--- title: "Meaning & Key Takeaway of: Martell Cognac approached me to make a…" description: "\"Martell Cognac approached me to make a film for them that represented the spirit of John Martell and what he stood for as a person and as a visionary -..." image: "https://sms4smile.com/quotes/i/961/andy-garcia-10559_achieve_martell-cognac-approached-me-to-make-a-f_2103474.jpg" --- # Martell Cognac approached me to make a film for them that… ![“Martell Cognac approached me to make a film for them that represented the spirit of John Martell and what he stood for as a person and as a visionary - the qualities that they felt were linked to the brand because of John Martell himself. The creation of the cognac had an impact on the world…” quote by Andy Garcia](https://sms4smile.com/quotes/i/961/andy-garcia-10559_achieve_martell-cognac-approached-me-to-make-a-f_2103474.jpg) [Download](https://sms4smile.com/quotes/i/961/andy-garcia-10559_achieve_martell-cognac-approached-me-to-make-a-f_2103474.jpg) [Open image](https://sms4smile.com/quotes/i/961/andy-garcia-10559_achieve_martell-cognac-approached-me-to-make-a-f_2103474.jpg) > “Martell Cognac approached me to make a film for them that represented the spirit of John Martell and what he stood for as a person and as a visionary - the qualities that they felt were linked to the brand because of John Martell himself. The creation of the cognac had an impact on the world. That's what Martell Cognac would like to promote: people that can inspire other kids and generations. They have a saying: "It's not what you achieve, it's how you achieve it."” [Andy Garcia](https://sms4smile.com/quotes/author/andy-garcia/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The brand ties its legacy to personal vision and inspiring future generations, emphasizing the manner of achievement over the achievement itself. **In simple terms:** How you achieve matters more than what you achieve. Key Takeaway Focus on integrity and process. Themes legacy inspiration process over outcome Mood motivational thoughtful Type marketing philosophical When to use this quote - leadership workshops - mentor programs - brand storytelling events Key Concepts brand storytelling personal vision intergenerational influence Questions to Reflect On - What values define your personal success? - How can you model integrity for others? A Different Perspective Emphasizing process may overlook tangible results. ★ ★ ★ ★ ★ No ratings yet [Achieve](https://sms4smile.com/quotes/about/achieve/) [Cognac](https://sms4smile.com/quotes/about/cognac/) [Cognac Impact](https://sms4smile.com/quotes/about/cognac-impact-4213062/) [Creation](https://sms4smile.com/quotes/about/creation/) [Creation Cognac](https://sms4smile.com/quotes/about/creation-cognac-4213063/) [Film](https://sms4smile.com/quotes/about/film/) [Inspire](https://sms4smile.com/quotes/about/inspire/) [Kids](https://sms4smile.com/quotes/about/kids/) [Martell Cognac](https://sms4smile.com/quotes/about/martell-cognac-4213061/) [Martell Creation](https://sms4smile.com/quotes/about/martell-creation-4213064/) [People](https://sms4smile.com/quotes/about/people/) [Quality](https://sms4smile.com/quotes/about/quality/) [Religion](https://sms4smile.com/quotes/about/religion/) [Spirit](https://sms4smile.com/quotes/about/spirit/) [World](https://sms4smile.com/quotes/about/world/) ## Related quotes > [I'm not hooked on cognac, but I've enjoyed it over the years.](https://sms4smile.com/quotes/andy-garcia/i-m-not-hooked-on-cognac-but-i-ve-enjoyed-it-over-the-years/) [Andy Garcia](https://sms4smile.com/quotes/author/andy-garcia/) > [“Well, God be with you,’ she said as she finally left him. ’I’m sure He is,’ he replied. She gave a start. ’Are you…](https://sms4smile.com/quotes/knut-hamsun/well-god-be-with-you-she-said-as-she-finally-left-him-i-m-sure-he-is/) [Knut Hamsun](https://sms4smile.com/quotes/author/knut-hamsun/) > [Reading in bed can be heaven, assuming you can get just the right amount of light on the page and aren't prone to spilling…](https://sms4smile.com/quotes/stephen-king/reading-in-bed-can-be-heaven-assuming-you-can-get-just-the-right/) [Stephen King](https://sms4smile.com/quotes/author/stephen-king/) > [Miss Tarabotti was not one of life's milk-water misses--in fact, quite the opposite. Many a gentleman had likened his first meeting with her to…](https://sms4smile.com/quotes/gail-carriger/miss-tarabotti-was-not-one-of-life-s-milk-water-misses-in-fact-quite/) [Gail Carriger](https://sms4smile.com/quotes/author/gail-carriger/) > [Fromage and coffee and cognac and no gods.](https://sms4smile.com/quotes/wallace-stevens/fromage-and-coffee-and-cognac-and-no-gods/) [Wallace Stevens](https://sms4smile.com/quotes/author/wallace-stevens/) > [Kim Jong Il made his staff call him “dear” and spent the day drinking cognac. It's like I have a twin, ladies and gentlemen.](https://sms4smile.com/quotes/david-letterman/kim-jong-il-made-his-staff-call-him-dear-and-spent-the-day-drinking/) [David Letterman](https://sms4smile.com/quotes/author/david-letterman/) > [The great thing about making cognac is that it teaches you above everything else to wait-man proposes, but time and God and the seasons…](https://sms4smile.com/quotes/jean-monnet/the-great-thing-about-making-cognac-is-that-it-teaches-you-above/) [Jean Monnet](https://sms4smile.com/quotes/author/jean-monnet/) > [“What was the point of spelling out the details? And anyway, wasn’t a poor soul allowed to have a little genuine lovesickness to cope…](https://sms4smile.com/quotes/knut-hamsun/what-was-the-point-of-spelling-out-the-details-and-anyway-wasn-t-a/) [Knut Hamsun](https://sms4smile.com/quotes/author/knut-hamsun/) > [If life is a birthday cake let my face be smeared with its icing of cognac and kindness.](https://sms4smile.com/quotes/aberjhani/if-life-is-a-birthday-cake-let-my-face-be-smeared-with-its-icing-of/) [Aberjhani](https://sms4smile.com/quotes/author/aberjhani/) > [“What do people who don’t drink do on such occasions? Face the facts perhaps. But facing a fact is one thing, and overcoming it…](https://sms4smile.com/quotes/waguih-ghali/what-do-people-who-don-t-drink-do-on-such-occasions-face-the-facts/) [Waguih Ghali](https://sms4smile.com/quotes/author/waguih-ghali/) > [Mike Hammer drinks beer because I can't spell Cognac.](https://sms4smile.com/quotes/mickey-spillane/mike-hammer-drinks-beer-because-i-can-t-spell-cognac/) [Mickey Spillane](https://sms4smile.com/quotes/author/mickey-spillane/) > [NYAK is premium cognac, and I'm so happy to be a part of the family.](https://sms4smile.com/quotes/trina/nyak-is-premium-cognac-and-i-m-so-happy-to-be-a-part-of-the-family/) [Trina](https://sms4smile.com/quotes/author/trina/) > [“Den lange jærnbanereise har rystet sammen alle de forskjellige dele i vore hoder, det danser mange løse ting omkring derinde, vi kjører endnu; selv…](https://sms4smile.com/quotes/knut-hamsun/den-lange-j-rnbanereise-har-rystet-sammen-alle-de-forskjellige-dele-i/) [Knut Hamsun](https://sms4smile.com/quotes/author/knut-hamsun/) > [Of course we got drunk!" Semyon said. "It's okay to get drunk, Anton. If you need to real bad. Only you have to get…](https://sms4smile.com/quotes/sergei-lukyanenko/of-course-we-got-drunk-semyon-said-it-s-okay-to-get-drunk-anton-if/) [Sergei Lukyanenko](https://sms4smile.com/quotes/author/sergei-lukyanenko/) > [These ante meridiem cats, insomniacs... Four in the mornin' we throwin back some Cognac juice.](https://sms4smile.com/quotes/prodigy/these-ante-meridiem-cats-insomniacs-four-in-the-mornin-we-throwin/) [Prodigy](https://sms4smile.com/quotes/author/prodigy/) ## More by Andy Garcia > [The reality is that the work I do is not private work. I bring all my secrets, my life, to my work. Anybody who's…](https://sms4smile.com/quotes/andy-garcia/the-reality-is-that-the-work-i-do-is-not-private-work-i-bring-all-my/) [Andy Garcia](https://sms4smile.com/quotes/author/andy-garcia/) > [I stand as I always have with the Cuban people who love, cherish and celebrate liberty. Hard-working, helpful people who open their hearts and…](https://sms4smile.com/quotes/andy-garcia/i-stand-as-i-always-have-with-the-cuban-people-who-love-cherish-and/) [Andy Garcia](https://sms4smile.com/quotes/author/andy-garcia/) > [I knew a gentleman that I had worked with over the years, who is no longer with us, and was a great influence in…](https://sms4smile.com/quotes/andy-garcia/i-knew-a-gentleman-that-i-had-worked-with-over-the-years-who-is-no/) [Andy Garcia](https://sms4smile.com/quotes/author/andy-garcia/) > [A man should have a right to be religious if he wants to. The government should not be involved in those decisions.](https://sms4smile.com/quotes/andy-garcia/a-man-should-have-a-right-to-be-religious-if-he-wants-to-the/) [Andy Garcia](https://sms4smile.com/quotes/author/andy-garcia/) > [When you explore a scene, the most important thing is who to cast.](https://sms4smile.com/quotes/andy-garcia/when-you-explore-a-scene-the-most-important-thing-is-who-to-cast/) [Andy Garcia](https://sms4smile.com/quotes/author/andy-garcia/) > [You have to love the guy that you play, even if you play the villain, you've got to love him.](https://sms4smile.com/quotes/andy-garcia/you-have-to-love-the-guy-that-you-play-even-if-you-play-the-villain/) [Andy Garcia](https://sms4smile.com/quotes/author/andy-garcia/) > [You can't say one thing and behave another way. Kids learn more from watching you in life than what you say to them.](https://sms4smile.com/quotes/andy-garcia/you-can-t-say-one-thing-and-behave-another-way-kids-learn-more-from/) [Andy Garcia](https://sms4smile.com/quotes/author/andy-garcia/) > [In a marriage, in any long-term relationship, not to bother with lying. There's no time for that. If you have any sort of secret…](https://sms4smile.com/quotes/andy-garcia/in-a-marriage-in-any-long-term-relationship-not-to-bother-with-lying/) [Andy Garcia](https://sms4smile.com/quotes/author/andy-garcia/) > [I'm not worried about walking the streets and looking over my shoulder because of something I might have said.](https://sms4smile.com/quotes/andy-garcia/i-m-not-worried-about-walking-the-streets-and-looking-over-my/) [Andy Garcia](https://sms4smile.com/quotes/author/andy-garcia/) > [I'm a fan of Ernest Hemingway work and specifically The Old Man and the Sea. I researched the relationship he had with the captain…](https://sms4smile.com/quotes/andy-garcia/i-m-a-fan-of-ernest-hemingway-work-and-specifically-the-old-man-and/) [Andy Garcia](https://sms4smile.com/quotes/author/andy-garcia/) > [I'm not the type of person who goes through all this effort for a movie, and then doesn't care if anybody sees it. I…](https://sms4smile.com/quotes/andy-garcia/i-m-not-the-type-of-person-who-goes-through-all-this-effort-for-a/) [Andy Garcia](https://sms4smile.com/quotes/author/andy-garcia/) > [Cachao is obviously Cuban. He's known for traditional Cuban music and that's the music that I'm most passionate about. Cachao is one of the…](https://sms4smile.com/quotes/andy-garcia/cachao-is-obviously-cuban-he-s-known-for-traditional-cuban-music-and/) [Andy Garcia](https://sms4smile.com/quotes/author/andy-garcia/) > [Everything I do in my life is very instinctual and in the moment. If I'm attracted to something, that's it. If I have reservations,…](https://sms4smile.com/quotes/andy-garcia/everything-i-do-in-my-life-is-very-instinctual-and-in-the-moment-if-i/) [Andy Garcia](https://sms4smile.com/quotes/author/andy-garcia/) > [Everybody has a dream, and everybody knows people who have a dream that they don't want to share with anybody because they're too embarrassed…](https://sms4smile.com/quotes/andy-garcia/everybody-has-a-dream-and-everybody-knows-people-who-have-a-dream/) [Andy Garcia](https://sms4smile.com/quotes/author/andy-garcia/) > [Children need parameters, know what's right or wrong.](https://sms4smile.com/quotes/andy-garcia/children-need-parameters-know-what-s-right-or-wrong/) [Andy Garcia](https://sms4smile.com/quotes/author/andy-garcia/) [Explore all 64 Andy Garcia quotes ](https://sms4smile.com/quotes/author/andy-garcia/) ## More Achieve quotes > [I always say there are two things to be successful. The first is decide exactly what you want - set your goals - and…](https://sms4smile.com/quotes/brian-tracy/i-always-say-there-are-two-things-to-be-successful-the-first-is/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [I understand that it's the music that keeps me alive... That's my lifeblood. And to give that up for, like, the TV, the cars,…](https://sms4smile.com/quotes/bruce-springsteen/i-understand-that-it-s-the-music-that-keeps-me-alive-that-s-my/) [Bruce Springsteen](https://sms4smile.com/quotes/author/bruce-springsteen/) > [I love playing for my country, getting the support. Especially for the kids and everybody, showing my example of what I can achieve so…](https://sms4smile.com/quotes/maria-sharapova/i-love-playing-for-my-country-getting-the-support-especially-for-the/) [Maria Sharapova](https://sms4smile.com/quotes/author/maria-sharapova/) > [Human beings have an innate inner drive to be autonomous, self-determined, and connected to one another. And when that drive is liberated, people achieve…](https://sms4smile.com/quotes/daniel-h-pink/human-beings-have-an-innate-inner-drive-to-be-autonomous-self/) [Daniel H. Pink](https://sms4smile.com/quotes/author/daniel-h-pink/) > [Focus on becoming more to achieve more while doing less](https://sms4smile.com/quotes/hal-elrod/focus-on-becoming-more-to-achieve-more-while-doing-less/) [Hal Elrod](https://sms4smile.com/quotes/author/hal-elrod/) > [I hope that the Palestinians don't make the mistake of unleashing a new intifada. They've tried it twice before, and the consequences were bad…](https://sms4smile.com/quotes/tom-segev/i-hope-that-the-palestinians-don-t-make-the-mistake-of-unleashing-a/) [Tom Segev](https://sms4smile.com/quotes/author/tom-segev/) > [I'm a film guy. I love it. When I read the screenplay, I knew that there would be no HD camera that could achieve…](https://sms4smile.com/quotes/deon-taylor/i-m-a-film-guy-i-love-it-when-i-read-the-screenplay-i-knew-that-there/) [Deon Taylor](https://sms4smile.com/quotes/author/deon-taylor/) > [One achieves true human dignity only when one serves. Only he is great who subjects himself to taking part in the achievement of a…](https://sms4smile.com/quotes/jose-antonio-primo-de-rivera/one-achieves-true-human-dignity-only-when-one-serves-only-he-is-great/) [Jose Antonio Primo de Rivera](https://sms4smile.com/quotes/author/jose-antonio-primo-de-rivera/) > [I'm optimistic Hong Kong will achieve universal suffrage - no matter the attitude of Beijing.](https://sms4smile.com/quotes/joshua-wong/i-m-optimistic-hong-kong-will-achieve-universal-suffrage-no-matter/) [Joshua Wong](https://sms4smile.com/quotes/author/joshua-wong/) > [Each man is capable of doing one thing well. If he attempts several, he will fail to achieve distinction in any.](https://sms4smile.com/quotes/plato/each-man-is-capable-of-doing-one-thing-well-if-he-attempts-several-he/) [Plato](https://sms4smile.com/quotes/author/plato/) > [Governments follow their people. A great deal has to do with the vision of the leadership of governments. They have a vision, and they…](https://sms4smile.com/quotes/salman-khurshid/governments-follow-their-people-a-great-deal-has-to-do-with-the/) [Salman Khurshid](https://sms4smile.com/quotes/author/salman-khurshid/) > [To achieve victory we must mass our forces at the hub of all power & movement. The enemy's 'Center of Gravity'](https://sms4smile.com/quotes/anonymous/to-achieve-victory-we-must-mass-our-forces-at-the-hub-of-all-power/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [If your only goal is to become rich, you will never achieve it.](https://sms4smile.com/quotes/john-d-rockefeller/if-your-only-goal-is-to-become-rich-you-will-never-achieve-it/) [John D. Rockefeller](https://sms4smile.com/quotes/author/john-d-rockefeller/) > [To achieve something you've never achieved before, you must become someone you've never been before.](https://sms4smile.com/quotes/shubham-joshi/to-achieve-something-you-ve-never-achieved-before-you-must-become/) [Shubham Joshi](https://sms4smile.com/quotes/author/shubham-joshi/) > [I've identified as bisexual since I was a teenager, and if we want to achieve equality for all in our policies, we need more…](https://sms4smile.com/quotes/katie-hill/i-ve-identified-as-bisexual-since-i-was-a-teenager-and-if-we-want-to/) [Katie Hill](https://sms4smile.com/quotes/author/katie-hill/) [Browse all 6,390 Achieve quotes ](https://sms4smile.com/quotes/about/achieve/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Martell Cognac approached me to make a film for them that represented the spirit of John Martell and what he stood for as a person and as a visionary - the qualities that they felt were linked to the brand because of John Martell himself. 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