--- title: "Meaning & Key Takeaway of: customers were so used to that price…" description: "\"“customers were so used to that price point that they were skeptical of ClearFit’s value at $99/month. Ben says, “We don’t compete with job boards, we ..." image: "https://sms4smile.com/quotes/i/cb5/alistair-croll-18994_quote_customers-were-so-used-to-that-price-poi_875135.jpg" --- # customers were so used to that price point that they were… ![“customers were so used to that price point that they were skeptical of ClearFit’s value at $99/month. Ben says, “We don’t compete with job boards, we partner with them, but at the time it seemed reasonable to have a lower price point to garner attention.” Customers didn’t understand why they would…” quote by Alistair Croll](https://sms4smile.com/quotes/i/cb5/alistair-croll-18994_quote_customers-were-so-used-to-that-price-poi_875135.jpg) [Download](https://sms4smile.com/quotes/i/cb5/alistair-croll-18994_quote_customers-were-so-used-to-that-price-poi_875135.jpg) [Open image](https://sms4smile.com/quotes/i/cb5/alistair-croll-18994_quote_customers-were-so-used-to-that-price-poi_875135.jpg) > ““customers were so used to that price point that they were skeptical of ClearFit’s value at $99/month. Ben says, “We don’t compete with job boards, we partner with them, but at the time it seemed reasonable to have a lower price point to garner attention.” Customers didn’t understand why they would pay a subscription fee for something that they would most likely use sporadically. “When a company needs to hire, they want to do it fast and they’re willing to invest at that moment in time,” says Ben. “Our customers are too small to have dedicated HR”” [Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Customers resist paying a subscription for a low‑usage service, preferring pay‑per‑use or lower‑cost options. **In simple terms:** People doubt paying for seldom‑used tools. Key Takeaway Align pricing with perceived value and usage frequency. Themes pricing value perception customer behavior Mood skeptical analytical Type business strategic When to use this quote - SaaS startups - enterprise sales - budget‑constrained buyers Key Concepts subscription models market fit price elasticity Questions to Reflect On - How can you demonstrate value for occasional use? - What alternative pricing could work? A Different Perspective If the service can prove high ROI, price resistance may lessen. ★ ★ ★ ★ ★ No ratings yet [Moment In Time](https://sms4smile.com/quotes/about/moment-in-time/) ## Related quotes > [Why will I not give free service to my customers to get them used to mobile Internet, and to get every small town and…](https://sms4smile.com/quotes/mukesh-ambani/why-will-i-not-give-free-service-to-my-customers-to-get-them-used-to/) [Mukesh Ambani](https://sms4smile.com/quotes/author/mukesh-ambani/) > [All of the devices work out of the box without any subscription fee.](https://sms4smile.com/quotes/david-rose/all-of-the-devices-work-out-of-the-box-without-any-subscription-fee/) [David Rose](https://sms4smile.com/quotes/author/david-rose/) > [The no-subscription fee was so much in our DNA from the original 'Guild Wars': that we would get a smaller market but willing to…](https://sms4smile.com/quotes/jeff-grubb/the-no-subscription-fee-was-so-much-in-our-dna-from-the-original/) [Jeff Grubb](https://sms4smile.com/quotes/author/jeff-grubb/) > [“When you hold too tightly to a plan, you risk missing out on these things. 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Churn rates and usage frequency are other important metrics to track. Long-term stickiness often comes from…](https://sms4smile.com/quotes/alistair-croll/the-fundamental-kpi-for-stickiness-is-customer-retention-churn-rates/) [Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/) > [“Recall Sergio Zyman’s definition of marketing (more stuff to more people for”](https://sms4smile.com/quotes/alistair-croll/recall-sergio-zyman-s-definition-of-marketing-more-stuff-to-more/) [Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/) > [“When you’re scaling, you know your product and your market. Your metrics are now focused on the health of your ecosystem, and your ability…](https://sms4smile.com/quotes/alistair-croll/when-you-re-scaling-you-know-your-product-and-your-market-your/) [Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/) [Explore all 33 Alistair Croll quotes ](https://sms4smile.com/quotes/author/alistair-croll/) ## More Moment In Time quotes > [“I look at you and my body realizes that the endless possibilities of the universe stretch out from this moment in time.”](https://sms4smile.com/quotes/tellulah-darling/i-look-at-you-and-my-body-realizes-that-the-endless-possibilities-of/) [Tellulah Darling](https://sms4smile.com/quotes/author/tellulah-darling/) > [“Sometimes people walk away from love because it is so beautiful that it terrifies them. 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That's what confidence is all about.](https://sms4smile.com/quotes/lisa-fernandez/we-re-prepared-and-we-ve-done-everything-we-can-to-prepare-for-this/) [Lisa Fernandez](https://sms4smile.com/quotes/author/lisa-fernandez/) > [If you distill the essence of everything, what life is about, every single one of us is given a short moment in time on…](https://sms4smile.com/quotes/gavin-newsom/if-you-distill-the-essence-of-everything-what-life-is-about-every/) [Gavin Newsom](https://sms4smile.com/quotes/author/gavin-newsom/) > [“It seems to me that the quality of a moment in time is not always a reflection of the moment in and of itself—what…](https://sms4smile.com/quotes/michael-j-fox/it-seems-to-me-that-the-quality-of-a-moment-in-time-is-not-always-a/) [Michael J. Fox](https://sms4smile.com/quotes/author/michael-j-fox/) > [My main objective with every album is to capture a moment in time, which usually makes the whole process very relaxing. 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We share this moment in time to experience the fullest and expansion of all our…](https://sms4smile.com/quotes/jennifer-hillman/we-are-the-oneness-in-love-joy-and-happy-we-share-this-moment-in-time/) [Jennifer Hillman](https://sms4smile.com/quotes/author/jennifer-hillman/) [Browse all 314 Moment In Time quotes ](https://sms4smile.com/quotes/about/moment-in-time/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“customers were so used to that price point that they were skeptical of ClearFit’s value at $99/month. 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