--- title: "Meaning & Key Takeaway of: For any CEO that is skeptical at all: you…" description: "\"For any CEO that is skeptical at all: you have to create a social enterprise today!\" — Angela Ahrendts" image: "https://sms4smile.com/quotes/i/539/angela-ahrendts-5602_business_for-any-ceo-that-is-skeptical-at-all-you_22683.png" --- # For any CEO that is skeptical at all: you have to create a… ![“For any CEO that is skeptical at all: you have to create a social enterprise today!” quote by Angela Ahrendts](https://sms4smile.com/quotes/i/539/angela-ahrendts-5602_business_for-any-ceo-that-is-skeptical-at-all-you_22683.png) [Download](https://sms4smile.com/quotes/i/539/angela-ahrendts-5602_business_for-any-ceo-that-is-skeptical-at-all-you_22683.png) [Open image](https://sms4smile.com/quotes/i/539/angela-ahrendts-5602_business_for-any-ceo-that-is-skeptical-at-all-you_22683.png) > “For any CEO that is skeptical at all: you have to create a social enterprise today!” [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Leaders must view business as a vehicle for societal impact, not just profit. **In simple terms:** CEO must act as social entrepreneur. Key Takeaway Profit and purpose can coexist. Themes leadership social impact entrepreneurship corporate responsibility sustainability Mood inspirational urgent optimistic Type call to action visionary When to use this quote - launching a new venture - restructuring an existing firm - seeking investment for impact - building brand reputation Key Concepts social enterprise stakeholder value mission-driven strategy Practical Applications - integrating ESG metrics into business plans - creating products that address social needs Questions to Reflect On - How can a CEO balance shareholder expectations with societal goals? - What metrics best capture social impact? ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Ceo](https://sms4smile.com/quotes/about/ceo/) [Enterprise](https://sms4smile.com/quotes/about/enterprise/) [Skeptical](https://sms4smile.com/quotes/about/skeptical/) [Social](https://sms4smile.com/quotes/about/social/) [Today](https://sms4smile.com/quotes/about/today/) ## Related quotes > [To any CEO who's skeptical at all, you have to create a social enterprise today; you have to be totally connected with everyone who…](https://sms4smile.com/quotes/angela-ahrendts/to-any-ceo-who-s-skeptical-at-all-you-have-to-create-a-social/) [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) > [If you aren't building a social enterprise, I don't know what your business model will be in 5 years](https://sms4smile.com/quotes/angela-ahrendts/if-you-aren-t-building-a-social-enterprise-i-don-t-know-what-your/) [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) > [I think any new technology that helps connect and create social cohesion is great. But at the end of the day, you and I…](https://sms4smile.com/quotes/peter-guber/i-think-any-new-technology-that-helps-connect-and-create-social/) [Peter Guber](https://sms4smile.com/quotes/author/peter-guber/) > [Katalyst is a merger of three industries. A piece of us is connected to ad agencies. Because we get the complex overlay of the…](https://sms4smile.com/quotes/ashton-kutcher/katalyst-is-a-merger-of-three-industries-a-piece-of-us-is-connected/) [Ashton Kutcher](https://sms4smile.com/quotes/author/ashton-kutcher/) > [I create my social existence by earning and spending.](https://sms4smile.com/quotes/mason-cooley/i-create-my-social-existence-by-earning-and-spending/) [Mason Cooley](https://sms4smile.com/quotes/author/mason-cooley/) > [Facebook, Apple, Tinder, Snapchat, and Google create our social realities - how we make friends, how we get jobs, and how mankind interacts. And…](https://sms4smile.com/quotes/brianna-wu/facebook-apple-tinder-snapchat-and-google-create-our-social-realities/) [Brianna Wu](https://sms4smile.com/quotes/author/brianna-wu/) > [People create social conditions and people can change them.](https://sms4smile.com/quotes/osonye-tess-onwueme/people-create-social-conditions-and-people-can-change-them/) Osonye Tess Onwueme > [Of course, I always try to integrate my life on social media but I would be the last person to post a random picture…](https://sms4smile.com/quotes/amyra-dastur/of-course-i-always-try-to-integrate-my-life-on-social-media-but-i/) [Amyra Dastur](https://sms4smile.com/quotes/author/amyra-dastur/) > [EVERY MOMENT IN business happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin…](https://sms4smile.com/quotes/peter-thiel/every-moment-in-business-happens-only-once-the-next-bill-gates-will/) [Peter Thiel](https://sms4smile.com/quotes/author/peter-thiel/) > [Across our country, social enterprise partnerships between the public and private sectors are providing millions of Americans - young and old - a second…](https://sms4smile.com/quotes/george-r-roberts/across-our-country-social-enterprise-partnerships-between-the-public/) George R. Roberts > [Social enterprise is at its most impactful when the goal is empowerment, not relief.](https://sms4smile.com/quotes/neil-blumenthal/social-enterprise-is-at-its-most-impactful-when-the-goal-is/) [Neil Blumenthal](https://sms4smile.com/quotes/author/neil-blumenthal/) > [While many in the social enterprise space often qualify themselves as 'non-profit,' these organizations should instead treat themselves as 'for-purpose.' These organizations should focus…](https://sms4smile.com/quotes/adam-braun/while-many-in-the-social-enterprise-space-often-qualify-themselves-as/) [Adam Braun](https://sms4smile.com/quotes/author/adam-braun/) > [I want to go further and make the UK the easiest place in the world to invest in social enterprise.](https://sms4smile.com/quotes/david-gauke/i-want-to-go-further-and-make-the-uk-the-easiest-place-in-the-world/) [David Gauke](https://sms4smile.com/quotes/author/david-gauke/) > [I had accepted a position as a business analyst at Deloitte Consulting in New York. But before I went into that workforce, I decided…](https://sms4smile.com/quotes/eric-nam/i-had-accepted-a-position-as-a-business-analyst-at-deloitte/) [Eric Nam](https://sms4smile.com/quotes/author/eric-nam/) > [All businesses should have an element of social enterprise, and all social enterprises should not ignore the most important lessons from successful commercial businesses.](https://sms4smile.com/quotes/holly-branson/all-businesses-should-have-an-element-of-social-enterprise-and-all/) [Holly Branson](https://sms4smile.com/quotes/author/holly-branson/) ## More by Angela Ahrendts > [Whether it's countries or companies, it's about putting the best person in the job who can unite people and create value.](https://sms4smile.com/quotes/angela-ahrendts/whether-it-s-countries-or-companies-it-s-about-putting-the-best/) [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) > [Forget luxury; as a great company you have to keep evolving.](https://sms4smile.com/quotes/angela-ahrendts/forget-luxury-as-a-great-company-you-have-to-keep-evolving/) [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) > [The sign of a great leader is knowing what you know and knowing what you don't know.](https://sms4smile.com/quotes/angela-ahrendts/the-sign-of-a-great-leader-is-knowing-what-you-know-and-knowing-what/) [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) > [In luxury, ubiquity will kill you - it means you're not really luxury anymore.](https://sms4smile.com/quotes/angela-ahrendts/in-luxury-ubiquity-will-kill-you-it-means-you-re-not-really-luxury/) [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) > [We value feeling over knowing, because you can't prove something that hasn't been done before.](https://sms4smile.com/quotes/angela-ahrendts/we-value-feeling-over-knowing-because-you-can-t-prove-something-that/) [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) > [All I have are my instincts. They've never failed me.](https://sms4smile.com/quotes/angela-ahrendts/all-i-have-are-my-instincts-they-ve-never-failed-me/) [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) > [What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.](https://sms4smile.com/quotes/angela-ahrendts/what-we-have-wanted-to-do-is-build-an-amazing-brand-experience-and-an/) [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) > [We're building a lifelong relationship with people, and every great relationship has to be built on trust.](https://sms4smile.com/quotes/angela-ahrendts/we-re-building-a-lifelong-relationship-with-people-and-every-great/) [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) > [I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak…](https://sms4smile.com/quotes/angela-ahrendts/i-grew-up-in-a-physical-world-and-i-speak-english-the-next-generation/) [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) > [It's not unusual for a luxury company to be born from a single product and then diversify. Louis Vuitton began with luggage, and Gucci…](https://sms4smile.com/quotes/angela-ahrendts/it-s-not-unusual-for-a-luxury-company-to-be-born-from-a-single/) [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) > [The thing is, I don't want to be sold to when I walk into a store. I want to be welcomed.](https://sms4smile.com/quotes/angela-ahrendts/the-thing-is-i-don-t-want-to-be-sold-to-when-i-walk-into-a-store-i/) [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) > [If you can't control everything, you can't control anything, not really.](https://sms4smile.com/quotes/angela-ahrendts/if-you-can-t-control-everything-you-can-t-control-anything-not-really/) [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) > [In an era of social everything, we want to spark possibility and opportunity in the creative arts, in real life, person to person.](https://sms4smile.com/quotes/angela-ahrendts/in-an-era-of-social-everything-we-want-to-spark-possibility-and/) [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) > [You have to do what's best for the brand.](https://sms4smile.com/quotes/angela-ahrendts/you-have-to-do-what-s-best-for-the-brand/) [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) > [I don't think malls are going to go away. People still need somewhere to go, but they do have to evolve.](https://sms4smile.com/quotes/angela-ahrendts/i-don-t-think-malls-are-going-to-go-away-people-still-need-somewhere/) [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) [Explore all 100 Angela Ahrendts quotes ](https://sms4smile.com/quotes/author/angela-ahrendts/) ## More Business quotes > [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. A company that doesn't…](https://sms4smile.com/quotes/doug-mcmillon/companies-with-cultures-that-celebrate-diverse-opinions-and-encourage/) [Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/) > [You can laugh at me, but I understand show business.](https://sms4smile.com/quotes/ksenia-sobchak/you-can-laugh-at-me-but-i-understand-show-business/) [Ksenia Sobchak](https://sms4smile.com/quotes/author/ksenia-sobchak/) > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“Take some books and read; that’s an immense help; and books are always good company if you have the right sort.”](https://sms4smile.com/quotes/louisa-may-alcott/take-some-books-and-read-that-s-an-immense-help-and-books-are-always/) [Louisa May Alcott](https://sms4smile.com/quotes/author/louisa-may-alcott/) > [I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's…](https://sms4smile.com/quotes/snoop-dogg/i-m-a-business-first-and-foremost-so-whatever-my-business-is-it-s/) [Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [Nobody has a crystal ball, and part of evolving a business plan is to say, 'I might have said we're going left, but I…](https://sms4smile.com/quotes/ryan-kavanaugh/nobody-has-a-crystal-ball-and-part-of-evolving-a-business-plan-is-to/) [Ryan Kavanaugh](https://sms4smile.com/quotes/author/ryan-kavanaugh/) > [I think a business guy is different from an artist. They walk different paths. Artists create the best outputs when they're having fun. And…](https://sms4smile.com/quotes/g-dragon/i-think-a-business-guy-is-different-from-an-artist-they-walk/) [G-Dragon](https://sms4smile.com/quotes/author/g-dragon/) > [ “\[S\]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once,… ](https://sms4smile.com/quotes/nora-ephron/s-ometimes-when-you-are-a-food-person-the-possible-irrelevance-of/) [Nora Ephron](https://sms4smile.com/quotes/author/nora-ephron/) > [If you have a different mindset, you will have a different outcome: if you make different choices from your peers, your life will then…](https://sms4smile.com/quotes/jack-ma/if-you-have-a-different-mindset-you-will-have-a-different-outcome-if/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [“Some say the Earth is angry Because he wants no company; I say the Earth is angry Because he lives alone.”](https://sms4smile.com/quotes/n-k-jemisin/some-say-the-earth-is-angry-because-he-wants-no-company-i-say-the/) [N.K. Jemisin](https://sms4smile.com/quotes/author/n-k-jemisin/) > [ If the State does not acquire supremacy over \[vast private\] enterprises, it becomes their puppet, and they become the real State. ](https://sms4smile.com/quotes/bertrand-russell/if-the-state-does-not-acquire-supremacy-over-vast-private-enterprises/) [Bertrand Russell](https://sms4smile.com/quotes/author/bertrand-russell/) > [It's not just that families can't buy a home or start a business without some savings tucked away.](https://sms4smile.com/quotes/jim-cooper/it-s-not-just-that-families-can-t-buy-a-home-or-start-a-business/) [Jim Cooper](https://sms4smile.com/quotes/author/jim-cooper/) > [I'm not into business at all.](https://sms4smile.com/quotes/freddie-mercury/i-m-not-into-business-at-all/) [Freddie Mercury](https://sms4smile.com/quotes/author/freddie-mercury/) > [I've long believed one of the mainsprings of our own liberty has been the widespread ownership of property among our people and the expectation…](https://sms4smile.com/quotes/ronald-reagan/i-ve-long-believed-one-of-the-mainsprings-of-our-own-liberty-has-been/) [Ronald Reagan](https://sms4smile.com/quotes/author/ronald-reagan/) [Browse all 39,016 Business quotes ](https://sms4smile.com/quotes/about/business/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "For any CEO that is skeptical at all: you have to create a social enterprise today!", "creator": { "@type": "Person", "name": "Angela Ahrendts" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/angela-ahrendts/for-any-ceo-that-is-skeptical-at-all-you-have-to-create-a-social/", "about": { "@type": "Thing", "name": "Business" }, "@id": "https://sms4smile.com/quotes/angela-ahrendts/for-any-ceo-that-is-skeptical-at-all-you-have-to-create-a-social/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/539/angela-ahrendts-5602_business_for-any-ceo-that-is-skeptical-at-all-you_22683.png", "contentUrl": "https://sms4smile.com/quotes/i/539/angela-ahrendts-5602_business_for-any-ceo-that-is-skeptical-at-all-you_22683.png", "url": "https://sms4smile.com/quotes/i/539/angela-ahrendts-5602_business_for-any-ceo-that-is-skeptical-at-all-you_22683.png", "width": 1080, "height": 1080, "caption": "“For any CEO that is skeptical at all: you have to create a social enterprise today!” — Angela Ahrendts", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Angela Ahrendts", "item": "https://sms4smile.com/quotes/author/angela-ahrendts/" }, { "@type": "ListItem", "position": 4, "name": "For any CEO that is skeptical...", "item": "https://sms4smile.com/quotes/angela-ahrendts/for-any-ceo-that-is-skeptical-at-all-you-have-to-create-a-social/" } ], "@id": "https://sms4smile.com/quotes/angela-ahrendts/for-any-ceo-that-is-skeptical-at-all-you-have-to-create-a-social/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```