freddie Mercury](https://sms4smile.com/quotes/author/freddie-mercury/)

> [I've long believed one of the mainsprings of our own liberty has been the widespread ownership of property among our people and the expectation…](https://sms4smile.com/quotes/ronald-reagan/i-ve-long-believed-one-of-the-mainsprings-of-our-own-liberty-has-been/)

[Ronald Reagan](https://sms4smile.com/quotes/author/ronald-reagan/)

[Browse all 39,016 Business quotes ](https://sms4smile.com/quotes/about/business/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "Great design... you won't have a business today without great design.",
            "creator": {
                "@type": "Person",
                "name": "Angela Ahrendts"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/angela-ahrendts/great-design-you-won-t-have-a-business-today-without-great-design/",
            "about": {
                "@type": "Thing",
                "name": "Business"
            },
            "@id": "https://sms4smile.com/quotes/angela-ahrendts/great-design-you-won-t-have-a-business-today-without-great-design/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/cc3/angela-ahrendts-5602_business_great-design-you-won-t-have-a-business-t_879024.png",
                "contentUrl": "https://sms4smile.com/quotes/i/cc3/angela-ahrendts-5602_business_great-design-you-won-t-have-a-business-t_879024.png",
                "url": "https://sms4smile.com/quotes/i/cc3/angela-ahrendts-5602_business_great-design-you-won-t-have-a-business-t_879024.png",
                "width": 1080,
                "height": 1080,
                "caption": "“Great design... you won't have a business today without great design.” — Angela Ahrendts",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Angela Ahrendts",
                    "item": "https://sms4smile.com/quotes/author/angela-ahrendts/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Great design... you won't have a...",
                    "item": "https://sms4smile.com/quotes/angela-ahrendts/great-design-you-won-t-have-a-business-today-without-great-design/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/angela-ahrendts/great-design-you-won-t-have-a-business-today-without-great-design/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
