---
title: "Meaning & Key Takeaway of: When I decided to launch my first…"
description: "\"When I decided to launch my first knitwear line, it was because I saw a void in the basics category. The editors were always looking for cool, fashion-..."
image: "https://sms4smile.com/quotes/i/e10/alexander-wang-12511_basics_when-i-decided-to-launch-my-first-knitwe_1141788.png"
---

#  When I decided to launch my first knitwear line, it was…

![“When I decided to launch my first knitwear line, it was because I saw a void in the basics category. The editors were always looking for cool, fashion-forward tees and sweaters. So that's where I started.” quote by Alexander Wang](https://sms4smile.com/quotes/i/e10/alexander-wang-12511_basics_when-i-decided-to-launch-my-first-knitwe_1141788.png)   [Download](https://sms4smile.com/quotes/i/e10/alexander-wang-12511_basics_when-i-decided-to-launch-my-first-knitwe_1141788.png) [Open image](https://sms4smile.com/quotes/i/e10/alexander-wang-12511_basics_when-i-decided-to-launch-my-first-knitwe_1141788.png)

> “When I decided to launch my first knitwear line, it was because I saw a void in the basics category. The editors were always looking for cool, fashion-forward tees and sweaters. So that's where I started.”

[Alexander Wang](https://sms4smile.com/quotes/author/alexander-wang/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Identifying a market gap in basic apparel led to launching a knitwear line, focusing on underserved basics.

**In simple terms:** Spot a market gap and create products.

Key Takeaway

Fill unmet basic fashion needs.

Themes

entrepreneurship market analysis design innovation

Mood

strategic practical

Type

business creative

When to use this quote

- fashion startup
- retail planning
- design brainstorming
- brand building

Key Concepts

niche identification product development

Questions to Reflect On

- What unmet need can you address?
- How to balance basics with trends?

A Different Perspective

Risk of over‑specializing in basics.

★ ★ ★ ★ ★   No ratings yet

[Basics](https://sms4smile.com/quotes/about/basics/) [Fashion](https://sms4smile.com/quotes/about/fashion/) [Knitwear](https://sms4smile.com/quotes/about/knitwear/) [Void](https://sms4smile.com/quotes/about/void/)

## Related quotes

> [I have always loved cashmere and knitwear is the first thing I'm drawn to when shopping - even if I don't need any.](https://sms4smile.com/quotes/claudia-schiffer/i-have-always-loved-cashmere-and-knitwear-is-the-first-thing-i-m/)

[Claudia Schiffer](https://sms4smile.com/quotes/author/claudia-schiffer/)

> [I like cut-outs, I love knitwear. I just love things that make you feel good. I love looking sexy.](https://sms4smile.com/quotes/julia-fox/i-like-cut-outs-i-love-knitwear-i-just-love-things-that-make-you-feel/)

[Julia Fox](https://sms4smile.com/quotes/author/julia-fox/)

> [I own a lot of novelty knitwear and I think some of it's quite fun.](https://sms4smile.com/quotes/gyles-brandreth/i-own-a-lot-of-novelty-knitwear-and-i-think-some-of-it-s-quite-fun/)

[Gyles Brandreth](https://sms4smile.com/quotes/author/gyles-brandreth/)

> [In the 1980s, I was quite well known for my knitwear, and a lot of inspiration came from carpets, where I found ways to…](https://sms4smile.com/quotes/dries-van-noten/in-the-1980s-i-was-quite-well-known-for-my-knitwear-and-a-lot-of/)

[Dries van Noten](https://sms4smile.com/quotes/author/dries-van-noten/)

> [I just wear jeans, big motorcycle boots and T-shirts that are way too big for me. I like anything that has lived a little…](https://sms4smile.com/quotes/clemence-poesy/i-just-wear-jeans-big-motorcycle-boots-and-t-shirts-that-are-way-too/)

[Clemence Poesy](https://sms4smile.com/quotes/author/clemence-poesy/)

> [I wanted a maternity dress, but I couldn't find anything I liked. Everything was abominable. So I made one. Then I made a pullover.…](https://sms4smile.com/quotes/sonia-rykiel/i-wanted-a-maternity-dress-but-i-couldn-t-find-anything-i-liked/)

[Sonia Rykiel](https://sms4smile.com/quotes/author/sonia-rykiel/)

> [There's a broad range of fashion: knitwear, textiles, journalism.](https://sms4smile.com/quotes/louise-wilson/there-s-a-broad-range-of-fashion-knitwear-textiles-journalism/)

[Louise Wilson](https://sms4smile.com/quotes/author/louise-wilson/)

> [I wear a lot of black, knitwear, skinny jeans and very high heels. My mum used to work for a fashion designer making knitwear,…](https://sms4smile.com/quotes/katie-mcgrath/i-wear-a-lot-of-black-knitwear-skinny-jeans-and-very-high-heels-my/)

[Katie McGrath](https://sms4smile.com/quotes/author/katie-mcgrath/)

> [My name is Catherine Elizabeth Deeley and I am a huge Mulberry fan . . . Almost an addict! Bags, shoes, knitwear, bikinis, whatever…](https://sms4smile.com/quotes/cat-deeley/my-name-is-catherine-elizabeth-deeley-and-i-am-a-huge-mulberry-fan/)

[Cat Deeley](https://sms4smile.com/quotes/author/cat-deeley/)

> [Different types of knitwear stretch in different ways, and if it's hand-knitted then it can come undone.](https://sms4smile.com/quotes/esme-young/different-types-of-knitwear-stretch-in-different-ways-and-if-it-s/)

[Esme Young](https://sms4smile.com/quotes/author/esme-young/)

> [Knitwear can play a vital part in layering. The simplicity of a lightweight cardigan makes it one of the best ways to layer outfits.…](https://sms4smile.com/quotes/twiggy/knitwear-can-play-a-vital-part-in-layering-the-simplicity-of-a/)

[Twiggy](https://sms4smile.com/quotes/author/twiggy/)

> [As I say, we Norwegians love our woolens, and you can buy some beautiful knitwear in Oslo. They might cost you a bit -…](https://sms4smile.com/quotes/jo-nesbo/as-i-say-we-norwegians-love-our-woolens-and-you-can-buy-some/)

[Jo Nesbo](https://sms4smile.com/quotes/author/jo-nesbo/)

> [...When it come to da: " What it do?! I don't fall for da: "Woop- TeE- WoOoo!](https://sms4smile.com/quotes/erykah-badu/when-it-come-to-da-what-it-do-i-don-t-fall-for-da-woop-tee-woooo/)

[Erykah Badu](https://sms4smile.com/quotes/author/erykah-badu/)

> [Never bet with anyone you meet on the first tee who has a deep suntan, a 1-iron in his bag, and squinty eyes.](https://sms4smile.com/quotes/dave-marr/never-bet-with-anyone-you-meet-on-the-first-tee-who-has-a-deep-suntan/)

Dave Marr

> [Just hopped off the plane came back from Vancouv Little white tee sum boobs & bamboo](https://sms4smile.com/quotes/nicki-minaj/just-hopped-off-the-plane-came-back-from-vancouv-little-white-tee-sum/)

[Nicki Minaj](https://sms4smile.com/quotes/author/nicki-minaj/)

## More by Alexander Wang

> [If someone realises the piece they are wearing is inspired by me then it only broadens my audience.](https://sms4smile.com/quotes/alexander-wang/if-someone-realises-the-piece-they-are-wearing-is-inspired-by-me-then/)

[Alexander Wang](https://sms4smile.com/quotes/author/alexander-wang/)

> [I mean, I've always said I have an amazing team and network of friends and people that I work with that, you know, inspire…](https://sms4smile.com/quotes/alexander-wang/i-mean-i-ve-always-said-i-have-an-amazing-team-and-network-of-friends/)

[Alexander Wang](https://sms4smile.com/quotes/author/alexander-wang/)

> [My mom would put me in these preppy little suits and slick my hair to the side. I have these baby pictures of me…](https://sms4smile.com/quotes/alexander-wang/my-mom-would-put-me-in-these-preppy-little-suits-and-slick-my-hair-to/)

[Alexander Wang](https://sms4smile.com/quotes/author/alexander-wang/)

> [Everyone always asks me who my muse is, or who's the girl I have in mind, which is such a hard question for me…](https://sms4smile.com/quotes/alexander-wang/everyone-always-asks-me-who-my-muse-is-or-who-s-the-girl-i-have-in/)

[Alexander Wang](https://sms4smile.com/quotes/author/alexander-wang/)

> [I'm not like most designers, who have to set sail on an exotic getaway to get inspired. Most of the time, it's on my…](https://sms4smile.com/quotes/alexander-wang/i-m-not-like-most-designers-who-have-to-set-sail-on-an-exotic-getaway/)

[Alexander Wang](https://sms4smile.com/quotes/author/alexander-wang/)

> [If you're designing out of a purely creative place, not thinking of the girl, then the consumer's not going to take notice.](https://sms4smile.com/quotes/alexander-wang/if-you-re-designing-out-of-a-purely-creative-place-not-thinking-of/)

[Alexander Wang](https://sms4smile.com/quotes/author/alexander-wang/)

> [I never really did sports growing up. Maybe that's why they intrigue me. The technology that goes into that clothing is steps ahead, so…](https://sms4smile.com/quotes/alexander-wang/i-never-really-did-sports-growing-up-maybe-that-s-why-they-intrigue/)

[Alexander Wang](https://sms4smile.com/quotes/author/alexander-wang/)

> [I love layers!](https://sms4smile.com/quotes/alexander-wang/i-love-layers/)

[Alexander Wang](https://sms4smile.com/quotes/author/alexander-wang/)

> [Go with your instinct and your gut. It sounds cliché, but never give up and just keep on. If you really believe in it,…](https://sms4smile.com/quotes/alexander-wang/go-with-your-instinct-and-your-gut-it-sounds-clich-but-never-give-up/)

[Alexander Wang](https://sms4smile.com/quotes/author/alexander-wang/)

> [When you focus on the consumer, the consumer responds.](https://sms4smile.com/quotes/alexander-wang/when-you-focus-on-the-consumer-the-consumer-responds/)

[Alexander Wang](https://sms4smile.com/quotes/author/alexander-wang/)

> [In the beginning I pushed toward perfection, but it takes time to get to certain places.](https://sms4smile.com/quotes/alexander-wang/in-the-beginning-i-pushed-toward-perfection-but-it-takes-time-to-get/)

[Alexander Wang](https://sms4smile.com/quotes/author/alexander-wang/)

> [Where music leads, I follow.](https://sms4smile.com/quotes/alexander-wang/where-music-leads-i-follow/)

[Alexander Wang](https://sms4smile.com/quotes/author/alexander-wang/)

> [My mission was that I wanted to see people on the street that I don't know wearing my clothes. That excites me,](https://sms4smile.com/quotes/alexander-wang/my-mission-was-that-i-wanted-to-see-people-on-the-street-that-i-don-t/)

[Alexander Wang](https://sms4smile.com/quotes/author/alexander-wang/)

> [No one ever taught me, and I never had formal classes in pattern making, so I was like, Okay, I'll just drape, and I'll…](https://sms4smile.com/quotes/alexander-wang/no-one-ever-taught-me-and-i-never-had-formal-classes-in-pattern/)

[Alexander Wang](https://sms4smile.com/quotes/author/alexander-wang/)

> [Probably the earliest memories for me would be going to restaurants with my family.](https://sms4smile.com/quotes/alexander-wang/probably-the-earliest-memories-for-me-would-be-going-to-restaurants/)

[Alexander Wang](https://sms4smile.com/quotes/author/alexander-wang/)

[Explore all 54 Alexander Wang quotes ](https://sms4smile.com/quotes/author/alexander-wang/)

## More Basics quotes

> [Play small ball. Get back to basics. I would say that you need to be a conservative, but you need to maintain your independent…](https://sms4smile.com/quotes/andrea-tantaros/play-small-ball-get-back-to-basics-i-would-say-that-you-need-to-be-a/)

[Andrea Tantaros](https://sms4smile.com/quotes/author/andrea-tantaros/)

> [I learned tabla for three years when in school, then started picking up the basics of the acoustic guitar when in college.](https://sms4smile.com/quotes/anupam-roy/i-learned-tabla-for-three-years-when-in-school-then-started-picking/)

[Anupam Roy](https://sms4smile.com/quotes/author/anupam-roy/)

> [The only way you can stay on top is to remember to touch bottom and get back to basics.](https://sms4smile.com/quotes/shane-black/the-only-way-you-can-stay-on-top-is-to-remember-to-touch-bottom-and/)

[Shane Black](https://sms4smile.com/quotes/author/shane-black/)

> [To succeed, you will soon learn, as I did, the importance of a solid foundation in the basics of education - literacy, both verbal…](https://sms4smile.com/quotes/alan-greenspan/to-succeed-you-will-soon-learn-as-i-did-the-importance-of-a-solid/)

[Alan Greenspan](https://sms4smile.com/quotes/author/alan-greenspan/)

> [I see film as a real opportunity to examine the human condition. No matter where the technology goes in the future, the basics don't…](https://sms4smile.com/quotes/michael-schultz/i-see-film-as-a-real-opportunity-to-examine-the-human-condition-no/)

[Michael Schultz](https://sms4smile.com/quotes/author/michael-schultz/)

> [Sometimes we think that the more expensive brands will be more effective. Sometimes if you stick to the basics, that's what really matters. That's…](https://sms4smile.com/quotes/pia-wurtzbach/sometimes-we-think-that-the-more-expensive-brands-will-be-more/)

[Pia Wurtzbach](https://sms4smile.com/quotes/author/pia-wurtzbach/)

> [As hundreds of millions of Chinese have improved their standard of living, this has put enormous pressure on natural resources, raw materials, and food…](https://sms4smile.com/quotes/daniel-lubetzky/as-hundreds-of-millions-of-chinese-have-improved-their-standard-of/)

[Daniel Lubetzky](https://sms4smile.com/quotes/author/daniel-lubetzky/)

> [Move quickly. Sound, calm mind. Be light in body. Have a clever mind. Master the basics.](https://sms4smile.com/quotes/gogen-yamaguchi/move-quickly-sound-calm-mind-be-light-in-body-have-a-clever-mind/)

Gogen Yamaguchi

> [After almost exactly three hours, we rolled into a small hole of a town that had one traffic light and a resturant simply marked…](https://sms4smile.com/quotes/richelle-mead/after-almost-exactly-three-hours-we-rolled-into-a-small-hole-of-a/)

[Richelle Mead](https://sms4smile.com/quotes/author/richelle-mead/)

> [When you're a dancer, you start with the basics. You don't all of a sudden do a grand jete and pirouette. You start with…](https://sms4smile.com/quotes/rita-rudner/when-you-re-a-dancer-you-start-with-the-basics-you-don-t-all-of-a/)

[Rita Rudner](https://sms4smile.com/quotes/author/rita-rudner/)

> [There are huge misconceptions about people on benefits. They are labelled scroungers or cheats. The reality is that many who need that level of…](https://sms4smile.com/quotes/theo-paphitis/there-are-huge-misconceptions-about-people-on-benefits-they-are/)

[Theo Paphitis](https://sms4smile.com/quotes/author/theo-paphitis/)

> [It's just lovely to be involved in a movie that does go back to the basics - characters and great writing.](https://sms4smile.com/quotes/clive-owen/it-s-just-lovely-to-be-involved-in-a-movie-that-does-go-back-to-the/)

[Clive Owen](https://sms4smile.com/quotes/author/clive-owen/)

> [“When life gets confusing, go back to the basics. The rest is noise!”](https://sms4smile.com/quotes/alyssa-shelasky/when-life-gets-confusing-go-back-to-the-basics-the-rest-is-noise/)

[Alyssa Shelasky](https://sms4smile.com/quotes/author/alyssa-shelasky/)

> [We have to stick to basics. Sometimes, you expect that miracles will happen, but it does not work out that way.](https://sms4smile.com/quotes/shahid-afridi/we-have-to-stick-to-basics-sometimes-you-expect-that-miracles-will/)

[Shahid Afridi](https://sms4smile.com/quotes/author/shahid-afridi/)

> [I don't think that you can write music if you don't know how to play an instrument. You have to know the basics, then…](https://sms4smile.com/quotes/alber-elbaz/i-don-t-think-that-you-can-write-music-if-you-don-t-know-how-to-play/)

[Alber Elbaz](https://sms4smile.com/quotes/author/alber-elbaz/)

[Browse all 345 Basics quotes ](https://sms4smile.com/quotes/about/basics/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "When I decided to launch my first knitwear line, it was because I saw a void in the basics category. The editors were always looking for cool, fashion-forward tees and sweaters. So that's where I started.",
            "creator": {
                "@type": "Person",
                "name": "Alexander Wang"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/alexander-wang/when-i-decided-to-launch-my-first-knitwear-line-it-was-because-i-saw/",
            "about": {
                "@type": "Thing",
                "name": "Basics"
            },
            "@id": "https://sms4smile.com/quotes/alexander-wang/when-i-decided-to-launch-my-first-knitwear-line-it-was-because-i-saw/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/e10/alexander-wang-12511_basics_when-i-decided-to-launch-my-first-knitwe_1141788.png",
                "contentUrl": "https://sms4smile.com/quotes/i/e10/alexander-wang-12511_basics_when-i-decided-to-launch-my-first-knitwe_1141788.png",
                "url": "https://sms4smile.com/quotes/i/e10/alexander-wang-12511_basics_when-i-decided-to-launch-my-first-knitwe_1141788.png",
                "width": 1080,
                "height": 1080,
                "caption": "“When I decided to launch my first knitwear line, it was because I saw a void in the basics category. The…” — Alexander Wang",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Alexander Wang",
                    "item": "https://sms4smile.com/quotes/author/alexander-wang/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "When I decided to launch my...",
                    "item": "https://sms4smile.com/quotes/alexander-wang/when-i-decided-to-launch-my-first-knitwear-line-it-was-because-i-saw/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/alexander-wang/when-i-decided-to-launch-my-first-knitwear-line-it-was-because-i-saw/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```