--- title: "Meaning & Key Takeaway of: Marketing has supplanted story as the…" description: "\"Marketing has supplanted story as the primary force behind the worthiness of making a film, and that's a very sad thing. It's film only as a function o..." image: "https://sms4smile.com/quotes/i/e61/alexander-payne-5223_around-the-world_marketing-has-supplanted-story-as-the-pr_510515.png" --- # Marketing has supplanted story as the primary force behind… ![“Marketing has supplanted story as the primary force behind the worthiness of making a film, and that's a very sad thing. It's film only as a function of consumerism rather than as an important component of our culture, and that's everywhere around the world.” quote by Alexander Payne](https://sms4smile.com/quotes/i/e61/alexander-payne-5223_around-the-world_marketing-has-supplanted-story-as-the-pr_510515.png) [Download](https://sms4smile.com/quotes/i/e61/alexander-payne-5223_around-the-world_marketing-has-supplanted-story-as-the-pr_510515.png) [Open image](https://sms4smile.com/quotes/i/e61/alexander-payne-5223_around-the-world_marketing-has-supplanted-story-as-the-pr_510515.png) > “Marketing has supplanted story as the primary force behind the worthiness of making a film, and that's a very sad thing. It's film only as a function of consumerism rather than as an important component of our culture, and that's everywhere around the world.” [Alexander Payne](https://sms4smile.com/quotes/author/alexander-payne/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Film has become a marketing vehicle, reducing artistic value and turning cinema into consumerist product. **In simple terms:** Movies are now driven by ads, not art. Key Takeaway Prioritize storytelling over pure marketing. Themes art vs. commerce cultural decay film industry consumerism Mood critical reflective Type film cultural commentary When to use this quote - film production - advertising - audience expectations - creative writing Key Concepts media theory cultural criticism Questions to Reflect On - How can filmmakers balance art and profit? - What role should audiences play in demanding quality? A Different Perspective Some marketing can help films reach audiences. ★ ★ ★ ★ ★ No ratings yet [Around the world](https://sms4smile.com/quotes/about/around-the-world/) [Behinds](https://sms4smile.com/quotes/about/behinds/) [Cinema](https://sms4smile.com/quotes/about/cinema/) [Consumerism](https://sms4smile.com/quotes/about/consumerism/) [Consumerism Important](https://sms4smile.com/quotes/about/consumerism-important-4328024/) [Culture](https://sms4smile.com/quotes/about/culture/) [Film](https://sms4smile.com/quotes/about/film/) [Film Function](https://sms4smile.com/quotes/about/film-function-4328025/) [Film Sad](https://sms4smile.com/quotes/about/film-sad-810483/) [Force](https://sms4smile.com/quotes/about/force/) [Function](https://sms4smile.com/quotes/about/function/) [Important](https://sms4smile.com/quotes/about/important/) [Making Film](https://sms4smile.com/quotes/about/making-film/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Stories](https://sms4smile.com/quotes/about/stories/) [Very sad](https://sms4smile.com/quotes/about/very-sad/) [World](https://sms4smile.com/quotes/about/world/) [Worthiness](https://sms4smile.com/quotes/about/worthiness/) ## Related quotes > [I probably never would have been hired on Broadway had I not moved out to L.A. and pursued acting and film, which is sad,…](https://sms4smile.com/quotes/amy-adams/i-probably-never-would-have-been-hired-on-broadway-had-i-not-moved-2/) [Amy Adams](https://sms4smile.com/quotes/author/amy-adams/) > [I probably never would have been hired on Broadway had I not moved out to LA and pursued acting and film, which is sad…](https://sms4smile.com/quotes/amy-adams/i-probably-never-would-have-been-hired-on-broadway-had-i-not-moved/) [Amy Adams](https://sms4smile.com/quotes/author/amy-adams/) > [Sometimes, a scene goes on too long and, with this being a suspense story and murder mystery that you're trying to discover through her…](https://sms4smile.com/quotes/catherine-hardwicke/sometimes-a-scene-goes-on-too-long-and-with-this-being-a-suspense/) [Catherine Hardwicke](https://sms4smile.com/quotes/author/catherine-hardwicke/) > [In film, you can have sad endings.](https://sms4smile.com/quotes/anna-torv/in-film-you-can-have-sad-endings/) [Anna Torv](https://sms4smile.com/quotes/author/anna-torv/) > [My editor and I remain very disciplined. It's just sometimes when you're making a film, you get into the cutting room and you see…](https://sms4smile.com/quotes/alexander-payne/my-editor-and-i-remain-very-disciplined-it-s-just-sometimes-when-you/) [Alexander Payne](https://sms4smile.com/quotes/author/alexander-payne/) > [Creation is a sustained period of bliss, even though the subject can still be very sad. Because there's the triumph of coming through and…](https://sms4smile.com/quotes/alice-walker/creation-is-a-sustained-period-of-bliss-even-though-the-subject-can/) [Alice Walker](https://sms4smile.com/quotes/author/alice-walker/) > [There seems to be so much shame wrapped up in speech disabilities. It seems very sad and complicated all at the same time.](https://sms4smile.com/quotes/danica-mckellar/there-seems-to-be-so-much-shame-wrapped-up-in-speech-disabilities-it/) [Danica McKellar](https://sms4smile.com/quotes/author/danica-mckellar/) > [How very sad it is to have a confiding nature, one's hopes and feelings are quite at the mercy of all who come along;…](https://sms4smile.com/quotes/emily-dickinson/how-very-sad-it-is-to-have-a-confiding-nature-one-s-hopes-and/) [Emily Dickinson](https://sms4smile.com/quotes/author/emily-dickinson/) > [I think it's very sad, when you look at Barack Obama, as an example, lands Air Force One in China, and they don't want…](https://sms4smile.com/quotes/donald-trump/i-think-it-s-very-sad-when-you-look-at-barack-obama-as-an-example/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [I was very sad to leave Harry Potter but equally there will be an element of excitement about the idea that a script might…](https://sms4smile.com/quotes/daniel-radcliffe/i-was-very-sad-to-leave-harry-potter-but-equally-there-will-be-an/) [Daniel Radcliffe](https://sms4smile.com/quotes/author/daniel-radcliffe/) > [I think I would be very sad if I wasn't able to have a baby.](https://sms4smile.com/quotes/nicole-kidman/i-think-i-would-be-very-sad-if-i-wasn-t-able-to-have-a-baby/) [Nicole Kidman](https://sms4smile.com/quotes/author/nicole-kidman/) > [When I was in Philadelphia during the Depression in 1930 or '31, I got a very sad job as a night watchman in a…](https://sms4smile.com/quotes/tom-glazer/when-i-was-in-philadelphia-during-the-depression-in-1930-or-31-i-got/) [Tom Glazer](https://sms4smile.com/quotes/author/tom-glazer/) > [The president we have today is a typical Washington politician that's prone to hyperbole and decisiveness and false outrage. And I think it's very…](https://sms4smile.com/quotes/marco-rubio/the-president-we-have-today-is-a-typical-washington-politician-that-s/) [Marco Rubio](https://sms4smile.com/quotes/author/marco-rubio/) > [It's easier to change a law than an age-old mentality. Deep down, many prejudices, many hostilities, many fears persist. But if we take a…](https://sms4smile.com/quotes/dacia-maraini/it-s-easier-to-change-a-law-than-an-age-old-mentality-deep-down-many/) [Dacia Maraini](https://sms4smile.com/quotes/author/dacia-maraini/) > [I am very sad that some designers are still using real fur when the fake alternatives are so effective and so easily obtainable.](https://sms4smile.com/quotes/twiggy/i-am-very-sad-that-some-designers-are-still-using-real-fur-when-the/) [Twiggy](https://sms4smile.com/quotes/author/twiggy/) ## More by Alexander Payne > [I want all of my films to belong to me.](https://sms4smile.com/quotes/alexander-payne/i-want-all-of-my-films-to-belong-to-me/) [Alexander Payne](https://sms4smile.com/quotes/author/alexander-payne/) > [I spend a long time casting, but once I've cast a film there's a reason why I selected those people. So I'm hands-on in…](https://sms4smile.com/quotes/alexander-payne/i-spend-a-long-time-casting-but-once-i-ve-cast-a-film-there-s-a/) [Alexander Payne](https://sms4smile.com/quotes/author/alexander-payne/) > [You just never know when you're living in a golden age.](https://sms4smile.com/quotes/alexander-payne/you-just-never-know-when-you-re-living-in-a-golden-age/) [Alexander Payne](https://sms4smile.com/quotes/author/alexander-payne/) > [I don't feel despair because I am able to make the films I want to make, and that gives me hope.](https://sms4smile.com/quotes/alexander-payne/i-don-t-feel-despair-because-i-am-able-to-make-the-films-i-want-to/) [Alexander Payne](https://sms4smile.com/quotes/author/alexander-payne/) > [Jesuits encourage an intellectual rigor in a way that I like.](https://sms4smile.com/quotes/alexander-payne/jesuits-encourage-an-intellectual-rigor-in-a-way-that-i-like/) [Alexander Payne](https://sms4smile.com/quotes/author/alexander-payne/) > [Forgiving yourself may be for many people, at least for myself, extremely difficult. And then in a larger context, I will say that I'm…](https://sms4smile.com/quotes/alexander-payne/forgiving-yourself-may-be-for-many-people-at-least-for-myself/) [Alexander Payne](https://sms4smile.com/quotes/author/alexander-payne/) > [In a general sense, to convert any short story, novel, play, or opera into a movie, you have to re-rig it. Even though they're…](https://sms4smile.com/quotes/alexander-payne/in-a-general-sense-to-convert-any-short-story-novel-play-or-opera/) [Alexander Payne](https://sms4smile.com/quotes/author/alexander-payne/) > [If you have your movies so that everyone understands everything, I think that's probably not a very good movie.](https://sms4smile.com/quotes/alexander-payne/if-you-have-your-movies-so-that-everyone-understands-everything-i/) [Alexander Payne](https://sms4smile.com/quotes/author/alexander-payne/) > [I like actors who, when you see them on screen, you sense a person, not just an actor.](https://sms4smile.com/quotes/alexander-payne/i-like-actors-who-when-you-see-them-on-screen-you-sense-a-person-not/) [Alexander Payne](https://sms4smile.com/quotes/author/alexander-payne/) > [If you're trying to recreate life, the life that you best know is the one you grew up with.](https://sms4smile.com/quotes/alexander-payne/if-you-re-trying-to-recreate-life-the-life-that-you-best-know-is-the/) [Alexander Payne](https://sms4smile.com/quotes/author/alexander-payne/) > [I think about what movie I would like to see. I don't think of them as a correction or palliative. I certainly am irritated…](https://sms4smile.com/quotes/alexander-payne/i-think-about-what-movie-i-would-like-to-see-i-don-t-think-of-them-as/) [Alexander Payne](https://sms4smile.com/quotes/author/alexander-payne/) > [If you were falling in love and you could go back in time and relive a day and see the banal things you did…](https://sms4smile.com/quotes/alexander-payne/if-you-were-falling-in-love-and-you-could-go-back-in-time-and-relive/) [Alexander Payne](https://sms4smile.com/quotes/author/alexander-payne/) > [Omaha, like Rome, is built on seven hills.](https://sms4smile.com/quotes/alexander-payne/omaha-like-rome-is-built-on-seven-hills/) [Alexander Payne](https://sms4smile.com/quotes/author/alexander-payne/) > [Hollywood films have become a cesspool of formula and it's up to us to try to change it... I feel like a preacher! But…](https://sms4smile.com/quotes/alexander-payne/hollywood-films-have-become-a-cesspool-of-formula-and-it-s-up-to-us/) [Alexander Payne](https://sms4smile.com/quotes/author/alexander-payne/) > [I don't want all of American cinema to be big cartoons that are just made to be digested by the entire world.](https://sms4smile.com/quotes/alexander-payne/i-don-t-want-all-of-american-cinema-to-be-big-cartoons-that-are-just/) [Alexander Payne](https://sms4smile.com/quotes/author/alexander-payne/) [Explore all 102 Alexander Payne quotes ](https://sms4smile.com/quotes/author/alexander-payne/) ## More Around the world quotes > [Public infrastructure around the world is facing unprecedented stress, with hurricanes, cyclones, floods and forest fires all increasing in frequency and intensity. 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These immigrants have…](https://sms4smile.com/quotes/george-w-bush/throughout-our-history-the-words-of-the-declaration-have-inspired/) [George W. Bush](https://sms4smile.com/quotes/author/george-w-bush/) > [It's difficult to believe in yourself because the idea of self is an artificial construction. You are, in fact, part of the glorious oneness…](https://sms4smile.com/quotes/russell-brand/it-s-difficult-to-believe-in-yourself-because-the-idea-of-self-is-an/) [Russell Brand](https://sms4smile.com/quotes/author/russell-brand/) > [We know the candidate Barack Obama, what he was like - the anti-war government nig... America was a source for division around the world,…](https://sms4smile.com/quotes/rick-santorum/we-know-the-candidate-barack-obama-what-he-was-like-the-anti-war/) [Rick Santorum](https://sms4smile.com/quotes/author/rick-santorum/) > [Since 'coming out,' I've marched in gay pride parades all around the world, I've filled my home full of rainbow tat and I've become…](https://sms4smile.com/quotes/liz-carr/since-coming-out-i-ve-marched-in-gay-pride-parades-all-around-the/) [Liz Carr](https://sms4smile.com/quotes/author/liz-carr/) > [Once, as an experiment, I travelled around the world with a single suit. Before I left, I went to a tailor in Savile Row…](https://sms4smile.com/quotes/george-hamilton/once-as-an-experiment-i-travelled-around-the-world-with-a-single-suit/) [George Hamilton](https://sms4smile.com/quotes/author/george-hamilton/) > [Thanks to all members of the military around the world for giving me the ultimate motivation.](https://sms4smile.com/quotes/natalya-neidhart/thanks-to-all-members-of-the-military-around-the-world-for-giving-me/) [Natalya Neidhart](https://sms4smile.com/quotes/author/natalya-neidhart/) > [I look at what's happening around the world and I see Iran four years closer to a bomb. I see the Middle East with…](https://sms4smile.com/quotes/mitt-romney/i-look-at-what-s-happening-around-the-world-and-i-see-iran-four-years/) [Mitt Romney](https://sms4smile.com/quotes/author/mitt-romney/) > [“The low point occurred in July, during Romney’s junior week abroad, in which the press became increasingly frustrated over Romney’s refusal to talk to…](https://sms4smile.com/quotes/mark-leibovich/the-low-point-occurred-in-july-during-romney-s-junior-week-abroad-in/) [Mark Leibovich](https://sms4smile.com/quotes/author/mark-leibovich/) > [I believe there definitely are good things about social networking. It's a way for people to connect all around the world.](https://sms4smile.com/quotes/lizzie-velasquez/i-believe-there-definitely-are-good-things-about-social-networking-it/) [Lizzie Velasquez](https://sms4smile.com/quotes/author/lizzie-velasquez/) > [“Isn’t everyone on the planet or at least everyone on the planet called me stuck between the two impulses of wanting to walk away…](https://sms4smile.com/quotes/catherine-lacey/isn-t-everyone-on-the-planet-or-at-least-everyone-on-the-planet/) [Catherine Lacey](https://sms4smile.com/quotes/author/catherine-lacey/) > [You always can improve and I think that's the beauty of international cricket, particularly test cricket, is playing all around the world against different…](https://sms4smile.com/quotes/kane-williamson/you-always-can-improve-and-i-think-that-s-the-beauty-of-international/) [Kane Williamson](https://sms4smile.com/quotes/author/kane-williamson/) > [Trump is reviled around the world.](https://sms4smile.com/quotes/joy-reid/trump-is-reviled-around-the-world/) [Joy Reid](https://sms4smile.com/quotes/author/joy-reid/) [Browse all 3,349 Around the world quotes ](https://sms4smile.com/quotes/about/around-the-world/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Marketing has supplanted story as the primary force behind the worthiness of making a film, and that's a very sad thing. 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