--- title: "Meaning & Key Takeaway of: I don't think Steve [Jobs] started Apple…" description: "\"I don't think Steve [Jobs] started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the hu..." image: "https://sms4smile.com/quotes/i/3c0/alex-gibney-7495_apples_i-don-t-think-steve-jobs-started-apple-a_1785708.jpg" --- # I don't think Steve \[Jobs\] started Apple as a scam. But he… ![“I don't think Steve [Jobs] started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed.” quote by Alex Gibney](https://sms4smile.com/quotes/i/3c0/alex-gibney-7495_apples_i-don-t-think-steve-jobs-started-apple-a_1785708.jpg) [Download](https://sms4smile.com/quotes/i/3c0/alex-gibney-7495_apples_i-don-t-think-steve-jobs-started-apple-a_1785708.jpg) [Open image](https://sms4smile.com/quotes/i/3c0/alex-gibney-7495_apples_i-don-t-think-steve-jobs-started-apple-a_1785708.jpg) > “I don't think Steve \[Jobs\] started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed.” [Alex Gibney](https://sms4smile.com/quotes/author/alex-gibney/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Jobs saw marketing as a tool to amplify ideas, likening computers to bicycles that extend mental capacity. **In simple terms:** Marketing amplifies ideas; computers extend minds. Key Takeaway Leverage marketing to empower users. Themes marketing technology innovation mindset Mood inspirational thoughtful Type philosophical inspirational When to use this quote - product launch - branding - user empowerment - technology adoption Key Concepts cognitive extension product positioning Questions to Reflect On - How can marketing stay ethical while amplifying ideas? - What does “bicycle for the mind” mean for modern tech? A Different Perspective Marketing can be manipulative if not aligned with genuine value. ★ ★ ★ ★ ★ No ratings yet [Apple](https://sms4smile.com/quotes/about/apple/) [Apple Scam](https://sms4smile.com/quotes/about/apple-scam-1900593/) [Apples](https://sms4smile.com/quotes/about/apples/) [Bicycle](https://sms4smile.com/quotes/about/bicycle/) [Computer](https://sms4smile.com/quotes/about/computer/) [Human mind](https://sms4smile.com/quotes/about/human-mind/) [Humans](https://sms4smile.com/quotes/about/humans/) [Ideas](https://sms4smile.com/quotes/about/ideas/) [Jobs](https://sms4smile.com/quotes/about/jobs/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Mind](https://sms4smile.com/quotes/about/mind/) [Psychology](https://sms4smile.com/quotes/about/psychology/) [Scams](https://sms4smile.com/quotes/about/scams/) [Started Apple](https://sms4smile.com/quotes/about/started-apple-1900594/) [Steve jobs](https://sms4smile.com/quotes/about/steve-jobs/) [Technology](https://sms4smile.com/quotes/about/technology/) [Think Steve](https://sms4smile.com/quotes/about/think-steve-1259617/) [Thinking](https://sms4smile.com/quotes/about/thinking/) [Understood](https://sms4smile.com/quotes/about/understood/) ## Related quotes > [Steve Jobs did not start started Apple as a scam. But he understood early on the power of marketing. The idea of the computer…](https://sms4smile.com/quotes/alex-gibney/steve-jobs-did-not-start-started-apple-as-a-scam-but-he-understood/) [Alex Gibney](https://sms4smile.com/quotes/author/alex-gibney/) > [“An unwillingness to stick a finger in the wind of customer requirements was one of Steve Jobs’s favorite tropes over the years. “When we…](https://sms4smile.com/quotes/adam-lashinsky/an-unwillingness-to-stick-a-finger-in-the-wind-of-customer/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [I came to the conclusion that it was unlikely that a man as really awful as I think that Steve Jobs was could possibly…](https://sms4smile.com/quotes/julian-robertson/i-came-to-the-conclusion-that-it-was-unlikely-that-a-man-as-really/) [Julian Robertson](https://sms4smile.com/quotes/author/julian-robertson/) > [I don't think Steve Jobs had much desire to share his fortune.](https://sms4smile.com/quotes/xavier-niel/i-don-t-think-steve-jobs-had-much-desire-to-share-his-fortune/) [Xavier Niel](https://sms4smile.com/quotes/author/xavier-niel/) > [I think Steve Jobs is my idol.](https://sms4smile.com/quotes/ma-huateng/i-think-steve-jobs-is-my-idol/) [Ma Huateng](https://sms4smile.com/quotes/author/ma-huateng/) > [Does anybody think Steve Jobs should not be in the 1 percent? He made life better for the 99 percent of the rest of…](https://sms4smile.com/quotes/clark-durant/does-anybody-think-steve-jobs-should-not-be-in-the-1-percent-he-made/) [Clark Durant](https://sms4smile.com/quotes/author/clark-durant/) > [I think that we see Steve Jobs as the genius speaker in the mock black turtleneck with the round glasses, sort of beautifully delivering…](https://sms4smile.com/quotes/joshua-michael-stern/i-think-that-we-see-steve-jobs-as-the-genius-speaker-in-the-mock/) [Joshua Michael Stern](https://sms4smile.com/quotes/author/joshua-michael-stern/) > [I think Steve Jobs is a historic figure. He's not only a historic figure in business, but really in America.](https://sms4smile.com/quotes/walt-mossberg/i-think-steve-jobs-is-a-historic-figure-he-s-not-only-a-historic/) [Walt Mossberg](https://sms4smile.com/quotes/author/walt-mossberg/) > [When we first started with Apple computers, it was my dream that everyone would learn to program, and that was how they'd use their…](https://sms4smile.com/quotes/steve-wozniak/when-we-first-started-with-apple-computers-it-was-my-dream-that/) [Steve Wozniak](https://sms4smile.com/quotes/author/steve-wozniak/) > [I started with Apple, in a pre-Windows era when PCs seemed to involve more of a learning curve. But the fact that I'm yet…](https://sms4smile.com/quotes/william-gibson/i-started-with-apple-in-a-pre-windows-era-when-pcs-seemed-to-involve/) [William Gibson](https://sms4smile.com/quotes/author/william-gibson/) > [Whether or not he came to believe it - so many people, when they have a mission, come to believe something in a way…](https://sms4smile.com/quotes/alex-gibney/whether-or-not-he-came-to-believe-it-so-many-people-when-they-have-a/) [Alex Gibney](https://sms4smile.com/quotes/author/alex-gibney/) > [When we started Apple, we were both in our young 20s. We had no money, we had no business experience](https://sms4smile.com/quotes/steve-wozniak/when-we-started-apple-we-were-both-in-our-young-20s-we-had-no-money/) [Steve Wozniak](https://sms4smile.com/quotes/author/steve-wozniak/) > [I was lucky - I found what I loved to do early in life. Woz and I started Apple in my parents' garage when…](https://sms4smile.com/quotes/steve-jobs/i-was-lucky-i-found-what-i-loved-to-do-early-in-life-woz-and-i/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [I started on an Apple II, which I had bought at the very end of 1978 for half of my annual income. I made…](https://sms4smile.com/quotes/bill-budge/i-started-on-an-apple-ii-which-i-had-bought-at-the-very-end-of-1978/) [Bill Budge](https://sms4smile.com/quotes/author/bill-budge/) > [Woz and I started Apple in my parents' garage when I was 20. We worked hard, and in 10 years Apple had grown from…](https://sms4smile.com/quotes/steve-jobs/woz-and-i-started-apple-in-my-parents-garage-when-i-was-20-we-worked/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) ## More by Alex Gibney > [Many people, including myself, thought of Jobs as an inventor, an Edison-like figure, but he wasn't. I did a documentary on James Brown recently;…](https://sms4smile.com/quotes/alex-gibney/many-people-including-myself-thought-of-jobs-as-an-inventor-an-edison/) [Alex Gibney](https://sms4smile.com/quotes/author/alex-gibney/) > [Jobs' incredible skill was as a storyteller, a salesman. He could captivate our imaginations and reel us in. He was more P.T. Barnum than…](https://sms4smile.com/quotes/alex-gibney/jobs-incredible-skill-was-as-a-storyteller-a-salesman-he-could/) [Alex Gibney](https://sms4smile.com/quotes/author/alex-gibney/) > [The internet connects us all and provides this fabulous fact-checking mechanism, and yet at the same time, the power of lies is conveyed much…](https://sms4smile.com/quotes/alex-gibney/the-internet-connects-us-all-and-provides-this-fabulous-fact-checking/) [Alex Gibney](https://sms4smile.com/quotes/author/alex-gibney/) > [With every project I start out on, there's no footage. 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