--- title: "Meaning & Key Takeaway of: I think good promotion is every bit as…" description: "\"“I think good promotion is every bit as important as a good product.”\" — Alistair Cross" image: "https://sms4smile.com/quotes/i/763/alistair-cross-22389_marketing_i-think-good-promotion-is-every-bit-as-i_2590352.jpg" --- # I think good promotion is every bit as important as a good… ![“I think good promotion is every bit as important as a good product.” quote by Alistair Cross](https://sms4smile.com/quotes/i/763/alistair-cross-22389_marketing_i-think-good-promotion-is-every-bit-as-i_2590352.jpg) [Download](https://sms4smile.com/quotes/i/763/alistair-cross-22389_marketing_i-think-good-promotion-is-every-bit-as-i_2590352.jpg) [Open image](https://sms4smile.com/quotes/i/763/alistair-cross-22389_marketing_i-think-good-promotion-is-every-bit-as-i_2590352.jpg) > ““I think good promotion is every bit as important as a good product.”” [Alistair Cross](https://sms4smile.com/quotes/author/alistair-cross/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Promotion is as crucial as product quality; without visibility, even great products fail to succeed. **In simple terms:** Marketing matters as much as product. Key Takeaway Invest equally in product and promotion. Themes marketing product strategy Mood analytical strategic Type business motivational When to use this quote - startup launch - product rollout - advertising campaigns Key Concepts brand awareness market fit Questions to Reflect On - How balanced is your product vs. promotion budget? - What channels best showcase your product? A Different Perspective Overemphasis on promotion can dilute product focus. ★ ★ ★ ★ ★ No ratings yet [Marketing](https://sms4smile.com/quotes/about/marketing/) [Promotion](https://sms4smile.com/quotes/about/promotion/) ## Related quotes > [“I think good promotion is every bit as important as a good product. I consider it arrogant to assume the world will care that…](https://sms4smile.com/quotes/alistair-cross/i-think-good-promotion-is-every-bit-as-important-as-a-good-product-i/) [Alistair Cross](https://sms4smile.com/quotes/author/alistair-cross/) > [I'm not very good at promotion.](https://sms4smile.com/quotes/ruth-bader-ginsburg/i-m-not-very-good-at-promotion/) [Ruth Bader Ginsburg](https://sms4smile.com/quotes/author/ruth-bader-ginsburg/) > [Reality is that even if you come out with a really good song, all will go to waste without good promotion.](https://sms4smile.com/quotes/seungri/reality-is-that-even-if-you-come-out-with-a-really-good-song-all-will/) [Seungri](https://sms4smile.com/quotes/author/seungri/) > [I think social media is good for promotion, stuff like that, but people are so negative. People are too negative. If you read the…](https://sms4smile.com/quotes/rafael-dos-anjos/i-think-social-media-is-good-for-promotion-stuff-like-that-but-people/) [Rafael dos Anjos](https://sms4smile.com/quotes/author/rafael-dos-anjos/) > [I know people say I could be the next big pay-per-view star. They say that about a lot of fighters. To reach that, it…](https://sms4smile.com/quotes/mikey-garcia/i-know-people-say-i-could-be-the-next-big-pay-per-view-star-they-say/) [Mikey Garcia](https://sms4smile.com/quotes/author/mikey-garcia/) > [That's part of fashion's promise: that a girlfriend or boyfriend or a promotion are just one tie or sweater or pair of shoes away.](https://sms4smile.com/quotes/rumaan-alam/that-s-part-of-fashion-s-promise-that-a-girlfriend-or-boyfriend-or-a/) [Rumaan Alam](https://sms4smile.com/quotes/author/rumaan-alam/) > [I enjoy the hell out of writing but don't like what follows: promotion and publicity, which I always strive to keep to a minimum,…](https://sms4smile.com/quotes/dean-koontz/i-enjoy-the-hell-out-of-writing-but-don-t-like-what-follows-promotion/) [Dean Koontz](https://sms4smile.com/quotes/author/dean-koontz/) > [“Your response to adversity is what positions you for promotion”](https://sms4smile.com/quotes/cynthia-patterson/your-response-to-adversity-is-what-positions-you-for-promotion/) [Cynthia Patterson](https://sms4smile.com/quotes/author/cynthia-patterson/) > [“Promotion comes from God, based on your daily Devotion.”](https://sms4smile.com/quotes/anonymous/promotion-comes-from-god-based-on-your-daily-devotion/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for…](https://sms4smile.com/quotes/jim-mullen/the-greater-your-command-of-brand-loyalty-the-less-you-must-worry/) [Jim Mullen](https://sms4smile.com/quotes/author/jim-mullen/) > [Every dollar I made from DJing, I put into my videos, promotion - everything.](https://sms4smile.com/quotes/dj-khaled/every-dollar-i-made-from-djing-i-put-into-my-videos-promotion/) [DJ Khaled](https://sms4smile.com/quotes/author/dj-khaled/) > [Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify…](https://sms4smile.com/quotes/simon-mainwaring/transforming-a-brand-into-a-socially-responsible-leader-doesn-t/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [The best self promotion is your next book. And the book after that and after that …](https://sms4smile.com/quotes/bella-andre/the-best-self-promotion-is-your-next-book-and-the-book-after-that-and/) [Bella Andre](https://sms4smile.com/quotes/author/bella-andre/) > [I think that in the end, the people are not fooled by promotion. They want to know that something works and is right.](https://sms4smile.com/quotes/emilio-pucci/i-think-that-in-the-end-the-people-are-not-fooled-by-promotion-they/) [Emilio Pucci](https://sms4smile.com/quotes/author/emilio-pucci/) > [Something I do love about social media is how you can expand your idea. You can make an extension of your art as opposed…](https://sms4smile.com/quotes/james-taylor/something-i-do-love-about-social-media-is-how-you-can-expand-your/) [James Taylor](https://sms4smile.com/quotes/author/james-taylor/) ## More by Alistair Cross > [“She (Tamara Thorne) has this fascinating way of wrapping herself around the things I write and bringing out the best in my writing, and…](https://sms4smile.com/quotes/alistair-cross/she-tamara-thorne-has-this-fascinating-way-of-wrapping-herself-around/) [Alistair Cross](https://sms4smile.com/quotes/author/alistair-cross/) > [“The black panic, that’s what woke me; that all too familiar blend of terror and heinousness that buzzed beneath my skin where no eye…](https://sms4smile.com/quotes/alistair-cross/the-black-panic-that-s-what-woke-me-that-all-too-familiar-blend-of/) [Alistair Cross](https://sms4smile.com/quotes/author/alistair-cross/) > [“I have a file in my phone that I’m always adding things to. 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