--- title: "Meaning & Key Takeaway of: Ultimately, brands are built by people…" description: "\"“Ultimately, brands are built by people who passionately believe in their brands. Indeed, many of the world’s best brands can be linked to a single per..." image: "https://sms4smile.com/quotes/i/4fd/alice-m-tybout-176601_driving-force_ultimately-brands-are-built-by-people-wh_1347659.jpg" --- # Ultimately, brands are built by people who passionately… ![“Ultimately, brands are built by people who passionately believe in their brands. Indeed, many of the world’s best brands can be linked to a single person: Howard Schultz created Starbucks, Steve Jobs built Apple, Pleasant Roland formed American Girl, Richard Branson developed Virgin, and Phil…” quote by Alice M. Tybout](https://sms4smile.com/quotes/i/4fd/alice-m-tybout-176601_driving-force_ultimately-brands-are-built-by-people-wh_1347659.jpg) [Download](https://sms4smile.com/quotes/i/4fd/alice-m-tybout-176601_driving-force_ultimately-brands-are-built-by-people-wh_1347659.jpg) [Open image](https://sms4smile.com/quotes/i/4fd/alice-m-tybout-176601_driving-force_ultimately-brands-are-built-by-people-wh_1347659.jpg) > ““Ultimately, brands are built by people who passionately believe in their brands. Indeed, many of the world’s best brands can be linked to a single person: Howard Schultz created Starbucks, Steve Jobs built Apple, Pleasant Roland formed American Girl, Richard Branson developed Virgin, and Phil Knight was the driving force behind Nike. Brand builders understand and believe in the power of brands.     Tim”” Alice M. Tybout ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Brands thrive when people passionately believe in them; visionary individuals shape iconic companies. **In simple terms:** Passionate belief fuels brand success. Key Takeaway Cultivate belief in your brand. Themes marketing leadership brand building Mood inspirational analytical Type Driving force:1 Marketing:1 Richard branson:0 Single person:1 Phil Knight:0 Howard Schultz:0 Steve Job:0 Believe Brands:1 Brands Built:1 Nike Brand:0 Brand Builders:1 Brands Linked:0 When to use this quote - startup strategy - brand management - personal branding Key Concepts vision passion entrepreneurship Questions to Reflect On - Who are the key believers behind your brand? - How does belief translate into action? A Different Perspective Not all brands succeed despite belief. ★ ★ ★ ★ ★ No ratings yet [Driving force](https://sms4smile.com/quotes/about/driving-force/) [Marketing](https://sms4smile.com/quotes/about/marketing/) ## Related quotes > [To be able to represent Nike as a brand is one thing, but to also represent the great players that came before me means…](https://sms4smile.com/quotes/grigor-dimitrov/to-be-able-to-represent-nike-as-a-brand-is-one-thing-but-to-also/) [Grigor Dimitrov](https://sms4smile.com/quotes/author/grigor-dimitrov/) > [You know, we're a private business so we can make our own philosophy and in the end we are business and we're all about…](https://sms4smile.com/quotes/david-baszucki/you-know-we-re-a-private-business-so-we-can-make-our-own-philosophy/) [David Baszucki](https://sms4smile.com/quotes/author/david-baszucki/) > [I'm Phil Knight, and I don't believe in advertising.](https://sms4smile.com/quotes/phil-knight/i-m-phil-knight-and-i-don-t-believe-in-advertising/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [“Successful heretics create their own religions…You can recognize the need for faith in your idea, you can find the tribe you need to support…](https://sms4smile.com/quotes/seth-godin/successful-heretics-create-their-own-religions-you-can-recognize-the/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [I believe that all brands will become storytellers, editors and publishers, all stores will become magazines, and all media companies will become stores. There…](https://sms4smile.com/quotes/natalie-massenet/i-believe-that-all-brands-will-become-storytellers-editors-and/) [Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/) > [“I'm a Marketer, I don't believe in Brands , but I believe in Quality and quality has different definitions”](https://sms4smile.com/quotes/anonymous/i-m-a-marketer-i-don-t-believe-in-brands-but-i-believe-in-quality-and/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I don't believe in brands.](https://sms4smile.com/quotes/james-dyson/i-don-t-believe-in-brands/) [James Dyson](https://sms4smile.com/quotes/author/james-dyson/) > [“Howard Schultz, CEO of Starbucks, believed the most powerful brands are built from the heart.”](https://sms4smile.com/quotes/david-kelly/howard-schultz-ceo-of-starbucks-believed-the-most-powerful-brands-are/) David Kelly > [I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third…](https://sms4smile.com/quotes/seth-godin/i-look-at-starbucks-howard-schultz-has-made-many-brilliant-decisions/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Howard Schultz is a hell of a man, a hell of a leader.](https://sms4smile.com/quotes/steve-schmidt/howard-schultz-is-a-hell-of-a-man-a-hell-of-a-leader/) [Steve Schmidt](https://sms4smile.com/quotes/author/steve-schmidt/) > [“Reading: “Onward: How Starbucks Fought for Its Life Without Losing Its Soul” Book by Howard Schultz “When you’re surrounded by people who share a…](https://sms4smile.com/quotes/howard-schultzonward-how-starbucks-fought-for-its-life-without-losing-its-soul/reading-onward-how-starbucks-fought-for-its-life-without-losing-its/) Howard SchultzOnward: How Starbucks Fought for Its Life Without Losing Its Soul > [I think the right way to do this is just to step up and do it, so I actually think we'll see more of…](https://sms4smile.com/quotes/reid-hoffman/i-think-the-right-way-to-do-this-is-just-to-step-up-and-do-it-so-i/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) ## More Driving force quotes > [“Do you know what is the driving force in every good play?” He looked at the two women questioningly. When they didn’t respond, he…](https://sms4smile.com/quotes/oliver-p-tzsch/do-you-know-what-is-the-driving-force-in-every-good-play-he-looked-at/) [Oliver Pötzsch](https://sms4smile.com/quotes/author/oliver-p-tzsch/) > [My driving force is spirituality.](https://sms4smile.com/quotes/debra-wilson/my-driving-force-is-spirituality/) [Debra Wilson](https://sms4smile.com/quotes/author/debra-wilson/) > [Religion has for too long been placed on the back burner of history, when it may be one of the driving forces in history.](https://sms4smile.com/quotes/dave-brat/religion-has-for-too-long-been-placed-on-the-back-burner-of-history/) [Dave Brat](https://sms4smile.com/quotes/author/dave-brat/) > [In times of totalitarian or autocratic rule, music (indeed culture in general) is often the only avenue of independent thought. It is the only…](https://sms4smile.com/quotes/daniel-barenboim/in-times-of-totalitarian-or-autocratic-rule-music-indeed-culture-in/) [Daniel Barenboim](https://sms4smile.com/quotes/author/daniel-barenboim/) > [“The need for gain, and advantage over others, is one of the chief driving forces behind all human misery.”](https://sms4smile.com/quotes/bryant-mcgill/the-need-for-gain-and-advantage-over-others-is-one-of-the-chief/) [Bryant McGill](https://sms4smile.com/quotes/author/bryant-mcgill/) > [For the last 15 years that I have been performing, all I ever wanted to do was transcend poetry to the world. See, it…](https://sms4smile.com/quotes/lemon-andersen/for-the-last-15-years-that-i-have-been-performing-all-i-ever-wanted/) [Lemon Andersen](https://sms4smile.com/quotes/author/lemon-andersen/) > [I haven't always been thrilled with my work. But the fear of not proving the people wrong who think you can't emerge from a…](https://sms4smile.com/quotes/daniel-radcliffe/i-haven-t-always-been-thrilled-with-my-work-but-the-fear-of-not/) [Daniel Radcliffe](https://sms4smile.com/quotes/author/daniel-radcliffe/) > [“Knowledge as a past fact, as something dead and done with—knowledge by the time it gets into encyclopaedias and text-books—does consist of assertion, and…](https://sms4smile.com/quotes/r-g-collingwood/knowledge-as-a-past-fact-as-something-dead-and-done-with-knowledge-by/) [R. G. Collingwood](https://sms4smile.com/quotes/author/r-g-collingwood/) > [My driving force in this business is to create and build great men, and to do that, you have to have great relationships.](https://sms4smile.com/quotes/dabo-swinney/my-driving-force-in-this-business-is-to-create-and-build-great-men/) [Dabo Swinney](https://sms4smile.com/quotes/author/dabo-swinney/) > [“When my dad died suddenly, my widowed mom couldn’t afford my college tuition, so Morrie and his friend Jake Garber, my dad’s boss, and…](https://sms4smile.com/quotes/thomas-l-friedman/when-my-dad-died-suddenly-my-widowed-mom-couldn-t-afford-my-college/) [Thomas L. Friedman](https://sms4smile.com/quotes/author/thomas-l-friedman/) > [My grandma, Edith, was one of the greatest inspirations in my life, both personally and professionally. She was an incredibly talented artist who shared…](https://sms4smile.com/quotes/jennifer-meyer/my-grandma-edith-was-one-of-the-greatest-inspirations-in-my-life-both/) [Jennifer Meyer](https://sms4smile.com/quotes/author/jennifer-meyer/) > [“Mothers are ineffable, their prayers the driving force beneath our wings; their discipline, the magnet for honor—irreplaceable love!”](https://sms4smile.com/quotes/henrietta-newton-martin-author-the-greatest-of-all-romances-your-potters-call/mothers-are-ineffable-their-prayers-the-driving-force-beneath-our/) Henrietta Newton Martin, Author- The Greatest of All Romances, Your Potters Call > [The experience of the irrationality of the world has been the driving force of all religious revolution.](https://sms4smile.com/quotes/max-weber/the-experience-of-the-irrationality-of-the-world-has-been-the-driving/) [Max Weber](https://sms4smile.com/quotes/author/max-weber/) > [“Joy of the self, as explained in the above verse of the Gita, can be explained by understanding driving force whilst we pursue a…](https://sms4smile.com/quotes/shweta-chandra/joy-of-the-self-as-explained-in-the-above-verse-of-the-gita-can-be/) Shweta Chandra > [The ability of a manager to be the driving force of a team is overrated, even when you associate historic teams (think the 1950s…](https://sms4smile.com/quotes/harry-enten/the-ability-of-a-manager-to-be-the-driving-force-of-a-team-is/) [Harry Enten](https://sms4smile.com/quotes/author/harry-enten/) [Browse all 337 Driving force quotes ](https://sms4smile.com/quotes/about/driving-force/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“Ultimately, brands are built by people who passionately believe in their brands. 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