--- title: "Meaning & Key Takeaway of: I am truly amazed that every time Apple…" description: "\"“I am truly amazed that every time Apple comes out with a new laptop I am quickly able to identify (in my mind) a real need for it, as in the case of t..." image: "https://sms4smile.com/quotes/i/36e/alan-emmins-77495_macbook-air_i-am-truly-amazed-that-every-time-apple_1698881.jpg" --- # I am truly amazed that every time Apple comes out with a… ![“I am truly amazed that every time Apple comes out with a new laptop I am quickly able to identify (in my mind) a real need for it, as in the case of the recent European launch of the new MacBook Air. Which is odd as my existing MacBook is but six months old. But you understand, I can't fit my…” quote by Alan Emmins](https://sms4smile.com/quotes/i/36e/alan-emmins-77495_macbook-air_i-am-truly-amazed-that-every-time-apple_1698881.jpg) [Download](https://sms4smile.com/quotes/i/36e/alan-emmins-77495_macbook-air_i-am-truly-amazed-that-every-time-apple_1698881.jpg) [Open image](https://sms4smile.com/quotes/i/36e/alan-emmins-77495_macbook-air_i-am-truly-amazed-that-every-time-apple_1698881.jpg) > ““I am truly amazed that every time Apple comes out with a new laptop I am quickly able to identify (in my mind) a real need for it, as in the case of the recent European launch of the new MacBook Air. Which is odd as my existing MacBook is but six months old. But you understand, I can't fit my current model into an A4 envelope, hence I have rather successfully established the 'need.”” Alan Emmins ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The speaker admits to creating a false sense of necessity for a new product despite recent ownership. **In simple terms:** He pretends to need a new laptop. Key Takeaway Recognize and resist manufactured consumer desires. Themes consumerism self‑deception technology Mood critical self‑aware Type cautionary reflective When to use this quote - upgrading devices - budgeting - environmental impact Key Concepts marketing psychology personal finance Questions to Reflect On - Do you often rationalize purchases? - What triggers your need for novelty? A Different Perspective Self‑justification can blind rational decision‑making. ★ ★ ★ ★ ★ No ratings yet [Macbook air](https://sms4smile.com/quotes/about/macbook-air/) [Psychology](https://sms4smile.com/quotes/about/psychology/) [Technology](https://sms4smile.com/quotes/about/technology/) ## Related quotes > [Poirot is a classic character from fiction, not a MacBook Air; he would not benefit from updates.](https://sms4smile.com/quotes/sophie-hannah/poirot-is-a-classic-character-from-fiction-not-a-macbook-air-he-would/) [Sophie Hannah](https://sms4smile.com/quotes/author/sophie-hannah/) > [I am deeply devoted to the 27,000 songs I can take anywhere on my iPod Classic as well as the exquisitely engineered MacBook Air…](https://sms4smile.com/quotes/eric-alterman/i-am-deeply-devoted-to-the-27-000-songs-i-can-take-anywhere-on-my/) [Eric Alterman](https://sms4smile.com/quotes/author/eric-alterman/) > [And not only that, I also have the MacBook Air which is really cool. Even my wife is jealous of my MacBook Air.](https://sms4smile.com/quotes/karl-rove/and-not-only-that-i-also-have-the-macbook-air-which-is-really-cool/) [Karl Rove](https://sms4smile.com/quotes/author/karl-rove/) > [In my perfect imagination, with stern discipline I rise with the first bird, salute the dawn, have a healthy breakfast of fruits, wander over…](https://sms4smile.com/quotes/yvonne-adhiambo-owuor/in-my-perfect-imagination-with-stern-discipline-i-rise-with-the-first/) [Yvonne Adhiambo Owuor](https://sms4smile.com/quotes/author/yvonne-adhiambo-owuor/) > [“Logistics is in fact a key aspect of military planning, and Cook is responsible for Apple’s operational excellence. For example, when Apple knew it…](https://sms4smile.com/quotes/adam-lashinsky/logistics-is-in-fact-a-key-aspect-of-military-planning-and-cook-is/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [There's no other company that could make a MacBook Air and the reason is that not only do we control the hardware, but we…](https://sms4smile.com/quotes/steve-jobs/there-s-no-other-company-that-could-make-a-macbook-air-and-the-reason/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [I'm not a gadget freak, so to say. I own an iPhone, which I love, and would sorely love to upgrade to MacBook Air…](https://sms4smile.com/quotes/shreya-ghoshal/i-m-not-a-gadget-freak-so-to-say-i-own-an-iphone-which-i-love-and/) [Shreya Ghoshal](https://sms4smile.com/quotes/author/shreya-ghoshal/) > [Half of these dudes are hating on you because they're in their one-bedroom apartment writing on their MacBook Air. You can't take it and…](https://sms4smile.com/quotes/nav/half-of-these-dudes-are-hating-on-you-because-they-re-in-their-one/) [Nav](https://sms4smile.com/quotes/author/nav/) > [The two things I use the most are the MacBook Air and my iPhone. Those are my two most-used gadgets that are dented, scratched…](https://sms4smile.com/quotes/biz-stone/the-two-things-i-use-the-most-are-the-macbook-air-and-my-iphone-those/) [Biz Stone](https://sms4smile.com/quotes/author/biz-stone/) > [When I'm on the couch, I usually have the TV on and my MacBook Air nearby. And sometimes, when my ADD is really kicking…](https://sms4smile.com/quotes/aubrey-plaza/when-i-m-on-the-couch-i-usually-have-the-tv-on-and-my-macbook-air/) [Aubrey Plaza](https://sms4smile.com/quotes/author/aubrey-plaza/) > [I'm not only a fan of Apple products, I have stock in the company. I think Steve Jobs has started one of the greatest…](https://sms4smile.com/quotes/kid-rock/i-m-not-only-a-fan-of-apple-products-i-have-stock-in-the-company-i/) [Kid Rock](https://sms4smile.com/quotes/author/kid-rock/) > [“An apple with a rotten core can only last so long,” he”](https://sms4smile.com/quotes/morgan-rice/an-apple-with-a-rotten-core-can-only-last-so-long-he/) [Morgan Rice](https://sms4smile.com/quotes/author/morgan-rice/) > [The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and…](https://sms4smile.com/quotes/steve-jobs/the-reason-that-apple-is-able-to-create-products-like-ipad-is-because/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [“Most people believe the apple merely represented Knowledge. But we know better. It was the Fruit of the Tree of Knowledge of Good and…](https://sms4smile.com/quotes/miranda-beverly-whittemore/most-people-believe-the-apple-merely-represented-knowledge-but-we/) [Miranda Beverly-Whittemore](https://sms4smile.com/quotes/author/miranda-beverly-whittemore/) > [“Neither's the one you get, less you want me to see if your apple's ripe, yet. - Yoren”](https://sms4smile.com/quotes/george-r-r-martin/neither-s-the-one-you-get-less-you-want-me-to-see-if-your-apple-s/) [George R.R. Martin](https://sms4smile.com/quotes/author/george-r-r-martin/) ## More by Alan Emmins > [“I'm sorry, we can't come to the phone right now 'cause we're dead. Feel free to leave a message, but if we don't get…](https://sms4smile.com/quotes/alan-emmins/i-m-sorry-we-can-t-come-to-the-phone-right-now-cause-we-re-dead-feel/) Alan Emmins > [“I have always felt that suicide was connected to communication. Not due to a lack of opportunity, but to an impossibility to communicate and…](https://sms4smile.com/quotes/alan-emmins/i-have-always-felt-that-suicide-was-connected-to-communication-not/) Alan Emmins Explore all 3 Alan Emmins quotes ## More Apple quotes > [“Neither's the one you get, less you want me to see if your apple's ripe, yet. - Yoren”](https://sms4smile.com/quotes/george-r-r-martin/neither-s-the-one-you-get-less-you-want-me-to-see-if-your-apple-s/) [George R.R. Martin](https://sms4smile.com/quotes/author/george-r-r-martin/) > [“Most people believe the apple merely represented Knowledge. But we know better. It was the Fruit of the Tree of Knowledge of Good and…](https://sms4smile.com/quotes/miranda-beverly-whittemore/most-people-believe-the-apple-merely-represented-knowledge-but-we/) [Miranda Beverly-Whittemore](https://sms4smile.com/quotes/author/miranda-beverly-whittemore/) > [The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and…](https://sms4smile.com/quotes/steve-jobs/the-reason-that-apple-is-able-to-create-products-like-ipad-is-because/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [“An apple with a rotten core can only last so long,” he”](https://sms4smile.com/quotes/morgan-rice/an-apple-with-a-rotten-core-can-only-last-so-long-he/) [Morgan Rice](https://sms4smile.com/quotes/author/morgan-rice/) > [I'm not only a fan of Apple products, I have stock in the company. I think Steve Jobs has started one of the greatest…](https://sms4smile.com/quotes/kid-rock/i-m-not-only-a-fan-of-apple-products-i-have-stock-in-the-company-i/) [Kid Rock](https://sms4smile.com/quotes/author/kid-rock/) > [When Apple introduced its game-changing iPhone in 2007, Nokia was caught sleeping on the job. Although it had actually developed an iPhone-style device -…](https://sms4smile.com/quotes/noreena-hertz/when-apple-introduced-its-game-changing-iphone-in-2007-nokia-was/) [Noreena Hertz](https://sms4smile.com/quotes/author/noreena-hertz/) > [I like to make pies. That's kind of my new obsession - peach, blueberry, apple, strawberry. I make a really good pumpkin pie with…](https://sms4smile.com/quotes/morgan-saylor/i-like-to-make-pies-that-s-kind-of-my-new-obsession-peach-blueberry/) [Morgan Saylor](https://sms4smile.com/quotes/author/morgan-saylor/) > [I love to eat an apple after a meal, just to cleanse my teeth - they always look polished afterwards.](https://sms4smile.com/quotes/catherine-zeta-jones/i-love-to-eat-an-apple-after-a-meal-just-to-cleanse-my-teeth-they/) [Catherine Zeta-Jones](https://sms4smile.com/quotes/author/catherine-zeta-jones/) > [Back in my school days, when I would scuttle off with a cheese roll, an apple, a box of Sun-Maid raisins and a Penguin…](https://sms4smile.com/quotes/rachel-khoo/back-in-my-school-days-when-i-would-scuttle-off-with-a-cheese-roll-an/) [Rachel Khoo](https://sms4smile.com/quotes/author/rachel-khoo/) > [As far as Apple goes, it was a different company every few years from the time I joined in 1984.](https://sms4smile.com/quotes/alan-kay/as-far-as-apple-goes-it-was-a-different-company-every-few-years-from/) [Alan Kay](https://sms4smile.com/quotes/author/alan-kay/) > [“You are the apple of Love’s eye.”](https://sms4smile.com/quotes/david-paul-kirkpatrick/you-are-the-apple-of-love-s-eye/) [David Paul Kirkpatrick](https://sms4smile.com/quotes/author/david-paul-kirkpatrick/) > [Like a satellite in orbit, Apple is perpetually falling. It just happens to miss Earth every time.](https://sms4smile.com/quotes/horace-dediu/like-a-satellite-in-orbit-apple-is-perpetually-falling-it-just/) Horace Dediu > [Positive thinking is so firmly enshrined in our culture that knocking it is a little like attacking motherhood or apple pie.](https://sms4smile.com/quotes/srikumar-rao/positive-thinking-is-so-firmly-enshrined-in-our-culture-that-knocking/) [Srikumar Rao](https://sms4smile.com/quotes/author/srikumar-rao/) > [To the extent that anyone anywhere does anything interesting, the question is: 'Why isn't Apple doing that; why is Apple behind in that?' We…](https://sms4smile.com/quotes/craig-federighi/to-the-extent-that-anyone-anywhere-does-anything-interesting-the/) [Craig Federighi](https://sms4smile.com/quotes/author/craig-federighi/) > [I read the Steve Jobs book, and that kind of changed everything. I've been, like, an Apple geek my whole life and have always…](https://sms4smile.com/quotes/g-eazy/i-read-the-steve-jobs-book-and-that-kind-of-changed-everything-i-ve/) [G-Eazy](https://sms4smile.com/quotes/author/g-eazy/) Browse all 889 Apple quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“I am truly amazed that every time Apple comes out with a new laptop I am quickly able to identify (in my mind) a real need for it, as in the case of the recent European launch of the new MacBook Air. Which is odd as my existing MacBook is but six months old. 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