--- title: "Meaning & Key Takeaway of: My solution to the problem of unleashing…" description: "\"My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States...." image: "https://sms4smile.com/quotes/i/abc/akio-morita-11021_apollo_my-solution-to-the-problem-of-unleashing_2576231.png" --- # My solution to the problem of unleashing creativity is… ![“My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.” quote by Akio Morita](https://sms4smile.com/quotes/i/abc/akio-morita-11021_apollo_my-solution-to-the-problem-of-unleashing_2576231.png) [Download](https://sms4smile.com/quotes/i/abc/akio-morita-11021_apollo_my-solution-to-the-problem-of-unleashing_2576231.png) [Open image](https://sms4smile.com/quotes/i/abc/akio-morita-11021_apollo_my-solution-to-the-problem-of-unleashing_2576231.png) > “My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.” [Akio Morita](https://sms4smile.com/quotes/author/akio-morita/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. He suggests setting clear targets to unlock creativity, citing the Apollo project as an example. **In simple terms:** Clear goals spark creative breakthroughs. Key Takeaway Define targets to unleash creativity. Themes innovation goal-setting creativity leadership Mood strategic inspirational Type business philosophical When to use this quote - product development - space exploration - team motivation Key Concepts project management visionary thinking Questions to Reflect On - How to balance structure with freedom? - What alternative methods foster creativity? A Different Perspective Strict targets can limit divergent thinking. ★ ★ ★ ★ ★ No ratings yet [Apollo](https://sms4smile.com/quotes/about/apollo/) [Apollo Project](https://sms4smile.com/quotes/about/apollo-project-1126260/) [Creativity](https://sms4smile.com/quotes/about/creativity/) [Creativity Set](https://sms4smile.com/quotes/about/creativity-set-717507/) [Example](https://sms4smile.com/quotes/about/example/) [Goals](https://sms4smile.com/quotes/about/goals/) [Problem](https://sms4smile.com/quotes/about/problem/) [Projects](https://sms4smile.com/quotes/about/projects/) [Set Target](https://sms4smile.com/quotes/about/set-target-717505/) [Solutions](https://sms4smile.com/quotes/about/solutions/) [States](https://sms4smile.com/quotes/about/states/) [Target](https://sms4smile.com/quotes/about/target/) [United](https://sms4smile.com/quotes/about/united/) [United states](https://sms4smile.com/quotes/about/united-states/) [Unleashing](https://sms4smile.com/quotes/about/unleashing/) [Unleashing Creativity](https://sms4smile.com/quotes/about/unleashing-creativity-717506/) ## Related quotes > [My solution to the problem of unleashing creativity is always to set up a target.](https://sms4smile.com/quotes/akio-morita/my-solution-to-the-problem-of-unleashing-creativity-is-always-to-set/) [Akio Morita](https://sms4smile.com/quotes/author/akio-morita/) > [Apollo 8 comes a close second, it not equal, to Apollo 11 for the most exciting, memorable moments on the Apollo project.](https://sms4smile.com/quotes/margaret-h-hamilton/apollo-8-comes-a-close-second-it-not-equal-to-apollo-11-for-the-most/) [Margaret H. Hamilton](https://sms4smile.com/quotes/author/margaret-h-hamilton/) > [We need to do for clean energy what Kennedy did for space in the original Apollo Project: Set a bold vision that will light…](https://sms4smile.com/quotes/jay-inslee/we-need-to-do-for-clean-energy-what-kennedy-did-for-space-in-the/) [Jay Inslee](https://sms4smile.com/quotes/author/jay-inslee/) > [We've introduced the New Apollo Energy Act, which is, I think, safe to say the most comprehensive and aggressive bill that has been introduced…](https://sms4smile.com/quotes/jay-inslee/we-ve-introduced-the-new-apollo-energy-act-which-is-i-think-safe-to/) [Jay Inslee](https://sms4smile.com/quotes/author/jay-inslee/) > [“There’s something else that bears repeating here: Unleashing creativity requires that we loosen the controls, accept risk, trust our colleagues, work to clear the…](https://sms4smile.com/quotes/ed-catmull/there-s-something-else-that-bears-repeating-here-unleashing/) [Ed Catmull](https://sms4smile.com/quotes/author/ed-catmull/) > [“During the glory days of the Apollo project, a young astronomer who analyzed Moon rocks at a university laboratory fell in love with my…](https://sms4smile.com/quotes/dava-sorbel/during-the-glory-days-of-the-apollo-project-a-young-astronomer-who/) [Dava Sorbel](https://sms4smile.com/quotes/author/dava-sorbel/) > [Do not be concerned that you might set a target too high and fail. Be concerned that you will set it too low and…](https://sms4smile.com/quotes/michelangelo/do-not-be-concerned-that-you-might-set-a-target-too-high-and-fail-be/) [Michelangelo](https://sms4smile.com/quotes/author/michelangelo/) > [You can't give up. If you set yourself a target, you've got to keep on until you achieve it. It's a matter of having…](https://sms4smile.com/quotes/bradley-walsh/you-can-t-give-up-if-you-set-yourself-a-target-you-ve-got-to-keep-on/) [Bradley Walsh](https://sms4smile.com/quotes/author/bradley-walsh/) > [When I set myself a target, I aim to reach it.](https://sms4smile.com/quotes/dimitar-berbatov/when-i-set-myself-a-target-i-aim-to-reach-it/) [Dimitar Berbatov](https://sms4smile.com/quotes/author/dimitar-berbatov/) > [The first thing a striker wants to do in the Championship is set a target of about 20. After each game I will take…](https://sms4smile.com/quotes/dwight-gayle/the-first-thing-a-striker-wants-to-do-in-the-championship-is-set-a/) [Dwight Gayle](https://sms4smile.com/quotes/author/dwight-gayle/) > [On December 22, 1986, finding I was body positive, I set myself a target: I would disclose my secret and survive Margaret Thatcher. I…](https://sms4smile.com/quotes/derek-jarman/on-december-22-1986-finding-i-was-body-positive-i-set-myself-a-target/) [Derek Jarman](https://sms4smile.com/quotes/author/derek-jarman/) > [I've set myself a target of four books a month.](https://sms4smile.com/quotes/p-r-sreejesh/i-ve-set-myself-a-target-of-four-books-a-month/) [P. R. Sreejesh](https://sms4smile.com/quotes/author/p-r-sreejesh/) > [Set your target and keep trying until you reach it.](https://sms4smile.com/quotes/napoleon-hill/set-your-target-and-keep-trying-until-you-reach-it/) [Napoleon Hill](https://sms4smile.com/quotes/author/napoleon-hill/) > [I will set a target for the reduction of (government) employees ... I will implement the reduction of the total personnel costs of the employees.](https://sms4smile.com/quotes/junichiro-koizumi/i-will-set-a-target-for-the-reduction-of-government-employees-i-will/) [Junichiro Koizumi](https://sms4smile.com/quotes/author/junichiro-koizumi/) > [One World Championship is not enough. Probably eight is not enough. I've set a target of 10 and I'd like between eight and 10.](https://sms4smile.com/quotes/adrian-lewis/one-world-championship-is-not-enough-probably-eight-is-not-enough-i/) [Adrian Lewis](https://sms4smile.com/quotes/author/adrian-lewis/) ## More by Akio Morita > [Never break another man's rice bowl.](https://sms4smile.com/quotes/akio-morita/never-break-another-man-s-rice-bowl/) [Akio Morita](https://sms4smile.com/quotes/author/akio-morita/) > [(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity.…](https://sms4smile.com/quotes/akio-morita/japanese-government-believes-that-if-you-have-a-big-laboratory-with/) [Akio Morita](https://sms4smile.com/quotes/author/akio-morita/) > [Our plan is to lead the public with new products rather than ask them what kind of products they want.](https://sms4smile.com/quotes/akio-morita/our-plan-is-to-lead-the-public-with-new-products-rather-than-ask-them/) [Akio Morita](https://sms4smile.com/quotes/author/akio-morita/) > [More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.](https://sms4smile.com/quotes/akio-morita/more-people-are-interested-in-trying-to-shuffle-paper-assets-around/) [Akio Morita](https://sms4smile.com/quotes/author/akio-morita/) > [Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.](https://sms4smile.com/quotes/akio-morita/japanese-people-tend-to-be-much-better-adjusted-to-the-notion-of-work/) [Akio Morita](https://sms4smile.com/quotes/author/akio-morita/) > [In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor tomorrow, because…](https://sms4smile.com/quotes/akio-morita/in-the-united-states-businessmen-often-do-not-trust-their-colleagues/) [Akio Morita](https://sms4smile.com/quotes/author/akio-morita/) > [I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else…](https://sms4smile.com/quotes/akio-morita/i-knew-we-needed-a-weapon-to-break-through-to-the-us-market-and-it/) [Akio Morita](https://sms4smile.com/quotes/author/akio-morita/) > [If we do our best and make efforts, a peaceful and great future will become ours without fail. Whether we succeed or not depends…](https://sms4smile.com/quotes/akio-morita/if-we-do-our-best-and-make-efforts-a-peaceful-and-great-future-will/) [Akio Morita](https://sms4smile.com/quotes/author/akio-morita/) > [Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing…](https://sms4smile.com/quotes/akio-morita/management-of-an-industrial-company-must-be-giving-targets-to-the/) [Akio Morita](https://sms4smile.com/quotes/author/akio-morita/) > [The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that…](https://sms4smile.com/quotes/akio-morita/the-remarkable-thing-about-management-is-that-a-manager-can-go-on-for/) [Akio Morita](https://sms4smile.com/quotes/author/akio-morita/) > [I believe people work for satisfaction.](https://sms4smile.com/quotes/akio-morita/i-believe-people-work-for-satisfaction/) [Akio Morita](https://sms4smile.com/quotes/author/akio-morita/) > [If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.](https://sms4smile.com/quotes/akio-morita/if-you-go-through-life-convinced-that-your-way-is-always-best-all-the/) [Akio Morita](https://sms4smile.com/quotes/author/akio-morita/) > [I often say to my assistants, "Never trust anybody," but what I mean is that you should never trust someone else to do a…](https://sms4smile.com/quotes/akio-morita/i-often-say-to-my-assistants-never-trust-anybody-but-what-i-mean-is/) [Akio Morita](https://sms4smile.com/quotes/author/akio-morita/) > [Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.](https://sms4smile.com/quotes/akio-morita/executives-of-the-company-must-have-the-necessary-qualities-to-direct/) [Akio Morita](https://sms4smile.com/quotes/author/akio-morita/) > [To gain profit is important, but you must invest to build up assets that you can cash in in the future.](https://sms4smile.com/quotes/akio-morita/to-gain-profit-is-important-but-you-must-invest-to-build-up-assets/) [Akio Morita](https://sms4smile.com/quotes/author/akio-morita/) [Explore all 62 Akio Morita quotes ](https://sms4smile.com/quotes/author/akio-morita/) ## More Apollo quotes > [“I have found it an amusing strategy, when asked whether I am an atheist, to point out that the questioner is also an atheist…](https://sms4smile.com/quotes/richard-dawkins/i-have-found-it-an-amusing-strategy-when-asked-whether-i-am-an/) [Richard Dawkins](https://sms4smile.com/quotes/author/richard-dawkins/) > [Kennedy had made a mess in Cuba at the Bay of Pigs. He had to do something to look good. The Apollo program of…](https://sms4smile.com/quotes/wally-schirra/kennedy-had-made-a-mess-in-cuba-at-the-bay-of-pigs-he-had-to-do/) [Wally Schirra](https://sms4smile.com/quotes/author/wally-schirra/) > [Apollo?” I guessed… He put a finger to his lips. “I’m incognito. Call me Fred.” A god named Fred?](https://sms4smile.com/quotes/rick-riordan/apollo-i-guessed-he-put-a-finger-to-his-lips-i-m-incognito-call-me/) [Rick Riordan](https://sms4smile.com/quotes/author/rick-riordan/) > [As a former Apollo astronaut, I think it's safe to say that SpaceX and the other commercial developers embody the 21st century version of…](https://sms4smile.com/quotes/rusty-schweickart/as-a-former-apollo-astronaut-i-think-it-s-safe-to-say-that-spacex-and/) [Rusty Schweickart](https://sms4smile.com/quotes/author/rusty-schweickart/) > [I think if you were between maybe 6 and 16, there was nothing like Apollo, and I wonder if there can be something like…](https://sms4smile.com/quotes/alan-stern/i-think-if-you-were-between-maybe-6-and-16-there-was-nothing-like/) [Alan Stern](https://sms4smile.com/quotes/author/alan-stern/) > [Apollo was a big, unwieldy vehicle. I had a problem with the flight controllers over that. It would try to fare its way like…](https://sms4smile.com/quotes/wally-schirra/apollo-was-a-big-unwieldy-vehicle-i-had-a-problem-with-the-flight/) [Wally Schirra](https://sms4smile.com/quotes/author/wally-schirra/) > [I used to be a street performer, and performances on Venice Beach, it's like playing the Apollo: They let you know if they don't…](https://sms4smile.com/quotes/cary-hiroyuki-tagawa/i-used-to-be-a-street-performer-and-performances-on-venice-beach-it-s/) [Cary-Hiroyuki Tagawa](https://sms4smile.com/quotes/author/cary-hiroyuki-tagawa/) > [I owe much of my success to Seann Walsh. He kept recommending me for Live At The Apollo until eventually the producers offered me…](https://sms4smile.com/quotes/romesh-ranganathan/i-owe-much-of-my-success-to-seann-walsh-he-kept-recommending-me-for/) [Romesh Ranganathan](https://sms4smile.com/quotes/author/romesh-ranganathan/) > [A typical smart phone has more computing power than Apollo 11 when it landed a man on the moon.](https://sms4smile.com/quotes/nancy-gibbs/a-typical-smart-phone-has-more-computing-power-than-apollo-11-when-it/) [Nancy Gibbs](https://sms4smile.com/quotes/author/nancy-gibbs/) > [Armstrong, sitting in the commander's seat, spacesuit on, helmet on, plugged into electrical and environmental umbilical's, is a man who is not only a…](https://sms4smile.com/quotes/norman-mailer/armstrong-sitting-in-the-commander-s-seat-spacesuit-on-helmet-on/) [Norman Mailer](https://sms4smile.com/quotes/author/norman-mailer/) > [Have any of you taken a look out at Greece in the last, say, hour or so? (Hermes) What? Are they reacting to the…](https://sms4smile.com/quotes/sherrilyn-kenyon/have-any-of-you-taken-a-look-out-at-greece-in-the-last-say-hour-or-so/) [Sherrilyn Kenyon](https://sms4smile.com/quotes/author/sherrilyn-kenyon/) > [“I couldn’t say I was surprised that Apollo hadn’t given me a lot to work on. The jerk was known for delivering little to…](https://sms4smile.com/quotes/jennifer-l-armentrout/i-couldn-t-say-i-was-surprised-that-apollo-hadn-t-given-me-a-lot-to/) [Jennifer L. Armentrout](https://sms4smile.com/quotes/author/jennifer-l-armentrout/) > [“As additional precautions, Kranz requested that a two-hundred-foot radio antenna (called a deep-space dish) in Australia be added to the global network tracking and…](https://sms4smile.com/quotes/henry-s-f-cooper-jr/as-additional-precautions-kranz-requested-that-a-two-hundred-foot/) [Henry S.F. Cooper Jr](https://sms4smile.com/quotes/author/henry-s-f-cooper-jr/) > [“He saw her eyes bright as stars; he saw her lips, and was not satisfied with only seeing them.”](https://sms4smile.com/quotes/anonymous/he-saw-her-eyes-bright-as-stars-he-saw-her-lips-and-was-not-satisfied/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Among the gods, there is a dispute as to which one of them originally thought of Christianity; or, as they call it, the Great…](https://sms4smile.com/quotes/tom-holt/among-the-gods-there-is-a-dispute-as-to-which-one-of-them-originally/) [Tom Holt](https://sms4smile.com/quotes/author/tom-holt/) [Browse all 382 Apollo quotes ](https://sms4smile.com/quotes/about/apollo/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.", "creator": { "@type": "Person", "name": "Akio Morita" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/akio-morita/my-solution-to-the-problem-of-unleashing-creativity-is-always-to-set-2/", "about": { "@type": "Thing", "name": "Apollo" }, "@id": "https://sms4smile.com/quotes/akio-morita/my-solution-to-the-problem-of-unleashing-creativity-is-always-to-set-2/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/abc/akio-morita-11021_apollo_my-solution-to-the-problem-of-unleashing_2576231.png", "contentUrl": "https://sms4smile.com/quotes/i/abc/akio-morita-11021_apollo_my-solution-to-the-problem-of-unleashing_2576231.png", "url": "https://sms4smile.com/quotes/i/abc/akio-morita-11021_apollo_my-solution-to-the-problem-of-unleashing_2576231.png", "width": 1080, "height": 1080, "caption": "“My solution to the problem of unleashing creativity is always to set up a target. The best example of this…” — Akio Morita", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Akio Morita", "item": "https://sms4smile.com/quotes/author/akio-morita/" }, { "@type": "ListItem", "position": 4, "name": "My solution to the problem of...", "item": "https://sms4smile.com/quotes/akio-morita/my-solution-to-the-problem-of-unleashing-creativity-is-always-to-set-2/" } ], "@id": "https://sms4smile.com/quotes/akio-morita/my-solution-to-the-problem-of-unleashing-creativity-is-always-to-set-2/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```