--- title: "Meaning & Key Takeaway of: From Nike, we buy victory. From Under…" description: "\"From Nike, we buy victory. From Under Armour, we buy protection. From Lululemon, we buy zen. From Patagonia, we buy conservation. From BMW, we buy perf..." image: "https://sms4smile.com/quotes/i/e65/andy-dunn-5159_bmw_from-nike-we-buy-victory-from-under-armo_2976740.png" --- # From Nike, we buy victory. From Under Armour, we buy… ![“From Nike, we buy victory. From Under Armour, we buy protection. From Lululemon, we buy zen. From Patagonia, we buy conservation. From BMW, we buy performance.” quote by Andy Dunn](https://sms4smile.com/quotes/i/e65/andy-dunn-5159_bmw_from-nike-we-buy-victory-from-under-armo_2976740.png) [Download](https://sms4smile.com/quotes/i/e65/andy-dunn-5159_bmw_from-nike-we-buy-victory-from-under-armo_2976740.png) [Open image](https://sms4smile.com/quotes/i/e65/andy-dunn-5159_bmw_from-nike-we-buy-victory-from-under-armo_2976740.png) > “From Nike, we buy victory. From Under Armour, we buy protection. From Lululemon, we buy zen. From Patagonia, we buy conservation. From BMW, we buy performance.” [Andy Dunn](https://sms4smile.com/quotes/author/andy-dunn/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The quote uses brand associations to illustrate how different companies promise distinct values, suggesting consumer identity is tied to purchases. **In simple terms:** Brands promise specific benefits that shape our self-image. Key Takeaway Consider what values you seek in products. Themes branding consumer identity marketing values Mood analytical thoughtful Type advertising philosophical When to use this quote - shopping decisions - personal branding - marketing strategy Key Concepts psychology of consumption brand loyalty Questions to Reflect On - What values do you prioritize when buying? - How do brands influence your self-perception? A Different Perspective It reduces nuanced brand experiences to slogans. ★ ★ ★ ★ ★ No ratings yet [Performance](https://sms4smile.com/quotes/about/performance/) [Protection](https://sms4smile.com/quotes/about/protection/) [Victory](https://sms4smile.com/quotes/about/victory/) ## Related quotes > [There may be little practical difference between a Ford Mondeo and a BMW three series, but in terms of perceptions of who you are…](https://sms4smile.com/quotes/martin-jacques/there-may-be-little-practical-difference-between-a-ford-mondeo-and-a/) [Martin Jacques](https://sms4smile.com/quotes/author/martin-jacques/) > [I bought my wife Leighanne a silver BMW Z8 sports car one Christmas and tied it up with a big red bow in the…](https://sms4smile.com/quotes/brian-littrell/i-bought-my-wife-leighanne-a-silver-bmw-z8-sports-car-one-christmas/) [Brian Littrell](https://sms4smile.com/quotes/author/brian-littrell/) > [I'll always give it my all, and to be with a quality manufacturer like BMW is mega.](https://sms4smile.com/quotes/guy-martin/i-ll-always-give-it-my-all-and-to-be-with-a-quality-manufacturer-like/) [Guy Martin](https://sms4smile.com/quotes/author/guy-martin/) > [“Take care of your car in the garage, and the car will take care of you on the road.”](https://sms4smile.com/quotes/amit-kalantri/take-care-of-your-car-in-the-garage-and-the-car-will-take-care-of-you/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [The car (FT86) is not only FUN to drive, but in terms of quality and precision of handling, the car has very much surpassed…](https://sms4smile.com/quotes/keiichi-tsuchiya/the-car-ft86-is-not-only-fun-to-drive-but-in-terms-of-quality-and/) [Keiichi Tsuchiya](https://sms4smile.com/quotes/author/keiichi-tsuchiya/) > [Now, if someone wants to spit on me, I just roll up the window of my BMW 540i.](https://sms4smile.com/quotes/henry-rollins/now-if-someone-wants-to-spit-on-me-i-just-roll-up-the-window-of-my/) [Henry Rollins](https://sms4smile.com/quotes/author/henry-rollins/) > [As far as I'm concerned, it is clear that the concept of premium will be increasingly defined through sustainability in the future. BMW, like…](https://sms4smile.com/quotes/norbert-reithofer/as-far-as-i-m-concerned-it-is-clear-that-the-concept-of-premium-will/) [Norbert Reithofer](https://sms4smile.com/quotes/author/norbert-reithofer/) > [Recorded engine sounds, however, are a deliberate deception. They're like going to a concert and listening to a recording. On the other hand, I…](https://sms4smile.com/quotes/serge-schmemann/recorded-engine-sounds-however-are-a-deliberate-deception-they-re/) [Serge Schmemann](https://sms4smile.com/quotes/author/serge-schmemann/) > [We at BMW do not build cars as consumer objects, just to drive from A to B. We build mobile works of art.](https://sms4smile.com/quotes/chris-bangle/we-at-bmw-do-not-build-cars-as-consumer-objects-just-to-drive-from-a/) [Chris Bangle](https://sms4smile.com/quotes/author/chris-bangle/) > [The trust the BMW family puts in me means a lot to me.](https://sms4smile.com/quotes/alex-zanardi/the-trust-the-bmw-family-puts-in-me-means-a-lot-to-me/) [Alex Zanardi](https://sms4smile.com/quotes/author/alex-zanardi/) > [I don't think you could have a 7 with a manual. But I can't see having a BMW sports sedan without a manual.](https://sms4smile.com/quotes/thomas-keller/i-don-t-think-you-could-have-a-7-with-a-manual-but-i-can-t-see-having/) [Thomas Keller](https://sms4smile.com/quotes/author/thomas-keller/) > [I'm glad to see that BMW is bringing an electric car to market. That's cool.](https://sms4smile.com/quotes/elon-musk/i-m-glad-to-see-that-bmw-is-bringing-an-electric-car-to-market-that-s/) [Elon Musk](https://sms4smile.com/quotes/author/elon-musk/) > [Maybe it's your obligation to use your celebrity for more than just your new BMW. I use mine to make people smile.](https://sms4smile.com/quotes/wendy-williams/maybe-it-s-your-obligation-to-use-your-celebrity-for-more-than-just/) [Wendy Williams](https://sms4smile.com/quotes/author/wendy-williams/) > [if we center our lives on BMWs, RVs, VCRs, PCs and the other acronyms of consumerism, we cannot expect our children to do otherwise.](https://sms4smile.com/quotes/johnnetta-b-cole/if-we-center-our-lives-on-bmws-rvs-vcrs-pcs-and-the-other-acronyms-of/) [Johnnetta B. Cole](https://sms4smile.com/quotes/author/johnnetta-b-cole/) > [Hard work will get you a professorship or a BMW. You need both work and luck for a Booker, a Nobel or a private…](https://sms4smile.com/quotes/nassim-nicholas-taleb/hard-work-will-get-you-a-professorship-or-a-bmw-you-need-both-work/) [Nassim Nicholas Taleb](https://sms4smile.com/quotes/author/nassim-nicholas-taleb/) ## More by Andy Dunn > [Narcissistic personality disorder (NPD) cannot be medicated. It is treatable only through therapy. The problem is therapy is rarely sought by the afflicted. It…](https://sms4smile.com/quotes/andy-dunn/narcissistic-personality-disorder-npd-cannot-be-medicated-it-is/) [Andy Dunn](https://sms4smile.com/quotes/author/andy-dunn/) > [The life of an entrepreneur is the life of a human. Some days are amazing. Some days are a struggle. A lot are in…](https://sms4smile.com/quotes/andy-dunn/the-life-of-an-entrepreneur-is-the-life-of-a-human-some-days-are/) [Andy Dunn](https://sms4smile.com/quotes/author/andy-dunn/) > [A great merchant delivers both joy and profit. Then profit gets reinvested in more joy.](https://sms4smile.com/quotes/andy-dunn/a-great-merchant-delivers-both-joy-and-profit-then-profit-gets/) [Andy Dunn](https://sms4smile.com/quotes/author/andy-dunn/) > [Every company can use someone advocating loudly for the customer.](https://sms4smile.com/quotes/andy-dunn/every-company-can-use-someone-advocating-loudly-for-the-customer/) [Andy Dunn](https://sms4smile.com/quotes/author/andy-dunn/) > [Tolerance, diversity, and inclusion are not political opinions. They are non-negotiable human rights - hard fought and secured in America.](https://sms4smile.com/quotes/andy-dunn/tolerance-diversity-and-inclusion-are-not-political-opinions-they-are/) [Andy Dunn](https://sms4smile.com/quotes/author/andy-dunn/) > [When the forces of liberalism and capitalism converge, change happens.](https://sms4smile.com/quotes/andy-dunn/when-the-forces-of-liberalism-and-capitalism-converge-change-happens/) [Andy Dunn](https://sms4smile.com/quotes/author/andy-dunn/) > [What Americans do is we come to each other's aid.](https://sms4smile.com/quotes/andy-dunn/what-americans-do-is-we-come-to-each-other-s-aid/) [Andy Dunn](https://sms4smile.com/quotes/author/andy-dunn/) > [Not all Millennials think alike. A demographic is not a psychographic.](https://sms4smile.com/quotes/andy-dunn/not-all-millennials-think-alike-a-demographic-is-not-a-psychographic/) [Andy Dunn](https://sms4smile.com/quotes/author/andy-dunn/) > ['I'm sorry, honey. I was wrong.' Are there six more magical words you can say to your wife?](https://sms4smile.com/quotes/andy-dunn/i-m-sorry-honey-i-was-wrong-are-there-six-more-magical-words-you-can/) [Andy Dunn](https://sms4smile.com/quotes/author/andy-dunn/) > [A founder is the emotional energy aorta of a company. The energy that emanates from a founder attracts people and capital to the endeavor.…](https://sms4smile.com/quotes/andy-dunn/a-founder-is-the-emotional-energy-aorta-of-a-company-the-energy-that/) [Andy Dunn](https://sms4smile.com/quotes/author/andy-dunn/) > [The illusion when things are going your way is that it's gonna just keep going. But it never does.](https://sms4smile.com/quotes/andy-dunn/the-illusion-when-things-are-going-your-way-is-that-it-s-gonna-just/) [Andy Dunn](https://sms4smile.com/quotes/author/andy-dunn/) > [As a society, we must not allow human rights abuses to go unnoticed and undocumented; it is a vital mission to fight ignorance of…](https://sms4smile.com/quotes/andy-dunn/as-a-society-we-must-not-allow-human-rights-abuses-to-go-unnoticed/) [Andy Dunn](https://sms4smile.com/quotes/author/andy-dunn/) > [The rise of women and feminism is well documented. What is equally fascinating - and less talked about - is the impact this has…](https://sms4smile.com/quotes/andy-dunn/the-rise-of-women-and-feminism-is-well-documented-what-is-equally/) [Andy Dunn](https://sms4smile.com/quotes/author/andy-dunn/) > [It is obvious, in retrospect, to lean on those who love us most. With depression, in part because of the shame attached to it,…](https://sms4smile.com/quotes/andy-dunn/it-is-obvious-in-retrospect-to-lean-on-those-who-love-us-most-with/) [Andy Dunn](https://sms4smile.com/quotes/author/andy-dunn/) > [My mom is a Sikh immigrant born in a refugee camp. My Irish-Swedish-Norwegian-Danish-English-American dad grew up Baptist.](https://sms4smile.com/quotes/andy-dunn/my-mom-is-a-sikh-immigrant-born-in-a-refugee-camp-my-irish-swedish/) [Andy Dunn](https://sms4smile.com/quotes/author/andy-dunn/) [Explore all 103 Andy Dunn quotes ](https://sms4smile.com/quotes/author/andy-dunn/) ## More Bmw quotes > [There may be little practical difference between a Ford Mondeo and a BMW three series, but in terms of perceptions of who you are…](https://sms4smile.com/quotes/martin-jacques/there-may-be-little-practical-difference-between-a-ford-mondeo-and-a/) [Martin Jacques](https://sms4smile.com/quotes/author/martin-jacques/) > [if we center our lives on BMWs, RVs, VCRs, PCs and the other acronyms of consumerism, we cannot expect our children to do otherwise.](https://sms4smile.com/quotes/johnnetta-b-cole/if-we-center-our-lives-on-bmws-rvs-vcrs-pcs-and-the-other-acronyms-of/) [Johnnetta B. Cole](https://sms4smile.com/quotes/author/johnnetta-b-cole/) > [Maybe it's your obligation to use your celebrity for more than just your new BMW. I use mine to make people smile.](https://sms4smile.com/quotes/wendy-williams/maybe-it-s-your-obligation-to-use-your-celebrity-for-more-than-just/) [Wendy Williams](https://sms4smile.com/quotes/author/wendy-williams/) > [I'm glad to see that BMW is bringing an electric car to market. That's cool.](https://sms4smile.com/quotes/elon-musk/i-m-glad-to-see-that-bmw-is-bringing-an-electric-car-to-market-that-s/) [Elon Musk](https://sms4smile.com/quotes/author/elon-musk/) > [I don't think you could have a 7 with a manual. But I can't see having a BMW sports sedan without a manual.](https://sms4smile.com/quotes/thomas-keller/i-don-t-think-you-could-have-a-7-with-a-manual-but-i-can-t-see-having/) [Thomas Keller](https://sms4smile.com/quotes/author/thomas-keller/) > [The trust the BMW family puts in me means a lot to me.](https://sms4smile.com/quotes/alex-zanardi/the-trust-the-bmw-family-puts-in-me-means-a-lot-to-me/) [Alex Zanardi](https://sms4smile.com/quotes/author/alex-zanardi/) > [We at BMW do not build cars as consumer objects, just to drive from A to B. We build mobile works of art.](https://sms4smile.com/quotes/chris-bangle/we-at-bmw-do-not-build-cars-as-consumer-objects-just-to-drive-from-a/) [Chris Bangle](https://sms4smile.com/quotes/author/chris-bangle/) > [Recorded engine sounds, however, are a deliberate deception. They're like going to a concert and listening to a recording. On the other hand, I…](https://sms4smile.com/quotes/serge-schmemann/recorded-engine-sounds-however-are-a-deliberate-deception-they-re/) [Serge Schmemann](https://sms4smile.com/quotes/author/serge-schmemann/) > [As far as I'm concerned, it is clear that the concept of premium will be increasingly defined through sustainability in the future. BMW, like…](https://sms4smile.com/quotes/norbert-reithofer/as-far-as-i-m-concerned-it-is-clear-that-the-concept-of-premium-will/) [Norbert Reithofer](https://sms4smile.com/quotes/author/norbert-reithofer/) > [Now, if someone wants to spit on me, I just roll up the window of my BMW 540i.](https://sms4smile.com/quotes/henry-rollins/now-if-someone-wants-to-spit-on-me-i-just-roll-up-the-window-of-my/) [Henry Rollins](https://sms4smile.com/quotes/author/henry-rollins/) > [The car (FT86) is not only FUN to drive, but in terms of quality and precision of handling, the car has very much surpassed…](https://sms4smile.com/quotes/keiichi-tsuchiya/the-car-ft86-is-not-only-fun-to-drive-but-in-terms-of-quality-and/) [Keiichi Tsuchiya](https://sms4smile.com/quotes/author/keiichi-tsuchiya/) > [“Take care of your car in the garage, and the car will take care of you on the road.”](https://sms4smile.com/quotes/amit-kalantri/take-care-of-your-car-in-the-garage-and-the-car-will-take-care-of-you/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [I'll always give it my all, and to be with a quality manufacturer like BMW is mega.](https://sms4smile.com/quotes/guy-martin/i-ll-always-give-it-my-all-and-to-be-with-a-quality-manufacturer-like/) [Guy Martin](https://sms4smile.com/quotes/author/guy-martin/) > [I bought my wife Leighanne a silver BMW Z8 sports car one Christmas and tied it up with a big red bow in the…](https://sms4smile.com/quotes/brian-littrell/i-bought-my-wife-leighanne-a-silver-bmw-z8-sports-car-one-christmas/) [Brian Littrell](https://sms4smile.com/quotes/author/brian-littrell/) > [Hard work will get you a professorship or a BMW. You need both work and luck for a Booker, a Nobel or a private…](https://sms4smile.com/quotes/nassim-nicholas-taleb/hard-work-will-get-you-a-professorship-or-a-bmw-you-need-both-work/) [Nassim Nicholas Taleb](https://sms4smile.com/quotes/author/nassim-nicholas-taleb/) Browse all 89 Bmw quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "From Nike, we buy victory. From Under Armour, we buy protection. From Lululemon, we buy zen. From Patagonia, we buy conservation. 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