---
title: "Meaning & Key Takeaway of: The best way to achieve surprise quality…"
description: "\"The best way to achieve surprise quality is by avoiding cliches.\" — Alexey Brodovitch"
image: "https://sms4smile.com/quotes/i/09c/alexey-brodovitch-27145_achieve_the-best-way-to-achieve-surprise-quality_2900422.png"
---

#  The best way to achieve surprise quality is by avoiding…

![“The best way to achieve surprise quality is by avoiding cliches.” quote by Alexey Brodovitch](https://sms4smile.com/quotes/i/09c/alexey-brodovitch-27145_achieve_the-best-way-to-achieve-surprise-quality_2900422.png)   [Download](https://sms4smile.com/quotes/i/09c/alexey-brodovitch-27145_achieve_the-best-way-to-achieve-surprise-quality_2900422.png) [Open image](https://sms4smile.com/quotes/i/09c/alexey-brodovitch-27145_achieve_the-best-way-to-achieve-surprise-quality_2900422.png)

> “The best way to achieve surprise quality is by avoiding cliches.”

[Alexey Brodovitch](https://sms4smile.com/quotes/author/alexey-brodovitch/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Avoiding clichés forces originality and higher quality in creative work.

**In simple terms:** Avoid clichés for better quality.

Key Takeaway

Embrace originality.

Themes

creativity originality quality writing

Mood

inspired critical

Type

instructional motivational

When to use this quote

- advertising campaigns
- graphic design projects
- writing assignments
- brand messaging

Key Concepts

design visual communication authenticity

Questions to Reflect On

- How can you identify when a cliché is limiting your work?
- What strategies help you replace clichés with fresh ideas?

A Different Perspective

Clichés can be useful shortcuts in fast-paced environments.

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[Best way](https://sms4smile.com/quotes/about/best-way/) [Cliche](https://sms4smile.com/quotes/about/cliche/) [Cliches](https://sms4smile.com/quotes/about/cliches/) [Quality](https://sms4smile.com/quotes/about/quality/) [Surprise](https://sms4smile.com/quotes/about/surprise/)

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