--- title: "Meaning & Key Takeaway of: The fundamental KPI for stickiness is…" description: "\"“The fundamental KPI for stickiness is customer retention. Churn rates and usage frequency are other important metrics to track. Long-term stickiness o..." image: "https://sms4smile.com/quotes/i/818/alistair-croll-18994_quote_the-fundamental-kpi-for-stickiness-is-cu_1055667.jpg" --- # The fundamental KPI for stickiness is customer retention… ![“The fundamental KPI for stickiness is customer retention. Churn rates and usage frequency are other important metrics to track. Long-term stickiness often comes from the value users create for themselves as they use the service.” quote by Alistair Croll](https://sms4smile.com/quotes/i/818/alistair-croll-18994_quote_the-fundamental-kpi-for-stickiness-is-cu_1055667.jpg) [Download](https://sms4smile.com/quotes/i/818/alistair-croll-18994_quote_the-fundamental-kpi-for-stickiness-is-cu_1055667.jpg) [Open image](https://sms4smile.com/quotes/i/818/alistair-croll-18994_quote_the-fundamental-kpi-for-stickiness-is-cu_1055667.jpg) > ““The fundamental KPI for stickiness is customer retention. Churn rates and usage frequency are other important metrics to track. Long-term stickiness often comes from the value users create for themselves as they use the service.”” [Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Customer retention measures how well a product keeps users, while churn and usage show engagement; long‑term stickiness arises when users find personal value. **In simple terms:** Retention shows stickiness; value creates loyalty. Key Takeaway Focus on user‑generated value. Themes business metrics customer success Mood analytical pragmatic Type business strategic When to use this quote - product development - marketing strategy - customer support - growth hacking Key Concepts retention churn usage frequency value creation Questions to Reflect On - What value do users create for themselves? - How can you measure personal value? A Different Perspective Numbers don’t capture emotional attachment; value perception varies. ★ ★ ★ ★ ★ No ratings yet ## Related quotes > [We tell our portfolio companies that it's really important to be metrics-driven and to track their conversions. 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Miller](https://sms4smile.com/quotes/author/jamie-s-miller/) Browse all 3 Important Metrics quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“The fundamental KPI for stickiness is customer retention. Churn rates and usage frequency are other important metrics to track. 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