--- title: "Meaning & Key Takeaway of: Burberry was about building a…" description: "\"Burberry was about building a relationship. But it was always about selling an amazing product that you would have forever. Apple is just a deeper rela..." image: "https://sms4smile.com/quotes/i/790/angela-ahrendts-5602_amazing_burberry-was-about-building-a-relationsh_1041762.jpg" --- # Burberry was about building a relationship. But it was… ![“Burberry was about building a relationship. But it was always about selling an amazing product that you would have forever. Apple is just a deeper relationship with a much broader constituency. Because it's everybody.” quote by Angela Ahrendts](https://sms4smile.com/quotes/i/790/angela-ahrendts-5602_amazing_burberry-was-about-building-a-relationsh_1041762.jpg) [Download](https://sms4smile.com/quotes/i/790/angela-ahrendts-5602_amazing_burberry-was-about-building-a-relationsh_1041762.jpg) [Open image](https://sms4smile.com/quotes/i/790/angela-ahrendts-5602_amazing_burberry-was-about-building-a-relationsh_1041762.jpg) > “Burberry was about building a relationship. But it was always about selling an amazing product that you would have forever. Apple is just a deeper relationship with a much broader constituency. Because it's everybody.” [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Brand success stems from deep relationships, not just product quality; Apple expands this to a broad audience. **In simple terms:** Relationships drive brand, beyond product. Key Takeaway Build lasting connections. Themes branding relationship strategy Mood strategic visionary Type business marketing When to use this quote - product launches - marketing campaigns - customer service Key Concepts customer loyalty market expansion Questions to Reflect On - How to nurture relationships? - What defines a lasting product? A Different Perspective Relationships alone may not guarantee sales. ★ ★ ★ ★ ★ No ratings yet [Amazing](https://sms4smile.com/quotes/about/amazing/) [Building A Relationship](https://sms4smile.com/quotes/about/building-a-relationship/) [Burberry](https://sms4smile.com/quotes/about/burberry/) [Relationship](https://sms4smile.com/quotes/about/relationship/) [Technology](https://sms4smile.com/quotes/about/technology/) ## Related quotes > [I got my MBA at Burberry, but I will get my PhD at Apple.](https://sms4smile.com/quotes/angela-ahrendts/i-got-my-mba-at-burberry-but-i-will-get-my-phd-at-apple/) [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) > [The first Apple was just a culmination of my whole life.](https://sms4smile.com/quotes/steve-wozniak/the-first-apple-was-just-a-culmination-of-my-whole-life/) [Steve Wozniak](https://sms4smile.com/quotes/author/steve-wozniak/) > [Everyone talks about building a relationship with your customer. I think you build one with your employees first.](https://sms4smile.com/quotes/angela-ahrendts/everyone-talks-about-building-a-relationship-with-your-customer-i/) [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) > [The experience would be that a customer would have total access to Burberry across any device, anywhere, and they would get exactly the same…](https://sms4smile.com/quotes/angela-ahrendts/the-experience-would-be-that-a-customer-would-have-total-access-to/) [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) > [When I became the CEO of Burberry in July 2006, luxury was one of the fastest-growing sectors in the world.](https://sms4smile.com/quotes/angela-ahrendts/when-i-became-the-ceo-of-burberry-in-july-2006-luxury-was-one-of-the/) [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) > [I will admit when I was 16, 17 years old, the thought of playing for the Jays was at the top. There's something about…](https://sms4smile.com/quotes/joey-votto/i-will-admit-when-i-was-16-17-years-old-the-thought-of-playing-for/) [Joey Votto](https://sms4smile.com/quotes/author/joey-votto/) > [Instant attraction is natural, flirting can also happen. But building a relationship takes time. We can't control our emotions. If you feel for someone,…](https://sms4smile.com/quotes/nikki-tamboli/instant-attraction-is-natural-flirting-can-also-happen-but-building-a/) [Nikki Tamboli](https://sms4smile.com/quotes/author/nikki-tamboli/) > [“It is not very romantic, but reality is a better basis for building a relationship than fantasizing about a soul mate or counting on…](https://sms4smile.com/quotes/darrel-ray/it-is-not-very-romantic-but-reality-is-a-better-basis-for-building-a/) [Darrel Ray](https://sms4smile.com/quotes/author/darrel-ray/) > [“ corrode , v . I spent all this time building a relationship. Then one night I left the window open and it started to rust.”](https://sms4smile.com/quotes/david-levithan/corrode-v-i-spent-all-this-time-building-a-relationship-then-one/) [David Levithan](https://sms4smile.com/quotes/author/david-levithan/) > [“… “We’re building a relationship together, one that’s going to last this time. “But--” “No buts Sam. You were my first everything and I…](https://sms4smile.com/quotes/riann-c-miller/we-re-building-a-relationship-together-one-that-s-going-to-last-this/) [Riann C. Miller](https://sms4smile.com/quotes/author/riann-c-miller/) > [“A woman being too easy and open about having sex with other guys just isn’t good for establishing trust and building a relationship that…](https://sms4smile.com/quotes/dan-bacon/a-woman-being-too-easy-and-open-about-having-sex-with-other-guys-just/) Dan Bacon > [“Jesus’ personal plan to influence the generation He lived in was not to gather a large crowd once a week, but to reach just…](https://sms4smile.com/quotes/stan-o-gleason/jesus-personal-plan-to-influence-the-generation-he-lived-in-was-not/) Stan O. Gleason > [I am a huge Prince fan. It's a very rare thing for him to have people open for him. It's been the Time and…](https://sms4smile.com/quotes/jill-scott/i-am-a-huge-prince-fan-it-s-a-very-rare-thing-for-him-to-have-people/) [Jill Scott](https://sms4smile.com/quotes/author/jill-scott/) > [“amazing? If it is, then you are not without hope. Hope is not gone.       Faith that Stands   It’s not easy…](https://sms4smile.com/quotes/cherie-hill/amazing-if-it-is-then-you-are-not-without-hope-hope-is-not-gone-faith/) [Cherie Hill](https://sms4smile.com/quotes/author/cherie-hill/) > [I'm all about building a relationship with viewers and getting to know them.](https://sms4smile.com/quotes/bethany-mota/i-m-all-about-building-a-relationship-with-viewers-and-getting-to/) [Bethany Mota](https://sms4smile.com/quotes/author/bethany-mota/) ## More by Angela Ahrendts > [Whether it's countries or companies, it's about putting the best person in the job who can unite people and create value.](https://sms4smile.com/quotes/angela-ahrendts/whether-it-s-countries-or-companies-it-s-about-putting-the-best/) [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) > [For any CEO that is skeptical at all: you have to create a social enterprise today!](https://sms4smile.com/quotes/angela-ahrendts/for-any-ceo-that-is-skeptical-at-all-you-have-to-create-a-social/) [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) > [Forget luxury; as a great company you have to keep evolving.](https://sms4smile.com/quotes/angela-ahrendts/forget-luxury-as-a-great-company-you-have-to-keep-evolving/) [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) > [The sign of a great leader is knowing what you know and knowing what you don't know.](https://sms4smile.com/quotes/angela-ahrendts/the-sign-of-a-great-leader-is-knowing-what-you-know-and-knowing-what/) [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) > [In luxury, ubiquity will kill you - it means you're not really luxury anymore.](https://sms4smile.com/quotes/angela-ahrendts/in-luxury-ubiquity-will-kill-you-it-means-you-re-not-really-luxury/) [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) > [We value feeling over knowing, because you can't prove something that hasn't been done before.](https://sms4smile.com/quotes/angela-ahrendts/we-value-feeling-over-knowing-because-you-can-t-prove-something-that/) [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) > [All I have are my instincts. They've never failed me.](https://sms4smile.com/quotes/angela-ahrendts/all-i-have-are-my-instincts-they-ve-never-failed-me/) [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) > [What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.](https://sms4smile.com/quotes/angela-ahrendts/what-we-have-wanted-to-do-is-build-an-amazing-brand-experience-and-an/) [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) > [We're building a lifelong relationship with people, and every great relationship has to be built on trust.](https://sms4smile.com/quotes/angela-ahrendts/we-re-building-a-lifelong-relationship-with-people-and-every-great/) [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) > [I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak…](https://sms4smile.com/quotes/angela-ahrendts/i-grew-up-in-a-physical-world-and-i-speak-english-the-next-generation/) [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) > [It's not unusual for a luxury company to be born from a single product and then diversify. Louis Vuitton began with luggage, and Gucci…](https://sms4smile.com/quotes/angela-ahrendts/it-s-not-unusual-for-a-luxury-company-to-be-born-from-a-single/) [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) > [The thing is, I don't want to be sold to when I walk into a store. I want to be welcomed.](https://sms4smile.com/quotes/angela-ahrendts/the-thing-is-i-don-t-want-to-be-sold-to-when-i-walk-into-a-store-i/) [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) > [If you can't control everything, you can't control anything, not really.](https://sms4smile.com/quotes/angela-ahrendts/if-you-can-t-control-everything-you-can-t-control-anything-not-really/) [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) > [In an era of social everything, we want to spark possibility and opportunity in the creative arts, in real life, person to person.](https://sms4smile.com/quotes/angela-ahrendts/in-an-era-of-social-everything-we-want-to-spark-possibility-and/) [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) > [You have to do what's best for the brand.](https://sms4smile.com/quotes/angela-ahrendts/you-have-to-do-what-s-best-for-the-brand/) [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) [Explore all 100 Angela Ahrendts quotes ](https://sms4smile.com/quotes/author/angela-ahrendts/) ## More Amazing quotes > [My favorite galaxy of all is called the Sombrero, NGC 4594. It's an amazing galaxy that is really two galaxies in one.](https://sms4smile.com/quotes/sandra-faber/my-favorite-galaxy-of-all-is-called-the-sombrero-ngc-4594-it-s-an/) [Sandra Faber](https://sms4smile.com/quotes/author/sandra-faber/) > [I don't own designer clothes, or a sports car, or a huge house, but I am seeing the world, experiencing amazing things, and I…](https://sms4smile.com/quotes/roz-savage/i-don-t-own-designer-clothes-or-a-sports-car-or-a-huge-house-but-i-am/) [Roz Savage](https://sms4smile.com/quotes/author/roz-savage/) > [There is something about the South that accepts the supernatural. If you don't accept it and you're having a conversation with someone who does,…](https://sms4smile.com/quotes/alice-englert/there-is-something-about-the-south-that-accepts-the-supernatural-if/) [Alice Englert](https://sms4smile.com/quotes/author/alice-englert/) > [Yoga's an amazing release.](https://sms4smile.com/quotes/monica-keena/yoga-s-an-amazing-release/) [Monica Keena](https://sms4smile.com/quotes/author/monica-keena/) > [I struggled and I did theater for 10 years, for 15 years, I tried to get little parts here and there in TV shows.…](https://sms4smile.com/quotes/james-tupper/i-struggled-and-i-did-theater-for-10-years-for-15-years-i-tried-to/) [James Tupper](https://sms4smile.com/quotes/author/james-tupper/) > [I think cricket is there in Usain Bolt's blood. Since I got to watch from close quarters, it was amazing to see him run…](https://sms4smile.com/quotes/harbhajan-singh/i-think-cricket-is-there-in-usain-bolt-s-blood-since-i-got-to-watch/) [Harbhajan Singh](https://sms4smile.com/quotes/author/harbhajan-singh/) > [Literally every person in my life is so amazing. I even don't understand how I am so blessed](https://sms4smile.com/quotes/anonymous/literally-every-person-in-my-life-is-so-amazing-i-even-don-t/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I got to travel a lot and meet amazing people. That was a lot of fun.](https://sms4smile.com/quotes/bhavish-aggarwal/i-got-to-travel-a-lot-and-meet-amazing-people-that-was-a-lot-of-fun/) [Bhavish Aggarwal](https://sms4smile.com/quotes/author/bhavish-aggarwal/) > [Under Thatcher, who ruled us with an iron rod, great art was made. Amazing designers and musicians. Acid house was born. Very colourful and…](https://sms4smile.com/quotes/noel-gallagher/under-thatcher-who-ruled-us-with-an-iron-rod-great-art-was-made/) [Noel Gallagher](https://sms4smile.com/quotes/author/noel-gallagher/) > [A stadium tour would be amazing - that's definitely one of my goals. Just to keep putting out real, honest music that people can…](https://sms4smile.com/quotes/daya/a-stadium-tour-would-be-amazing-that-s-definitely-one-of-my-goals/) [Daya](https://sms4smile.com/quotes/author/daya/) > [I definitely want to put together an amazing debut album with some really dreamy collaborations.](https://sms4smile.com/quotes/bree-runway/i-definitely-want-to-put-together-an-amazing-debut-album-with-some/) [Bree Runway](https://sms4smile.com/quotes/author/bree-runway/) > [So crazy to think that we have only known each other 2 years. its been so amazing and we have got to do so…](https://sms4smile.com/quotes/one-direction/so-crazy-to-think-that-we-have-only-known-each-other-2-years-its-been/) [One Direction](https://sms4smile.com/quotes/author/one-direction/) > [I saw Frank Frazetta's art, and it seared on my memory. I love his paintings. They're so amazing.](https://sms4smile.com/quotes/jason-momoa/i-saw-frank-frazetta-s-art-and-it-seared-on-my-memory-i-love-his/) [Jason Momoa](https://sms4smile.com/quotes/author/jason-momoa/) > [When you're true to who you are, amazing things happen.](https://sms4smile.com/quotes/deborah-norville/when-you-re-true-to-who-you-are-amazing-things-happen/) [Deborah Norville](https://sms4smile.com/quotes/author/deborah-norville/) > [I want to continue to produce film, television, and theater, and to make the most amazing music that I've made in my life.](https://sms4smile.com/quotes/alicia-keys/i-want-to-continue-to-produce-film-television-and-theater-and-to-make/) [Alicia Keys](https://sms4smile.com/quotes/author/alicia-keys/) [Browse all 6,502 Amazing quotes ](https://sms4smile.com/quotes/about/amazing/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Burberry was about building a relationship. 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