--- title: "Meaning & Key Takeaway of: Hollywood changed to become a more…" description: "\"Hollywood changed to become a more marketing-driven Hollywood, where people who are running the studios are more like marketing people, and they need t..." image: "https://sms4smile.com/quotes/i/10c/alexandre-aja-27536_changed_hollywood-changed-to-become-a-more-marke_2378979.jpg" --- # Hollywood changed to become a more marketing-driven… ![“Hollywood changed to become a more marketing-driven Hollywood, where people who are running the studios are more like marketing people, and they need titles.” quote by Alexandre Aja](https://sms4smile.com/quotes/i/10c/alexandre-aja-27536_changed_hollywood-changed-to-become-a-more-marke_2378979.jpg) [Download](https://sms4smile.com/quotes/i/10c/alexandre-aja-27536_changed_hollywood-changed-to-become-a-more-marke_2378979.jpg) [Open image](https://sms4smile.com/quotes/i/10c/alexandre-aja-27536_changed_hollywood-changed-to-become-a-more-marke_2378979.jpg) > “Hollywood changed to become a more marketing-driven Hollywood, where people who are running the studios are more like marketing people, and they need titles.” [Alexandre Aja](https://sms4smile.com/quotes/author/alexandre-aja/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Hollywood has shifted toward a marketing focus, with studio heads acting like marketers and emphasizing titles. **In simple terms:** Hollywood is now driven by marketing. Key Takeaway Recognize the influence of branding. Themes media industry marketing culture Mood analytical critical Type observational industry When to use this quote - film production - studio management - career planning Key Concepts Commercialization Power dynamics Questions to Reflect On - How does this affect creative freedom? - What are the benefits of marketing focus? A Different Perspective May overlook artistic value. ★ ★ ★ ★ ★ No ratings yet [Changed](https://sms4smile.com/quotes/about/changed/) [Changed Marketing](https://sms4smile.com/quotes/about/changed-marketing-5886316/) [Driven](https://sms4smile.com/quotes/about/driven/) [Driven Hollywood](https://sms4smile.com/quotes/about/driven-hollywood-5886315/) [Hollywood](https://sms4smile.com/quotes/about/hollywood/) [Hollywood Changed](https://sms4smile.com/quotes/about/hollywood-changed-3074896/) [Hollywood People](https://sms4smile.com/quotes/about/hollywood-people-375531/) [Like Marketing](https://sms4smile.com/quotes/about/like-marketing-1383324/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Needs](https://sms4smile.com/quotes/about/needs/) [People](https://sms4smile.com/quotes/about/people/) [Running](https://sms4smile.com/quotes/about/running/) [Studios](https://sms4smile.com/quotes/about/studios/) [Titles](https://sms4smile.com/quotes/about/titles/) ## Related quotes > [I'm fascinated by how Hollywood has changed since I started. Today it's about immediate delivery. There's less risk and less art.](https://sms4smile.com/quotes/diane-lane/i-m-fascinated-by-how-hollywood-has-changed-since-i-started-today-it/) [Diane Lane](https://sms4smile.com/quotes/author/diane-lane/) > [I think I came along at an opportune time. I don't know if that would happen anymore, because the whole way of doing business…](https://sms4smile.com/quotes/sylvester-stallone/i-think-i-came-along-at-an-opportune-time-i-don-t-know-if-that-would/) [Sylvester Stallone](https://sms4smile.com/quotes/author/sylvester-stallone/) > [The world changed. Hollywood changed. I think we've lost something, and we don't know how to get it back.](https://sms4smile.com/quotes/roy-rogers/the-world-changed-hollywood-changed-i-think-we-ve-lost-something-and/) [Roy Rogers](https://sms4smile.com/quotes/author/roy-rogers/) > [There's people trying to tell me what to do, but I'm not like some marketing scam.](https://sms4smile.com/quotes/sky-ferreira/there-s-people-trying-to-tell-me-what-to-do-but-i-m-not-like-some/) [Sky Ferreira](https://sms4smile.com/quotes/author/sky-ferreira/) > [I love making movies, I love trying to make them as good as I can, but I feel like sometimes the marketing and publicity…](https://sms4smile.com/quotes/toby-jones/i-love-making-movies-i-love-trying-to-make-them-as-good-as-i-can-but/) [Toby Jones](https://sms4smile.com/quotes/author/toby-jones/) > [The best kind of marketing messages are the ones that don't seem like marketing messages. Because it means that the viewers' defenses are down.](https://sms4smile.com/quotes/ryan-holiday/the-best-kind-of-marketing-messages-are-the-ones-that-don-t-seem-like/) [Ryan Holiday](https://sms4smile.com/quotes/author/ryan-holiday/) > [Submitting myself for awards feels like a weird kind of horn-blowing that's not comfortable for me. I'm really happy when someone likes my work,…](https://sms4smile.com/quotes/jane-elliot/submitting-myself-for-awards-feels-like-a-weird-kind-of-horn-blowing/) [Jane Elliot](https://sms4smile.com/quotes/author/jane-elliot/) > [Whether people like it or not, my marketing thought is if you keep something in front of people for too long, they get used…](https://sms4smile.com/quotes/shahrukh-khan/whether-people-like-it-or-not-my-marketing-thought-is-if-you-keep/) [Shahrukh Khan](https://sms4smile.com/quotes/author/shahrukh-khan/) > [In Hollywood, it seems that the people least successful at being married are the ones most eager to tie the knot over and over…](https://sms4smile.com/quotes/emily-v-gordon/in-hollywood-it-seems-that-the-people-least-successful-at-being/) [Emily V. Gordon](https://sms4smile.com/quotes/author/emily-v-gordon/) > [When I moved to Hollywood, one of the first people I ever wanted to meet wasn't a movie star. It was a disc jockey,…](https://sms4smile.com/quotes/ryan-seacrest/when-i-moved-to-hollywood-one-of-the-first-people-i-ever-wanted-to/) [Ryan Seacrest](https://sms4smile.com/quotes/author/ryan-seacrest/) > [The trouble with Hollywood is that too many of the top people responsible for pictures are too comfortable and don't give a damn about…](https://sms4smile.com/quotes/william-wyler/the-trouble-with-hollywood-is-that-too-many-of-the-top-people/) [William Wyler](https://sms4smile.com/quotes/author/william-wyler/) > [What I learned from my go-round with 'In the Heights' is that it's tough to make a movie. In Hollywood, even the people in…](https://sms4smile.com/quotes/lin-manuel-miranda/what-i-learned-from-my-go-round-with-in-the-heights-is-that-it-s/) [Lin-Manuel Miranda](https://sms4smile.com/quotes/author/lin-manuel-miranda/) > [Like all these women in Hollywood, people don't realize that they work out like six hours a day with a personal trainer and have…](https://sms4smile.com/quotes/kelly-osbourne/like-all-these-women-in-hollywood-people-don-t-realize-that-they-work/) [Kelly Osbourne](https://sms4smile.com/quotes/author/kelly-osbourne/) > [What's fascinating is, people in Washington would rather spend time in Hollywood, and people in Hollywood would rather spend time in Washington.](https://sms4smile.com/quotes/arnold-schwarzenegger/what-s-fascinating-is-people-in-washington-would-rather-spend-time-in/) [Arnold Schwarzenegger](https://sms4smile.com/quotes/author/arnold-schwarzenegger/) > [You can get pigeonholed in Hollywood and people think of you in a certain way.](https://sms4smile.com/quotes/luke-wilson/you-can-get-pigeonholed-in-hollywood-and-people-think-of-you-in-a/) [Luke Wilson](https://sms4smile.com/quotes/author/luke-wilson/) ## More by Alexandre Aja > [A movie like 'The Last House On The Left' would be very hard to do in Europe.](https://sms4smile.com/quotes/alexandre-aja/a-movie-like-the-last-house-on-the-left-would-be-very-hard-to-do-in/) [Alexandre Aja](https://sms4smile.com/quotes/author/alexandre-aja/) > [I think the violence in 'The Hills Have Eyes' and 'High Tension' is much more traumatic than 'Piranha.'](https://sms4smile.com/quotes/alexandre-aja/i-think-the-violence-in-the-hills-have-eyes-and-high-tension-is-much/) [Alexandre Aja](https://sms4smile.com/quotes/author/alexandre-aja/) > [It's always very interesting to bet who's going to go first and who is going to have the most unbelievable death. It's always fun…](https://sms4smile.com/quotes/alexandre-aja/it-s-always-very-interesting-to-bet-who-s-going-to-go-first-and-who/) [Alexandre Aja](https://sms4smile.com/quotes/author/alexandre-aja/) > [When I approach a story or movie, the story is the most important thing.](https://sms4smile.com/quotes/alexandre-aja/when-i-approach-a-story-or-movie-the-story-is-the-most-important-thing/) [Alexandre Aja](https://sms4smile.com/quotes/author/alexandre-aja/) > [I follow my instincts and I always think about what movie I would like to see. If I want to see it then I'm…](https://sms4smile.com/quotes/alexandre-aja/i-follow-my-instincts-and-i-always-think-about-what-movie-i-would/) [Alexandre Aja](https://sms4smile.com/quotes/author/alexandre-aja/) > [The most important thing when you do a movie is that you find an audience that really understands what you want to do and…](https://sms4smile.com/quotes/alexandre-aja/the-most-important-thing-when-you-do-a-movie-is-that-you-find-an/) [Alexandre Aja](https://sms4smile.com/quotes/author/alexandre-aja/) > [Me, as a moviegoer, before being a filmmaker, I try to think about what movie I would like to see.](https://sms4smile.com/quotes/alexandre-aja/me-as-a-moviegoer-before-being-a-filmmaker-i-try-to-think-about-what/) [Alexandre Aja](https://sms4smile.com/quotes/author/alexandre-aja/) > [In Europe, there is no horror movie. It's very hard to make a slasher or gory movie. There is no audience for that.](https://sms4smile.com/quotes/alexandre-aja/in-europe-there-is-no-horror-movie-it-s-very-hard-to-make-a-slasher/) [Alexandre Aja](https://sms4smile.com/quotes/author/alexandre-aja/) > [Growing up in the eighties, you could go from one style in a movie to another style, and that was okay. In the nineties,…](https://sms4smile.com/quotes/alexandre-aja/growing-up-in-the-eighties-you-could-go-from-one-style-in-a-movie-to/) [Alexandre Aja](https://sms4smile.com/quotes/author/alexandre-aja/) > [I'm always on the side of the characters, rather than the side of the people attacking them. I get realistic. It's not gratuitous.](https://sms4smile.com/quotes/alexandre-aja/i-m-always-on-the-side-of-the-characters-rather-than-the-side-of-the/) [Alexandre Aja](https://sms4smile.com/quotes/author/alexandre-aja/) > [In the horror genre, unfortunately you sometimes have the studio tell you, "No, go with more unknown people because it's a scary movie," and…](https://sms4smile.com/quotes/alexandre-aja/in-the-horror-genre-unfortunately-you-sometimes-have-the-studio-tell/) [Alexandre Aja](https://sms4smile.com/quotes/author/alexandre-aja/) > [When you do a slasher film, you find yourself repeating the same kind of scene, then it becomes not very challenging and not very…](https://sms4smile.com/quotes/alexandre-aja/when-you-do-a-slasher-film-you-find-yourself-repeating-the-same-kind/) [Alexandre Aja](https://sms4smile.com/quotes/author/alexandre-aja/) > [It's always about trying to do something that's different and not repeating yourself because then you lose your creative stamina. You need to have…](https://sms4smile.com/quotes/alexandre-aja/it-s-always-about-trying-to-do-something-that-s-different-and-not/) [Alexandre Aja](https://sms4smile.com/quotes/author/alexandre-aja/) > [Spring Break is very strange. I grew up in France, so I don't know Spring Break. That doesn't exist in Europe.](https://sms4smile.com/quotes/alexandre-aja/spring-break-is-very-strange-i-grew-up-in-france-so-i-don-t-know/) [Alexandre Aja](https://sms4smile.com/quotes/author/alexandre-aja/) > [I'm a huge fan of movies, and I watch DVDs all day, and I like to be able to watch DVDs that are different…](https://sms4smile.com/quotes/alexandre-aja/i-m-a-huge-fan-of-movies-and-i-watch-dvds-all-day-and-i-like-to-be/) [Alexandre Aja](https://sms4smile.com/quotes/author/alexandre-aja/) [Explore all 20 Alexandre Aja quotes ](https://sms4smile.com/quotes/author/alexandre-aja/) ## More Changed quotes > [“You put together two things that have not been put together before. And the world is changed. People may not notice at the time,…](https://sms4smile.com/quotes/julian-barnes/you-put-together-two-things-that-have-not-been-put-together-before/) [Julian Barnes](https://sms4smile.com/quotes/author/julian-barnes/) > [You made me hate my own reflection Question every choice I make So I could try to be perfect But I will try to…](https://sms4smile.com/quotes/lynn/you-made-me-hate-my-own-reflection-question-every-choice-i-make-so-i/) [Lynn](https://sms4smile.com/quotes/author/lynn/) > [Everything has changed and nothing has changed.](https://sms4smile.com/quotes/joseph-lowery/everything-has-changed-and-nothing-has-changed/) [Joseph Lowery](https://sms4smile.com/quotes/author/joseph-lowery/) > [“After the funeral, my life changed. I felt as if time were suddenly precious, water going down an open drain, and I could not…](https://sms4smile.com/quotes/mitch-albom/after-the-funeral-my-life-changed-i-felt-as-if-time-were-suddenly/) [Mitch Albom](https://sms4smile.com/quotes/author/mitch-albom/) > [ Next came the Patent laws. These began in England in 1624; and, in this country, with the adoption of our constitution. Before then \[these?\],… ](https://sms4smile.com/quotes/abraham-lincoln/next-came-the-patent-laws-these-began-in-england-in-1624-and-in-this/) [Abraham Lincoln](https://sms4smile.com/quotes/author/abraham-lincoln/) > [Faith is the avenue to salvation. Not intellectual understanding. Not money. Not your works. Just simple faith. How much faith? The faith of a…](https://sms4smile.com/quotes/billy-graham/faith-is-the-avenue-to-salvation-not-intellectual-understanding-not/) [Billy Graham](https://sms4smile.com/quotes/author/billy-graham/) > [When I became Miss World, I couldn't believe I had won it. I used to sleep with my crown because I was scared someone…](https://sms4smile.com/quotes/priyanka-chopra/when-i-became-miss-world-i-couldn-t-believe-i-had-won-it-i-used-to/) [Priyanka Chopra](https://sms4smile.com/quotes/author/priyanka-chopra/) > [As the light changed from red to green to yellow and back to red again, I sat there thinking about life. Was it nothing…](https://sms4smile.com/quotes/anonymous/as-the-light-changed-from-red-to-green-to-yellow-and-back-to-red/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Forgetting your Self is the greatest injury; all the calamities flow from it. Take care of the most important, the lesser will take care…](https://sms4smile.com/quotes/sri-nisargadatta-maharaj/forgetting-your-self-is-the-greatest-injury-all-the-calamities-flow/) [Sri Nisargadatta Maharaj](https://sms4smile.com/quotes/author/sri-nisargadatta-maharaj/) > [It's only a thought and a thought can be changed. Choose good ones.](https://sms4smile.com/quotes/wayne-dyer/it-s-only-a-thought-and-a-thought-can-be-changed-choose-good-ones/) [Wayne Dyer](https://sms4smile.com/quotes/author/wayne-dyer/) > [Working with Rihanna has changed my life.](https://sms4smile.com/quotes/bibi-bourelly/working-with-rihanna-has-changed-my-life/) [Bibi Bourelly](https://sms4smile.com/quotes/author/bibi-bourelly/) > [The international game has changed for bidding cities.](https://sms4smile.com/quotes/peter-ueberroth/the-international-game-has-changed-for-bidding-cities/) [Peter Ueberroth](https://sms4smile.com/quotes/author/peter-ueberroth/) > [You changed my life, don't know what you're doing to me with your love. You got me feeling super human.](https://sms4smile.com/quotes/anonymous/you-changed-my-life-don-t-know-what-you-re-doing-to-me-with-your-love/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I'm not changing because I'm part of a hit. People around me have changed in their attitude toward me, but I haven't changed. And…](https://sms4smile.com/quotes/joe-penny/i-m-not-changing-because-i-m-part-of-a-hit-people-around-me-have/) [Joe Penny](https://sms4smile.com/quotes/author/joe-penny/) > [Good people are found not changed. Recently I read a headline that said, 'We don't teach people to be nice. We simply hire nice…](https://sms4smile.com/quotes/jim-rohn/good-people-are-found-not-changed-recently-i-read-a-headline-that/) [Jim Rohn](https://sms4smile.com/quotes/author/jim-rohn/) [Browse all 6,529 Changed quotes ](https://sms4smile.com/quotes/about/changed/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Hollywood changed to become a more marketing-driven Hollywood, where people who are running the studios are more like marketing people, and they need titles.", "creator": { "@type": "Person", "name": "Alexandre Aja" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/alexandre-aja/hollywood-changed-to-become-a-more-marketing-driven-hollywood-where/", "about": { "@type": "Thing", "name": "Changed" }, "@id": "https://sms4smile.com/quotes/alexandre-aja/hollywood-changed-to-become-a-more-marketing-driven-hollywood-where/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/10c/alexandre-aja-27536_changed_hollywood-changed-to-become-a-more-marke_2378979.jpg", "contentUrl": "https://sms4smile.com/quotes/i/10c/alexandre-aja-27536_changed_hollywood-changed-to-become-a-more-marke_2378979.jpg", "url": "https://sms4smile.com/quotes/i/10c/alexandre-aja-27536_changed_hollywood-changed-to-become-a-more-marke_2378979.jpg", "width": 1080, "height": 1080, "caption": "“Hollywood changed to become a more marketing-driven Hollywood, where people who are running the studios are…” — Alexandre Aja", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Alexandre Aja", "item": "https://sms4smile.com/quotes/author/alexandre-aja/" }, { "@type": "ListItem", "position": 4, "name": "Hollywood changed to become a more...", "item": "https://sms4smile.com/quotes/alexandre-aja/hollywood-changed-to-become-a-more-marketing-driven-hollywood-where/" } ], "@id": "https://sms4smile.com/quotes/alexandre-aja/hollywood-changed-to-become-a-more-marketing-driven-hollywood-where/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```