--- title: "Meaning & Key Takeaway of: I don't think display advertising is the…" description: "\"I don't think display advertising is the future of advertising.\" — Alan Schaaf" image: "https://sms4smile.com/quotes/i/c0f/alan-schaaf-10743_advertising_i-don-t-think-display-advertising-is-the_1972574.jpg" --- # I don't think display advertising is the future of… ![“I don't think display advertising is the future of advertising.” quote by Alan Schaaf](https://sms4smile.com/quotes/i/c0f/alan-schaaf-10743_advertising_i-don-t-think-display-advertising-is-the_1972574.jpg) [Download](https://sms4smile.com/quotes/i/c0f/alan-schaaf-10743_advertising_i-don-t-think-display-advertising-is-the_1972574.jpg) [Open image](https://sms4smile.com/quotes/i/c0f/alan-schaaf-10743_advertising_i-don-t-think-display-advertising-is-the_1972574.jpg) > “I don't think display advertising is the future of advertising.” [Alan Schaaf](https://sms4smile.com/quotes/author/alan-schaaf/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Display ads are limited; future lies in more engaging, personalized formats. **In simple terms:** Display ads aren’t the future. Key Takeaway Explore new ad formats. Themes advertising future innovation Mood critical forward‑looking Type strategic inspirational When to use this quote - startup strategy - media planning - brand storytelling Key Concepts digital marketing consumer attention Questions to Reflect On - What alternatives could replace display ads? - How can brands personalize without intruding? A Different Perspective Requires significant tech investment. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Advertising Future](https://sms4smile.com/quotes/about/advertising-future-2816607/) [Display](https://sms4smile.com/quotes/about/display/) [Display Advertising](https://sms4smile.com/quotes/about/display-advertising-1868218/) [Future](https://sms4smile.com/quotes/about/future/) [Future Advertising](https://sms4smile.com/quotes/about/future-advertising-1118631/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Think](https://sms4smile.com/quotes/about/think/) [Think Display](https://sms4smile.com/quotes/about/think-display-529694/) [Time](https://sms4smile.com/quotes/about/time/) ## Related quotes > [Linking financial element to energy consumption I think has a huge role if you think about a display instrument that could teach us about…](https://sms4smile.com/quotes/dan-ariely/linking-financial-element-to-energy-consumption-i-think-has-a-huge/) [Dan Ariely](https://sms4smile.com/quotes/author/dan-ariely/) > [Display advertising and the movies, though they may dull the wits, certainly stimulate the eyes.](https://sms4smile.com/quotes/john-dos-passos/display-advertising-and-the-movies-though-they-may-dull-the-wits/) [John Dos Passos](https://sms4smile.com/quotes/author/john-dos-passos/) > [When you break it down, Yahoo! is a Very Large Display Advertising business, with a hefty side of search and a bit of this…](https://sms4smile.com/quotes/john-battelle/when-you-break-it-down-yahoo-is-a-very-large-display-advertising/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [The future of advertising is the Internet.](https://sms4smile.com/quotes/bill-gates/the-future-of-advertising-is-the-internet/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [We're not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms.](https://sms4smile.com/quotes/richard-edelman/we-re-not-going-into-advertising-but-we-see-the-future-battleground/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one…](https://sms4smile.com/quotes/maurice-saatchi/in-fact-i-argue-that-the-future-of-advertising-whatever-the/) [Maurice Saatchi](https://sms4smile.com/quotes/author/maurice-saatchi/) > [I believe that competition in the future will not be only an advertising competition between individual products or between big associations, but that it…](https://sms4smile.com/quotes/edward-bernays/i-believe-that-competition-in-the-future-will-not-be-only-an/) [Edward Bernays](https://sms4smile.com/quotes/author/edward-bernays/) > [There are unlimited opportunities for display advertising. In fact, we're in the process of massive change in the display industry - how it's bought,…](https://sms4smile.com/quotes/susan-wojcicki/there-are-unlimited-opportunities-for-display-advertising-in-fact-we/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [Online advertising is display plus search.](https://sms4smile.com/quotes/david-filo/online-advertising-is-display-plus-search/) [David Filo](https://sms4smile.com/quotes/author/david-filo/) > [There has always been a display of wealth and always will be, until the depression comes, which it always does. And let me tell…](https://sms4smile.com/quotes/donald-trump/there-has-always-been-a-display-of-wealth-and-always-will-be-until/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [There is a tendency among men as well as women ... so soon as they have acquired a little knowledge of some kind, to…](https://sms4smile.com/quotes/murasaki-shikibu/there-is-a-tendency-among-men-as-well-as-women-so-soon-as-they-have/) [Murasaki Shikibu](https://sms4smile.com/quotes/author/murasaki-shikibu/) > [The study of Freemasonry is the study of man as a candidate for a blessed eternity. It furnishes examples of holy living, and displays…](https://sms4smile.com/quotes/william-howard-taft/the-study-of-freemasonry-is-the-study-of-man-as-a-candidate-for-a/) [William Howard Taft](https://sms4smile.com/quotes/author/william-howard-taft/) > [ I think Gypsy \[Rose Lee\] would be appalled at today's rawer, more blatant displays of the female form. She was, in her own way,… ](https://sms4smile.com/quotes/karen-abbott/i-think-gypsy-rose-lee-would-be-appalled-at-today-s-rawer-more/) [Karen Abbott](https://sms4smile.com/quotes/author/karen-abbott/) > [So far as female beauty is concerned, the Circassian women have no superiors. They have preserved in their mountain home the purity of the…](https://sms4smile.com/quotes/bayard-taylor/so-far-as-female-beauty-is-concerned-the-circassian-women-have-no/) [Bayard Taylor](https://sms4smile.com/quotes/author/bayard-taylor/) > [The display is the computer.](https://sms4smile.com/quotes/jen-hsun-huang/the-display-is-the-computer/) [Jen-Hsun Huang](https://sms4smile.com/quotes/author/jen-hsun-huang/) ## More by Alan Schaaf > [If SOPA were to pass, Imgur would not be able to exist. We survive on user-generated content. It would be impossible for us to…](https://sms4smile.com/quotes/alan-schaaf/if-sopa-were-to-pass-imgur-would-not-be-able-to-exist-we-survive-on/) [Alan Schaaf](https://sms4smile.com/quotes/author/alan-schaaf/) > [For millennials, being a geek is a positive thing, and we see people proudly self-identifying themselves as geeks.](https://sms4smile.com/quotes/alan-schaaf/for-millennials-being-a-geek-is-a-positive-thing-and-we-see-people/) [Alan Schaaf](https://sms4smile.com/quotes/author/alan-schaaf/) > [I've found that instability from growth comes in waves.](https://sms4smile.com/quotes/alan-schaaf/i-ve-found-that-instability-from-growth-comes-in-waves/) [Alan Schaaf](https://sms4smile.com/quotes/author/alan-schaaf/) > [The Imgur community, as a whole, is generally a lot more positive and a lot more funny than other communities.](https://sms4smile.com/quotes/alan-schaaf/the-imgur-community-as-a-whole-is-generally-a-lot-more-positive-and-a/) [Alan Schaaf](https://sms4smile.com/quotes/author/alan-schaaf/) > [We want to become the best place on the Internet for self-expression and entertainment. If we have to raise money to achieve that goal…](https://sms4smile.com/quotes/alan-schaaf/we-want-to-become-the-best-place-on-the-internet-for-self-expression/) [Alan Schaaf](https://sms4smile.com/quotes/author/alan-schaaf/) > [When we first started growing our employees, I was scared. I would often think, 'If we had more people, what would they do? Is…](https://sms4smile.com/quotes/alan-schaaf/when-we-first-started-growing-our-employees-i-was-scared-i-would/) [Alan Schaaf](https://sms4smile.com/quotes/author/alan-schaaf/) > [GIFs work because the punch line is instantaneous. It's entirely different from almost any other form of content on the Internet, which takes time…](https://sms4smile.com/quotes/alan-schaaf/gifs-work-because-the-punch-line-is-instantaneous-it-s-entirely/) [Alan Schaaf](https://sms4smile.com/quotes/author/alan-schaaf/) > [Not only do Imgurians get the opportunity to find the content that they love but also serve up their favorite content to others who…](https://sms4smile.com/quotes/alan-schaaf/not-only-do-imgurians-get-the-opportunity-to-find-the-content-that/) [Alan Schaaf](https://sms4smile.com/quotes/author/alan-schaaf/) > [Imgurians increasingly live on their mobile devices, and we wanted to make it as easy as possible for them to browse and discuss Imgur's…](https://sms4smile.com/quotes/alan-schaaf/imgurians-increasingly-live-on-their-mobile-devices-and-we-wanted-to/) [Alan Schaaf](https://sms4smile.com/quotes/author/alan-schaaf/) > [If a whole bunch of users want a specific feature, and we think that feature is pretty cool, too, that that's just what we'll…](https://sms4smile.com/quotes/alan-schaaf/if-a-whole-bunch-of-users-want-a-specific-feature-and-we-think-that/) [Alan Schaaf](https://sms4smile.com/quotes/author/alan-schaaf/) > [People come home from work, and they just want to unwind.](https://sms4smile.com/quotes/alan-schaaf/people-come-home-from-work-and-they-just-want-to-unwind/) [Alan Schaaf](https://sms4smile.com/quotes/author/alan-schaaf/) > [If you're even on the fence about hiring someone, that person is a no. You have to feel it in your gut.](https://sms4smile.com/quotes/alan-schaaf/if-you-re-even-on-the-fence-about-hiring-someone-that-person-is-a-no/) [Alan Schaaf](https://sms4smile.com/quotes/author/alan-schaaf/) > [We want to be like a YouTube for viral images.](https://sms4smile.com/quotes/alan-schaaf/we-want-to-be-like-a-youtube-for-viral-images/) [Alan Schaaf](https://sms4smile.com/quotes/author/alan-schaaf/) > [I'm probably most proud of the fact that we are bootstrapped and that we are able to do not just the typical Silicon Valley…](https://sms4smile.com/quotes/alan-schaaf/i-m-probably-most-proud-of-the-fact-that-we-are-bootstrapped-and-that/) [Alan Schaaf](https://sms4smile.com/quotes/author/alan-schaaf/) > [Imgur has always been profitable right from the very beginning, and the only time I ever had to spend money on it was for…](https://sms4smile.com/quotes/alan-schaaf/imgur-has-always-been-profitable-right-from-the-very-beginning-and/) [Alan Schaaf](https://sms4smile.com/quotes/author/alan-schaaf/) [Explore all 63 Alan Schaaf quotes ](https://sms4smile.com/quotes/author/alan-schaaf/) ## More Advertising quotes > [I saw this anti-drug commercial that showed a kid smoking pot in his dad's room with his friend. This kid finds a gun, the…](https://sms4smile.com/quotes/bill-maher/i-saw-this-anti-drug-commercial-that-showed-a-kid-smoking-pot-in-his/) [Bill Maher](https://sms4smile.com/quotes/author/bill-maher/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.](https://sms4smile.com/quotes/howard-gossage/advertising-justifies-its-existence-when-used-in-the-public-interest/) [Howard Gossage](https://sms4smile.com/quotes/author/howard-gossage/) > [“Don't wait, just sweat.”](https://sms4smile.com/quotes/amit-kalantri/don-t-wait-just-sweat/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet.](https://sms4smile.com/quotes/naveen-tewari/we-have-the-capital-the-resources-and-the-technology-that-we-need-to/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [“Never run advertising until the major publicity possibilities have been exploited.”](https://sms4smile.com/quotes/al-ries/never-run-advertising-until-the-major-publicity-possibilities-have/) [Al Ries](https://sms4smile.com/quotes/author/al-ries/) > [God never talks. But the devil keeps advertising, Father. The devil does a lot of commercials.](https://sms4smile.com/quotes/william-peter-blatty/god-never-talks-but-the-devil-keeps-advertising-father-the-devil-does/) [William Peter Blatty](https://sms4smile.com/quotes/author/william-peter-blatty/) > [I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare…](https://sms4smile.com/quotes/andy-rooney/i-like-valentine-s-day-the-trouble-is-the-florists-and-the-candy/) [Andy Rooney](https://sms4smile.com/quotes/author/andy-rooney/) > [I happened to be spotted by a modeling agent who offered me a part-time job at 16. Everything happened very quickly after that -…](https://sms4smile.com/quotes/dia-mirza/i-happened-to-be-spotted-by-a-modeling-agent-who-offered-me-a-part/) [Dia Mirza](https://sms4smile.com/quotes/author/dia-mirza/) > [They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.](https://sms4smile.com/quotes/sharon-gless/they-say-that-madison-avenue-will-only-pay-high-dollars-in/) [Sharon Gless](https://sms4smile.com/quotes/author/sharon-gless/) > [“There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why,…](https://sms4smile.com/quotes/haruki-murakami/there-s-not-a-branch-of-publishing-or-broadcasting-that-doesn-t/) [Haruki Murakami](https://sms4smile.com/quotes/author/haruki-murakami/) > [I've driven people mad on films that I've made - I want more takes; I want to try new lines. Then I want to…](https://sms4smile.com/quotes/hugh-grant/i-ve-driven-people-mad-on-films-that-i-ve-made-i-want-more-takes-i/) [Hugh Grant](https://sms4smile.com/quotes/author/hugh-grant/) > [This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves…](https://sms4smile.com/quotes/holly-johnson/this-hype-word-bothers-me-though-it-always-sounds-like-an-accusation/) [Holly Johnson](https://sms4smile.com/quotes/author/holly-johnson/) > [I'm supposed to be taking time off. 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