--- title: "Meaning & Key Takeaway of: The desire to work with Burrows-Charles…" description: "\"The desire to work with Burrows-Charles was really to change NBC's identity, to say, \"We want to be in the sophisticated-adult-comedy business.\"\" — Amy..." image: "https://sms4smile.com/quotes/i/e4c/amy-poehler-1084_adults_the-desire-to-work-with-burrows-charles_2064138.jpg" --- # The desire to work with Burrows-Charles was really to… ![“The desire to work with Burrows-Charles was really to change NBC's identity, to say, "We want to be in the sophisticated-adult-comedy business."” quote by Amy Poehler](https://sms4smile.com/quotes/i/e4c/amy-poehler-1084_adults_the-desire-to-work-with-burrows-charles_2064138.jpg) [Download](https://sms4smile.com/quotes/i/e4c/amy-poehler-1084_adults_the-desire-to-work-with-burrows-charles_2064138.jpg) [Open image](https://sms4smile.com/quotes/i/e4c/amy-poehler-1084_adults_the-desire-to-work-with-burrows-charles_2064138.jpg) > “The desire to work with Burrows-Charles was really to change NBC's identity, to say, "We want to be in the sophisticated-adult-comedy business."” [Amy Poehler](https://sms4smile.com/quotes/author/amy-poehler/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The goal was to rebrand NBC toward sophisticated adult comedy, shifting its identity. **In simple terms:** NBC wanted a smarter comedy image. Key Takeaway Align content with desired brand identity. Themes branding television comedy identity shift Mood strategic insightful Type industry creative When to use this quote - network rebranding - pilot development - marketing campaigns Key Concepts media strategy audience targeting creative direction Questions to Reflect On - How does humor reflect cultural maturity? - What defines “sophisticated” comedy? A Different Perspective Audience expectations may resist sudden changes. ★ ★ ★ ★ ★ No ratings yet [Adults](https://sms4smile.com/quotes/about/adults/) [Business](https://sms4smile.com/quotes/about/business/) [Change](https://sms4smile.com/quotes/about/change/) [Comedy](https://sms4smile.com/quotes/about/comedy/) [Desire](https://sms4smile.com/quotes/about/desire/) [Identity](https://sms4smile.com/quotes/about/identity/) [Television](https://sms4smile.com/quotes/about/television/) ## Related quotes > [I want to get more and more sophisticated. I'm ready to go from being a kid to being a king.](https://sms4smile.com/quotes/king-krule/i-want-to-get-more-and-more-sophisticated-i-m-ready-to-go-from-being/) [King Krule](https://sms4smile.com/quotes/author/king-krule/) > [So let's say you're using XYZ product and you want to do something very sophisticated. You subscribe to this thing, you hit a button,…](https://sms4smile.com/quotes/sanjay-kumar/so-let-s-say-you-re-using-xyz-product-and-you-want-to-do-something/) [Sanjay Kumar](https://sms4smile.com/quotes/author/sanjay-kumar/) > [“And I was reminded once again how a song really can change the world.”](https://sms4smile.com/quotes/mark-peter-hughes/and-i-was-reminded-once-again-how-a-song-really-can-change-the-world/) [Mark Peter Hughes](https://sms4smile.com/quotes/author/mark-peter-hughes/) > [People don't really change. Not fundamentally. When they surprise us, it is because we failed to recognize their potentialities.](https://sms4smile.com/quotes/rae-foley/people-don-t-really-change-not-fundamentally-when-they-surprise-us-it/) [Rae Foley](https://sms4smile.com/quotes/author/rae-foley/) > [People never really change, they just become more of they really are.](https://sms4smile.com/quotes/wiz-khalifa/people-never-really-change-they-just-become-more-of-they-really-are/) [Wiz Khalifa](https://sms4smile.com/quotes/author/wiz-khalifa/) > [The only way you really see change is by helping to create it.](https://sms4smile.com/quotes/lena-waithe/the-only-way-you-really-see-change-is-by-helping-to-create-it/) [Lena Waithe](https://sms4smile.com/quotes/author/lena-waithe/) > [You can't really change somebody completely, deep inside your nature. But I think what I did was admit to myself what kind of a…](https://sms4smile.com/quotes/takashi-miike/you-can-t-really-change-somebody-completely-deep-inside-your-nature/) [Takashi Miike](https://sms4smile.com/quotes/author/takashi-miike/) > [Can love really change someone? After meeting you I believe that it really can. The happiness, love and fun that we have has made…](https://sms4smile.com/quotes/kemis-khan/can-love-really-change-someone-after-meeting-you-i-believe-that-it/) [Kemis Khan](https://sms4smile.com/quotes/author/kemis-khan/) > [Imagine a world where everyone is really a change maker.](https://sms4smile.com/quotes/bill-drayton/imagine-a-world-where-everyone-is-really-a-change-maker/) [Bill Drayton](https://sms4smile.com/quotes/author/bill-drayton/) > [Extreme Makeover... they help people that are uncomfortable in their own skin. They really change lives.](https://sms4smile.com/quotes/steven-hill/extreme-makeover-they-help-people-that-are-uncomfortable-in-their-own/) [Steven Hill](https://sms4smile.com/quotes/author/steven-hill/) > [In Britain, it's bred into you, the idea that you can't really change anything, so why bother. When I went to school in America,…](https://sms4smile.com/quotes/heather-brooke/in-britain-it-s-bred-into-you-the-idea-that-you-can-t-really-change/) [Heather Brooke](https://sms4smile.com/quotes/author/heather-brooke/) > [People see fashion as superficial and shallow, but it's actually not. As an industry, it can really change how things happen and change trade…](https://sms4smile.com/quotes/ali-hewson/people-see-fashion-as-superficial-and-shallow-but-it-s-actually-not/) [Ali Hewson](https://sms4smile.com/quotes/author/ali-hewson/) > [You really can change. Your reality is based on the way you think.](https://sms4smile.com/quotes/oprah-winfrey/you-really-can-change-your-reality-is-based-on-the-way-you-think/) [Oprah Winfrey](https://sms4smile.com/quotes/author/oprah-winfrey/) > [“People don't really change they only get known better.”](https://sms4smile.com/quotes/johan-coetzer/people-don-t-really-change-they-only-get-known-better/) [Johan Coetzer](https://sms4smile.com/quotes/author/johan-coetzer/) > [A lot of people ask: 'Will you play a psycho to really change your image and prove you can act?' But that's not what…](https://sms4smile.com/quotes/zac-efron/a-lot-of-people-ask-will-you-play-a-psycho-to-really-change-your/) [Zac Efron](https://sms4smile.com/quotes/author/zac-efron/) ## More by Amy Poehler > [When youre a stay-at-home mother you have to pretend its really boring, but its not. Its enriching and fulfilling, and an amazing experience. 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One good night's sleep can help you realize that you shouldn't break up with someone,…](https://sms4smile.com/quotes/amy-poehler/sleep-can-completely-change-your-entire-outlook-on-life-one-good/) [Amy Poehler](https://sms4smile.com/quotes/author/amy-poehler/) > [Career is the stringing together of opportunities and jobs. Mix in public opinion and past regrets. Add a dash of future panic and a…](https://sms4smile.com/quotes/amy-poehler/career-is-the-stringing-together-of-opportunities-and-jobs-mix-in/) [Amy Poehler](https://sms4smile.com/quotes/author/amy-poehler/) > [As you navigate through the rest of your life, be open to collaboration. Other people and other people's ideas are often better than your…](https://sms4smile.com/quotes/amy-poehler/as-you-navigate-through-the-rest-of-your-life-be-open-to/) [Amy Poehler](https://sms4smile.com/quotes/author/amy-poehler/) > [I like hard work and I don’t like pretending things are perfect.](https://sms4smile.com/quotes/amy-poehler/i-like-hard-work-and-i-don-t-like-pretending-things-are-perfect/) [Amy Poehler](https://sms4smile.com/quotes/author/amy-poehler/) > [The pressure of 'what are you going to do?' makes everyone feel like they haven't done anything yet.](https://sms4smile.com/quotes/amy-poehler/the-pressure-of-what-are-you-going-to-do-makes-everyone-feel-like/) [Amy Poehler](https://sms4smile.com/quotes/author/amy-poehler/) > [I ate two waffles, a banana and cereal with blueberries. And that whas between my two breakfasts.](https://sms4smile.com/quotes/amy-poehler/i-ate-two-waffles-a-banana-and-cereal-with-blueberries-and-that-whas/) [Amy Poehler](https://sms4smile.com/quotes/author/amy-poehler/) > [ “\[On getting older\]: You can witness young people embarrassing themselves and get a thrill--that it's not you. You can watch them throw around their… ](https://sms4smile.com/quotes/amy-poehler/on-getting-older-you-can-witness-young-people-embarrassing-themselves/) [Amy Poehler](https://sms4smile.com/quotes/author/amy-poehler/) > [Too often we women try to tackle chaos that is not ours to fix.](https://sms4smile.com/quotes/amy-poehler/too-often-we-women-try-to-tackle-chaos-that-is-not-ours-to-fix/) [Amy Poehler](https://sms4smile.com/quotes/author/amy-poehler/) > [Try to keep your mind open to possibilities and your mouth closed on matters that you don't know about. Limit your 'always' and your…](https://sms4smile.com/quotes/amy-poehler/try-to-keep-your-mind-open-to-possibilities-and-your-mouth-closed-on/) [Amy Poehler](https://sms4smile.com/quotes/author/amy-poehler/) > [All we do is watch The Wire and go out to dinner with our friends. I wish I could tell you that we had…](https://sms4smile.com/quotes/amy-poehler/all-we-do-is-watch-the-wire-and-go-out-to-dinner-with-our-friends-i/) [Amy Poehler](https://sms4smile.com/quotes/author/amy-poehler/) > [I have these meetings with really powerful men and they ask me all the time, 'Where are your kids? Are your kids here?' It's such…](https://sms4smile.com/quotes/amy-poehler/i-have-these-meetings-with-really-powerful-men-and-they-ask-me-all/) [Amy Poehler](https://sms4smile.com/quotes/author/amy-poehler/) [Explore all 296 Amy Poehler quotes ](https://sms4smile.com/quotes/author/amy-poehler/) ## More Adults quotes > [I am certain that children always know more than they are able to tell, and that makes the big difference between them and adults,…](https://sms4smile.com/quotes/jacques-lusseyran/i-am-certain-that-children-always-know-more-than-they-are-able-to/) [Jacques Lusseyran](https://sms4smile.com/quotes/author/jacques-lusseyran/) > [Behind every successful child is an adult who believed in him.](https://sms4smile.com/quotes/rick-warren/behind-every-successful-child-is-an-adult-who-believed-in-him/) [Rick Warren](https://sms4smile.com/quotes/author/rick-warren/) > [Gratitude isn't just a feeling, it's an action. 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Hitting your kid is really the…](https://sms4smile.com/quotes/zach-braff/the-thing-about-hitting-kids-is-think-about-if-you-were-doing-the/) [Zach Braff](https://sms4smile.com/quotes/author/zach-braff/) > [Plainly, the environment must be a living one, directed by a higher intelligence, arranged by an adult who is prepared for his mission.](https://sms4smile.com/quotes/maria-montessori/plainly-the-environment-must-be-a-living-one-directed-by-a-higher/) [Maria Montessori](https://sms4smile.com/quotes/author/maria-montessori/) > [Almost everywhere we find . . . the use of various coercive measures, to rid ourselves as quickly as possible of the child withinus--i.e.,…](https://sms4smile.com/quotes/alice-miller/almost-everywhere-we-find-the-use-of-various-coercive-measures-to-rid/) [Alice Miller](https://sms4smile.com/quotes/author/alice-miller/) > [Education, for most people, means trying to lead the child to resemble the typical adult of his society . . . but for me…](https://sms4smile.com/quotes/jean-piaget/education-for-most-people-means-trying-to-lead-the-child-to-resemble/) [Jean Piaget](https://sms4smile.com/quotes/author/jean-piaget/) > [I do not believe in public shaming. I do believe that young adults go to college to learn things, and that this process will…](https://sms4smile.com/quotes/gene-weingarten/i-do-not-believe-in-public-shaming-i-do-believe-that-young-adults-go/) [Gene Weingarten](https://sms4smile.com/quotes/author/gene-weingarten/) > [The Role of Deliberate Practice in the Acquisition of Expert Performance”: “The differences between expert performers and normal adults are not immutable, that is,…](https://sms4smile.com/quotes/k-anders-ericsson/the-role-of-deliberate-practice-in-the-acquisition-of-expert/) K. 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They will not stay with you if you go…](https://sms4smile.com/quotes/rick-riordan/kids-if-anything-are-harder-to-write-for-because-they-are-a-more/) [Rick Riordan](https://sms4smile.com/quotes/author/rick-riordan/) > [On the one hand, we had great filmic spectacles that brought in big audiences, adults as well as primary and secondary school students. On…](https://sms4smile.com/quotes/andrzej-wajda/on-the-one-hand-we-had-great-filmic-spectacles-that-brought-in-big/) [Andrzej Wajda](https://sms4smile.com/quotes/author/andrzej-wajda/) > [It's hard to change adults, and it's hard to change it from a political position or a perceived political position.](https://sms4smile.com/quotes/michelle-obama/it-s-hard-to-change-adults-and-it-s-hard-to-change-it-from-a/) [Michelle Obama](https://sms4smile.com/quotes/author/michelle-obama/) > [When I was a child at sixteen, I was just a child. All sixteen year-olds are just children. As much as we like them…](https://sms4smile.com/quotes/frank-abagnale/when-i-was-a-child-at-sixteen-i-was-just-a-child-all-sixteen-year/) [Frank Abagnale](https://sms4smile.com/quotes/author/frank-abagnale/) [Browse all 3,113 Adults quotes ](https://sms4smile.com/quotes/about/adults/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The desire to work with Burrows-Charles was really to change NBC's identity, to say, \"We want to be in the sophisticated-adult-comedy business.\"", "creator": { "@type": "Person", "name": "Amy Poehler" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/amy-poehler/the-desire-to-work-with-burrows-charles-was-really-to-change-nbc-s/", "about": { "@type": "Thing", "name": "Adults" }, "@id": "https://sms4smile.com/quotes/amy-poehler/the-desire-to-work-with-burrows-charles-was-really-to-change-nbc-s/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e4c/amy-poehler-1084_adults_the-desire-to-work-with-burrows-charles_2064138.jpg", "contentUrl": "https://sms4smile.com/quotes/i/e4c/amy-poehler-1084_adults_the-desire-to-work-with-burrows-charles_2064138.jpg", "url": "https://sms4smile.com/quotes/i/e4c/amy-poehler-1084_adults_the-desire-to-work-with-burrows-charles_2064138.jpg", "width": 1080, "height": 1080, "caption": "“The desire to work with Burrows-Charles was really to change NBC's identity, to say, \"We want to be in the…” — Amy Poehler", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Amy Poehler", "item": "https://sms4smile.com/quotes/author/amy-poehler/" }, { "@type": "ListItem", "position": 4, "name": "The desire to work with Burrows-Charles...", "item": "https://sms4smile.com/quotes/amy-poehler/the-desire-to-work-with-burrows-charles-was-really-to-change-nbc-s/" } ], "@id": "https://sms4smile.com/quotes/amy-poehler/the-desire-to-work-with-burrows-charles-was-really-to-change-nbc-s/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```