--- title: "Meaning & Key Takeaway of: My solution to the problem of unleashing…" description: "\"My solution to the problem of unleashing creativity is always to set up a target.\" — Akio Morita" image: "https://sms4smile.com/quotes/i/042/akio-morita-11021_creativity_my-solution-to-the-problem-of-unleashing_847925.png" --- # My solution to the problem of unleashing creativity is… ![“My solution to the problem of unleashing creativity is always to set up a target.” quote by Akio Morita](https://sms4smile.com/quotes/i/042/akio-morita-11021_creativity_my-solution-to-the-problem-of-unleashing_847925.png) [Download](https://sms4smile.com/quotes/i/042/akio-morita-11021_creativity_my-solution-to-the-problem-of-unleashing_847925.png) [Open image](https://sms4smile.com/quotes/i/042/akio-morita-11021_creativity_my-solution-to-the-problem-of-unleashing_847925.png) > “My solution to the problem of unleashing creativity is always to set up a target.” [Akio Morita](https://sms4smile.com/quotes/author/akio-morita/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Setting clear targets channels creative energy, turning abstract ideas into actionable outcomes. **In simple terms:** Targets focus creativity into results. Key Takeaway Define specific goals to unleash creativity. Themes creativity goal-setting focus productivity Mood motivational practical Type business inspirational When to use this quote - product design - marketing campaigns - research projects - personal hobbies Key Concepts Management theory psychology innovation Questions to Reflect On - What target will you set today? - How do you balance structure and freedom? A Different Perspective Rigid targets can limit spontaneous ideas. ★ ★ ★ ★ ★ No ratings yet [Creativity](https://sms4smile.com/quotes/about/creativity/) [Creativity Set](https://sms4smile.com/quotes/about/creativity-set-717507/) [Goals](https://sms4smile.com/quotes/about/goals/) [Problem](https://sms4smile.com/quotes/about/problem/) [Set Target](https://sms4smile.com/quotes/about/set-target-717505/) [Solutions](https://sms4smile.com/quotes/about/solutions/) [Target](https://sms4smile.com/quotes/about/target/) [Unleashing](https://sms4smile.com/quotes/about/unleashing/) [Unleashing Creativity](https://sms4smile.com/quotes/about/unleashing-creativity-717506/) ## Related quotes > [My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project…](https://sms4smile.com/quotes/akio-morita/my-solution-to-the-problem-of-unleashing-creativity-is-always-to-set-2/) [Akio Morita](https://sms4smile.com/quotes/author/akio-morita/) > [One World Championship is not enough. Probably eight is not enough. I've set a target of 10 and I'd like between eight and 10.](https://sms4smile.com/quotes/adrian-lewis/one-world-championship-is-not-enough-probably-eight-is-not-enough-i/) [Adrian Lewis](https://sms4smile.com/quotes/author/adrian-lewis/) > [“There’s something else that bears repeating here: Unleashing creativity requires that we loosen the controls, accept risk, trust our colleagues, work to clear the…](https://sms4smile.com/quotes/ed-catmull/there-s-something-else-that-bears-repeating-here-unleashing/) [Ed Catmull](https://sms4smile.com/quotes/author/ed-catmull/) > [Plant the seed, set the target, live your life.](https://sms4smile.com/quotes/gretchen-bleiler/plant-the-seed-set-the-target-live-your-life/) [Gretchen Bleiler](https://sms4smile.com/quotes/author/gretchen-bleiler/) > [Set your target and keep trying until you reach it.](https://sms4smile.com/quotes/napoleon-hill/set-your-target-and-keep-trying-until-you-reach-it/) [Napoleon Hill](https://sms4smile.com/quotes/author/napoleon-hill/) > [I've set myself a target of four books a month.](https://sms4smile.com/quotes/p-r-sreejesh/i-ve-set-myself-a-target-of-four-books-a-month/) [P. R. Sreejesh](https://sms4smile.com/quotes/author/p-r-sreejesh/) > [On December 22, 1986, finding I was body positive, I set myself a target: I would disclose my secret and survive Margaret Thatcher. I…](https://sms4smile.com/quotes/derek-jarman/on-december-22-1986-finding-i-was-body-positive-i-set-myself-a-target/) [Derek Jarman](https://sms4smile.com/quotes/author/derek-jarman/) > [The first thing a striker wants to do in the Championship is set a target of about 20. After each game I will take…](https://sms4smile.com/quotes/dwight-gayle/the-first-thing-a-striker-wants-to-do-in-the-championship-is-set-a/) [Dwight Gayle](https://sms4smile.com/quotes/author/dwight-gayle/) > [I don't have a set target on the number of films I should do in a year.](https://sms4smile.com/quotes/karthi/i-don-t-have-a-set-target-on-the-number-of-films-i-should-do-in-a-year/) [Karthi](https://sms4smile.com/quotes/author/karthi/) > [Do not be concerned that you might set a target too high and fail. Be concerned that you will set it too low and…](https://sms4smile.com/quotes/michelangelo/do-not-be-concerned-that-you-might-set-a-target-too-high-and-fail-be/) [Michelangelo](https://sms4smile.com/quotes/author/michelangelo/) > [You can't give up. If you set yourself a target, you've got to keep on until you achieve it. It's a matter of having…](https://sms4smile.com/quotes/bradley-walsh/you-can-t-give-up-if-you-set-yourself-a-target-you-ve-got-to-keep-on/) [Bradley Walsh](https://sms4smile.com/quotes/author/bradley-walsh/) > [When I set myself a target, I aim to reach it.](https://sms4smile.com/quotes/dimitar-berbatov/when-i-set-myself-a-target-i-aim-to-reach-it/) [Dimitar Berbatov](https://sms4smile.com/quotes/author/dimitar-berbatov/) > [I will set a target for the reduction of (government) employees ... I will implement the reduction of the total personnel costs of the employees.](https://sms4smile.com/quotes/junichiro-koizumi/i-will-set-a-target-for-the-reduction-of-government-employees-i-will/) [Junichiro Koizumi](https://sms4smile.com/quotes/author/junichiro-koizumi/) > [Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing…](https://sms4smile.com/quotes/akio-morita/management-of-an-industrial-company-must-be-giving-targets-to-the/) [Akio Morita](https://sms4smile.com/quotes/author/akio-morita/) > [I hope that the Palestinians don't make the mistake of unleashing a new intifada. They've tried it twice before, and the consequences were bad…](https://sms4smile.com/quotes/tom-segev/i-hope-that-the-palestinians-don-t-make-the-mistake-of-unleashing-a/) [Tom Segev](https://sms4smile.com/quotes/author/tom-segev/) ## More by Akio Morita > [Never break another man's rice bowl.](https://sms4smile.com/quotes/akio-morita/never-break-another-man-s-rice-bowl/) [Akio Morita](https://sms4smile.com/quotes/author/akio-morita/) > [(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity.…](https://sms4smile.com/quotes/akio-morita/japanese-government-believes-that-if-you-have-a-big-laboratory-with/) [Akio Morita](https://sms4smile.com/quotes/author/akio-morita/) > [Our plan is to lead the public with new products rather than ask them what kind of products they want.](https://sms4smile.com/quotes/akio-morita/our-plan-is-to-lead-the-public-with-new-products-rather-than-ask-them/) [Akio Morita](https://sms4smile.com/quotes/author/akio-morita/) > [More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.](https://sms4smile.com/quotes/akio-morita/more-people-are-interested-in-trying-to-shuffle-paper-assets-around/) [Akio Morita](https://sms4smile.com/quotes/author/akio-morita/) > [Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.](https://sms4smile.com/quotes/akio-morita/japanese-people-tend-to-be-much-better-adjusted-to-the-notion-of-work/) [Akio Morita](https://sms4smile.com/quotes/author/akio-morita/) > [In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor tomorrow, because…](https://sms4smile.com/quotes/akio-morita/in-the-united-states-businessmen-often-do-not-trust-their-colleagues/) [Akio Morita](https://sms4smile.com/quotes/author/akio-morita/) > [I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else…](https://sms4smile.com/quotes/akio-morita/i-knew-we-needed-a-weapon-to-break-through-to-the-us-market-and-it/) [Akio Morita](https://sms4smile.com/quotes/author/akio-morita/) > [If we do our best and make efforts, a peaceful and great future will become ours without fail. Whether we succeed or not depends…](https://sms4smile.com/quotes/akio-morita/if-we-do-our-best-and-make-efforts-a-peaceful-and-great-future-will/) [Akio Morita](https://sms4smile.com/quotes/author/akio-morita/) > [Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing…](https://sms4smile.com/quotes/akio-morita/management-of-an-industrial-company-must-be-giving-targets-to-the/) [Akio Morita](https://sms4smile.com/quotes/author/akio-morita/) > [The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that…](https://sms4smile.com/quotes/akio-morita/the-remarkable-thing-about-management-is-that-a-manager-can-go-on-for/) [Akio Morita](https://sms4smile.com/quotes/author/akio-morita/) > [I believe people work for satisfaction.](https://sms4smile.com/quotes/akio-morita/i-believe-people-work-for-satisfaction/) [Akio Morita](https://sms4smile.com/quotes/author/akio-morita/) > [If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.](https://sms4smile.com/quotes/akio-morita/if-you-go-through-life-convinced-that-your-way-is-always-best-all-the/) [Akio Morita](https://sms4smile.com/quotes/author/akio-morita/) > [I often say to my assistants, "Never trust anybody," but what I mean is that you should never trust someone else to do a…](https://sms4smile.com/quotes/akio-morita/i-often-say-to-my-assistants-never-trust-anybody-but-what-i-mean-is/) [Akio Morita](https://sms4smile.com/quotes/author/akio-morita/) > [Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.](https://sms4smile.com/quotes/akio-morita/executives-of-the-company-must-have-the-necessary-qualities-to-direct/) [Akio Morita](https://sms4smile.com/quotes/author/akio-morita/) > [To gain profit is important, but you must invest to build up assets that you can cash in in the future.](https://sms4smile.com/quotes/akio-morita/to-gain-profit-is-important-but-you-must-invest-to-build-up-assets/) [Akio Morita](https://sms4smile.com/quotes/author/akio-morita/) [Explore all 62 Akio Morita quotes ](https://sms4smile.com/quotes/author/akio-morita/) ## More Creativity quotes > [The prophet who fails to present a bearable alternative and yet preaches doom is part of the trap that he postulates. Not only does…](https://sms4smile.com/quotes/margaret-mead/the-prophet-who-fails-to-present-a-bearable-alternative-and-yet/) [Margaret Mead](https://sms4smile.com/quotes/author/margaret-mead/) > [That's the great secret of creativity. You treat ideas like cats: you make them follow you.](https://sms4smile.com/quotes/ray-bradbury/that-s-the-great-secret-of-creativity-you-treat-ideas-like-cats-you/) [Ray Bradbury](https://sms4smile.com/quotes/author/ray-bradbury/) > [“The Soviet “creative intelligentsia” - that is, people accustomed to thinking one thing, saying another and doing a third - is as a whole…](https://sms4smile.com/quotes/andrei-amalrik/the-soviet-creative-intelligentsia-that-is-people-accustomed-to/) [Andrei Amalrik](https://sms4smile.com/quotes/author/andrei-amalrik/) > [It’s so important to create in your own voice, to hold onto what makes you unique, and have faith in your vision.](https://sms4smile.com/quotes/john-lasseter/it-s-so-important-to-create-in-your-own-voice-to-hold-onto-what-makes/) [John Lasseter](https://sms4smile.com/quotes/author/john-lasseter/) > [A rock pile ceases to be a rock pile the moment a single man contemplates it, bearing within him the image of a cathedral.](https://sms4smile.com/quotes/antoine-de-saint-exup-ry/a-rock-pile-ceases-to-be-a-rock-pile-the-moment-a-single-man/) [Antoine de Saint-Exupery](https://sms4smile.com/quotes/author/antoine-de-saint-exup-ry/) > [You don't get lucky. You create lucky.](https://sms4smile.com/quotes/robin-sharma/you-don-t-get-lucky-you-create-lucky/) [Robin Sharma](https://sms4smile.com/quotes/author/robin-sharma/) > [By making conscious choices in our behavior and where we focus our attention, we can transform our experience of our body, decrease our biological…](https://sms4smile.com/quotes/deepak-chopra/by-making-conscious-choices-in-our-behavior-and-where-we-focus-our/) [Deepak Chopra](https://sms4smile.com/quotes/author/deepak-chopra/) > [“You are the end of beauty and creativity one must have created so far.”](https://sms4smile.com/quotes/m-f-moonzajer/you-are-the-end-of-beauty-and-creativity-one-must-have-created-so-far/) [M.F. Moonzajer](https://sms4smile.com/quotes/author/m-f-moonzajer/) > [Jonah Lehrer is one of the most talented explainers of science that we’ve got. What a pleasure it is to follow his investigation of…](https://sms4smile.com/quotes/joshua-foer/jonah-lehrer-is-one-of-the-most-talented-explainers-of-science-that/) [Joshua Foer](https://sms4smile.com/quotes/author/joshua-foer/) > [If you've got creativity, imagination, and intelligence, and you want to be hypnotised, then there's no reason you shouldn't be able to.](https://sms4smile.com/quotes/keith-barry/if-you-ve-got-creativity-imagination-and-intelligence-and-you-want-to/) [Keith Barry](https://sms4smile.com/quotes/author/keith-barry/) > [“I believe in magic. As a writer, I create them on blank paper.”](https://sms4smile.com/quotes/sonnia-kemmer/i-believe-in-magic-as-a-writer-i-create-them-on-blank-paper/) [Sonnia Kemmer](https://sms4smile.com/quotes/author/sonnia-kemmer/) > [Creativity is like chasing chickens.](https://sms4smile.com/quotes/christoph-niemann/creativity-is-like-chasing-chickens/) [Christoph Niemann](https://sms4smile.com/quotes/author/christoph-niemann/) > [It is proposed that a form of free dialogue may well be one of the most effective ways of investigating the crisis which faces…](https://sms4smile.com/quotes/david-bohm/it-is-proposed-that-a-form-of-free-dialogue-may-well-be-one-of-the/) [David Bohm](https://sms4smile.com/quotes/author/david-bohm/) > [You always hear actors say, 'Theater is my first love,' and it is. It's a time when you really get to do what you…](https://sms4smile.com/quotes/amy-landecker/you-always-hear-actors-say-theater-is-my-first-love-and-it-is-it-s-a/) [Amy Landecker](https://sms4smile.com/quotes/author/amy-landecker/) > [Create an environment for people to fail, to learn, and to grow. Their creativity and productivity will increase.](https://sms4smile.com/quotes/anonymous/create-an-environment-for-people-to-fail-to-learn-and-to-grow-their/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) [Browse all 13,625 Creativity quotes ](https://sms4smile.com/quotes/about/creativity/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "My solution to the problem of unleashing creativity is always to set up a target.", "creator": { "@type": "Person", "name": "Akio Morita" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/akio-morita/my-solution-to-the-problem-of-unleashing-creativity-is-always-to-set/", "about": { "@type": "Thing", "name": "Creativity" }, "@id": "https://sms4smile.com/quotes/akio-morita/my-solution-to-the-problem-of-unleashing-creativity-is-always-to-set/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/042/akio-morita-11021_creativity_my-solution-to-the-problem-of-unleashing_847925.png", "contentUrl": "https://sms4smile.com/quotes/i/042/akio-morita-11021_creativity_my-solution-to-the-problem-of-unleashing_847925.png", "url": "https://sms4smile.com/quotes/i/042/akio-morita-11021_creativity_my-solution-to-the-problem-of-unleashing_847925.png", "width": 1080, "height": 1080, "caption": "“My solution to the problem of unleashing creativity is always to set up a target.” — Akio Morita", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Akio Morita", "item": "https://sms4smile.com/quotes/author/akio-morita/" }, { "@type": "ListItem", "position": 4, "name": "My solution to the problem of...", "item": "https://sms4smile.com/quotes/akio-morita/my-solution-to-the-problem-of-unleashing-creativity-is-always-to-set/" } ], "@id": "https://sms4smile.com/quotes/akio-morita/my-solution-to-the-problem-of-unleashing-creativity-is-always-to-set/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```