---
title: "Meaning & Key Takeaway of: Marketing is always a tricky thing with a…"
description: "\"Marketing is always a tricky thing with a rated R movie. Sometimes people just get what it is and they want to come see it, and sometimes you have to e..."
image: "https://sms4smile.com/quotes/i/e6e/andy-samberg-8077_film_marketing-is-always-a-tricky-thing-with_3178804.jpg"
---

#  Marketing is always a tricky thing with a rated R movie…

![“Marketing is always a tricky thing with a rated R movie. Sometimes people just get what it is and they want to come see it, and sometimes you have to explain it more.” quote by Andy Samberg](https://sms4smile.com/quotes/i/e6e/andy-samberg-8077_film_marketing-is-always-a-tricky-thing-with_3178804.jpg)   [Download](https://sms4smile.com/quotes/i/e6e/andy-samberg-8077_film_marketing-is-always-a-tricky-thing-with_3178804.jpg) [Open image](https://sms4smile.com/quotes/i/e6e/andy-samberg-8077_film_marketing-is-always-a-tricky-thing-with_3178804.jpg)

> “Marketing is always a tricky thing with a rated R movie. Sometimes people just get what it is and they want to come see it, and sometimes you have to explain it more.”

[Andy Samberg](https://sms4smile.com/quotes/author/andy-samberg/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Marketing must adapt its message to the audience; some need simple appeal, others detailed explanation.

**In simple terms:** Marketing varies by audience needs.

Key Takeaway

Tailor your message to the audience.

Themes

marketing communication audience strategy

Mood

strategic analytical

Type

practical insightful

When to use this quote

- product launches
- advertising campaigns
- public relations
- content creation

Key Concepts

branding psychology media messaging

Questions to Reflect On

- When should you simplify versus elaborate?
- How do you know your audience’s knowledge level?

A Different Perspective

Over‑explaining can dilute impact.

★ ★ ★ ★ ★   No ratings yet

[Come Explain](https://sms4smile.com/quotes/about/come-explain-5815646/) [Film](https://sms4smile.com/quotes/about/film/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Marketing Tricky](https://sms4smile.com/quotes/about/marketing-tricky-5815645/) [Movie](https://sms4smile.com/quotes/about/movie/) [Movie People](https://sms4smile.com/quotes/about/movie-people/) [People](https://sms4smile.com/quotes/about/people/) [Rated Movie](https://sms4smile.com/quotes/about/rated-movie-2733643/) [Sometimes](https://sms4smile.com/quotes/about/sometimes/) [Tricky](https://sms4smile.com/quotes/about/tricky/) [Want](https://sms4smile.com/quotes/about/want/)

## Related quotes

> [It's very difficult to release an X-rated movie.](https://sms4smile.com/quotes/jerry-bruckheimer/it-s-very-difficult-to-release-an-x-rated-movie/)

[Jerry Bruckheimer](https://sms4smile.com/quotes/author/jerry-bruckheimer/)

> [Oh, 'The Thing' is one of my favorite movies of all time. That changed my life because I was like, 'I've got to do…](https://sms4smile.com/quotes/terry-crews/oh-the-thing-is-one-of-my-favorite-movies-of-all-time-that-changed-my/)

[Terry Crews](https://sms4smile.com/quotes/author/terry-crews/)

> [I'm one of those people who likes a good G-rated movie. So many of my favorite movies are G-rated. I think it's exciting to…](https://sms4smile.com/quotes/tom-angleberger/i-m-one-of-those-people-who-likes-a-good-g-rated-movie-so-many-of-my/)

[Tom Angleberger](https://sms4smile.com/quotes/author/tom-angleberger/)

> [We have this sort of tacit censorship, which is the ratings system, and it's directly tied to box office, so it is censorship. Like,…](https://sms4smile.com/quotes/robert-zemeckis/we-have-this-sort-of-tacit-censorship-which-is-the-ratings-system-and/)

[Robert Zemeckis](https://sms4smile.com/quotes/author/robert-zemeckis/)

> [Love should be like a rated r movie. Restricted for those under 17 with exceptions if with parents.](https://sms4smile.com/quotes/author-name/love-should-be-like-a-rated-r-movie-restricted-for-those-under-17/)

[Author Name](https://sms4smile.com/quotes/author/author-name/)

> [Any man who'd make an X-rated movie ought to have to take his daughter to see it.](https://sms4smile.com/quotes/john-wayne/any-man-who-d-make-an-x-rated-movie-ought-to-have-to-take-his/)

[John Wayne](https://sms4smile.com/quotes/author/john-wayne/)

> [I think I was 10 when I saw my first R-rated movie, 'Stand by Me,' in the theater.](https://sms4smile.com/quotes/anna-boden/i-think-i-was-10-when-i-saw-my-first-r-rated-movie-stand-by-me-in-the/)

[Anna Boden](https://sms4smile.com/quotes/author/anna-boden/)

> [There are people on the ratings board and so froth who don't want certain scenes in the film. There are people who come up…](https://sms4smile.com/quotes/laura-dern/there-are-people-on-the-ratings-board-and-so-froth-who-don-t-want/)

[Laura Dern](https://sms4smile.com/quotes/author/laura-dern/)

> [I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind…](https://sms4smile.com/quotes/david-ogilvy/i-don-t-believe-in-tricky-advertising-i-don-t-believe-in-cute/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [If you're a filmmaker who grew up wanting to make a movie for people to have that female experience of sitting in the theater…](https://sms4smile.com/quotes/susanna-fogel/if-you-re-a-filmmaker-who-grew-up-wanting-to-make-a-movie-for-people/)

[Susanna Fogel](https://sms4smile.com/quotes/author/susanna-fogel/)

> [Every time someone does a Western movie, people flock to it. It's like, we're continually programming to people who are least likely to watch…](https://sms4smile.com/quotes/edward-allen-bernero/every-time-someone-does-a-western-movie-people-flock-to-it-it-s-like/)

[Edward Allen Bernero](https://sms4smile.com/quotes/author/edward-allen-bernero/)

> [Seeing movie people trying to get into TV now who don't understand that is very interesting.](https://sms4smile.com/quotes/matthew-weiner/seeing-movie-people-trying-to-get-into-tv-now-who-don-t-understand/)

[Matthew Weiner](https://sms4smile.com/quotes/author/matthew-weiner/)

> [I think as a filmmaker my first contribution would just be to make a good movie that people would love to see and leave…](https://sms4smile.com/quotes/michael-moore/i-think-as-a-filmmaker-my-first-contribution-would-just-be-to-make-a/)

[Michael Moore](https://sms4smile.com/quotes/author/michael-moore/)

> [There are always tons of names on a movie of people that didn't actually do anything on that film. I feel bad for the…](https://sms4smile.com/quotes/rob-zombie/there-are-always-tons-of-names-on-a-movie-of-people-that-didn-t/)

[Rob Zombie](https://sms4smile.com/quotes/author/rob-zombie/)

> [To be honest, we have no control over what's going on with a movie, much less what people are going to think of it.…](https://sms4smile.com/quotes/mike-mills/to-be-honest-we-have-no-control-over-what-s-going-on-with-a-movie/)

[Mike Mills](https://sms4smile.com/quotes/author/mike-mills/)

## More by Andy Samberg

> [Obviously, SNL has a lot of viewers, but the potential for a movie is through the roof.](https://sms4smile.com/quotes/andy-samberg/obviously-snl-has-a-lot-of-viewers-but-the-potential-for-a-movie-is/)

[Andy Samberg](https://sms4smile.com/quotes/author/andy-samberg/)

> [My mom let me kind of run free and be rowdy. She encouraged it. I'm a youngest child. So I was spazzy and trying…](https://sms4smile.com/quotes/andy-samberg/my-mom-let-me-kind-of-run-free-and-be-rowdy-she-encouraged-it-i-m-a/)

[Andy Samberg](https://sms4smile.com/quotes/author/andy-samberg/)

> [It’s crazy. Since there have been men and women, there have been funny women... f\*\*king idiot-ass men keep saying that women aren't funny. It…](https://sms4smile.com/quotes/andy-samberg/it-s-crazy-since-there-have-been-men-and-women-there-have-been-funny/)

[Andy Samberg](https://sms4smile.com/quotes/author/andy-samberg/)

> [I've always looked up to Amy Poehler and, obviously, people like Adam Sandler, Will Ferrell, Mel Brooks, and the 'Monty Python' guys.](https://sms4smile.com/quotes/andy-samberg/i-ve-always-looked-up-to-amy-poehler-and-obviously-people-like-adam/)

[Andy Samberg](https://sms4smile.com/quotes/author/andy-samberg/)

> [When you're a comedian, and you show up on set to a job where you're not writing, and you get handed material that's as…](https://sms4smile.com/quotes/andy-samberg/when-you-re-a-comedian-and-you-show-up-on-set-to-a-job-where-you-re/)

[Andy Samberg](https://sms4smile.com/quotes/author/andy-samberg/)

> [If I was any more on edge, I'd be Bono...](https://sms4smile.com/quotes/andy-samberg/if-i-was-any-more-on-edge-i-d-be-bono/)

[Andy Samberg](https://sms4smile.com/quotes/author/andy-samberg/)

> [I've always felt that if something is polarizing, that's usually the stuff I like the most. If something is taking a chance and is…](https://sms4smile.com/quotes/andy-samberg/i-ve-always-felt-that-if-something-is-polarizing-that-s-usually-the/)

[Andy Samberg](https://sms4smile.com/quotes/author/andy-samberg/)

> [It's cool to know that you're doing something that people of all ages can watch and enjoy, even though my bread and butter is…](https://sms4smile.com/quotes/andy-samberg/it-s-cool-to-know-that-you-re-doing-something-that-people-of-all-ages/)

[Andy Samberg](https://sms4smile.com/quotes/author/andy-samberg/)

> [If had a penny for every strange look I've gotten from strangers on the street I'd have about 10 to 15 dollars, which is…](https://sms4smile.com/quotes/andy-samberg/if-had-a-penny-for-every-strange-look-i-ve-gotten-from-strangers-on/)

[Andy Samberg](https://sms4smile.com/quotes/author/andy-samberg/)

> [If anyone feels the way about Hot Rod that I felt about the comedies I liked growing up, I feel like it's a success.…](https://sms4smile.com/quotes/andy-samberg/if-anyone-feels-the-way-about-hot-rod-that-i-felt-about-the-comedies/)

[Andy Samberg](https://sms4smile.com/quotes/author/andy-samberg/)

> [I'm gonna uncork the ass-beating of a lifetime on you!](https://sms4smile.com/quotes/andy-samberg/i-m-gonna-uncork-the-ass-beating-of-a-lifetime-on-you/)

[Andy Samberg](https://sms4smile.com/quotes/author/andy-samberg/)

> [That is a strange phenomenon, people pretending to be other people.](https://sms4smile.com/quotes/andy-samberg/that-is-a-strange-phenomenon-people-pretending-to-be-other-people/)

[Andy Samberg](https://sms4smile.com/quotes/author/andy-samberg/)

> [My favorite comedy is self-effacing, where the person doing the joke is the butt of it. That's always been the stuff I've gravitated toward.…](https://sms4smile.com/quotes/andy-samberg/my-favorite-comedy-is-self-effacing-where-the-person-doing-the-joke/)

[Andy Samberg](https://sms4smile.com/quotes/author/andy-samberg/)

> [It's harder to do anything in the public eye now, in terms of if you're worried about scrutiny or being judged negatively. It's not…](https://sms4smile.com/quotes/andy-samberg/it-s-harder-to-do-anything-in-the-public-eye-now-in-terms-of-if-you/)

[Andy Samberg](https://sms4smile.com/quotes/author/andy-samberg/)

> [Hen I was growing up, I was into movies like Ace Ventura and Billy Madison and Airplane. You know, movies where it's like, 'Welcome…](https://sms4smile.com/quotes/andy-samberg/hen-i-was-growing-up-i-was-into-movies-like-ace-ventura-and-billy/)

[Andy Samberg](https://sms4smile.com/quotes/author/andy-samberg/)

[Explore all 84 Andy Samberg quotes ](https://sms4smile.com/quotes/author/andy-samberg/)

## More Film quotes

> [You have to have a great director to make a great movie.](https://sms4smile.com/quotes/thelma-schoonmaker/you-have-to-have-a-great-director-to-make-a-great-movie/)

[Thelma Schoonmaker](https://sms4smile.com/quotes/author/thelma-schoonmaker/)

> [I'm trying to write a film with my friend. I'd love to get the thrill of speaking actors making my work even funnier.](https://sms4smile.com/quotes/russell-howard/i-m-trying-to-write-a-film-with-my-friend-i-d-love-to-get-the-thrill/)

[Russell Howard](https://sms4smile.com/quotes/author/russell-howard/)

> [There has got to be a way for me to have a role on TV or in film that is just as normal as…](https://sms4smile.com/quotes/adeel-akhtar/there-has-got-to-be-a-way-for-me-to-have-a-role-on-tv-or-in-film-that/)

[Adeel Akhtar](https://sms4smile.com/quotes/author/adeel-akhtar/)

> [ Brad \[Dourif\] would tell himself that he was not intentionally trying to mimic Jack Nicholson in any way. I think that actually bothers him… ](https://sms4smile.com/quotes/david-kirschner/brad-dourif-would-tell-himself-that-he-was-not-intentionally-trying/)

[David Kirschner](https://sms4smile.com/quotes/author/david-kirschner/)

> [My only close-to-game-plan is to follow good writing. If the writing is in TV or if it's in theater or in film, that's it.…](https://sms4smile.com/quotes/adam-driver/my-only-close-to-game-plan-is-to-follow-good-writing-if-the-writing/)

[Adam Driver](https://sms4smile.com/quotes/author/adam-driver/)

> [In the future, I would like to do more films with contemporary themes. Perhaps comedy, which is something I have done in theater but…](https://sms4smile.com/quotes/luke-evans/in-the-future-i-would-like-to-do-more-films-with-contemporary-themes/)

[Luke Evans](https://sms4smile.com/quotes/author/luke-evans/)

> [Making movies seemed so impossible as far as getting my ideas funded.](https://sms4smile.com/quotes/boots-riley/making-movies-seemed-so-impossible-as-far-as-getting-my-ideas-funded/)

[Boots Riley](https://sms4smile.com/quotes/author/boots-riley/)

> [Movies have power. Power to impact society and the choices we make. I want to entertain, but I also want to say something to…](https://sms4smile.com/quotes/gina-prince-bythewood/movies-have-power-power-to-impact-society-and-the-choices-we-make-i/)

[Gina Prince-Bythewood](https://sms4smile.com/quotes/author/gina-prince-bythewood/)

> [I'm a big fan of all the Boston guys that are acting - Matt Damon , Ben Affleck, Mark Wahlberg - they made a…](https://sms4smile.com/quotes/kenny-wormald/i-m-a-big-fan-of-all-the-boston-guys-that-are-acting-matt-damon-ben/)

[Kenny Wormald](https://sms4smile.com/quotes/author/kenny-wormald/)

> [I am tired of our characters being so incomplete. When do we ever save the day in a film? When does a Latino actor…](https://sms4smile.com/quotes/esai-morales/i-am-tired-of-our-characters-being-so-incomplete-when-do-we-ever-save/)

[Esai Morales](https://sms4smile.com/quotes/author/esai-morales/)

> [I love film people and actors and I am in the right world because I am one of those people.](https://sms4smile.com/quotes/ewan-mcgregor/i-love-film-people-and-actors-and-i-am-in-the-right-world-because-i/)

[Ewan McGregor](https://sms4smile.com/quotes/author/ewan-mcgregor/)

> [Personally, I prefer contemporary films, but the market calls for more period choices, especially since China opened up a cinema market in Hong Kong.…](https://sms4smile.com/quotes/donnie-yen/personally-i-prefer-contemporary-films-but-the-market-calls-for-more/)

[Donnie Yen](https://sms4smile.com/quotes/author/donnie-yen/)

> [I'd love to work in the States; I'd love to work anywhere where you get a good script and a good part to play.…](https://sms4smile.com/quotes/laura-carmichael/i-d-love-to-work-in-the-states-i-d-love-to-work-anywhere-where-you/)

[Laura Carmichael](https://sms4smile.com/quotes/author/laura-carmichael/)

> [I started out dancing on a reality TV show, but always with the intention of making my way over to film. I transitioned into…](https://sms4smile.com/quotes/julianne-hough/i-started-out-dancing-on-a-reality-tv-show-but-always-with-the/)

[Julianne Hough](https://sms4smile.com/quotes/author/julianne-hough/)

> [Pakistan now is like a horror film franchise. You know, it's 'Friday the 13th, Episode 63: The Terrorist from Pakistan.' And each time we…](https://sms4smile.com/quotes/mohsin-hamid/pakistan-now-is-like-a-horror-film-franchise-you-know-it-s-friday-the/)

[Mohsin Hamid](https://sms4smile.com/quotes/author/mohsin-hamid/)

[Browse all 32,254 Film quotes ](https://sms4smile.com/quotes/about/film/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "Marketing is always a tricky thing with a rated R movie. Sometimes people just get what it is and they want to come see it, and sometimes you have to explain it more.",
            "creator": {
                "@type": "Person",
                "name": "Andy Samberg"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/andy-samberg/marketing-is-always-a-tricky-thing-with-a-rated-r-movie-sometimes/",
            "about": {
                "@type": "Thing",
                "name": "Film"
            },
            "@id": "https://sms4smile.com/quotes/andy-samberg/marketing-is-always-a-tricky-thing-with-a-rated-r-movie-sometimes/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/e6e/andy-samberg-8077_film_marketing-is-always-a-tricky-thing-with_3178804.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/e6e/andy-samberg-8077_film_marketing-is-always-a-tricky-thing-with_3178804.jpg",
                "url": "https://sms4smile.com/quotes/i/e6e/andy-samberg-8077_film_marketing-is-always-a-tricky-thing-with_3178804.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“Marketing is always a tricky thing with a rated R movie. Sometimes people just get what it is and they want…” — Andy Samberg",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Andy Samberg",
                    "item": "https://sms4smile.com/quotes/author/andy-samberg/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Marketing is always a tricky thing...",
                    "item": "https://sms4smile.com/quotes/andy-samberg/marketing-is-always-a-tricky-thing-with-a-rated-r-movie-sometimes/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/andy-samberg/marketing-is-always-a-tricky-thing-with-a-rated-r-movie-sometimes/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
