--- title: "Meaning & Key Takeaway of: You have to know what your customers…" description: "\"You have to know what your customers think about your product and where you sit, relatively speaking. You have to know what's working and what's not wo..." image: "https://sms4smile.com/quotes/i/b10/andy-jassy-5580_customer_you-have-to-know-what-your-customers-thi_2593047.jpg" --- # You have to know what your customers think about your… ![“You have to know what your customers think about your product and where you sit, relatively speaking. You have to know what's working and what's not working.” quote by Andy Jassy](https://sms4smile.com/quotes/i/b10/andy-jassy-5580_customer_you-have-to-know-what-your-customers-thi_2593047.jpg) [Download](https://sms4smile.com/quotes/i/b10/andy-jassy-5580_customer_you-have-to-know-what-your-customers-thi_2593047.jpg) [Open image](https://sms4smile.com/quotes/i/b10/andy-jassy-5580_customer_you-have-to-know-what-your-customers-thi_2593047.jpg) > “You have to know what your customers think about your product and where you sit, relatively speaking. You have to know what's working and what's not working.” [Andy Jassy](https://sms4smile.com/quotes/author/andy-jassy/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Understanding customer perception and performance is crucial for strategic positioning. **In simple terms:** Know customers and performance. Key Takeaway Prioritize data‑driven decisions. Themes customer insight performance strategy Mood analytical strategic Type business educational When to use this quote - product development - business strategy - marketing research - customer service Key Concepts Market analysis feedback loops Questions to Reflect On - How do you gather honest customer feedback? - What metrics best reflect product health? A Different Perspective Data can be misleading without context. ★ ★ ★ ★ ★ No ratings yet [Customer](https://sms4smile.com/quotes/about/customer/) [Customers](https://sms4smile.com/quotes/about/customers/) [Customers Think](https://sms4smile.com/quotes/about/customers-think-882047/) [Know Customers](https://sms4smile.com/quotes/about/know-customers-281262/) [Know Working](https://sms4smile.com/quotes/about/know-working-762380/) [Product Sit](https://sms4smile.com/quotes/about/product-sit-1877481/) [Sit](https://sms4smile.com/quotes/about/sit/) [Think](https://sms4smile.com/quotes/about/think/) [Think Product](https://sms4smile.com/quotes/about/think-product-1492863/) [Where](https://sms4smile.com/quotes/about/where/) [Your](https://sms4smile.com/quotes/about/your/) ## Related quotes > [Customers will always be nervous about lock-in, and I think the experience they had particularly with a company like Oracle, where it's a really…](https://sms4smile.com/quotes/andy-jassy/customers-will-always-be-nervous-about-lock-in-and-i-think-the/) [Andy Jassy](https://sms4smile.com/quotes/author/andy-jassy/) > [My pet hate, with customers, is those that think it's all about wallets.](https://sms4smile.com/quotes/marco-pierre-white/my-pet-hate-with-customers-is-those-that-think-it-s-all-about-wallets/) [Marco Pierre White](https://sms4smile.com/quotes/author/marco-pierre-white/) > [I always want to know whether the customers are satisfied; customer satisfaction is, after all, my ultimate goal!](https://sms4smile.com/quotes/niki-lauda/i-always-want-to-know-whether-the-customers-are-satisfied-customer/) [Niki Lauda](https://sms4smile.com/quotes/author/niki-lauda/) > [Most of all, I discovered that in order to succeed with a product, you must truly get to know your customers and build something…](https://sms4smile.com/quotes/marc-benioff/most-of-all-i-discovered-that-in-order-to-succeed-with-a-product-you/) [Marc Benioff](https://sms4smile.com/quotes/author/marc-benioff/) > [Because of the nature of my background in modeling, I'm really used to using the best products around. And I just wanted to offer…](https://sms4smile.com/quotes/kam-williams/because-of-the-nature-of-my-background-in-modeling-i-m-really-used-to/) [Kam Williams](https://sms4smile.com/quotes/author/kam-williams/) > [To me, the most important thing is, what do our customers think.](https://sms4smile.com/quotes/maria-rodale/to-me-the-most-important-thing-is-what-do-our-customers-think/) [Maria Rodale](https://sms4smile.com/quotes/author/maria-rodale/) > [We have a mantra: don't be evil, which is to do the best things we know how for our users, for our customers, for…](https://sms4smile.com/quotes/larry-page/we-have-a-mantra-don-t-be-evil-which-is-to-do-the-best-things-we-know/) [Larry Page](https://sms4smile.com/quotes/author/larry-page/) > [And also, more and more businesses really want to do the right thing. They feel better about themselves, their workers feel better, and so…](https://sms4smile.com/quotes/paul-hawken/and-also-more-and-more-businesses-really-want-to-do-the-right-thing/) [Paul Hawken](https://sms4smile.com/quotes/author/paul-hawken/) > [The ad industry thinks their clients are their customers. They think the companies who pay for the production are the ones they are supposed…](https://sms4smile.com/quotes/simon-sinek/the-ad-industry-thinks-their-clients-are-their-customers-they-think/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) > [“Your brand is what your customers and potential customers think about you; your culture is who you say you are and how you do…](https://sms4smile.com/quotes/amber-hurdle/your-brand-is-what-your-customers-and-potential-customers-think-about/) [Amber Hurdle](https://sms4smile.com/quotes/author/amber-hurdle/) > [Never shake hands with colleagues in court; the customers think you're making deals.](https://sms4smile.com/quotes/john-mortimer/never-shake-hands-with-colleagues-in-court-the-customers-think-you-re/) [John Mortimer](https://sms4smile.com/quotes/author/john-mortimer/) > [Your ‘brand’ is what your customers think of you, not what you think of you.](https://sms4smile.com/quotes/jon-taffer/your-brand-is-what-your-customers-think-of-you-not-what-you-think-of/) [Jon Taffer](https://sms4smile.com/quotes/author/jon-taffer/) > [We're obviously going to spend a lot in marketing because we think the product sells itself.](https://sms4smile.com/quotes/jim-allchin/we-re-obviously-going-to-spend-a-lot-in-marketing-because-we-think/) [Jim Allchin](https://sms4smile.com/quotes/author/jim-allchin/) > [Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.](https://sms4smile.com/quotes/david-ogilvy/good-products-can-be-sold-by-honest-advertising-if-you-don-t-think/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [So, I think it has to do with the product and what you take to the public. If they like it, they're going to…](https://sms4smile.com/quotes/reba-mcentire/so-i-think-it-has-to-do-with-the-product-and-what-you-take-to-the/) [Reba McEntire](https://sms4smile.com/quotes/author/reba-mcentire/) ## More by Andy Jassy > [A lot of times in intense moments, you tend to play conservatively because you're just trying to avoid losing, as opposed to trying to…](https://sms4smile.com/quotes/andy-jassy/a-lot-of-times-in-intense-moments-you-tend-to-play-conservatively/) [Andy Jassy](https://sms4smile.com/quotes/author/andy-jassy/) > [I think our relationship with Seattle has had ups and downs frankly.](https://sms4smile.com/quotes/andy-jassy/i-think-our-relationship-with-seattle-has-had-ups-and-downs-frankly/) [Andy Jassy](https://sms4smile.com/quotes/author/andy-jassy/) > [We compete with very large companies. These are companies like Walmart and Target and Kroger and some very successful digital companies like eBay and…](https://sms4smile.com/quotes/andy-jassy/we-compete-with-very-large-companies-these-are-companies-like-walmart/) [Andy Jassy](https://sms4smile.com/quotes/author/andy-jassy/) > [Customers will always be nervous about lock-in, and I think the experience they had particularly with a company like Oracle, where it's a really…](https://sms4smile.com/quotes/andy-jassy/customers-will-always-be-nervous-about-lock-in-and-i-think-the/) [Andy Jassy](https://sms4smile.com/quotes/author/andy-jassy/) > [Our leadership principles often have tension in them. And I think that's actually a good thing and it makes sense.](https://sms4smile.com/quotes/andy-jassy/our-leadership-principles-often-have-tension-in-them-and-i-think-that/) [Andy Jassy](https://sms4smile.com/quotes/author/andy-jassy/) > [Everybody at the company has the freedom - and really, the expectation - to critically look at how it can be better and then…](https://sms4smile.com/quotes/andy-jassy/everybody-at-the-company-has-the-freedom-and-really-the-expectation/) [Andy Jassy](https://sms4smile.com/quotes/author/andy-jassy/) > [When you have a sitting president who's willing to publicly show his disdain for a company and the leader of a company, it's very…](https://sms4smile.com/quotes/andy-jassy/when-you-have-a-sitting-president-who-s-willing-to-publicly-show-his/) [Andy Jassy](https://sms4smile.com/quotes/author/andy-jassy/) > [The reason Netflix chose to use AWS is because they knew they'd be treated as every bit as important a customer as Amazon the…](https://sms4smile.com/quotes/andy-jassy/the-reason-netflix-chose-to-use-aws-is-because-they-knew-they-d-be/) [Andy Jassy](https://sms4smile.com/quotes/author/andy-jassy/) > [Some businesses take off in the first year, and others take many years.](https://sms4smile.com/quotes/andy-jassy/some-businesses-take-off-in-the-first-year-and-others-take-many-years/) [Andy Jassy](https://sms4smile.com/quotes/author/andy-jassy/) > [For us, employee safety is priority number one for us in our fulfillment centers.](https://sms4smile.com/quotes/andy-jassy/for-us-employee-safety-is-priority-number-one-for-us-in-our/) [Andy Jassy](https://sms4smile.com/quotes/author/andy-jassy/) > [You have to challenge people, often people who know a lot more about a subject than you do.](https://sms4smile.com/quotes/andy-jassy/you-have-to-challenge-people-often-people-who-know-a-lot-more-about-a/) [Andy Jassy](https://sms4smile.com/quotes/author/andy-jassy/) > [I think that always our focus is gonna be the customers.](https://sms4smile.com/quotes/andy-jassy/i-think-that-always-our-focus-is-gonna-be-the-customers/) [Andy Jassy](https://sms4smile.com/quotes/author/andy-jassy/) > [Before, companies and startups had to lay up all this capital for data centers and servers, and take your scarce resource, which in most…](https://sms4smile.com/quotes/andy-jassy/before-companies-and-startups-had-to-lay-up-all-this-capital-for-data/) [Andy Jassy](https://sms4smile.com/quotes/author/andy-jassy/) > [These are serious problems in all of our major cities: homelessness, education, there are are a number of them. And they require hard thinking…](https://sms4smile.com/quotes/andy-jassy/these-are-serious-problems-in-all-of-our-major-cities-homelessness/) [Andy Jassy](https://sms4smile.com/quotes/author/andy-jassy/) > [Even when we go back to having meetings in person, we will continue to incorporate a lot of the things we learned in virtual…](https://sms4smile.com/quotes/andy-jassy/even-when-we-go-back-to-having-meetings-in-person-we-will-continue-to/) [Andy Jassy](https://sms4smile.com/quotes/author/andy-jassy/) [Explore all 100 Andy Jassy quotes ](https://sms4smile.com/quotes/author/andy-jassy/) ## More Customer quotes > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Amongst the financial Twitterati, the term 'muppets' has come to describe any client used and abused by some financial predator. I've adopted the term…](https://sms4smile.com/quotes/barry-ritholtz/amongst-the-financial-twitterati-the-term-muppets-has-come-to/) [Barry Ritholtz](https://sms4smile.com/quotes/author/barry-ritholtz/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [The purpose of this book is to supply, in the form suitable for laymen, guidance in the adoption and execution of an investment policy.](https://sms4smile.com/quotes/benjamin-graham/the-purpose-of-this-book-is-to-supply-in-the-form-suitable-for-laymen/) [Benjamin Graham](https://sms4smile.com/quotes/author/benjamin-graham/) > [Don't think OF the market. Think AS the market.](https://sms4smile.com/quotes/michael-fishman/don-t-think-of-the-market-think-as-the-market/) [Michael Fishman](https://sms4smile.com/quotes/author/michael-fishman/) > [If Wall Street crashes, does Main Street follow? Not necessarily.](https://sms4smile.com/quotes/ben-bernanke/if-wall-street-crashes-does-main-street-follow-not-necessarily/) [Ben Bernanke](https://sms4smile.com/quotes/author/ben-bernanke/) > [The exact details of how you practice value investing will vary investor to investor, but the fundamental principle of scouring the world, looking for…](https://sms4smile.com/quotes/whitney-tilson/the-exact-details-of-how-you-practice-value-investing-will-vary/) [Whitney Tilson](https://sms4smile.com/quotes/author/whitney-tilson/) > [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Perhaps the most important reason to be skeptical of government inflation numbers is that the government, like a fox campaigning to guard a hen…](https://sms4smile.com/quotes/peter-schiff/perhaps-the-most-important-reason-to-be-skeptical-of-government/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [When the dollar collapses, it's not doing it in a vacuum. If the dollar loses value, it's doing so relative to some other currency.…](https://sms4smile.com/quotes/peter-schiff/when-the-dollar-collapses-it-s-not-doing-it-in-a-vacuum-if-the-dollar/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/) [Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/) > [I believe confusion is good. Worldwide market leaders gain when there is confusion in the market.](https://sms4smile.com/quotes/subhash-chandra/i-believe-confusion-is-good-worldwide-market-leaders-gain-when-there/) [Subhash Chandra](https://sms4smile.com/quotes/author/subhash-chandra/) > [Damn inflation, full speed ahead,' Greenspan has said in both action and word. I think an investor should believe him and invest accordingly.](https://sms4smile.com/quotes/bill-gross/damn-inflation-full-speed-ahead-greenspan-has-said-in-both-action-and/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [“When companies get big, they devote most of their care and feeding to the business that got them big. This is as it should…](https://sms4smile.com/quotes/eric-schmidt/when-companies-get-big-they-devote-most-of-their-care-and-feeding-to/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) [Browse all 9,257 Customer quotes ](https://sms4smile.com/quotes/about/customer/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "You have to know what your customers think about your product and where you sit, relatively speaking. 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