--- title: "Meaning & Key Takeaway of: I think good promotion is every bit as…" description: "\"“I think good promotion is every bit as important as a good product. I consider it arrogant to assume the world will care that I wrote a book.”\" — Alis..." image: "https://sms4smile.com/quotes/i/1fe/alistair-cross-22389_books_i-think-good-promotion-is-every-bit-as-i_887260.jpg" --- # I think good promotion is every bit as important as a good… ![“I think good promotion is every bit as important as a good product. I consider it arrogant to assume the world will care that I wrote a book.” quote by Alistair Cross](https://sms4smile.com/quotes/i/1fe/alistair-cross-22389_books_i-think-good-promotion-is-every-bit-as-i_887260.jpg) [Download](https://sms4smile.com/quotes/i/1fe/alistair-cross-22389_books_i-think-good-promotion-is-every-bit-as-i_887260.jpg) [Open image](https://sms4smile.com/quotes/i/1fe/alistair-cross-22389_books_i-think-good-promotion-is-every-bit-as-i_887260.jpg) > ““I think good promotion is every bit as important as a good product. I consider it arrogant to assume the world will care that I wrote a book.”” [Alistair Cross](https://sms4smile.com/quotes/author/alistair-cross/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Promotion is as crucial as product quality; assuming fame without effort is arrogant. **In simple terms:** Good promotion matters as much as good product. Key Takeaway Invest in marketing to match product excellence. Themes marketing product development humility self-promotion Mood thoughtful pragmatic Type advisory motivational When to use this quote - product launch - author branding - startup promotion - public relations Key Concepts brand strategy consumer psychology Questions to Reflect On - What balance between product and promotion feels right? - How can authenticity be maintained in marketing? A Different Perspective Overemphasis on promotion can dilute product focus. ★ ★ ★ ★ ★ No ratings yet [Arrogant](https://sms4smile.com/quotes/about/arrogant/) [Books](https://sms4smile.com/quotes/about/books/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Promotion](https://sms4smile.com/quotes/about/promotion/) [Writer](https://sms4smile.com/quotes/about/writer/) ## Related quotes > [I'm not very good at promotion.](https://sms4smile.com/quotes/ruth-bader-ginsburg/i-m-not-very-good-at-promotion/) [Ruth Bader Ginsburg](https://sms4smile.com/quotes/author/ruth-bader-ginsburg/) > [“I think good promotion is every bit as important as a good product.”](https://sms4smile.com/quotes/alistair-cross/i-think-good-promotion-is-every-bit-as-important-as-a-good-product/) [Alistair Cross](https://sms4smile.com/quotes/author/alistair-cross/) > [Some Napoli fans haven't understood me, as they consider me arrogant, as if they have a different image of how I am in reality.](https://sms4smile.com/quotes/lorenzo-insigne/some-napoli-fans-haven-t-understood-me-as-they-consider-me-arrogant/) [Lorenzo Insigne](https://sms4smile.com/quotes/author/lorenzo-insigne/) > [“They say that animals are incapable of feelings and reasoning. This is false. No living thing on earth is void of either. They also…](https://sms4smile.com/quotes/suzy-kassem/they-say-that-animals-are-incapable-of-feelings-and-reasoning-this-is/) [Suzy Kassem](https://sms4smile.com/quotes/author/suzy-kassem/) > [“In the end, what I've learned is that when it comes to this type of science, you really can't be arrogant and assume you…](https://sms4smile.com/quotes/dan-fagin/in-the-end-what-i-ve-learned-is-that-when-it-comes-to-this-type-of/) Dan Fagin > [I think social media is good for promotion, stuff like that, but people are so negative. People are too negative. If you read the…](https://sms4smile.com/quotes/rafael-dos-anjos/i-think-social-media-is-good-for-promotion-stuff-like-that-but-people/) [Rafael dos Anjos](https://sms4smile.com/quotes/author/rafael-dos-anjos/) > [I know people say I could be the next big pay-per-view star. They say that about a lot of fighters. To reach that, it…](https://sms4smile.com/quotes/mikey-garcia/i-know-people-say-i-could-be-the-next-big-pay-per-view-star-they-say/) [Mikey Garcia](https://sms4smile.com/quotes/author/mikey-garcia/) > [Reality is that even if you come out with a really good song, all will go to waste without good promotion.](https://sms4smile.com/quotes/seungri/reality-is-that-even-if-you-come-out-with-a-really-good-song-all-will/) [Seungri](https://sms4smile.com/quotes/author/seungri/) > [“Promotion comes from God, based on your daily Devotion.”](https://sms4smile.com/quotes/anonymous/promotion-comes-from-god-based-on-your-daily-devotion/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for…](https://sms4smile.com/quotes/jim-mullen/the-greater-your-command-of-brand-loyalty-the-less-you-must-worry/) [Jim Mullen](https://sms4smile.com/quotes/author/jim-mullen/) > [Every dollar I made from DJing, I put into my videos, promotion - everything.](https://sms4smile.com/quotes/dj-khaled/every-dollar-i-made-from-djing-i-put-into-my-videos-promotion/) [DJ Khaled](https://sms4smile.com/quotes/author/dj-khaled/) > [Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify…](https://sms4smile.com/quotes/simon-mainwaring/transforming-a-brand-into-a-socially-responsible-leader-doesn-t/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [The best self promotion is your next book. And the book after that and after that …](https://sms4smile.com/quotes/bella-andre/the-best-self-promotion-is-your-next-book-and-the-book-after-that-and/) [Bella Andre](https://sms4smile.com/quotes/author/bella-andre/) > [I think that in the end, the people are not fooled by promotion. They want to know that something works and is right.](https://sms4smile.com/quotes/emilio-pucci/i-think-that-in-the-end-the-people-are-not-fooled-by-promotion-they/) [Emilio Pucci](https://sms4smile.com/quotes/author/emilio-pucci/) > [Something I do love about social media is how you can expand your idea. You can make an extension of your art as opposed…](https://sms4smile.com/quotes/james-taylor/something-i-do-love-about-social-media-is-how-you-can-expand-your/) [James Taylor](https://sms4smile.com/quotes/author/james-taylor/) ## More by Alistair Cross > [“She (Tamara Thorne) has this fascinating way of wrapping herself around the things I write and bringing out the best in my writing, and…](https://sms4smile.com/quotes/alistair-cross/she-tamara-thorne-has-this-fascinating-way-of-wrapping-herself-around/) [Alistair Cross](https://sms4smile.com/quotes/author/alistair-cross/) > [“The black panic, that’s what woke me; that all too familiar blend of terror and heinousness that buzzed beneath my skin where no eye…](https://sms4smile.com/quotes/alistair-cross/the-black-panic-that-s-what-woke-me-that-all-too-familiar-blend-of/) [Alistair Cross](https://sms4smile.com/quotes/author/alistair-cross/) > [“I have a file in my phone that I’m always adding things to. People accuse me of texting too much but nine times out…](https://sms4smile.com/quotes/alistair-cross/i-have-a-file-in-my-phone-that-i-m-always-adding-things-to-people/) [Alistair Cross](https://sms4smile.com/quotes/author/alistair-cross/) > [“If people feel like you’re trying to educate them on some invaluable life lesson, they’re going to fade. People don’t generally pick up horror…](https://sms4smile.com/quotes/alistair-cross/if-people-feel-like-you-re-trying-to-educate-them-on-some-invaluable/) [Alistair Cross](https://sms4smile.com/quotes/author/alistair-cross/) > [“Deadlines help me, but my muse hates them. My muse functions in fits and starts, and tends to take very long vacations. Deadlines are…](https://sms4smile.com/quotes/alistair-cross/deadlines-help-me-but-my-muse-hates-them-my-muse-functions-in-fits/) [Alistair Cross](https://sms4smile.com/quotes/author/alistair-cross/) > [“Horror doesn’t concern itself with the material world. It doesn’t worry about what shoes you should wear or whom you should date. Horror tends…](https://sms4smile.com/quotes/alistair-cross/horror-doesn-t-concern-itself-with-the-material-world-it-doesn-t/) [Alistair Cross](https://sms4smile.com/quotes/author/alistair-cross/) > [“Yep,” I said, rolling the body onto its back and staring into the horrified, bloated face, “you’re a single-bagger. My kinda gal.” I gave…](https://sms4smile.com/quotes/alistair-cross/yep-i-said-rolling-the-body-onto-its-back-and-staring-into-the/) [Alistair Cross](https://sms4smile.com/quotes/author/alistair-cross/) > [“I remember writing all kinds of stories as a kid, but I really don’t know what the first thing was. Whatever it was, I’m…](https://sms4smile.com/quotes/alistair-cross/i-remember-writing-all-kinds-of-stories-as-a-kid-but-i-really-don-t/) [Alistair Cross](https://sms4smile.com/quotes/author/alistair-cross/) > [“I think that horror and comedy go together for the same reason sweet and sour go together. They compliment each other because both sit…](https://sms4smile.com/quotes/alistair-cross/i-think-that-horror-and-comedy-go-together-for-the-same-reason-sweet/) [Alistair Cross](https://sms4smile.com/quotes/author/alistair-cross/) > [“I think horror, when done well, is one of the most direct and honest ways to get to the core of the human experience…](https://sms4smile.com/quotes/alistair-cross/i-think-horror-when-done-well-is-one-of-the-most-direct-and-honest/) [Alistair Cross](https://sms4smile.com/quotes/author/alistair-cross/) > [“Self-confidence is usually little more than wishful thinking in a thigh-high pair of Come F\*ck Me boots.”](https://sms4smile.com/quotes/alistair-cross/self-confidence-is-usually-little-more-than-wishful-thinking-in-a/) [Alistair Cross](https://sms4smile.com/quotes/author/alistair-cross/) > [“Most of all, kink comes up in my writing because that is, very simply, just the way the cat o’ nine tails flails. Any…](https://sms4smile.com/quotes/alistair-cross/most-of-all-kink-comes-up-in-my-writing-because-that-is-very-simply/) [Alistair Cross](https://sms4smile.com/quotes/author/alistair-cross/) > [“Sandy’s was one of those places that made poor, white trash feel like high-class consumers. This was the kind of place you’d take your…](https://sms4smile.com/quotes/alistair-cross/sandy-s-was-one-of-those-places-that-made-poor-white-trash-feel-like/) [Alistair Cross](https://sms4smile.com/quotes/author/alistair-cross/) > [“.” I watched her sip at the drink some more. She was strong, healthy, but also petite enough that I was certain I could…](https://sms4smile.com/quotes/alistair-cross/i-watched-her-sip-at-the-drink-some-more-she-was-strong-healthy-but/) [Alistair Cross](https://sms4smile.com/quotes/author/alistair-cross/) > [“I’m certain I’ve written things that have offended people, yes – but no, I have never written anything for the sake of shock. Shock…](https://sms4smile.com/quotes/alistair-cross/i-m-certain-i-ve-written-things-that-have-offended-people-yes-but-no/) [Alistair Cross](https://sms4smile.com/quotes/author/alistair-cross/) [Explore all 27 Alistair Cross quotes ](https://sms4smile.com/quotes/author/alistair-cross/) ## More Arrogant quotes > [How arrogant - how very far from humility - would be the self-satisfied, smug assurance that God, a tidy-up-after-us God will come and clean…](https://sms4smile.com/quotes/sheldon-whitehouse/how-arrogant-how-very-far-from-humility-would-be-the-self-satisfied/) [Sheldon Whitehouse](https://sms4smile.com/quotes/author/sheldon-whitehouse/) > [ \[T\]he tax code has been piling up, year after year, a symbol of everything gone wrong in America, of arrogant rulers and lost freedom,… ](https://sms4smile.com/quotes/dick-armey/t-he-tax-code-has-been-piling-up-year-after-year-a-symbol-of/) [Dick Armey](https://sms4smile.com/quotes/author/dick-armey/) > [What I would say to filmmakers, if I may be so bold or so arrogant, is to draw inspiration from other filmmakers, but go…](https://sms4smile.com/quotes/lawrence-bender/what-i-would-say-to-filmmakers-if-i-may-be-so-bold-or-so-arrogant-is/) [Lawrence Bender](https://sms4smile.com/quotes/author/lawrence-bender/) > [In politics we face the choice between warmongering, nation-state loving, big-business agents on one hand; and risk-blind, top-down, epistemic arrogant big servants of large…](https://sms4smile.com/quotes/nassim-nicholas-taleb/in-politics-we-face-the-choice-between-warmongering-nation-state/) [Nassim Nicholas Taleb](https://sms4smile.com/quotes/author/nassim-nicholas-taleb/) > [I absolutely hate arrogant people, irks me to no end.](https://sms4smile.com/quotes/anonymous/i-absolutely-hate-arrogant-people-irks-me-to-no-end/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Splutter, splutter. Yes - we're off - we're rising. But why start off with an engine like that? But it smooths out now, like…](https://sms4smile.com/quotes/anne-morrow-lindbergh/splutter-splutter-yes-we-re-off-we-re-rising-but-why-start-off-with/) [Anne Morrow Lindbergh](https://sms4smile.com/quotes/author/anne-morrow-lindbergh/) > [Mourinho is a bit arrogant, but you've got to like him.](https://sms4smile.com/quotes/steve-nicol/mourinho-is-a-bit-arrogant-but-you-ve-got-to-like-him/) [Steve Nicol](https://sms4smile.com/quotes/author/steve-nicol/) > [Some say work smarter, not harder, but the wisest are both. Whether you're more of a hard worker or a smart worker, if you're…](https://sms4smile.com/quotes/colby-tatem/some-say-work-smarter-not-harder-but-the-wisest-are-both-whether-you/) [Colby Tatem](https://sms4smile.com/quotes/author/colby-tatem/) > [I was spoiled and I was arrogant. I was very demanding, had an overblown image of who I was and got a reputation for…](https://sms4smile.com/quotes/judge-reinhold/i-was-spoiled-and-i-was-arrogant-i-was-very-demanding-had-an/) [Judge Reinhold](https://sms4smile.com/quotes/author/judge-reinhold/) > [We are not being arrogant or complacent when we are said that our country, as a united nation, has never in its entire history,…](https://sms4smile.com/quotes/thabo-mbeki/we-are-not-being-arrogant-or-complacent-when-we-are-said-that-our/) [Thabo Mbeki](https://sms4smile.com/quotes/author/thabo-mbeki/) > [“So you intend to go through life never loving anyone? Just … things?” “No. I’m looking for something more.” “More than love?” “Yes.” “Is…](https://sms4smile.com/quotes/renee-ahdieh/so-you-intend-to-go-through-life-never-loving-anyone-just-things-no-i/) [Renee Ahdieh](https://sms4smile.com/quotes/author/renee-ahdieh/) > [People are tired of wasteful government programs and welfare chiselers, and they are angry about the constant spiral of taxes and government regulations, arrogant…](https://sms4smile.com/quotes/ronald-reagan/people-are-tired-of-wasteful-government-programs-and-welfare/) [Ronald Reagan](https://sms4smile.com/quotes/author/ronald-reagan/) > [“He was a man. Handsome as sin, arrogant as fuck, and in need of at least one woman to prove he wasn’t God’s gift…](https://sms4smile.com/quotes/melissa-blue/he-was-a-man-handsome-as-sin-arrogant-as-fuck-and-in-need-of-at-least/) [Melissa Blue](https://sms4smile.com/quotes/author/melissa-blue/) > [Being nice to people gets you nowhere. Being arrogant gets you nowhere. Blackmail, now that's a thing that will get you everywhere.](https://sms4smile.com/quotes/anonymous/being-nice-to-people-gets-you-nowhere-being-arrogant-gets-you-nowhere/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [It's amusing how arrogant people can be.](https://sms4smile.com/quotes/anonymous/it-s-amusing-how-arrogant-people-can-be/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) [Browse all 1,146 Arrogant quotes ](https://sms4smile.com/quotes/about/arrogant/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“I think good promotion is every bit as important as a good product. 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