--- title: "Meaning & Key Takeaway of: sometimes what you need is a new market…" description: "\"“sometimes what you need is a new market, not a new product,”\" — Alistair Croll" image: "https://sms4smile.com/quotes/i/111/alistair-croll-18994_investing_sometimes-what-you-need-is-a-new-market_728337.jpg" --- # sometimes what you need is a new market, not a new product, ![“sometimes what you need is a new market, not a new product,” quote by Alistair Croll](https://sms4smile.com/quotes/i/111/alistair-croll-18994_investing_sometimes-what-you-need-is-a-new-market_728337.jpg) [Download](https://sms4smile.com/quotes/i/111/alistair-croll-18994_investing_sometimes-what-you-need-is-a-new-market_728337.jpg) [Open image](https://sms4smile.com/quotes/i/111/alistair-croll-18994_investing_sometimes-what-you-need-is-a-new-market_728337.jpg) > ““sometimes what you need is a new market, not a new product,”” [Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Success often depends on finding a fresh audience rather than reinventing the product itself. **In simple terms:** New markets matter more than new products. Key Takeaway Seek untapped markets. Themes business strategy growth Mood strategic optimistic Type advice business When to use this quote - launching a startup - expanding a product line - pivoting a business - entering a new region Key Concepts market discovery product fit customer segmentation Questions to Reflect On - What market could you serve that you haven’t considered? - How can you validate demand before redesigning? A Different Perspective A new market may still demand product adaptation. ★ ★ ★ ★ ★ No ratings yet [Investing](https://sms4smile.com/quotes/about/investing/) [Market](https://sms4smile.com/quotes/about/market/) ## Related quotes > [I've done fairly well as a performer and a DJ in the U.K., so 'Game of Thrones' really just opened up a whole new…](https://sms4smile.com/quotes/kristian-nairn/i-ve-done-fairly-well-as-a-performer-and-a-dj-in-the-u-k-so-game-of/) [Kristian Nairn](https://sms4smile.com/quotes/author/kristian-nairn/) > [I think where I come from is going to help me with a market such as New York.](https://sms4smile.com/quotes/josh-allen/i-think-where-i-come-from-is-going-to-help-me-with-a-market-such-as/) [Josh Allen](https://sms4smile.com/quotes/author/josh-allen/) > [OLD: Be No.1 or No.2 in Your Market. 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Mankins](https://sms4smile.com/quotes/author/michael-c-mankins/) > [I'll invest my money in people.](https://sms4smile.com/quotes/will-keith-kellogg/i-ll-invest-my-money-in-people/) [Will Keith Kellogg](https://sms4smile.com/quotes/author/will-keith-kellogg/) [Browse all 13,164 Investing quotes ](https://sms4smile.com/quotes/about/investing/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“sometimes what you need is a new market, not a new product,”", "creator": { "@type": "Person", "name": "Alistair Croll" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/alistair-croll/sometimes-what-you-need-is-a-new-market-not-a-new-product/", "about": { "@type": "Thing", "name": "Investing" }, "@id": "https://sms4smile.com/quotes/alistair-croll/sometimes-what-you-need-is-a-new-market-not-a-new-product/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/111/alistair-croll-18994_investing_sometimes-what-you-need-is-a-new-market_728337.jpg", "contentUrl": "https://sms4smile.com/quotes/i/111/alistair-croll-18994_investing_sometimes-what-you-need-is-a-new-market_728337.jpg", "url": "https://sms4smile.com/quotes/i/111/alistair-croll-18994_investing_sometimes-what-you-need-is-a-new-market_728337.jpg", "width": 1080, "height": 1080, "caption": "“sometimes what you need is a new market, not a new product,” — Alistair Croll", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Alistair Croll", "item": "https://sms4smile.com/quotes/author/alistair-croll/" }, { "@type": "ListItem", "position": 4, "name": "“sometimes what you need is a...", "item": "https://sms4smile.com/quotes/alistair-croll/sometimes-what-you-need-is-a-new-market-not-a-new-product/" } ], "@id": "https://sms4smile.com/quotes/alistair-croll/sometimes-what-you-need-is-a-new-market-not-a-new-product/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```