--- title: "Meaning & Key Takeaway of: This is the reverse Field of Dreams…" description: "\"“This is the reverse Field of Dreams moment: if they come, you will build it.”\" — Alistair Croll" image: "https://sms4smile.com/quotes/i/a99/alistair-croll-18994_dreams_this-is-the-reverse-field-of-dreams-mome_13055.jpg" --- # This is the reverse Field of Dreams moment: if they come… ![“This is the reverse Field of Dreams moment: if they come, you will build it.” quote by Alistair Croll](https://sms4smile.com/quotes/i/a99/alistair-croll-18994_dreams_this-is-the-reverse-field-of-dreams-mome_13055.jpg) [Download](https://sms4smile.com/quotes/i/a99/alistair-croll-18994_dreams_this-is-the-reverse-field-of-dreams-mome_13055.jpg) [Open image](https://sms4smile.com/quotes/i/a99/alistair-croll-18994_dreams_this-is-the-reverse-field-of-dreams-mome_13055.jpg) > ““This is the reverse Field of Dreams moment: if they come, you will build it.”” [Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. It describes a proactive approach where the mere expectation of demand drives the creation of a product or service, turning anticipation into reality. **In simple terms:** Anticipate demand and build accordingly. Key Takeaway Demand can dictate creation. Themes proactivity anticipation innovation market-driven design visionary thinking Mood optimistic entrepreneurial Type motivational strategic When to use this quote - startup product launch - feature development after user requests - event planning based on attendee interest Key Concepts customer insight risk mitigation resource allocation Practical Applications - rapid prototyping - scalable infrastructure Questions to Reflect On - How can you test demand before committing to build? - What signals indicate genuine interest versus fleeting curiosity? A Different Perspective Building without sufficient validation can waste resources if the anticipated demand never materializes. ★ ★ ★ ★ ★ No ratings yet [Come Build](https://sms4smile.com/quotes/about/come-build-373259/) [Dreams](https://sms4smile.com/quotes/about/dreams/) [Dreams Moment](https://sms4smile.com/quotes/about/dreams-moment-373257/) [Field Dreams](https://sms4smile.com/quotes/about/field-dreams-325495/) [Field of dreams](https://sms4smile.com/quotes/about/field-of-dreams/) [Moment Come](https://sms4smile.com/quotes/about/moment-come-373260/) [Reverse Field](https://sms4smile.com/quotes/about/reverse-field-373258/) [Time](https://sms4smile.com/quotes/about/time/) ## Related quotes > [No matter what. Wherever your mind wanders, it seems to turn up at the same Field of Dreams. It's the vision you wake up…](https://sms4smile.com/quotes/james-c-collins/no-matter-what-wherever-your-mind-wanders-it-seems-to-turn-up-at-the/) [James C. Collins](https://sms4smile.com/quotes/author/james-c-collins/) > [I was lucky to get one good adaptation. Field of Dreams the Musical is lurking in the wings. Hope it will provide my daughters…](https://sms4smile.com/quotes/w-p-kinsella/i-was-lucky-to-get-one-good-adaptation-field-of-dreams-the-musical-is/) [W. P. Kinsella](https://sms4smile.com/quotes/author/w-p-kinsella/) > [“The Field of Dreams conceit is especially popular in Silicon Valley, where engineers are biased toward building cool stuff rather than selling it. But…](https://sms4smile.com/quotes/peter-thiel/the-field-of-dreams-conceit-is-especially-popular-in-silicon-valley/) [Peter Thiel](https://sms4smile.com/quotes/author/peter-thiel/) > [Most writers are unhappy with film adaptations of their work, and rightly so. 'Field of Dreams,' however, caught the spirit and essence of 'Shoeless…](https://sms4smile.com/quotes/w-p-kinsella/most-writers-are-unhappy-with-film-adaptations-of-their-work-and/) [W. P. Kinsella](https://sms4smile.com/quotes/author/w-p-kinsella/) > [“Compassion is the willingness to play in the field of dreams even though you are awake.”](https://sms4smile.com/quotes/matthew-flickstein/compassion-is-the-willingness-to-play-in-the-field-of-dreams-even/) [Matthew Flickstein](https://sms4smile.com/quotes/author/matthew-flickstein/) > [Field of Dreams is the only movie - and I saw it in the theater - on an afternoon when I was on location…](https://sms4smile.com/quotes/paul-reiser/field-of-dreams-is-the-only-movie-and-i-saw-it-in-the-theater-on-an/) [Paul Reiser](https://sms4smile.com/quotes/author/paul-reiser/) > [“If there was magic in this world, it happened within sight of the three bases and home plate. All the gems in my world…](https://sms4smile.com/quotes/tee-morris/if-there-was-magic-in-this-world-it-happened-within-sight-of-the/) [Tee Morris](https://sms4smile.com/quotes/author/tee-morris/) > ['Field of Dreams.' Definitely one of the best baseball films of all time. When Kevin Costner spoke to his dad, and his dad answered,…](https://sms4smile.com/quotes/fred-willard/field-of-dreams-definitely-one-of-the-best-baseball-films-of-all-time/) [Fred Willard](https://sms4smile.com/quotes/author/fred-willard/) > [Distribution may not matter in fictional worlds, but it matters in most. The Field of Dreams conceit is especially popular in Silicon Valley, where…](https://sms4smile.com/quotes/peter-thiel/distribution-may-not-matter-in-fictional-worlds-but-it-matters-in/) [Peter Thiel](https://sms4smile.com/quotes/author/peter-thiel/) > [“What sealed the deal for me was that the cloak wouldn't come off without a generous donation of my tears. Those used to be…](https://sms4smile.com/quotes/kevin-hearne/what-sealed-the-deal-for-me-was-that-the-cloak-wouldn-t-come-off/) [Kevin Hearne](https://sms4smile.com/quotes/author/kevin-hearne/) > [Field of Dreams is probably our generation's It's A Wonderful Life.](https://sms4smile.com/quotes/kevin-costner/field-of-dreams-is-probably-our-generation-s-it-s-a-wonderful-life/) [Kevin Costner](https://sms4smile.com/quotes/author/kevin-costner/) > [I think this is the story of this country, that you get to come here and build a better future for yourself and for…](https://sms4smile.com/quotes/justin-trudeau/i-think-this-is-the-story-of-this-country-that-you-get-to-come-here/) [Justin Trudeau](https://sms4smile.com/quotes/author/justin-trudeau/) > [“It used to be said "Build it and they will come," now it is "Build it and bribe them in".”](https://sms4smile.com/quotes/bangambiki-habyarimana/it-used-to-be-said-build-it-and-they-will-come-now-it-is-build-it-and/) [Bangambiki Habyarimana](https://sms4smile.com/quotes/author/bangambiki-habyarimana/) > [I am the poster boy for brick-by-brick foundation building. Play a club. Put on a good show for 35 people. Come back. Build your…](https://sms4smile.com/quotes/joe-bonamassa/i-am-the-poster-boy-for-brick-by-brick-foundation-building-play-a/) [Joe Bonamassa](https://sms4smile.com/quotes/author/joe-bonamassa/) > [“Everything is dangerous. Even in your dreams. Even if you sleep without dreams. From the moment you jump out of bed and take that…](https://sms4smile.com/quotes/steve-rasnic-tem/everything-is-dangerous-even-in-your-dreams-even-if-you-sleep-without/) [Steve Rasnic Tem](https://sms4smile.com/quotes/author/steve-rasnic-tem/) ## More by Alistair Croll > [ “rebuilt its site to make it load quickly and reliably.\[39\] Ultimately, the makeover landed the site 3–4% more visitors.” ](https://sms4smile.com/quotes/alistair-croll/rebuilt-its-site-to-make-it-load-quickly-and-reliably-39-ultimately/) [Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/) > [“Your job isn’t to build a product; it’s to de-risk a business model. Sometimes the only way to do this is to build something,…](https://sms4smile.com/quotes/alistair-croll/your-job-isn-t-to-build-a-product-it-s-to-de-risk-a-business-model/) [Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/) > [“Getting paid is, in some ways, the ultimate metric for identifying a sustainable business model. If you make more money from customers than it…](https://sms4smile.com/quotes/alistair-croll/getting-paid-is-in-some-ways-the-ultimate-metric-for-identifying-a/) [Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/) > [“Scaling is good if it brings in incremental revenue, but you have to watch for a decrease in engagement, a gradual saturation of the…](https://sms4smile.com/quotes/alistair-croll/scaling-is-good-if-it-brings-in-incremental-revenue-but-you-have-to/) [Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/) > [“Qualitative versus quantitative metrics Qualitative metrics are unstructured, anecdotal, revealing, and hard to aggregate; quantitative metrics involve numbers and statistics, and provide hard numbers…](https://sms4smile.com/quotes/alistair-croll/qualitative-versus-quantitative-metrics-qualitative-metrics-are/) [Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/) > [“In a startup, the purpose of analytics is to find your way to the right product and market before the money runs out.”](https://sms4smile.com/quotes/alistair-croll/in-a-startup-the-purpose-of-analytics-is-to-find-your-way-to-the/) [Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/) > [“sometimes what you need is a new market, not a new product,”](https://sms4smile.com/quotes/alistair-croll/sometimes-what-you-need-is-a-new-market-not-a-new-product/) [Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/) > [“First, know your customer. There’s no substitute for engaging with customers and users directly. All the numbers in the world can’t explain why something…](https://sms4smile.com/quotes/alistair-croll/first-know-your-customer-there-s-no-substitute-for-engaging-with/) [Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/) > [“If you’re going to survive as a founder, you have to find the intersection of demand (for your product), ability (for you to make…](https://sms4smile.com/quotes/alistair-croll/if-you-re-going-to-survive-as-a-founder-you-have-to-find-the/) [Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/) > [“Humans do inspiration; machines do validation.”](https://sms4smile.com/quotes/alistair-croll/humans-do-inspiration-machines-do-validation/) [Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/) > [“customers were so used to that price point that they were skeptical of ClearFit’s value at $99/month. Ben says, “We don’t compete with job…](https://sms4smile.com/quotes/alistair-croll/customers-were-so-used-to-that-price-point-that-they-were-skeptical/) [Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/) > [“People only get really interesting when they start to rattle the bars of their cages. — Alain de Botton,”](https://sms4smile.com/quotes/alistair-croll/people-only-get-really-interesting-when-they-start-to-rattle-the-bars-2/) [Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/) > [“The fundamental KPI for stickiness is customer retention. Churn rates and usage frequency are other important metrics to track. Long-term stickiness often comes from…](https://sms4smile.com/quotes/alistair-croll/the-fundamental-kpi-for-stickiness-is-customer-retention-churn-rates/) [Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/) > [“Recall Sergio Zyman’s definition of marketing (more stuff to more people for”](https://sms4smile.com/quotes/alistair-croll/recall-sergio-zyman-s-definition-of-marketing-more-stuff-to-more/) [Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/) > [“When you’re scaling, you know your product and your market. Your metrics are now focused on the health of your ecosystem, and your ability…](https://sms4smile.com/quotes/alistair-croll/when-you-re-scaling-you-know-your-product-and-your-market-your/) [Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/) [Explore all 33 Alistair Croll quotes ](https://sms4smile.com/quotes/author/alistair-croll/) ## More Dreams quotes > [“Cine a ucis stelele? Cine a surpat drumul spre viitor al celor din morminte?”](https://sms4smile.com/quotes/ionel-teodoreanu/cine-a-ucis-stelele-cine-a-surpat-drumul-spre-viitor-al-celor-din/) [Ionel Teodoreanu](https://sms4smile.com/quotes/author/ionel-teodoreanu/) > [“Once we become sensitive to dreams, we discover that every dynamic in a dream is manifesting itself in some way in our practical lives”](https://sms4smile.com/quotes/robert-a-johnson/once-we-become-sensitive-to-dreams-we-discover-that-every-dynamic-in/) [Robert A. Johnson](https://sms4smile.com/quotes/author/robert-a-johnson/) > [“Now you’re wet. You’re so wet you’re leaking down your ass. You’re soaking my pillow. I don’t think I’m ever washing it. I want…](https://sms4smile.com/quotes/susan-stoker/now-you-re-wet-you-re-so-wet-you-re-leaking-down-your-ass-you-re/) [Susan Stoker](https://sms4smile.com/quotes/author/susan-stoker/) > [“Not that it matters, when you dream, there's no outside or in. Your mind is an unimaginable bloom. A willow catkin as big as…](https://sms4smile.com/quotes/rich-shapero/not-that-it-matters-when-you-dream-there-s-no-outside-or-in-your-mind/) [Rich Shapero](https://sms4smile.com/quotes/author/rich-shapero/) > [Sometimes we wish for the feel but we never understand that we have to give a lot to get the feel !](https://sms4smile.com/quotes/robert-reynolds/sometimes-we-wish-for-the-feel-but-we-never-understand-that-we-have/) [Robert Reynolds](https://sms4smile.com/quotes/author/robert-reynolds/) > [The vision of the left, full of envy and resentment, takes its worst toll on those at the bottom - whether black or white…](https://sms4smile.com/quotes/thomas-sowell/the-vision-of-the-left-full-of-envy-and-resentment-takes-its-worst/) [Thomas Sowell](https://sms4smile.com/quotes/author/thomas-sowell/) > [It’s so important to create in your own voice, to hold onto what makes you unique, and have faith in your vision.](https://sms4smile.com/quotes/john-lasseter/it-s-so-important-to-create-in-your-own-voice-to-hold-onto-what-makes/) [John Lasseter](https://sms4smile.com/quotes/author/john-lasseter/) > [“As dreams are the healing songs from the wilderness of our unconscious - So wild animals, wild plants, wild landscapes are the healing dreams…](https://sms4smile.com/quotes/dale-pendell/as-dreams-are-the-healing-songs-from-the-wilderness-of-our/) [Dale Pendell](https://sms4smile.com/quotes/author/dale-pendell/) > [Alone in a world, With millions of souls Walking in circles Trapped in their dreams unhealthy, unclean walking in circles, now do not disturb…](https://sms4smile.com/quotes/chester-bennington/alone-in-a-world-with-millions-of-souls-walking-in-circles-trapped-in/) [Chester Bennington](https://sms4smile.com/quotes/author/chester-bennington/) > [“Doing the work to transform your dreams into reality is like walking across the earth. It can be that hard, and it can take…](https://sms4smile.com/quotes/dragos-bratasanu/doing-the-work-to-transform-your-dreams-into-reality-is-like-walking/) [Dragos Bratasanu](https://sms4smile.com/quotes/author/dragos-bratasanu/) > [As far as Im concerned, I didnt dream - ever.](https://sms4smile.com/quotes/theodore-sturgeon/as-far-as-im-concerned-i-didnt-dream-ever/) [Theodore Sturgeon](https://sms4smile.com/quotes/author/theodore-sturgeon/) > [I guess, it's a father's dream for his daughter to be known around the world.](https://sms4smile.com/quotes/liza-soberano/i-guess-it-s-a-father-s-dream-for-his-daughter-to-be-known-around-the/) [Liza Soberano](https://sms4smile.com/quotes/author/liza-soberano/) > [I am just enjoying the dream of being Milan coach at the age of 40.](https://sms4smile.com/quotes/gennaro-gattuso/i-am-just-enjoying-the-dream-of-being-milan-coach-at-the-age-of-40/) [Gennaro Gattuso](https://sms4smile.com/quotes/author/gennaro-gattuso/) > [Sometimes life seems like a dream, especially when I look down and see that I forgot to put on my pants.](https://sms4smile.com/quotes/jack-handey/sometimes-life-seems-like-a-dream-especially-when-i-look-down-and-see/) [Jack Handey](https://sms4smile.com/quotes/author/jack-handey/) > [“I had a dream. I had an awesome dream.”](https://sms4smile.com/quotes/anonymous/i-had-a-dream-i-had-an-awesome-dream/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) [Browse all 40,599 Dreams quotes ](https://sms4smile.com/quotes/about/dreams/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“This is the reverse Field of Dreams moment: if they come, you will build it.”", "creator": { "@type": "Person", "name": "Alistair Croll" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/alistair-croll/this-is-the-reverse-field-of-dreams-moment-if-they-come-you-will/", "about": { "@type": "Thing", "name": "Dreams" }, "@id": "https://sms4smile.com/quotes/alistair-croll/this-is-the-reverse-field-of-dreams-moment-if-they-come-you-will/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a99/alistair-croll-18994_dreams_this-is-the-reverse-field-of-dreams-mome_13055.jpg", "contentUrl": "https://sms4smile.com/quotes/i/a99/alistair-croll-18994_dreams_this-is-the-reverse-field-of-dreams-mome_13055.jpg", "url": "https://sms4smile.com/quotes/i/a99/alistair-croll-18994_dreams_this-is-the-reverse-field-of-dreams-mome_13055.jpg", "width": 1080, "height": 1080, "caption": "“This is the reverse Field of Dreams moment: if they come, you will build it.” — Alistair Croll", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Alistair Croll", "item": "https://sms4smile.com/quotes/author/alistair-croll/" }, { "@type": "ListItem", "position": 4, "name": "“This is the reverse Field of...", "item": "https://sms4smile.com/quotes/alistair-croll/this-is-the-reverse-field-of-dreams-moment-if-they-come-you-will/" } ], "@id": "https://sms4smile.com/quotes/alistair-croll/this-is-the-reverse-field-of-dreams-moment-if-they-come-you-will/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```