--- title: "Meaning & Key Takeaway of: A publication depends on a great idea…" description: "\"A publication depends on a great idea, not there being a market out there. You start with an idea rather than trying to get an idea which goes with tha..." image: "https://sms4smile.com/quotes/i/a70/andrew-heiskell-219151_ideas_a-publication-depends-on-a-great-idea-no_1069592.jpg" --- # A publication depends on a great idea, not there being a… ![“A publication depends on a great idea, not there being a market out there. You start with an idea rather than trying to get an idea which goes with that market.” quote by Andrew Heiskell](https://sms4smile.com/quotes/i/a70/andrew-heiskell-219151_ideas_a-publication-depends-on-a-great-idea-no_1069592.jpg) [Download](https://sms4smile.com/quotes/i/a70/andrew-heiskell-219151_ideas_a-publication-depends-on-a-great-idea-no_1069592.jpg) [Open image](https://sms4smile.com/quotes/i/a70/andrew-heiskell-219151_ideas_a-publication-depends-on-a-great-idea-no_1069592.jpg) > “A publication depends on a great idea, not there being a market out there. You start with an idea rather than trying to get an idea which goes with that market.” [Andrew Heiskell](https://sms4smile.com/quotes/author/andrew-heiskell/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Great ideas drive publications more than existing market demand; start with vision, not market fit. **In simple terms:** Ideas matter more than market when creating publications. Key Takeaway Prioritize vision over market research. Themes innovation entrepreneurship publishing vision market analysis Mood motivational analytical Type interview business When to use this quote - business development - product launch - content creation Key Concepts idea generation creative risk strategic planning Questions to Reflect On - What idea excites you beyond market trends? - How can you test an idea before publishing? A Different Perspective Ideas are not guaranteed to succeed without execution. ★ ★ ★ ★ ★ No ratings yet [Idea Market](https://sms4smile.com/quotes/about/idea-market-2657559/) [Idea Trying](https://sms4smile.com/quotes/about/idea-trying-1544105/) [Ideas](https://sms4smile.com/quotes/about/ideas/) [Investing](https://sms4smile.com/quotes/about/investing/) [Publication Depends](https://sms4smile.com/quotes/about/publication-depends-2657558/) [Start Idea](https://sms4smile.com/quotes/about/start-idea-2105593/) [Trying Idea](https://sms4smile.com/quotes/about/trying-idea-1466162/) ## Related quotes > [I can't even say I've begun yet, but I'm trying on the idea that there is a book in my future.](https://sms4smile.com/quotes/kathy-mattea/i-can-t-even-say-i-ve-begun-yet-but-i-m-trying-on-the-idea-that-there/) [Kathy Mattea](https://sms4smile.com/quotes/author/kathy-mattea/) > [In America, when you bring an idea to market, you usually have several months before competition pops up, allowing you to capture significant market…](https://sms4smile.com/quotes/ma-huateng/in-america-when-you-bring-an-idea-to-market-you-usually-have-several/) [Ma Huateng](https://sms4smile.com/quotes/author/ma-huateng/) > [There's always a booming market somewhere in tech - you just have to find a good idea for that market.](https://sms4smile.com/quotes/chieh-huang/there-s-always-a-booming-market-somewhere-in-tech-you-just-have-to/) [Chieh Huang](https://sms4smile.com/quotes/author/chieh-huang/) > [The entrepreneurs that really make it are the ones that start with an idea but are ready to change it at a moment's notice.](https://sms4smile.com/quotes/jeremy-stoppelman/the-entrepreneurs-that-really-make-it-are-the-ones-that-start-with-an/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [Start with a style and you are in chains, start with an idea and you are free.](https://sms4smile.com/quotes/richard-avedon/start-with-a-style-and-you-are-in-chains-start-with-an-idea-and-you/) [Richard Avedon](https://sms4smile.com/quotes/author/richard-avedon/) > [There are times when we in Little Dragon write from scratch together, but everyone has their own lives, so it just seems to make…](https://sms4smile.com/quotes/yukimi-nagano/there-are-times-when-we-in-little-dragon-write-from-scratch-together/) [Yukimi Nagano](https://sms4smile.com/quotes/author/yukimi-nagano/) > [I like to start with an idea, but then again, I might be sitting at the keyboard, and just playing a bunch of chords…](https://sms4smile.com/quotes/diane-warren/i-like-to-start-with-an-idea-but-then-again-i-might-be-sitting-at-the/) [Diane Warren](https://sms4smile.com/quotes/author/diane-warren/) > [What usually happens with me is that I start with one idea in mind and then something else happens.](https://sms4smile.com/quotes/kathleen-hanna/what-usually-happens-with-me-is-that-i-start-with-one-idea-in-mind/) [Kathleen Hanna](https://sms4smile.com/quotes/author/kathleen-hanna/) > [I always start out with an idea, even a boring idea, that becomes a question I don't have answers to.](https://sms4smile.com/quotes/toni-morrison/i-always-start-out-with-an-idea-even-a-boring-idea-that-becomes-a/) [Toni Morrison](https://sms4smile.com/quotes/author/toni-morrison/) > [My poems often start with an idea, some kind of inspiration. I don't expect anything. Every now and then something like "The One Truth"…](https://sms4smile.com/quotes/philip-schultz/my-poems-often-start-with-an-idea-some-kind-of-inspiration-i-don-t/) [Philip Schultz](https://sms4smile.com/quotes/author/philip-schultz/) > [The most important step of all is the first step. Start something! What if that idea you have in the back of your head…](https://sms4smile.com/quotes/blake-mycoskie/the-most-important-step-of-all-is-the-first-step-start-something-what/) [Blake Mycoskie](https://sms4smile.com/quotes/author/blake-mycoskie/) > [I basically have two ways I start writing. Either I'll start with something about myself, or something that happened to me that seemed important,…](https://sms4smile.com/quotes/chelsea-martin/i-basically-have-two-ways-i-start-writing-either-i-ll-start-with/) [Chelsea Martin](https://sms4smile.com/quotes/author/chelsea-martin/) > [You start with an idea but then so many things can happen.](https://sms4smile.com/quotes/christian-marclay/you-start-with-an-idea-but-then-so-many-things-can-happen/) [Christian Marclay](https://sms4smile.com/quotes/author/christian-marclay/) > [I don't start with an idea or concept in the sense that I flesh out an idea or concept and set it at the…](https://sms4smile.com/quotes/jesse-ball/i-don-t-start-with-an-idea-or-concept-in-the-sense-that-i-flesh-out/) [Jesse Ball](https://sms4smile.com/quotes/author/jesse-ball/) > [My films usually start with an idea that I get while walking the streets. For example, I got the idea for 'Guard Dog' when…](https://sms4smile.com/quotes/bill-plympton/my-films-usually-start-with-an-idea-that-i-get-while-walking-the/) [Bill Plympton](https://sms4smile.com/quotes/author/bill-plympton/) ## More Ideas quotes > [I think a new world will arise out of the religious mists when we approach our Bible with the idea that it is not…](https://sms4smile.com/quotes/aiden-wilson-tozer/i-think-a-new-world-will-arise-out-of-the-religious-mists-when-we/) [Aiden Wilson Tozer](https://sms4smile.com/quotes/author/aiden-wilson-tozer/) > [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. A company that doesn't…](https://sms4smile.com/quotes/doug-mcmillon/companies-with-cultures-that-celebrate-diverse-opinions-and-encourage/) [Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/) > [You'd be surprised how hard it can often be to translate an action into an idea.](https://sms4smile.com/quotes/karl-kraus/you-d-be-surprised-how-hard-it-can-often-be-to-translate-an-action/) [Karl Kraus](https://sms4smile.com/quotes/author/karl-kraus/) > [I know for my wife and I, we always loved the idea of being young parents. It is an incredibly inspiring and challenging job…](https://sms4smile.com/quotes/taylor-hanson/i-know-for-my-wife-and-i-we-always-loved-the-idea-of-being-young/) [Taylor Hanson](https://sms4smile.com/quotes/author/taylor-hanson/) > [That's the great secret of creativity. You treat ideas like cats: you make them follow you.](https://sms4smile.com/quotes/ray-bradbury/that-s-the-great-secret-of-creativity-you-treat-ideas-like-cats-you/) [Ray Bradbury](https://sms4smile.com/quotes/author/ray-bradbury/) > [I've always been fascinated by the idea that there's no such thing as evil; it's all in your point of view. To one group…](https://sms4smile.com/quotes/eli-roth/i-ve-always-been-fascinated-by-the-idea-that-there-s-no-such-thing-as/) [Eli Roth](https://sms4smile.com/quotes/author/eli-roth/) > [The image of blacks usually is one of people who are suffering from hunger, unemployment, and poverty. The idea of them as agents and…](https://sms4smile.com/quotes/grace-lee-boggs/the-image-of-blacks-usually-is-one-of-people-who-are-suffering-from/) [Grace Lee Boggs](https://sms4smile.com/quotes/author/grace-lee-boggs/) > [It revealed a cruelty that really made one wonder if the universe was such a good idea after all.](https://sms4smile.com/quotes/jeff-lindsay/it-revealed-a-cruelty-that-really-made-one-wonder-if-the-universe-was/) [Jeff Lindsay](https://sms4smile.com/quotes/author/jeff-lindsay/) > [Sometimes it's just enough for me to have the idea. I don't need to see it through to the end. When it actually happens,…](https://sms4smile.com/quotes/amy-sedaris/sometimes-it-s-just-enough-for-me-to-have-the-idea-i-don-t-need-to/) [Amy Sedaris](https://sms4smile.com/quotes/author/amy-sedaris/) > [Love is like that, fragile and light. No wonder it rests upon our hearts in intangible moments, bids us follow fleeting thoughts and ideas…](https://sms4smile.com/quotes/anonymous/love-is-like-that-fragile-and-light-no-wonder-it-rests-upon-our/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [But I already saw no great difference between the psyche and spirituality. To amass knowledge without becoming wise is not my idea of progress…](https://sms4smile.com/quotes/m-scott-peck/but-i-already-saw-no-great-difference-between-the-psyche-and/) [M. Scott Peck](https://sms4smile.com/quotes/author/m-scott-peck/) > [Making movies seemed so impossible as far as getting my ideas funded.](https://sms4smile.com/quotes/boots-riley/making-movies-seemed-so-impossible-as-far-as-getting-my-ideas-funded/) [Boots Riley](https://sms4smile.com/quotes/author/boots-riley/) > [I am not the avant-garde. I am the artist who comes after the advancing guard. I am more concerned with continuity of ideas and…](https://sms4smile.com/quotes/nathan-oliveira/i-am-not-the-avant-garde-i-am-the-artist-who-comes-after-the/) [Nathan Oliveira](https://sms4smile.com/quotes/author/nathan-oliveira/) > [What is music? Music is language. A human being wants to express ideas in this language, but not ideas that can be translated into…](https://sms4smile.com/quotes/anton-webern/what-is-music-music-is-language-a-human-being-wants-to-express-ideas/) [Anton Webern](https://sms4smile.com/quotes/author/anton-webern/) > [“What does it mean to be a self-conscious animal? The idea is ludicrous, if it is not monstrous. It means to know that one…](https://sms4smile.com/quotes/ernest-becker/what-does-it-mean-to-be-a-self-conscious-animal-the-idea-is-ludicrous/) [Ernest Becker](https://sms4smile.com/quotes/author/ernest-becker/) [Browse all 24,908 Ideas quotes ](https://sms4smile.com/quotes/about/ideas/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "A publication depends on a great idea, not there being a market out there. 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