--- title: "Meaning & Key Takeaway of: My favorite expression is a tag line or…" description: "\"My favorite expression is a tag line or an advertising and marketing campaign that Ford ran a number of years ago. They ran it for almost 12 years, and..." image: "https://sms4smile.com/quotes/i/98f/alan-mulally-5334_advertising_my-favorite-expression-is-a-tag-line-or_2121982.png" --- # My favorite expression is a tag line or an advertising and… ![“My favorite expression is a tag line or an advertising and marketing campaign that Ford ran a number of years ago. They ran it for almost 12 years, and it was, 'Have you driven a Ford lately?'” quote by Alan Mulally](https://sms4smile.com/quotes/i/98f/alan-mulally-5334_advertising_my-favorite-expression-is-a-tag-line-or_2121982.png) [Download](https://sms4smile.com/quotes/i/98f/alan-mulally-5334_advertising_my-favorite-expression-is-a-tag-line-or_2121982.png) [Open image](https://sms4smile.com/quotes/i/98f/alan-mulally-5334_advertising_my-favorite-expression-is-a-tag-line-or_2121982.png) > “My favorite expression is a tag line or an advertising and marketing campaign that Ford ran a number of years ago. They ran it for almost 12 years, and it was, 'Have you driven a Ford lately?'” [Alan Mulally](https://sms4smile.com/quotes/author/alan-mulally/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A long‑running slogan encourages consumers to consider recent experiences with the brand, prompting reflection on personal usage and brand loyalty. **In simple terms:** A slogan asks you to think about your recent Ford experience. Key Takeaway Check your recent Ford usage and share feedback. Themes marketing brand loyalty consumer behavior Mood nostalgic reflective informative Type advertising motivational When to use this quote - car buying decisions - brand perception surveys - customer satisfaction feedback - personal travel diaries Key Concepts advertising psychology habit formation Questions to Reflect On - How often do you notice brand slogans in daily life? - Do they influence your purchase decisions? A Different Perspective The slogan may feel outdated to newer audiences unfamiliar with Ford history. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Advertising and marketing](https://sms4smile.com/quotes/about/advertising-and-marketing/) [Expression](https://sms4smile.com/quotes/about/expression/) [Expression Tag](https://sms4smile.com/quotes/about/expression-tag-4333562/) [Favorite Expression](https://sms4smile.com/quotes/about/favorite-expression-2986504/) [Ford Lately](https://sms4smile.com/quotes/about/ford-lately-4333561/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Tag](https://sms4smile.com/quotes/about/tag/) [Tag Line](https://sms4smile.com/quotes/about/tag-line-4333560/) [Years ago](https://sms4smile.com/quotes/about/years-ago/) ## Related quotes > [“I think about my dad's favorite expression: People in glass houses shouldn't throw stones. What is my house made of? Paper, I decide. 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