--- title: "Meaning & Key Takeaway of: Groupon as a company - it's built into…" description: "\"Groupon as a company - it's built into the business model - is about surprise. A new deal that surprises you every day. We've carried that over to our ..." image: "https://sms4smile.com/quotes/i/2f9/andrew-mason-11121_brands_groupon-as-a-company-it-s-built-into-the_665589.jpg" --- # Groupon as a company - it's built into the business model… ![“Groupon as a company - it's built into the business model - is about surprise. A new deal that surprises you every day. We've carried that over to our brand, in the writing and the marketing that we do, and in the internal corporate culture.” quote by Andrew Mason](https://sms4smile.com/quotes/i/2f9/andrew-mason-11121_brands_groupon-as-a-company-it-s-built-into-the_665589.jpg) [Download](https://sms4smile.com/quotes/i/2f9/andrew-mason-11121_brands_groupon-as-a-company-it-s-built-into-the_665589.jpg) [Open image](https://sms4smile.com/quotes/i/2f9/andrew-mason-11121_brands_groupon-as-a-company-it-s-built-into-the_665589.jpg) > “Groupon as a company - it's built into the business model - is about surprise. A new deal that surprises you every day. We've carried that over to our brand, in the writing and the marketing that we do, and in the internal corporate culture.” [Andrew Mason](https://sms4smile.com/quotes/author/andrew-mason/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The brand emphasizes daily surprise through new deals, shaping both marketing and corporate culture. **In simple terms:** Surprise drives engagement and culture. Key Takeaway Leverage surprise to keep customers and employees excited. Themes marketing culture surprise customer engagement Mood enerusiastic innovative Type branding culture When to use this quote - daily promotions - employee onboarding - customer retention - brand storytelling Key Concepts Brand identity experience design organizational behavior Questions to Reflect On - How can surprise be balanced with consistency? - What surprise tactics risk alienating loyal customers? A Different Perspective Overreliance on surprise can dilute core value proposition. ★ ★ ★ ★ ★ No ratings yet [Brands](https://sms4smile.com/quotes/about/brands/) [Built](https://sms4smile.com/quotes/about/built/) [Business](https://sms4smile.com/quotes/about/business/) [Business model](https://sms4smile.com/quotes/about/business-model/) [Company](https://sms4smile.com/quotes/about/company/) [Company Built](https://sms4smile.com/quotes/about/company-built-2121539/) [Corporate](https://sms4smile.com/quotes/about/corporate/) [Corporate culture](https://sms4smile.com/quotes/about/corporate-culture/) [Culture](https://sms4smile.com/quotes/about/culture/) [Deal Surprises](https://sms4smile.com/quotes/about/deal-surprises-5294473/) [Deals](https://sms4smile.com/quotes/about/deals/) [Every day](https://sms4smile.com/quotes/about/every-day/) [Groupon Company](https://sms4smile.com/quotes/about/groupon-company-3265708/) [Internals](https://sms4smile.com/quotes/about/internals/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Models](https://sms4smile.com/quotes/about/models/) [New deal](https://sms4smile.com/quotes/about/new-deal/) [Surprise](https://sms4smile.com/quotes/about/surprise/) [Surprise New](https://sms4smile.com/quotes/about/surprise-new-2121082/) [Writing](https://sms4smile.com/quotes/about/writing/) ## Related quotes > [Generally, what people tend to underestimate is the cyborg nature of Groupon. We are a company that has the DNA of being both a…](https://sms4smile.com/quotes/andrew-mason/generally-what-people-tend-to-underestimate-is-the-cyborg-nature-of/) [Andrew Mason](https://sms4smile.com/quotes/author/andrew-mason/) > [It's to surprise people about something that is extremely well known. I mean human reproduction, the human body, nature and so on. To surprise…](https://sms4smile.com/quotes/lennart-nilsson/it-s-to-surprise-people-about-something-that-is-extremely-well-known/) [Lennart Nilsson](https://sms4smile.com/quotes/author/lennart-nilsson/) > [Society is always taken by surprise at any new example of common sense.](https://sms4smile.com/quotes/ralph-waldo-emerson/society-is-always-taken-by-surprise-at-any-new-example-of-common-sense/) [Ralph Waldo Emerson](https://sms4smile.com/quotes/author/ralph-waldo-emerson/) > [We are a company built for fair and open trade.](https://sms4smile.com/quotes/john-l-flannery/we-are-a-company-built-for-fair-and-open-trade/) [John L. Flannery](https://sms4smile.com/quotes/author/john-l-flannery/) > [Our company is built on people - those who work for us, and those we do business with.](https://sms4smile.com/quotes/harvey-s-firestone/our-company-is-built-on-people-those-who-work-for-us-and-those-we-do/) [Harvey S. Firestone](https://sms4smile.com/quotes/author/harvey-s-firestone/) > [I think the legacy is really the company that we built. That's what makes me happy. 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Business with warmth lasts forever in people’s heart.”](https://sms4smile.com/quotes/abhijit-naskar/corporate-social-responsibility-is-only-a-pr-stunt-business-with/) [Abhijit Naskar](https://sms4smile.com/quotes/author/abhijit-naskar/) > [“The social organization of Heart of Darkness – captured in the corporate culture of the ‘Company’ – is a metonym for modernity. It is…](https://sms4smile.com/quotes/stephen-ross/the-social-organization-of-heart-of-darkness-captured-in-the/) [Stephen Ross](https://sms4smile.com/quotes/author/stephen-ross/) > [Nostalgia is also a trait of the organizations that I call lodges - everything from corporate cultures to religious sects. Their bonding power often…](https://sms4smile.com/quotes/jennifer-james/nostalgia-is-also-a-trait-of-the-organizations-that-i-call-lodges/) [Jennifer James](https://sms4smile.com/quotes/author/jennifer-james/) > [“There is a great need to be needed. Remember, you feel good whenever you are needed. Sometimes, even if it brings misery to you,…](https://sms4smile.com/quotes/osho/there-is-a-great-need-to-be-needed-remember-you-feel-good-whenever/) [Osho](https://sms4smile.com/quotes/author/osho/) > [... I try ... to use my own voice in a way that shows caring, respect, appreciation, and patience. Your voice, your language, help…](https://sms4smile.com/quotes/frances-hesselbein/i-try-to-use-my-own-voice-in-a-way-that-shows-caring-respect/) [Frances Hesselbein](https://sms4smile.com/quotes/author/frances-hesselbein/) > [I read the Steve Jobs book, and that kind of changed everything. I've been, like, an Apple geek my whole life and have always…](https://sms4smile.com/quotes/g-eazy/i-read-the-steve-jobs-book-and-that-kind-of-changed-everything-i-ve/) [G-Eazy](https://sms4smile.com/quotes/author/g-eazy/) > [“Strange is the ordinary way in which Corporate America expects us to shrink from our full potential to get along.”](https://sms4smile.com/quotes/julieanne-o-connor/strange-is-the-ordinary-way-in-which-corporate-america-expects-us-to/) [Julieanne O'Connor](https://sms4smile.com/quotes/author/julieanne-o-connor/) ## More by Andrew Mason > [Life is not about money.](https://sms4smile.com/quotes/andrew-mason/life-is-not-about-money/) [Andrew Mason](https://sms4smile.com/quotes/author/andrew-mason/) > [I own over four ties.](https://sms4smile.com/quotes/andrew-mason/i-own-over-four-ties/) [Andrew Mason](https://sms4smile.com/quotes/author/andrew-mason/) > [I find myself using the word 'executives' now.](https://sms4smile.com/quotes/andrew-mason/i-find-myself-using-the-word-executives-now/) [Andrew Mason](https://sms4smile.com/quotes/author/andrew-mason/) > [In the arts they call it plagiarism, in business they call it competition.](https://sms4smile.com/quotes/andrew-mason/in-the-arts-they-call-it-plagiarism-in-business-they-call-it/) [Andrew Mason](https://sms4smile.com/quotes/author/andrew-mason/) > [I don't get stressed out.](https://sms4smile.com/quotes/andrew-mason/i-don-t-get-stressed-out/) [Andrew Mason](https://sms4smile.com/quotes/author/andrew-mason/) > [If you're open with people and provide context for the decisions that your making, customers will stick with you.](https://sms4smile.com/quotes/andrew-mason/if-you-re-open-with-people-and-provide-context-for-the-decisions-that/) [Andrew Mason](https://sms4smile.com/quotes/author/andrew-mason/) > [I'm weird. But I'm a pretty serious person.](https://sms4smile.com/quotes/andrew-mason/i-m-weird-but-i-m-a-pretty-serious-person/) [Andrew Mason](https://sms4smile.com/quotes/author/andrew-mason/) > [I think the big thing about Groupon is just people had never seen anything grow quite so fast.](https://sms4smile.com/quotes/andrew-mason/i-think-the-big-thing-about-groupon-is-just-people-had-never-seen/) [Andrew Mason](https://sms4smile.com/quotes/author/andrew-mason/) > [If I told people that I knew what I was doing, nobody would believe me, so why even try and fake it?](https://sms4smile.com/quotes/andrew-mason/if-i-told-people-that-i-knew-what-i-was-doing-nobody-would-believe-me/) [Andrew Mason](https://sms4smile.com/quotes/author/andrew-mason/) > [I'm just not used to talking that much about myself. It feels strange.](https://sms4smile.com/quotes/andrew-mason/i-m-just-not-used-to-talking-that-much-about-myself-it-feels-strange/) [Andrew Mason](https://sms4smile.com/quotes/author/andrew-mason/) > [If you look at Myspace, Facebook was a better product. It's as simple as that.](https://sms4smile.com/quotes/andrew-mason/if-you-look-at-myspace-facebook-was-a-better-product-it-s-as-simple/) [Andrew Mason](https://sms4smile.com/quotes/author/andrew-mason/) > [You're building a tool, not a piece of art. Don't be blinded by the vision.](https://sms4smile.com/quotes/andrew-mason/you-re-building-a-tool-not-a-piece-of-art-don-t-be-blinded-by-the/) [Andrew Mason](https://sms4smile.com/quotes/author/andrew-mason/) > [Flowers are a proud assertion that a ray of beauty out values all the utilities of the world. 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It's like going into a nightclub and having…](https://sms4smile.com/quotes/marianne-williamson/i-feel-that-if-your-soul-was-branded-by-the-sixties-you-never-lost/) [Marianne Williamson](https://sms4smile.com/quotes/author/marianne-williamson/) > [ I don't feel the need to brand myself in that way \[social media\]. But as a means to share information and raise awareness of… ](https://sms4smile.com/quotes/scarlett-johansson/i-don-t-feel-the-need-to-brand-myself-in-that-way-social-media-but-as/) [Scarlett Johansson](https://sms4smile.com/quotes/author/scarlett-johansson/) > [To become a celebrity is to become a brand name. There is Ivory Soap, Rice Krispies, and Philip Roth. Ivory is the soap that…](https://sms4smile.com/quotes/philip-roth/to-become-a-celebrity-is-to-become-a-brand-name-there-is-ivory-soap/) [Philip Roth](https://sms4smile.com/quotes/author/philip-roth/) > [ What are you for? 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