--- title: "Meaning & Key Takeaway of: Shifting Philip Morris to the new a…" description: "\"Shifting Philip Morris to the new a non-risk products doesn't mean that I will give market share to my competitors free of charge. In the markets where..." image: "https://sms4smile.com/quotes/i/5be/andre-calantzopoulos-44301_focus_shifting-philip-morris-to-the-new-a-non_2873718.jpg" --- # Shifting Philip Morris to the new a non-risk products… ![“Shifting Philip Morris to the new a non-risk products doesn't mean that I will give market share to my competitors free of charge. In the markets where we are not present with IQOS yet or the other reduced-risk products, you still need to defend your share of the market. They still represent the…” quote by Andre Calantzopoulos](https://sms4smile.com/quotes/i/5be/andre-calantzopoulos-44301_focus_shifting-philip-morris-to-the-new-a-non_2873718.jpg) [Download](https://sms4smile.com/quotes/i/5be/andre-calantzopoulos-44301_focus_shifting-philip-morris-to-the-new-a-non_2873718.jpg) [Open image](https://sms4smile.com/quotes/i/5be/andre-calantzopoulos-44301_focus_shifting-philip-morris-to-the-new-a-non_2873718.jpg) > “Shifting Philip Morris to the new a non-risk products doesn't mean that I will give market share to my competitors free of charge. In the markets where we are not present with IQOS yet or the other reduced-risk products, you still need to defend your share of the market. They still represent the bulk of our income, and so far they have financed the billions of dollars we have put behind these new products. But once we go national in a market, and absent capacity constraints, then you shift your resources and your focus to these new products.” [Andre Calantzopoulos](https://sms4smile.com/quotes/author/andre-calantzopoulos/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Transitioning to reduced‑risk products requires defending existing market share while investing in new lines. **In simple terms:** Maintain current income while shifting resources to new products. Key Takeaway Balance short‑term revenue with long‑term innovation. Themes business strategy market share innovation risk management Mood analytical strategic Type business financial When to use this quote - corporate planning - financial forecasting - marketing - regulatory compliance Key Concepts economics product development Questions to Reflect On - How to allocate resources without losing revenue? - What metrics guide the transition? A Different Perspective Risk of cannibalizing existing products. ★ ★ ★ ★ ★ No ratings yet [Focus](https://sms4smile.com/quotes/about/focus/) [Giving](https://sms4smile.com/quotes/about/giving/) [Investing](https://sms4smile.com/quotes/about/investing/) [Market share](https://sms4smile.com/quotes/about/market-share/) [Philip morris](https://sms4smile.com/quotes/about/philip-morris/) ## Related quotes > [We are focusing Philip Morris organization much more on the new business. We will have very few new traditional product introductions, and as markets…](https://sms4smile.com/quotes/andre-calantzopoulos/we-are-focusing-philip-morris-organization-much-more-on-the-new/) [Andre Calantzopoulos](https://sms4smile.com/quotes/author/andre-calantzopoulos/) > [The problem Philip Morris had with electronic cigarettes since the beginning of development was the satisfaction of the smoker. Because the taste is dramatically…](https://sms4smile.com/quotes/andre-calantzopoulos/the-problem-philip-morris-had-with-electronic-cigarettes-since-the/) [Andre Calantzopoulos](https://sms4smile.com/quotes/author/andre-calantzopoulos/) > [I haven't seen so much tippy-toeing around since the last time I went to the ballet. When members of the arts community were askedthis…](https://sms4smile.com/quotes/anna-quindlen/i-haven-t-seen-so-much-tippy-toeing-around-since-the-last-time-i-went/) [Anna Quindlen](https://sms4smile.com/quotes/author/anna-quindlen/) > [In 1995, I founded The Molecular Sciences Institute with a gift from the Philip Morris Company where I hoped that we could create an…](https://sms4smile.com/quotes/sydney-brenner/in-1995-i-founded-the-molecular-sciences-institute-with-a-gift-from/) [Sydney Brenner](https://sms4smile.com/quotes/author/sydney-brenner/) > [Wild Turkey whiskey and Philip Morris cigarettes are essential to the maintenance of human life!](https://sms4smile.com/quotes/herb-kelleher/wild-turkey-whiskey-and-philip-morris-cigarettes-are-essential-to-the/) [Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/) > [I have a particular interest in corporations that give themselves a cultural aura and are in other areas suspect. Philip Morris presents itself in…](https://sms4smile.com/quotes/hans-haacke/i-have-a-particular-interest-in-corporations-that-give-themselves-a/) [Hans Haacke](https://sms4smile.com/quotes/author/hans-haacke/) > [Make no mistake about it: Legalization is not about, you know, Cheech & Chong smoking marijuana or, you know, a Grateful Dead concert; it's…](https://sms4smile.com/quotes/kevin-sabet/make-no-mistake-about-it-legalization-is-not-about-you-know-cheech/) [Kevin Sabet](https://sms4smile.com/quotes/author/kevin-sabet/) > [After years of denial and deception, the Philip Morris company has admitted that cigarette smoking causes lung cancer and other diseases. This formal acknowledgment…](https://sms4smile.com/quotes/william-j-clinton/after-years-of-denial-and-deception-the-philip-morris-company-has/) [William J. Clinton](https://sms4smile.com/quotes/author/william-j-clinton/) > [I'm grateful to all the non-risk-takers.](https://sms4smile.com/quotes/sturgill-simpson/i-m-grateful-to-all-the-non-risk-takers/) [Sturgill Simpson](https://sms4smile.com/quotes/author/sturgill-simpson/) > [At no point in history have so many non-risk-takers, that is, those with no personal exposure, exerted so much control.](https://sms4smile.com/quotes/nassim-nicholas-taleb/at-no-point-in-history-have-so-many-non-risk-takers-that-is-those/) [Nassim Nicholas Taleb](https://sms4smile.com/quotes/author/nassim-nicholas-taleb/) > [“In 1955, when Philip Morris introduced the Marlboro Man, its most successful smoking icon to date, sales of the brand shot up by a…](https://sms4smile.com/quotes/siddhartha-mukherjee/in-1955-when-philip-morris-introduced-the-marlboro-man-its-most/) [Siddhartha Mukherjee](https://sms4smile.com/quotes/author/siddhartha-mukherjee/) > [“Output had fallen to about half that figure in the last years of the Red empire, causing a cigarette shortage so severe that Soviet…](https://sms4smile.com/quotes/richard-kluger/output-had-fallen-to-about-half-that-figure-in-the-last-years-of-the/) [Richard Kluger](https://sms4smile.com/quotes/author/richard-kluger/) > [“For years, much of Kraft’s motivation in getting people to eat more of its convenience foods had come from the bosses at Philip Morris.”](https://sms4smile.com/quotes/michael-moss/for-years-much-of-kraft-s-motivation-in-getting-people-to-eat-more-of/) [Michael Moss](https://sms4smile.com/quotes/author/michael-moss/) > [Yes. I am one of the graduates of the William Morris famous, famous mail room from the '60s.](https://sms4smile.com/quotes/irwin-winkler/yes-i-am-one-of-the-graduates-of-the-william-morris-famous-famous/) [Irwin Winkler](https://sms4smile.com/quotes/author/irwin-winkler/) > [The late philosopher Morris R. Cohen of CCNY was asked by a student in the metaphysics course, Professor Cohen, how do I know that…](https://sms4smile.com/quotes/saul-bellow/the-late-philosopher-morris-r-cohen-of-ccny-was-asked-by-a-student-in/) [Saul Bellow](https://sms4smile.com/quotes/author/saul-bellow/) ## More by Andre Calantzopoulos > [The potential of a zero-risk is in every market, because eventually I think people will switch to these products as they become available. There…](https://sms4smile.com/quotes/andre-calantzopoulos/the-potential-of-a-zero-risk-is-in-every-market-because-eventually-i/) [Andre Calantzopoulos](https://sms4smile.com/quotes/author/andre-calantzopoulos/) > [Innovation, in the minds of people, cannot be something extremely cheap. If you are an average person and you hear that something that is…](https://sms4smile.com/quotes/andre-calantzopoulos/innovation-in-the-minds-of-people-cannot-be-something-extremely-cheap/) [Andre Calantzopoulos](https://sms4smile.com/quotes/author/andre-calantzopoulos/) > [A tobacco industry has been a fairly linear and predictable industry. You know what's going to happen every year. You know from time to…](https://sms4smile.com/quotes/andre-calantzopoulos/a-tobacco-industry-has-been-a-fairly-linear-and-predictable-industry/) [Andre Calantzopoulos](https://sms4smile.com/quotes/author/andre-calantzopoulos/) > [When you look at the potential of such a zero-risk products as electronic cigarettes you need to understand what is the readiness of smokers…](https://sms4smile.com/quotes/andre-calantzopoulos/when-you-look-at-the-potential-of-such-a-zero-risk-products-as/) [Andre Calantzopoulos](https://sms4smile.com/quotes/author/andre-calantzopoulos/) > [It's pretty clear that we will need measures to accelerate the conversion to new products. Governments can either make measures even worse for cigarettes…](https://sms4smile.com/quotes/andre-calantzopoulos/it-s-pretty-clear-that-we-will-need-measures-to-accelerate-the/) [Andre Calantzopoulos](https://sms4smile.com/quotes/author/andre-calantzopoulos/) > [The problem Philip Morris had with electronic cigarettes since the beginning of development was the satisfaction of the smoker. Because the taste is dramatically…](https://sms4smile.com/quotes/andre-calantzopoulos/the-problem-philip-morris-had-with-electronic-cigarettes-since-the/) [Andre Calantzopoulos](https://sms4smile.com/quotes/author/andre-calantzopoulos/) > [I think over time the fiscal environment on cigarettes will become different, and the regulatory environment has to differentiate the products. If that is…](https://sms4smile.com/quotes/andre-calantzopoulos/i-think-over-time-the-fiscal-environment-on-cigarettes-will-become/) [Andre Calantzopoulos](https://sms4smile.com/quotes/author/andre-calantzopoulos/) > [We are focusing Philip Morris organization much more on the new business. We will have very few new traditional product introductions, and as markets…](https://sms4smile.com/quotes/andre-calantzopoulos/we-are-focusing-philip-morris-organization-much-more-on-the-new/) [Andre Calantzopoulos](https://sms4smile.com/quotes/author/andre-calantzopoulos/) [Explore all 9 Andre Calantzopoulos quotes ](https://sms4smile.com/quotes/author/andre-calantzopoulos/) ## More Focus quotes > [If you take your eye off the ball or lose focus for even a minute you can lose a game against any team.](https://sms4smile.com/quotes/felipe-anderson/if-you-take-your-eye-off-the-ball-or-lose-focus-for-even-a-minute-you/) [Felipe Anderson](https://sms4smile.com/quotes/author/felipe-anderson/) > [Music is a job, but I figured out ways to get my mind into a place where I could be creative. I actually discovered…](https://sms4smile.com/quotes/flume/music-is-a-job-but-i-figured-out-ways-to-get-my-mind-into-a-place/) [Flume](https://sms4smile.com/quotes/author/flume/) > [“If you're focused, you can't get bored.”](https://sms4smile.com/quotes/alin-sav/if-you-re-focused-you-can-t-get-bored/) [Alin Sav](https://sms4smile.com/quotes/author/alin-sav/) > [There are more important things to focus on in life than how you look.](https://sms4smile.com/quotes/arden-cho/there-are-more-important-things-to-focus-on-in-life-than-how-you-look/) [Arden Cho](https://sms4smile.com/quotes/author/arden-cho/) > [Focus on becoming more to achieve more while doing less](https://sms4smile.com/quotes/hal-elrod/focus-on-becoming-more-to-achieve-more-while-doing-less/) [Hal Elrod](https://sms4smile.com/quotes/author/hal-elrod/) > [I don't think about the press or the crowds or the other leaders of the race. The focus is only on myself. As soon…](https://sms4smile.com/quotes/magdalena-neuner/i-don-t-think-about-the-press-or-the-crowds-or-the-other-leaders-of/) [Magdalena Neuner](https://sms4smile.com/quotes/author/magdalena-neuner/) > [By making conscious choices in our behavior and where we focus our attention, we can transform our experience of our body, decrease our biological…](https://sms4smile.com/quotes/deepak-chopra/by-making-conscious-choices-in-our-behavior-and-where-we-focus-our/) [Deepak Chopra](https://sms4smile.com/quotes/author/deepak-chopra/) > [I think I've had the longest career of strength, focus, and still being able to sell records. I think I'm that guy. I'm still…](https://sms4smile.com/quotes/nas/i-think-i-ve-had-the-longest-career-of-strength-focus-and-still-being/) [Nas](https://sms4smile.com/quotes/author/nas/) > [“This is Galileo,” said Aristotle. “He advocates understanding the world through observation and experiment. He is an unimaginative thinker, but his results demand our…](https://sms4smile.com/quotes/liu-cixin/this-is-galileo-said-aristotle-he-advocates-understanding-the-world/) [Liu Cixin](https://sms4smile.com/quotes/author/liu-cixin/) > [Too many times we flitter our energy into too many goals and in the process don't achieve much. Focus is very important in life.…](https://sms4smile.com/quotes/vaishali-kasture/too-many-times-we-flitter-our-energy-into-too-many-goals-and-in-the/) [Vaishali Kasture](https://sms4smile.com/quotes/author/vaishali-kasture/) > [If you ask another competitor, they may tell you they felt very competitive towards me. But I can tell you that my biggest competition…](https://sms4smile.com/quotes/michelle-kwan/if-you-ask-another-competitor-they-may-tell-you-they-felt-very/) [Michelle Kwan](https://sms4smile.com/quotes/author/michelle-kwan/) > [When you approach something to photograph it, first be still with yourself until the object of your attention affirms your presence. Then don't leave…](https://sms4smile.com/quotes/minor-white/when-you-approach-something-to-photograph-it-first-be-still-with/) [Minor White](https://sms4smile.com/quotes/author/minor-white/) > [Enlightened people live in very charged states of attention, with a tremendous power circuiting through them.](https://sms4smile.com/quotes/frederick-lenz/enlightened-people-live-in-very-charged-states-of-attention-with-a/) [Frederick Lenz](https://sms4smile.com/quotes/author/frederick-lenz/) > [All I'm focused on is playing my game. Everything else will take care of itself.](https://sms4smile.com/quotes/grigor-dimitrov/all-i-m-focused-on-is-playing-my-game-everything-else-will-take-care/) [Grigor Dimitrov](https://sms4smile.com/quotes/author/grigor-dimitrov/) > [Focus on being productive instead of busy.](https://sms4smile.com/quotes/tim-ferriss/focus-on-being-productive-instead-of-busy/) [Tim Ferriss](https://sms4smile.com/quotes/author/tim-ferriss/) [Browse all 11,734 Focus quotes ](https://sms4smile.com/quotes/about/focus/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Shifting Philip Morris to the new a non-risk products doesn't mean that I will give market share to my competitors free of charge. In the markets where we are not present with IQOS yet or the other reduced-risk products, you still need to defend your share of the market. 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