--- title: "Meaning & Key Takeaway of: It really gets my back up when people…" description: "\"It really gets my back up when people start using business phrases - 'sustainability,' 'the brand,' etc. - about rugby.\" — Alun Wyn Jones" image: "https://sms4smile.com/quotes/i/f46/alun-wyn-jones-7022_back_it-really-gets-my-back-up-when-people-st_892657.jpg" --- # It really gets my back up when people start using business… ![“It really gets my back up when people start using business phrases - 'sustainability,' 'the brand,' etc. - about rugby.” quote by Alun Wyn Jones](https://sms4smile.com/quotes/i/f46/alun-wyn-jones-7022_back_it-really-gets-my-back-up-when-people-st_892657.jpg) [Download](https://sms4smile.com/quotes/i/f46/alun-wyn-jones-7022_back_it-really-gets-my-back-up-when-people-st_892657.jpg) [Open image](https://sms4smile.com/quotes/i/f46/alun-wyn-jones-7022_back_it-really-gets-my-back-up-when-people-st_892657.jpg) > “It really gets my back up when people start using business phrases - 'sustainability,' 'the brand,' etc. - about rugby.” [Alun Wyn Jones](https://sms4smile.com/quotes/author/alun-wyn-jones/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Business buzzwords can feel pretentious and clash with rugby culture. **In simple terms:** Business terms clash with sport. Key Takeaway Stay authentic in language. Themes authenticity culture communication Mood irritated reflective Type critical observational When to use this quote - sports locker room - team meetings - public speaking Questions to Reflect On - When do you feel language is overused? - How can you keep language genuine? ★ ★ ★ ★ ★ No ratings yet [Back](https://sms4smile.com/quotes/about/back/) [Brand Rugby](https://sms4smile.com/quotes/about/brand-rugby-1164009/) [Business](https://sms4smile.com/quotes/about/business/) [Business Phrases](https://sms4smile.com/quotes/about/business-phrases-1164010/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [People](https://sms4smile.com/quotes/about/people/) [Phrases Sustainability](https://sms4smile.com/quotes/about/phrases-sustainability-1164011/) [Rugby](https://sms4smile.com/quotes/about/rugby/) [Start](https://sms4smile.com/quotes/about/start/) [Sustainability Brand](https://sms4smile.com/quotes/about/sustainability-brand-1164012/) ## Related quotes > [We don't want Welsh rugby to be seen as healthy or upbeat. If we think that, we could become complacent or stagnate.](https://sms4smile.com/quotes/alun-wyn-jones/we-don-t-want-welsh-rugby-to-be-seen-as-healthy-or-upbeat-if-we-think/) [Alun Wyn Jones](https://sms4smile.com/quotes/author/alun-wyn-jones/) > [I never counted on playing rugby: I was just another fat kid chasing an egg. It has gone pretty well.](https://sms4smile.com/quotes/alun-wyn-jones/i-never-counted-on-playing-rugby-i-was-just-another-fat-kid-chasing/) [Alun Wyn Jones](https://sms4smile.com/quotes/author/alun-wyn-jones/) > [A bugbear of mine is bragging rights in regional derbies: it would be a lot more worth to the regional game if we did…](https://sms4smile.com/quotes/alun-wyn-jones/a-bugbear-of-mine-is-bragging-rights-in-regional-derbies-it-would-be/) [Alun Wyn Jones](https://sms4smile.com/quotes/author/alun-wyn-jones/) > [You're not going to please everyone, but then, it's not about pleasing people: it's about winning rugby games.](https://sms4smile.com/quotes/alun-wyn-jones/you-re-not-going-to-please-everyone-but-then-it-s-not-about-pleasing/) [Alun Wyn Jones](https://sms4smile.com/quotes/author/alun-wyn-jones/) > [I know part of me is going to die when I stop playing rugby.](https://sms4smile.com/quotes/alun-wyn-jones/i-know-part-of-me-is-going-to-die-when-i-stop-playing-rugby/) [Alun Wyn Jones](https://sms4smile.com/quotes/author/alun-wyn-jones/) > [I've got it all: I'm good-looking, I'm educated, I can sing, and I can play rugby. Ridiculous, isn't it?](https://sms4smile.com/quotes/alun-wyn-jones/i-ve-got-it-all-i-m-good-looking-i-m-educated-i-can-sing-and-i-can/) [Alun Wyn Jones](https://sms4smile.com/quotes/author/alun-wyn-jones/) > [I'm thankful for the collaboration between the WRU and Ospreys, which will look after my best interests and enables me to play the best…](https://sms4smile.com/quotes/alun-wyn-jones/i-m-thankful-for-the-collaboration-between-the-wru-and-ospreys-which/) [Alun Wyn Jones](https://sms4smile.com/quotes/author/alun-wyn-jones/) > [It is very easy to make athletes, and it is very difficult to make rugby players with that rugby instinct. I would like to…](https://sms4smile.com/quotes/alun-wyn-jones/it-is-very-easy-to-make-athletes-and-it-is-very-difficult-to-make/) [Alun Wyn Jones](https://sms4smile.com/quotes/author/alun-wyn-jones/) > [Ultimately, rugby players are like surfers. You look for the perfect wave, but you don't always find it. And if you did, you'd probably…](https://sms4smile.com/quotes/alun-wyn-jones/ultimately-rugby-players-are-like-surfers-you-look-for-the-perfect/) [Alun Wyn Jones](https://sms4smile.com/quotes/author/alun-wyn-jones/) > [To a point, family does that and a couple of life experiences both positive and negative that have definitely altered my perception on rugby.…](https://sms4smile.com/quotes/alun-wyn-jones/to-a-point-family-does-that-and-a-couple-of-life-experiences-both/) [Alun Wyn Jones](https://sms4smile.com/quotes/author/alun-wyn-jones/) > [Ultimately, we are professional rugby people, and we focus on the rugby. That's the easy bit. We are not politicians, so we don't have…](https://sms4smile.com/quotes/alun-wyn-jones/ultimately-we-are-professional-rugby-people-and-we-focus-on-the-rugby/) [Alun Wyn Jones](https://sms4smile.com/quotes/author/alun-wyn-jones/) > [You do not have time in international rugby to stop and think, 'This is tough.' It's more a case of, 'Let's crack on.' Where's…](https://sms4smile.com/quotes/alun-wyn-jones/you-do-not-have-time-in-international-rugby-to-stop-and-think-this-is/) [Alun Wyn Jones](https://sms4smile.com/quotes/author/alun-wyn-jones/) > [The higher up the rugby ladder you go, the differences between winning and losing games get smaller and smaller.](https://sms4smile.com/quotes/alun-wyn-jones/the-higher-up-the-rugby-ladder-you-go-the-differences-between-winning/) [Alun Wyn Jones](https://sms4smile.com/quotes/author/alun-wyn-jones/) > [Those Aussie rugby fans are a bunch of sore losers. I hate 'em all.](https://sms4smile.com/quotes/jonny-wilkinson/those-aussie-rugby-fans-are-a-bunch-of-sore-losers-i-hate-em-all/) [Jonny Wilkinson](https://sms4smile.com/quotes/author/jonny-wilkinson/) > [My loves in life are food, history and rugby. I'd love to be a history professor or a rugby player but I prefer rugby…](https://sms4smile.com/quotes/gregg-wallace/my-loves-in-life-are-food-history-and-rugby-i-d-love-to-be-a-history/) [Gregg Wallace](https://sms4smile.com/quotes/author/gregg-wallace/) ## More by Alun Wyn Jones > [Apparently, I'm the angriest man. I don't know. It's just an interpretation. If it was someone else, they might be called focused or competitive.…](https://sms4smile.com/quotes/alun-wyn-jones/apparently-i-m-the-angriest-man-i-don-t-know-it-s-just-an/) [Alun Wyn Jones](https://sms4smile.com/quotes/author/alun-wyn-jones/) > [We've got a great team sport, but we harp on about individuals. It's a bit contradictory.](https://sms4smile.com/quotes/alun-wyn-jones/we-ve-got-a-great-team-sport-but-we-harp-on-about-individuals-it-s-a/) [Alun Wyn Jones](https://sms4smile.com/quotes/author/alun-wyn-jones/) > [The higher up the rugby ladder you go, the differences between winning and losing games get smaller and smaller.](https://sms4smile.com/quotes/alun-wyn-jones/the-higher-up-the-rugby-ladder-you-go-the-differences-between-winning/) [Alun Wyn Jones](https://sms4smile.com/quotes/author/alun-wyn-jones/) > [If we have given everything we can, you are not settling for mediocrity because the better team won. Sometimes you have to have that…](https://sms4smile.com/quotes/alun-wyn-jones/if-we-have-given-everything-we-can-you-are-not-settling-for/) [Alun Wyn Jones](https://sms4smile.com/quotes/author/alun-wyn-jones/) > [You do not have time in international rugby to stop and think, 'This is tough.' It's more a case of, 'Let's crack on.' Where's…](https://sms4smile.com/quotes/alun-wyn-jones/you-do-not-have-time-in-international-rugby-to-stop-and-think-this-is/) [Alun Wyn Jones](https://sms4smile.com/quotes/author/alun-wyn-jones/) > [You know when you've had a good game, and you know when you could have done better.](https://sms4smile.com/quotes/alun-wyn-jones/you-know-when-you-ve-had-a-good-game-and-you-know-when-you-could-have/) [Alun Wyn Jones](https://sms4smile.com/quotes/author/alun-wyn-jones/) > [Ultimately, we are professional rugby people, and we focus on the rugby. That's the easy bit. We are not politicians, so we don't have…](https://sms4smile.com/quotes/alun-wyn-jones/ultimately-we-are-professional-rugby-people-and-we-focus-on-the-rugby/) [Alun Wyn Jones](https://sms4smile.com/quotes/author/alun-wyn-jones/) > [To a point, family does that and a couple of life experiences both positive and negative that have definitely altered my perception on rugby.…](https://sms4smile.com/quotes/alun-wyn-jones/to-a-point-family-does-that-and-a-couple-of-life-experiences-both/) [Alun Wyn Jones](https://sms4smile.com/quotes/author/alun-wyn-jones/) > [I'm very fortunate I've got a good support network.](https://sms4smile.com/quotes/alun-wyn-jones/i-m-very-fortunate-i-ve-got-a-good-support-network/) [Alun Wyn Jones](https://sms4smile.com/quotes/author/alun-wyn-jones/) > [I am competitive because it is fun, a mentality thing, and it is something you have to be in this job.](https://sms4smile.com/quotes/alun-wyn-jones/i-am-competitive-because-it-is-fun-a-mentality-thing-and-it-is/) [Alun Wyn Jones](https://sms4smile.com/quotes/author/alun-wyn-jones/) > [Ultimately, rugby players are like surfers. You look for the perfect wave, but you don't always find it. And if you did, you'd probably…](https://sms4smile.com/quotes/alun-wyn-jones/ultimately-rugby-players-are-like-surfers-you-look-for-the-perfect/) [Alun Wyn Jones](https://sms4smile.com/quotes/author/alun-wyn-jones/) > [I usually don't talk for three days after a defeat. Then you have an epiphany and realise it's just a game.](https://sms4smile.com/quotes/alun-wyn-jones/i-usually-don-t-talk-for-three-days-after-a-defeat-then-you-have-an/) [Alun Wyn Jones](https://sms4smile.com/quotes/author/alun-wyn-jones/) > [It's great having a good academy, but if you can't pay the players you're producing, what's the point of it?](https://sms4smile.com/quotes/alun-wyn-jones/it-s-great-having-a-good-academy-but-if-you-can-t-pay-the-players-you/) [Alun Wyn Jones](https://sms4smile.com/quotes/author/alun-wyn-jones/) > [Going out there as a forward can shorten your career somewhat, whereas if you go out as a back, you will be OK.](https://sms4smile.com/quotes/alun-wyn-jones/going-out-there-as-a-forward-can-shorten-your-career-somewhat-whereas/) [Alun Wyn Jones](https://sms4smile.com/quotes/author/alun-wyn-jones/) > [I've no regrets. I don't think you can afford to.](https://sms4smile.com/quotes/alun-wyn-jones/i-ve-no-regrets-i-don-t-think-you-can-afford-to/) [Alun Wyn Jones](https://sms4smile.com/quotes/author/alun-wyn-jones/) [Explore all 95 Alun Wyn Jones quotes ](https://sms4smile.com/quotes/author/alun-wyn-jones/) ## More Back quotes > [I always watch my matches back 100 times afterwards because that's how I improve. This is something I've always done, even in NXT.](https://sms4smile.com/quotes/mandy-rose/i-always-watch-my-matches-back-100-times-afterwards-because-that-s/) [Mandy Rose](https://sms4smile.com/quotes/author/mandy-rose/) > [I honestly would like to get that Frankie fight back.](https://sms4smile.com/quotes/chad-mendes/i-honestly-would-like-to-get-that-frankie-fight-back/) [Chad Mendes](https://sms4smile.com/quotes/author/chad-mendes/) > [Drumming's pretty physical. We sit at the back of the stage getting beat up like a workhorse.](https://sms4smile.com/quotes/tommy-lee/drumming-s-pretty-physical-we-sit-at-the-back-of-the-stage-getting/) [Tommy Lee](https://sms4smile.com/quotes/author/tommy-lee/) > [I never want to look back on any moment and say I could have done more. So I go all in.](https://sms4smile.com/quotes/scott-haze/i-never-want-to-look-back-on-any-moment-and-say-i-could-have-done/) [Scott Haze](https://sms4smile.com/quotes/author/scott-haze/) > [I wish that I had known back then that a mastery of process would lead to a product. Then I probably wouldn't have found…](https://sms4smile.com/quotes/elizabeth-george/i-wish-that-i-had-known-back-then-that-a-mastery-of-process-would/) [Elizabeth George](https://sms4smile.com/quotes/author/elizabeth-george/) > [It's what the people wanted at the time, but the country could not be half-segregated and half-integrated, just as it could not be half-slave…](https://sms4smile.com/quotes/george-wallace/it-s-what-the-people-wanted-at-the-time-but-the-country-could-not-be/) [George Wallace](https://sms4smile.com/quotes/author/george-wallace/) > [I've always stuck my arms behind my back anyway when trying to block a shot in the penalty area.](https://sms4smile.com/quotes/millie-bright/i-ve-always-stuck-my-arms-behind-my-back-anyway-when-trying-to-block/) [Millie Bright](https://sms4smile.com/quotes/author/millie-bright/) > [I'm sure at some point I will get back into coaching, but right now I need to focus completely on my kids.](https://sms4smile.com/quotes/patrick-ewing/i-m-sure-at-some-point-i-will-get-back-into-coaching-but-right-now-i/) [Patrick Ewing](https://sms4smile.com/quotes/author/patrick-ewing/) > [Any time someone achieves success before they've earned it, it always comes back to haunt them.](https://sms4smile.com/quotes/ron-white/any-time-someone-achieves-success-before-they-ve-earned-it-it-always/) [Ron White](https://sms4smile.com/quotes/author/ron-white/) > [In Congress, Florida Republicans worked with the Trump administration to secure funding for coastal restoration projects following the devastating impacts of Hurricanes Irma and…](https://sms4smile.com/quotes/michael-waltz/in-congress-florida-republicans-worked-with-the-trump-administration/) [Michael Waltz](https://sms4smile.com/quotes/author/michael-waltz/) > [Back in the really olden days, dinner was seldom a ceremonial event for U.S. families. Only the very wealthy had a separate dining room.…](https://sms4smile.com/quotes/nancy-gibbs/back-in-the-really-olden-days-dinner-was-seldom-a-ceremonial-event/) [Nancy Gibbs](https://sms4smile.com/quotes/author/nancy-gibbs/) > [We're all painfully aware of how suddenly violence can occur, how crippling it is, and how survivors have to find a way back from…](https://sms4smile.com/quotes/paul-dini/we-re-all-painfully-aware-of-how-suddenly-violence-can-occur-how/) [Paul Dini](https://sms4smile.com/quotes/author/paul-dini/) > [Ronaldo is just an athlete. He works so hard and back to back; he is always there. But if you work hard, can you…](https://sms4smile.com/quotes/edgar-davids/ronaldo-is-just-an-athlete-he-works-so-hard-and-back-to-back-he-is/) [Edgar Davids](https://sms4smile.com/quotes/author/edgar-davids/) > [I do spend a lot of weekends on the road. I have to pace myself. It can be pretty busy, but I'm not out…](https://sms4smile.com/quotes/gary-sinise/i-do-spend-a-lot-of-weekends-on-the-road-i-have-to-pace-myself-it-can/) [Gary Sinise](https://sms4smile.com/quotes/author/gary-sinise/) > [British Forces should be in a position to give back in a ten fold measure any attack that the Germans may attempt.](https://sms4smile.com/quotes/frederick-banting/british-forces-should-be-in-a-position-to-give-back-in-a-ten-fold/) [Frederick Banting](https://sms4smile.com/quotes/author/frederick-banting/) [Browse all 9,709 Back quotes ](https://sms4smile.com/quotes/about/back/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "It really gets my back up when people start using business phrases - 'sustainability,' 'the brand,' etc. - about rugby.", "creator": { "@type": "Person", "name": "Alun Wyn Jones" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/alun-wyn-jones/it-really-gets-my-back-up-when-people-start-using-business-phrases/", "about": { "@type": "Thing", "name": "Back" }, "@id": "https://sms4smile.com/quotes/alun-wyn-jones/it-really-gets-my-back-up-when-people-start-using-business-phrases/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/f46/alun-wyn-jones-7022_back_it-really-gets-my-back-up-when-people-st_892657.jpg", "contentUrl": "https://sms4smile.com/quotes/i/f46/alun-wyn-jones-7022_back_it-really-gets-my-back-up-when-people-st_892657.jpg", "url": "https://sms4smile.com/quotes/i/f46/alun-wyn-jones-7022_back_it-really-gets-my-back-up-when-people-st_892657.jpg", "width": 1080, "height": 1080, "caption": "“It really gets my back up when people start using business phrases - 'sustainability,' 'the brand,' etc…” — Alun Wyn Jones", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Alun Wyn Jones", "item": "https://sms4smile.com/quotes/author/alun-wyn-jones/" }, { "@type": "ListItem", "position": 4, "name": "It really gets my back up...", "item": "https://sms4smile.com/quotes/alun-wyn-jones/it-really-gets-my-back-up-when-people-start-using-business-phrases/" } ], "@id": "https://sms4smile.com/quotes/alun-wyn-jones/it-really-gets-my-back-up-when-people-start-using-business-phrases/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```