--- title: "Meaning & Key Takeaway of: Today it's not culture; it's box office." description: "\"Today it's not culture; it's box office.\" — Alex North" image: "https://sms4smile.com/quotes/i/b37/alex-north-39334_box_today-it-s-not-culture-it-s-box-office-2_2261314.png" --- # Today it's not culture; it's box office. ![“Today it's not culture; it's box office.” quote by Alex North](https://sms4smile.com/quotes/i/b37/alex-north-39334_box_today-it-s-not-culture-it-s-box-office-2_2261314.png) [Download](https://sms4smile.com/quotes/i/b37/alex-north-39334_box_today-it-s-not-culture-it-s-box-office-2_2261314.png) [Open image](https://sms4smile.com/quotes/i/b37/alex-north-39334_box_today-it-s-not-culture-it-s-box-office-2_2261314.png) > “Today it's not culture; it's box office.” [Alex North](https://sms4smile.com/quotes/author/alex-north/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Box office success now defines culture more than artistic merit. **In simple terms:** Box office defines culture now. Key Takeaway Balance art and profit. Themes culture commercialism film Mood analytical thoughtful Type cultural industry When to use this quote - movie production - marketing strategy - audience analysis Key Concepts economics media influence Questions to Reflect On - How does commercial success affect artistic choices? - Can low‑budget films impact culture? A Different Perspective Artistic value can still shape culture. ★ ★ ★ ★ ★ No ratings yet [Box](https://sms4smile.com/quotes/about/box/) [Box office](https://sms4smile.com/quotes/about/box-office/) [Culture](https://sms4smile.com/quotes/about/culture/) [Culture Box](https://sms4smile.com/quotes/about/culture-box-5204716/) [Film](https://sms4smile.com/quotes/about/film/) [Office](https://sms4smile.com/quotes/about/office/) [Today](https://sms4smile.com/quotes/about/today/) [Today Culture](https://sms4smile.com/quotes/about/today-culture-2989724/) ## Related quotes > [When I was young I didn't care about education, just money and box office.](https://sms4smile.com/quotes/jackie-chan/when-i-was-young-i-didn-t-care-about-education-just-money-and-box/) [Jackie Chan](https://sms4smile.com/quotes/author/jackie-chan/) > [If I or any other black can deliver at the box office, I'll get a lot of work. Too many young actors, regardless of…](https://sms4smile.com/quotes/mario-van-peebles/if-i-or-any-other-black-can-deliver-at-the-box-office-i-ll-get-a-lot/) [Mario Van Peebles](https://sms4smile.com/quotes/author/mario-van-peebles/) > [Actors are greedy. They can never be satisfied. I want praise as well as box office returns.](https://sms4smile.com/quotes/anonymous/actors-are-greedy-they-can-never-be-satisfied-i-want-praise-as-well/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“The problem with today's culture is that we have too many rights and not enough wrongs.”](https://sms4smile.com/quotes/ron-brackin/the-problem-with-today-s-culture-is-that-we-have-too-many-rights-and/) [Ron Brackin](https://sms4smile.com/quotes/author/ron-brackin/) > [Today's culture is based on selling us a lifestyle that does not exist. It is selling us values that are worth nothing. It is…](https://sms4smile.com/quotes/helen-baxendale/today-s-culture-is-based-on-selling-us-a-lifestyle-that-does-not/) [Helen Baxendale](https://sms4smile.com/quotes/author/helen-baxendale/) > [“It seemed like today's culture placed the value of life below so many other things that have little importance in the long run.”](https://sms4smile.com/quotes/nancy-carabio-belanger/it-seemed-like-today-s-culture-placed-the-value-of-life-below-so-many/) [Nancy Carabio Belanger](https://sms4smile.com/quotes/author/nancy-carabio-belanger/) > [ Loving God is like my being black. I just am. \[No one says\] 'You know what? I'm gonna be blacker today!' It's my culture.… ](https://sms4smile.com/quotes/angela-bassett/loving-god-is-like-my-being-black-i-just-am-no-one-says-you-know-what/) [Angela Bassett](https://sms4smile.com/quotes/author/angela-bassett/) > [Yoga is not an ancient myth buried in oblivion. It is the most valuable inheritance of the present. It is the essential need of…](https://sms4smile.com/quotes/satyananda-saraswati/yoga-is-not-an-ancient-myth-buried-in-oblivion-it-is-the-most/) [Satyananda Saraswati](https://sms4smile.com/quotes/author/satyananda-saraswati/) > [So much of the downstream revenue is linked to that initial excitement, to how much revenue is produced in the domestic box office. For…](https://sms4smile.com/quotes/reed-hastings/so-much-of-the-downstream-revenue-is-linked-to-that-initial/) [Reed Hastings](https://sms4smile.com/quotes/author/reed-hastings/) > [It's not necessary that every film has to hit Rs 100 crore box office, or the Rs 50 crore budget. If the film makes…](https://sms4smile.com/quotes/nawazuddin-siddiqui/it-s-not-necessary-that-every-film-has-to-hit-rs-100-crore-box-office/) [Nawazuddin Siddiqui](https://sms4smile.com/quotes/author/nawazuddin-siddiqui/) > [I would never want to do a content-driven film with a box office life of Rs 20 crore.](https://sms4smile.com/quotes/farah-khan/i-would-never-want-to-do-a-content-driven-film-with-a-box-office-life/) [Farah Khan](https://sms4smile.com/quotes/author/farah-khan/) > [For a broad, star-powered picture like 'The Interview,' a big-tent release in 2,000 to 3,000 theaters is the top choice for a movie studio…](https://sms4smile.com/quotes/brian-stelter/for-a-broad-star-powered-picture-like-the-interview-a-big-tent/) [Brian Stelter](https://sms4smile.com/quotes/author/brian-stelter/) > [Film is not just about the art form but also how it fares at the box office.](https://sms4smile.com/quotes/tamannaah/film-is-not-just-about-the-art-form-but-also-how-it-fares-at-the-box/) [Tamannaah](https://sms4smile.com/quotes/author/tamannaah/) > [The box office in an arthouse film is always going to be small. We have to face this and overcome this.](https://sms4smile.com/quotes/kiran-rao/the-box-office-in-an-arthouse-film-is-always-going-to-be-small-we/) [Kiran Rao](https://sms4smile.com/quotes/author/kiran-rao/) > [I don't think that 'Just Mohabbat' or 'Tarzan' were a hindrance. 'Tarzan' didn't do well at the box office but I would say the…](https://sms4smile.com/quotes/vatsal-sheth/i-don-t-think-that-just-mohabbat-or-tarzan-were-a-hindrance-tarzan/) [Vatsal Sheth](https://sms4smile.com/quotes/author/vatsal-sheth/) ## More by Alex North > [Fear is a problem with film music and films; people want to be conventional, and there's more commercialism today. If you are not daring…](https://sms4smile.com/quotes/alex-north/fear-is-a-problem-with-film-music-and-films-people-want-to-be/) [Alex North](https://sms4smile.com/quotes/author/alex-north/) > [When I decided to go to a country that subsidized music, I went to the Soviet Union for two years.](https://sms4smile.com/quotes/alex-north/when-i-decided-to-go-to-a-country-that-subsidized-music-i-went-to-the/) [Alex North](https://sms4smile.com/quotes/author/alex-north/) > [There are so few directors who are musical who appreciate music.](https://sms4smile.com/quotes/alex-north/there-are-so-few-directors-who-are-musical-who-appreciate-music/) [Alex North](https://sms4smile.com/quotes/author/alex-north/) > [I prefer to write music for family films. I like people.](https://sms4smile.com/quotes/alex-north/i-prefer-to-write-music-for-family-films-i-like-people/) [Alex North](https://sms4smile.com/quotes/author/alex-north/) > [My best film composing experience was with Elia Kazan.](https://sms4smile.com/quotes/alex-north/my-best-film-composing-experience-was-with-elia-kazan/) [Alex North](https://sms4smile.com/quotes/author/alex-north/) > [Being an old radical, I like films like Spartacus. I could relate to the hero.](https://sms4smile.com/quotes/alex-north/being-an-old-radical-i-like-films-like-spartacus-i-could-relate-to/) [Alex North](https://sms4smile.com/quotes/author/alex-north/) > [Composers today get a TV script on Friday and have to record on Tuesday. It's just dreadful to impose on gifted talent and expect…](https://sms4smile.com/quotes/alex-north/composers-today-get-a-tv-script-on-friday-and-have-to-record-on/) [Alex North](https://sms4smile.com/quotes/author/alex-north/) > [There are scores you have to write objectively without getting involved.](https://sms4smile.com/quotes/alex-north/there-are-scores-you-have-to-write-objectively-without-getting/) [Alex North](https://sms4smile.com/quotes/author/alex-north/) > [I like what I hear as a resulting combination of these two strands... something of a combination of familiarity and, for lack of a…](https://sms4smile.com/quotes/alex-north/i-like-what-i-hear-as-a-resulting-combination-of-these-two-strands/) [Alex North](https://sms4smile.com/quotes/author/alex-north/) > [The United States and Turkey are the only two countries that don't have some kind of subsidy for the Arts. The whole culture in…](https://sms4smile.com/quotes/alex-north/the-united-states-and-turkey-are-the-only-two-countries-that-don-t/) [Alex North](https://sms4smile.com/quotes/author/alex-north/) [Explore all 11 Alex North quotes ](https://sms4smile.com/quotes/author/alex-north/) ## More Box quotes > [I don't think that 'Just Mohabbat' or 'Tarzan' were a hindrance. 'Tarzan' didn't do well at the box office but I would say the…](https://sms4smile.com/quotes/vatsal-sheth/i-don-t-think-that-just-mohabbat-or-tarzan-were-a-hindrance-tarzan/) [Vatsal Sheth](https://sms4smile.com/quotes/author/vatsal-sheth/) > [Our whole thing was that we wanted to challenge ourselves and go out of the box that everyone else was doing, and even what…](https://sms4smile.com/quotes/b-real/our-whole-thing-was-that-we-wanted-to-challenge-ourselves-and-go-out/) [B-Real](https://sms4smile.com/quotes/author/b-real/) > [Everyone knows you use box dye to do violet red.](https://sms4smile.com/quotes/brad-mondo/everyone-knows-you-use-box-dye-to-do-violet-red/) [Brad Mondo](https://sms4smile.com/quotes/author/brad-mondo/) > [A lot of times, my work is looked at very much on the surface. It's very easy to just want to put something in…](https://sms4smile.com/quotes/jeff-koons/a-lot-of-times-my-work-is-looked-at-very-much-on-the-surface-it-s/) [Jeff Koons](https://sms4smile.com/quotes/author/jeff-koons/) > [It's not that I don't want to do different films. The non-mainstream stuff that I did started to get successful... But for an industry…](https://sms4smile.com/quotes/abhay-deol/it-s-not-that-i-don-t-want-to-do-different-films-the-non-mainstream/) [Abhay Deol](https://sms4smile.com/quotes/author/abhay-deol/) > [I want people to get from 'Pariah' that it's okay to be you and not to check a box as a parent or child.](https://sms4smile.com/quotes/dee-rees/i-want-people-to-get-from-pariah-that-it-s-okay-to-be-you-and-not-to/) [Dee Rees](https://sms4smile.com/quotes/author/dee-rees/) > [I'm a storyteller - that's my chamber, that's my box. I'm always tryin' to give you the best story from our side of the…](https://sms4smile.com/quotes/raekwon/i-m-a-storyteller-that-s-my-chamber-that-s-my-box-i-m-always-tryin-to/) [Raekwon](https://sms4smile.com/quotes/author/raekwon/) > [I love finding out why people don't love things. And if you ask people why they don't like things, particularly when they get into…](https://sms4smile.com/quotes/stew/i-love-finding-out-why-people-don-t-love-things-and-if-you-ask-people/) [Stew](https://sms4smile.com/quotes/author/stew/) > [The low point for neon came in 1982, when Holiday Inn did away with its signature 'Great Sign,' replacing the neon extravaganza with a…](https://sms4smile.com/quotes/virginia-postrel/the-low-point-for-neon-came-in-1982-when-holiday-inn-did-away-with/) [Virginia Postrel](https://sms4smile.com/quotes/author/virginia-postrel/) > [I've always said the bass just happens to be the crayon I picked out of the box. I'd still be drawing the same pictures...…](https://sms4smile.com/quotes/les-claypool/i-ve-always-said-the-bass-just-happens-to-be-the-crayon-i-picked-out/) [Les Claypool](https://sms4smile.com/quotes/author/les-claypool/) > [When you got competition, it makes people think outside the box.](https://sms4smile.com/quotes/scott-steiner/when-you-got-competition-it-makes-people-think-outside-the-box/) [Scott Steiner](https://sms4smile.com/quotes/author/scott-steiner/) > [I want to live outside of the box, and I definitely don't want to put God in a box, so I want to be…](https://sms4smile.com/quotes/jodi-benson/i-want-to-live-outside-of-the-box-and-i-definitely-don-t-want-to-put/) [Jodi Benson](https://sms4smile.com/quotes/author/jodi-benson/) > [I'm such a sucker for the Tiffany blue box.](https://sms4smile.com/quotes/jane-fallon/i-m-such-a-sucker-for-the-tiffany-blue-box/) [Jane Fallon](https://sms4smile.com/quotes/author/jane-fallon/) > [When I was young I didn't care about education, just money and box office.](https://sms4smile.com/quotes/jackie-chan/when-i-was-young-i-didn-t-care-about-education-just-money-and-box/) [Jackie Chan](https://sms4smile.com/quotes/author/jackie-chan/) > [The box office in an arthouse film is always going to be small. We have to face this and overcome this.](https://sms4smile.com/quotes/kiran-rao/the-box-office-in-an-arthouse-film-is-always-going-to-be-small-we/) [Kiran Rao](https://sms4smile.com/quotes/author/kiran-rao/) [Browse all 658 Box quotes ](https://sms4smile.com/quotes/about/box/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Today it's not culture; it's box office.", "creator": { "@type": "Person", "name": "Alex North" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/alex-north/today-it-s-not-culture-it-s-box-office/", "about": { "@type": "Thing", "name": "Box" }, "@id": "https://sms4smile.com/quotes/alex-north/today-it-s-not-culture-it-s-box-office/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b37/alex-north-39334_box_today-it-s-not-culture-it-s-box-office-2_2261314.png", "contentUrl": "https://sms4smile.com/quotes/i/b37/alex-north-39334_box_today-it-s-not-culture-it-s-box-office-2_2261314.png", "url": "https://sms4smile.com/quotes/i/b37/alex-north-39334_box_today-it-s-not-culture-it-s-box-office-2_2261314.png", "width": 1080, "height": 1080, "caption": "“Today it's not culture; it's box office.” — Alex North", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Alex North", "item": "https://sms4smile.com/quotes/author/alex-north/" }, { "@type": "ListItem", "position": 4, "name": "Today it's not culture; it's box...", "item": "https://sms4smile.com/quotes/alex-north/today-it-s-not-culture-it-s-box-office/" } ], "@id": "https://sms4smile.com/quotes/alex-north/today-it-s-not-culture-it-s-box-office/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```