--- title: "Meaning & Key Takeaway of: I don't pay attention to target audiences…" description: "\"I don't pay attention to target audiences and therefore I often hear that I am a ratings killer, somebody who fundamentally doesn't care whether one pe..." image: "https://sms4smile.com/quotes/i/279/alexander-kluge-44591_attention_i-don-t-pay-attention-to-target-audience_1776854.jpg" --- # I don't pay attention to target audiences and therefore I… ![“I don't pay attention to target audiences and therefore I often hear that I am a ratings killer, somebody who fundamentally doesn't care whether one person is watching or an entire soccer stadium.” quote by Alexander Kluge](https://sms4smile.com/quotes/i/279/alexander-kluge-44591_attention_i-don-t-pay-attention-to-target-audience_1776854.jpg) [Download](https://sms4smile.com/quotes/i/279/alexander-kluge-44591_attention_i-don-t-pay-attention-to-target-audience_1776854.jpg) [Open image](https://sms4smile.com/quotes/i/279/alexander-kluge-44591_attention_i-don-t-pay-attention-to-target-audience_1776854.jpg) > “I don't pay attention to target audiences and therefore I often hear that I am a ratings killer, somebody who fundamentally doesn't care whether one person is watching or an entire soccer stadium.” [Alexander Kluge](https://sms4smile.com/quotes/author/alexander-kluge/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. He disregards audience metrics, focusing on artistic integrity over ratings. **In simple terms:** Ignore ratings, focus on art. Key Takeaway Prioritize creative vision over numbers. Themes art integrity audience perception Mood critical thoughtful Type philosophical critical When to use this quote - film production - publishing - advertising - content creation Key Concepts media theory creative autonomy Questions to Reflect On - Can art thrive without audience? - How to balance integrity with commercial needs? A Different Perspective Audience size still influences funding. ★ ★ ★ ★ ★ No ratings yet [Attention](https://sms4smile.com/quotes/about/attention/) [Audience](https://sms4smile.com/quotes/about/audience/) [Audiences](https://sms4smile.com/quotes/about/audiences/) [Care](https://sms4smile.com/quotes/about/care/) [Killers](https://sms4smile.com/quotes/about/killers/) [Soccer](https://sms4smile.com/quotes/about/soccer/) ## Related quotes > [“They were both deciding not to be what others wanted them to be but to brand themselves for the world to see. To do…](https://sms4smile.com/quotes/sarah-schulman/they-were-both-deciding-not-to-be-what-others-wanted-them-to-be-but/) [Sarah Schulman](https://sms4smile.com/quotes/author/sarah-schulman/) > [First of all, very few people listen to Hugh Hewitt, radio show, that's the good news. Check out the ratings.](https://sms4smile.com/quotes/donald-trump/first-of-all-very-few-people-listen-to-hugh-hewitt-radio-show-that-s/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [What might be good for ratings can be bad for the country. The hard-core partisans are self-segregating themselves into separate political realities. But the…](https://sms4smile.com/quotes/john-avlon/what-might-be-good-for-ratings-can-be-bad-for-the-country-the-hard/) [John Avlon](https://sms4smile.com/quotes/author/john-avlon/) > [I don't look at ratings until somebody tells me.](https://sms4smile.com/quotes/padma-lakshmi/i-don-t-look-at-ratings-until-somebody-tells-me/) [Padma Lakshmi](https://sms4smile.com/quotes/author/padma-lakshmi/) > [I don't mind ratings boards. As a viewer, you have the right not to see a film.](https://sms4smile.com/quotes/takashi-miike/i-don-t-mind-ratings-boards-as-a-viewer-you-have-the-right-not-to-see/) [Takashi Miike](https://sms4smile.com/quotes/author/takashi-miike/) > [Like most people, I've always felt using words like 'best' when applied to art is a fun way for critics to stay busy at…](https://sms4smile.com/quotes/steven-van-zandt/like-most-people-i-ve-always-felt-using-words-like-best-when-applied/) [Steven Van Zandt](https://sms4smile.com/quotes/author/steven-van-zandt/) > [You get in before sunrise and you get out after sunset and you go home, eat and collapse. While you're aware of the ratings,…](https://sms4smile.com/quotes/parker-stevenson/you-get-in-before-sunrise-and-you-get-out-after-sunset-and-you-go/) [Parker Stevenson](https://sms4smile.com/quotes/author/parker-stevenson/) > [The thing that interests me least about the radio business is the radio business. But I've had to learn a little bit about it.…](https://sms4smile.com/quotes/al-franken/the-thing-that-interests-me-least-about-the-radio-business-is-the/) [Al Franken](https://sms4smile.com/quotes/author/al-franken/) > [If you're on social media as a performer you can tell. If you don't get any Tweets you know it's bombed. I can pretty…](https://sms4smile.com/quotes/bill-burr/if-you-re-on-social-media-as-a-performer-you-can-tell-if-you-don-t/) [Bill Burr](https://sms4smile.com/quotes/author/bill-burr/) > [The kingdom of heaven is comprised of the broken, the fatherless, the poor, the starving. Nothing that could create good ratings for NBC.](https://sms4smile.com/quotes/jon-foreman/the-kingdom-of-heaven-is-comprised-of-the-broken-the-fatherless-the/) [Jon Foreman](https://sms4smile.com/quotes/author/jon-foreman/) > [What the mortgage bubble was all about was big banks like Goldman Sachs taking big bundles of subprime mortgages that were lent out largely…](https://sms4smile.com/quotes/matt-taibbi/what-the-mortgage-bubble-was-all-about-was-big-banks-like-goldman/) [Matt Taibbi](https://sms4smile.com/quotes/author/matt-taibbi/) > [I hired Sarah Palin because she was hot and got ratings.](https://sms4smile.com/quotes/roger-ailes/i-hired-sarah-palin-because-she-was-hot-and-got-ratings/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [The more opportunities people have to experience television on different platforms, the more television they consume overall. So there actually has been a benefit,…](https://sms4smile.com/quotes/anne-sweeney/the-more-opportunities-people-have-to-experience-television-on/) [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) > [Ratings agencies are highly conflicted, unimaginative dupes. They are blissfully unaware of adverse selection and moral hazard. Investors should never trust them.](https://sms4smile.com/quotes/seth-klarman/ratings-agencies-are-highly-conflicted-unimaginative-dupes-they-are/) [Seth Klarman](https://sms4smile.com/quotes/author/seth-klarman/) > [Sometimes it's hard to know why networks will stick with something. Sometimes the ratings won't happen, but there's excitement at the network, so they'll…](https://sms4smile.com/quotes/beau-bridges/sometimes-it-s-hard-to-know-why-networks-will-stick-with-something/) [Beau Bridges](https://sms4smile.com/quotes/author/beau-bridges/) ## More by Alexander Kluge > [Similar to the telescope or the telephone, television enables us to see or hear things we never dreamed of. When you look at the…](https://sms4smile.com/quotes/alexander-kluge/similar-to-the-telescope-or-the-telephone-television-enables-us-to/) [Alexander Kluge](https://sms4smile.com/quotes/author/alexander-kluge/) > [When I think of the library of Alexandria and of the fact that, although it burnt down, people continue to sort the letters of…](https://sms4smile.com/quotes/alexander-kluge/when-i-think-of-the-library-of-alexandria-and-of-the-fact-that/) [Alexander Kluge](https://sms4smile.com/quotes/author/alexander-kluge/) > [As soon as you judge communication a little more rigorously, there is a possibility that the message will not be democratized. I have to…](https://sms4smile.com/quotes/alexander-kluge/as-soon-as-you-judge-communication-a-little-more-rigorously-there-is/) [Alexander Kluge](https://sms4smile.com/quotes/author/alexander-kluge/) > [Hidden in a long text, there are perhaps three lines that count.](https://sms4smile.com/quotes/alexander-kluge/hidden-in-a-long-text-there-are-perhaps-three-lines-that-count/) [Alexander Kluge](https://sms4smile.com/quotes/author/alexander-kluge/) > [You cannot limit yourself to one area of specialized craft. Instead, regardless of craft, you have to charge all forms of expression that lead…](https://sms4smile.com/quotes/alexander-kluge/you-cannot-limit-yourself-to-one-area-of-specialized-craft-instead/) [Alexander Kluge](https://sms4smile.com/quotes/author/alexander-kluge/) > [The one thing about program television that's absolutely incompatible with any concept of art is that all decisions have to be made by program…](https://sms4smile.com/quotes/alexander-kluge/the-one-thing-about-program-television-that-s-absolutely-incompatible/) [Alexander Kluge](https://sms4smile.com/quotes/author/alexander-kluge/) > [We don't perceive a contradiction between writing books, making films or producing a television program. These days you can't choose how you want to…](https://sms4smile.com/quotes/alexander-kluge/we-don-t-perceive-a-contradiction-between-writing-books-making-films/) [Alexander Kluge](https://sms4smile.com/quotes/author/alexander-kluge/) > [If they had Mozart today, they couldn't work with him, although he was a very adaptable man.](https://sms4smile.com/quotes/alexander-kluge/if-they-had-mozart-today-they-couldn-t-work-with-him-although-he-was/) [Alexander Kluge](https://sms4smile.com/quotes/author/alexander-kluge/) [Explore all 9 Alexander Kluge quotes ](https://sms4smile.com/quotes/author/alexander-kluge/) ## More Attention quotes > [It appears to me that one great cause of our difference in opinion on subjects which we often discuss is that you have always…](https://sms4smile.com/quotes/david-ricardo/it-appears-to-me-that-one-great-cause-of-our-difference-in-opinion-on/) [David Ricardo](https://sms4smile.com/quotes/author/david-ricardo/) > [People pay far too much attention to the television and they're quite literal in some ways. At the beginning, when I was playing very…](https://sms4smile.com/quotes/ardal-o-hanlon/people-pay-far-too-much-attention-to-the-television-and-they-re-quite/) [Ardal O'Hanlon](https://sms4smile.com/quotes/author/ardal-o-hanlon/) > [Television, radio, social media. The 24/7 news cycle plows forward mercilessly on our desks, in our cars and in our pockets. Thousands and thousands…](https://sms4smile.com/quotes/joseph-prince/television-radio-social-media-the-24-7-news-cycle-plows-forward/) [Joseph Prince](https://sms4smile.com/quotes/author/joseph-prince/) > [By making conscious choices in our behavior and where we focus our attention, we can transform our experience of our body, decrease our biological…](https://sms4smile.com/quotes/deepak-chopra/by-making-conscious-choices-in-our-behavior-and-where-we-focus-our/) [Deepak Chopra](https://sms4smile.com/quotes/author/deepak-chopra/) > [Our inventions are wont to be pretty toys, which distract our attention from serious things. They are but improved means to an unimproved end.](https://sms4smile.com/quotes/henry-david-thoreau/our-inventions-are-wont-to-be-pretty-toys-which-distract-our/) [Henry David Thoreau](https://sms4smile.com/quotes/author/henry-david-thoreau/) > [What people don't normally know about us is the hustle is very real, and it's sorely driven a lot by how we consider ourselves.…](https://sms4smile.com/quotes/lzzy-hale/what-people-don-t-normally-know-about-us-is-the-hustle-is-very-real/) [Lzzy Hale](https://sms4smile.com/quotes/author/lzzy-hale/) > [For me, the term "psychotherapy" is limiting. It implies that we work with mind and emotions, but excludes the body and pays scant attention…](https://sms4smile.com/quotes/jed-diamond/for-me-the-term-psychotherapy-is-limiting-it-implies-that-we-work/) [Jed Diamond](https://sms4smile.com/quotes/author/jed-diamond/) > [When you approach something to photograph it, first be still with yourself until the object of your attention affirms your presence. Then don't leave…](https://sms4smile.com/quotes/minor-white/when-you-approach-something-to-photograph-it-first-be-still-with/) [Minor White](https://sms4smile.com/quotes/author/minor-white/) > [I'm writing about real things. Real people. Real characters. You have to believe what I write about is true or you wouldn't pay any…](https://sms4smile.com/quotes/lou-reed/i-m-writing-about-real-things-real-people-real-characters-you-have-to/) [Lou Reed](https://sms4smile.com/quotes/author/lou-reed/) > [ I went to a mosque in Philadelphia with \[my wife\] in December 24, 1999. And we we went to this mosque in Philly, and… ](https://sms4smile.com/quotes/mahershala-ali/i-went-to-a-mosque-in-philadelphia-with-my-wife-in-december-24-1999/) [Mahershala Ali](https://sms4smile.com/quotes/author/mahershala-ali/) > [The Harvard Business Review recently had an article called 'The Human Moment,' about how to make real contact with a person at work: ...…](https://sms4smile.com/quotes/daniel-goleman/the-harvard-business-review-recently-had-an-article-called-the-human/) [Daniel Goleman](https://sms4smile.com/quotes/author/daniel-goleman/) > [Let us thank God heartily as often as we pray that we have His Spirit in us to teach us to pray. Thanksgiving will…](https://sms4smile.com/quotes/andy-murray/let-us-thank-god-heartily-as-often-as-we-pray-that-we-have-his-spirit/) [Andy Murray](https://sms4smile.com/quotes/author/andy-murray/) > [Enlightened people live in very charged states of attention, with a tremendous power circuiting through them.](https://sms4smile.com/quotes/frederick-lenz/enlightened-people-live-in-very-charged-states-of-attention-with-a/) [Frederick Lenz](https://sms4smile.com/quotes/author/frederick-lenz/) > [We must have a welfare system that we can afford, which will mean giving greater attention to directing the welfare program toward its primary…](https://sms4smile.com/quotes/michael-portillo/we-must-have-a-welfare-system-that-we-can-afford-which-will-mean/) [Michael Portillo](https://sms4smile.com/quotes/author/michael-portillo/) > [The director's job should give you a sense of music without drawing attention to itself.](https://sms4smile.com/quotes/taylor-hackford/the-director-s-job-should-give-you-a-sense-of-music-without-drawing/) [Taylor Hackford](https://sms4smile.com/quotes/author/taylor-hackford/) [Browse all 10,153 Attention quotes ](https://sms4smile.com/quotes/about/attention/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I don't pay attention to target audiences and therefore I often hear that I am a ratings killer, somebody who fundamentally doesn't care whether one person is watching or an entire soccer stadium.", "creator": { "@type": "Person", "name": "Alexander Kluge" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/alexander-kluge/i-don-t-pay-attention-to-target-audiences-and-therefore-i-often-hear/", "about": { "@type": "Thing", "name": "Attention" }, "@id": "https://sms4smile.com/quotes/alexander-kluge/i-don-t-pay-attention-to-target-audiences-and-therefore-i-often-hear/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/279/alexander-kluge-44591_attention_i-don-t-pay-attention-to-target-audience_1776854.jpg", "contentUrl": "https://sms4smile.com/quotes/i/279/alexander-kluge-44591_attention_i-don-t-pay-attention-to-target-audience_1776854.jpg", "url": "https://sms4smile.com/quotes/i/279/alexander-kluge-44591_attention_i-don-t-pay-attention-to-target-audience_1776854.jpg", "width": 1080, "height": 1080, "caption": "“I don't pay attention to target audiences and therefore I often hear that I am a ratings killer, somebody…” — Alexander Kluge", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Alexander Kluge", "item": "https://sms4smile.com/quotes/author/alexander-kluge/" }, { "@type": "ListItem", "position": 4, "name": "I don't pay attention to target...", "item": "https://sms4smile.com/quotes/alexander-kluge/i-don-t-pay-attention-to-target-audiences-and-therefore-i-often-hear/" } ], "@id": "https://sms4smile.com/quotes/alexander-kluge/i-don-t-pay-attention-to-target-audiences-and-therefore-i-often-hear/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```