--- title: "Meaning & Key Takeaway of: When I took the job as Estée Lauder's…" description: "\"When I took the job as Estée Lauder's creative director, the first thing I did was go into the archives! I love taking our heritage and making it moder..." image: "https://sms4smile.com/quotes/i/79b/aerin-lauder-13050_archives_when-i-took-the-job-as-est-e-lauder-s-cr_381367.jpg" --- # When I took the job as Estée Lauder's creative director… ![“When I took the job as Estée Lauder's creative director, the first thing I did was go into the archives! I love taking our heritage and making it modern.” quote by Aerin Lauder](https://sms4smile.com/quotes/i/79b/aerin-lauder-13050_archives_when-i-took-the-job-as-est-e-lauder-s-cr_381367.jpg) [Download](https://sms4smile.com/quotes/i/79b/aerin-lauder-13050_archives_when-i-took-the-job-as-est-e-lauder-s-cr_381367.jpg) [Open image](https://sms4smile.com/quotes/i/79b/aerin-lauder-13050_archives_when-i-took-the-job-as-est-e-lauder-s-cr_381367.jpg) > “When I took the job as Estée Lauder's creative director, the first thing I did was go into the archives! I love taking our heritage and making it modern.” [Aerin Lauder](https://sms4smile.com/quotes/author/aerin-lauder/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. She emphasizes leveraging brand history to inspire contemporary design, blending tradition with innovation. **In simple terms:** Use heritage to create modern products. Key Takeaway Blend past and present for fresh ideas. Themes heritage innovation design leadership Mood enthusiastic confident Type inspirational strategic When to use this quote - product development - marketing campaigns - brand revamps - museum exhibitions Key Concepts Brand storytelling creative direction Questions to Reflect On - How can you honor tradition without stifling creativity? - What risks arise when modernizing classic elements? A Different Perspective Balancing reverence for history with the need for relevance can be challenging. ★ ★ ★ ★ ★ No ratings yet [Archives](https://sms4smile.com/quotes/about/archives/) [Creative](https://sms4smile.com/quotes/about/creative/) [Directors](https://sms4smile.com/quotes/about/directors/) [Estee Lauder](https://sms4smile.com/quotes/about/estee-lauder/) [Firsts](https://sms4smile.com/quotes/about/firsts/) [Heritage](https://sms4smile.com/quotes/about/heritage/) [Heritage Making](https://sms4smile.com/quotes/about/heritage-making-3457758/) [Jobs](https://sms4smile.com/quotes/about/jobs/) [Lauder Creative](https://sms4smile.com/quotes/about/lauder-creative-3457755/) [Making Modern](https://sms4smile.com/quotes/about/making-modern-3457757/) [Modern](https://sms4smile.com/quotes/about/modern/) [Taking Heritage](https://sms4smile.com/quotes/about/taking-heritage-3457756/) ## Related quotes > [We didn't make the first mp3, smartphone, or tablet. But you can say we made the first modern mp3, smartphone, and tablet. And I…](https://sms4smile.com/quotes/tim-cook/we-didn-t-make-the-first-mp3-smartphone-or-tablet-but-you-can-say-we/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [ When I was creative director \[at Estée Lauder\], I was always being asked about my beauty must-haves. From there I had this fun idea… ](https://sms4smile.com/quotes/aerin-lauder/when-i-was-creative-director-at-est-e-lauder-i-was-always-being-asked/) [Aerin Lauder](https://sms4smile.com/quotes/author/aerin-lauder/) > [You could say that I am the Estee Lauder woman. I'm a working mother; time is valuable to me. I want a good product;…](https://sms4smile.com/quotes/aerin-lauder/you-could-say-that-i-am-the-estee-lauder-woman-i-m-a-working-mother/) [Aerin Lauder](https://sms4smile.com/quotes/author/aerin-lauder/) > [I've always loved the beauty world. Ever since I was a child, I looked at magazines and wore fragrances and tried out samples and…](https://sms4smile.com/quotes/aerin-lauder/i-ve-always-loved-the-beauty-world-ever-since-i-was-a-child-i-looked/) [Aerin Lauder](https://sms4smile.com/quotes/author/aerin-lauder/) > [One summer I worked at Estée Lauder, and I really enjoyed the whole creative process.](https://sms4smile.com/quotes/aerin-lauder/one-summer-i-worked-at-est-e-lauder-and-i-really-enjoyed-the-whole/) [Aerin Lauder](https://sms4smile.com/quotes/author/aerin-lauder/) > [I think talented people are priceless. And I think people that are knowledgeable and experienced - and I think there's a balance of new…](https://sms4smile.com/quotes/aerin-lauder/i-think-talented-people-are-priceless-and-i-think-people-that-are/) [Aerin Lauder](https://sms4smile.com/quotes/author/aerin-lauder/) > [The whole thing with modeling with Estee Lauder - no one could have a better, nicer modeling job.](https://sms4smile.com/quotes/elizabeth-hurley/the-whole-thing-with-modeling-with-estee-lauder-no-one-could-have-a/) [Elizabeth Hurley](https://sms4smile.com/quotes/author/elizabeth-hurley/) > [Estee Lauder cologne. Sam Cooke always wore it, and I started wearing it because he wore it.](https://sms4smile.com/quotes/bobby-womack/estee-lauder-cologne-sam-cooke-always-wore-it-and-i-started-wearing/) [Bobby Womack](https://sms4smile.com/quotes/author/bobby-womack/) > [I call myself, 'The Estee Lauder of the garden world.' I'm my own little conglomerate.](https://sms4smile.com/quotes/c-z-guest/i-call-myself-the-estee-lauder-of-the-garden-world-i-m-my-own-little/) [C. Z. Guest](https://sms4smile.com/quotes/author/c-z-guest/) > [“luxury is irrational, which makes it the best business in the world. In 2016 Estée Lauder was worth more than the world’s largest communications…](https://sms4smile.com/quotes/scott-galloway/luxury-is-irrational-which-makes-it-the-best-business-in-the-world-in/) [Scott Galloway](https://sms4smile.com/quotes/author/scott-galloway/) > [The best advice I ever got came from my mother, Estee Lauder: She believed that if you had something good to say, you should…](https://sms4smile.com/quotes/leonard-lauder/the-best-advice-i-ever-got-came-from-my-mother-estee-lauder-she/) [Leonard Lauder](https://sms4smile.com/quotes/author/leonard-lauder/) > [“Andrew laughed at the use of the word “theater.” “B.Atlman will have plenty of theater on Monday,” he said, “when Estée Lauder arrives to…](https://sms4smile.com/quotes/lynn-steward/andrew-laughed-at-the-use-of-the-word-theater-b-atlman-will-have/) [Lynn Steward](https://sms4smile.com/quotes/author/lynn-steward/) > [After I finished working for Estee Lauder, I stopped being a professional model. I decided to never again advertise something that I don't actually…](https://sms4smile.com/quotes/paulina-porizkova/after-i-finished-working-for-estee-lauder-i-stopped-being-a/) [Paulina Porizkova](https://sms4smile.com/quotes/author/paulina-porizkova/) > [The late Estee Lauder says you can never wear white shoes after Labor Day. But of course, in today's world, that does not exist.](https://sms4smile.com/quotes/andre-leon-talley/the-late-estee-lauder-says-you-can-never-wear-white-shoes-after-labor/) [Andre Leon Talley](https://sms4smile.com/quotes/author/andre-leon-talley/) > [Make-up wise Charlotte Tilbury, Estee Lauder, and Bobbi Brown are my favourites.](https://sms4smile.com/quotes/vogue-williams/make-up-wise-charlotte-tilbury-estee-lauder-and-bobbi-brown-are-my/) [Vogue Williams](https://sms4smile.com/quotes/author/vogue-williams/) ## More by Aerin Lauder > [AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard…](https://sms4smile.com/quotes/aerin-lauder/aerin-is-saturated-with-the-qualities-that-have-surrounded-me-my/) [Aerin Lauder](https://sms4smile.com/quotes/author/aerin-lauder/) > [I'm never without my personalised Anya Hindmarch diary - I keep my schedule online, too, but my diary is always in my bag. It's…](https://sms4smile.com/quotes/aerin-lauder/i-m-never-without-my-personalised-anya-hindmarch-diary-i-keep-my/) [Aerin Lauder](https://sms4smile.com/quotes/author/aerin-lauder/) > [You could say that I am the Estee Lauder woman. I'm a working mother; time is valuable to me. I want a good product;…](https://sms4smile.com/quotes/aerin-lauder/you-could-say-that-i-am-the-estee-lauder-woman-i-m-a-working-mother/) [Aerin Lauder](https://sms4smile.com/quotes/author/aerin-lauder/) > [Beauty is my heritage, but home decor is very much my passion,](https://sms4smile.com/quotes/aerin-lauder/beauty-is-my-heritage-but-home-decor-is-very-much-my-passion/) [Aerin Lauder](https://sms4smile.com/quotes/author/aerin-lauder/) > [I'm natural, but I wear makeup seven days a week.](https://sms4smile.com/quotes/aerin-lauder/i-m-natural-but-i-wear-makeup-seven-days-a-week/) [Aerin Lauder](https://sms4smile.com/quotes/author/aerin-lauder/) > [I love market research because you really have an idea of what your consumers are looking for.](https://sms4smile.com/quotes/aerin-lauder/i-love-market-research-because-you-really-have-an-idea-of-what-your/) [Aerin Lauder](https://sms4smile.com/quotes/author/aerin-lauder/) > [I think it's so much fun to create a space. As the world has gotten more and more hectic - with these horrible catastrophes…](https://sms4smile.com/quotes/aerin-lauder/i-think-it-s-so-much-fun-to-create-a-space-as-the-world-has-gotten/) [Aerin Lauder](https://sms4smile.com/quotes/author/aerin-lauder/) > [The effect of scent is really interesting. It can create a mood and change a feeling immediately. I wanted to create a modern wardrobe…](https://sms4smile.com/quotes/aerin-lauder/the-effect-of-scent-is-really-interesting-it-can-create-a-mood-and/) [Aerin Lauder](https://sms4smile.com/quotes/author/aerin-lauder/) > [I used to be a shopper before I had children. I'd go to Bergdorf and Barneys all the time. But now my weekends are…](https://sms4smile.com/quotes/aerin-lauder/i-used-to-be-a-shopper-before-i-had-children-i-d-go-to-bergdorf-and/) [Aerin Lauder](https://sms4smile.com/quotes/author/aerin-lauder/) > [I love laugh lines. It means you've had a good life.](https://sms4smile.com/quotes/aerin-lauder/i-love-laugh-lines-it-means-you-ve-had-a-good-life/) [Aerin Lauder](https://sms4smile.com/quotes/author/aerin-lauder/) > [People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for…](https://sms4smile.com/quotes/aerin-lauder/people-love-buying-into-a-lifestyle-and-an-overall-concept-so-when/) [Aerin Lauder](https://sms4smile.com/quotes/author/aerin-lauder/) > [Beauty is my heritage and my core. But my passion is design for the spaces where we live and work.](https://sms4smile.com/quotes/aerin-lauder/beauty-is-my-heritage-and-my-core-but-my-passion-is-design-for-the/) [Aerin Lauder](https://sms4smile.com/quotes/author/aerin-lauder/) > [In terms of pots and pans, I just use the basics - I'm not a snob like that.](https://sms4smile.com/quotes/aerin-lauder/in-terms-of-pots-and-pans-i-just-use-the-basics-i-m-not-a-snob-like/) [Aerin Lauder](https://sms4smile.com/quotes/author/aerin-lauder/) > [My mother taught me that it is important to be prepared for a last-minute polish.](https://sms4smile.com/quotes/aerin-lauder/my-mother-taught-me-that-it-is-important-to-be-prepared-for-a-last/) [Aerin Lauder](https://sms4smile.com/quotes/author/aerin-lauder/) > [I think every woman should be using a foundation, whether it's liquid or compact.](https://sms4smile.com/quotes/aerin-lauder/i-think-every-woman-should-be-using-a-foundation-whether-it-s-liquid/) [Aerin Lauder](https://sms4smile.com/quotes/author/aerin-lauder/) [Explore all 52 Aerin Lauder quotes ](https://sms4smile.com/quotes/author/aerin-lauder/) ## More Archives quotes > [Research promoted by NARA within a major coalition of Federal and private sector research partners has at last demonstrated that an Electronic Records Archives…](https://sms4smile.com/quotes/allen-weinstein/research-promoted-by-nara-within-a-major-coalition-of-federal-and/) [Allen Weinstein](https://sms4smile.com/quotes/author/allen-weinstein/) > [The archives recall not one single incriminating incident, not one drunken escapade, not one reported affair, not one spat with a team-mate or reporter…](https://sms4smile.com/quotes/michael-atherton/the-archives-recall-not-one-single-incriminating-incident-not-one/) [Michael Atherton](https://sms4smile.com/quotes/author/michael-atherton/) > [The Carnegie Foundation is well aware of the fact that their reports frequently find their way to dusty archives in academic institutions, but occasionally…](https://sms4smile.com/quotes/c-everett-koop/the-carnegie-foundation-is-well-aware-of-the-fact-that-their-reports/) [C. Everett Koop](https://sms4smile.com/quotes/author/c-everett-koop/) > [I spent three years researching American Rose, research that included connecting with Gypsy's sister, the late actress June Havoc (I was the last person…](https://sms4smile.com/quotes/karen-abbott/i-spent-three-years-researching-american-rose-research-that-included/) [Karen Abbott](https://sms4smile.com/quotes/author/karen-abbott/) > [I've found myself moved by letters and diaries in archives as well as trashy, summer blockbusters. It's possible to make a connection with any…](https://sms4smile.com/quotes/sara-sheridan/i-ve-found-myself-moved-by-letters-and-diaries-in-archives-as-well-as/) [Sara Sheridan](https://sms4smile.com/quotes/author/sara-sheridan/) > [“It's really fine that you found a good archivist to do the basically difficult and at times harrowing work of cleaning out old papers.…](https://sms4smile.com/quotes/m-f-k-fisher-2/it-s-really-fine-that-you-found-a-good-archivist-to-do-the-basically/) [M.F.K. Fisher](https://sms4smile.com/quotes/author/m-f-k-fisher-2/) > [There was an intervention of the foreign states in the Russian Far East, Archangel of the West border of Russia. The foreign troops were…](https://sms4smile.com/quotes/vladimir-semichastny/there-was-an-intervention-of-the-foreign-states-in-the-russian-far/) [Vladimir Semichastny](https://sms4smile.com/quotes/author/vladimir-semichastny/) > [I have a website because it's an interesting tool, very - and quite unexpectedly - useful for my work. It's become an archive and…](https://sms4smile.com/quotes/john-howe/i-have-a-website-because-it-s-an-interesting-tool-very-and-quite/) [John Howe](https://sms4smile.com/quotes/author/john-howe/) > [I woke up one day and I was like, "I don't have anything to save for myself for the future." That's when I started…](https://sms4smile.com/quotes/jason-wu/i-woke-up-one-day-and-i-was-like-i-don-t-have-anything-to-save-for/) [Jason Wu](https://sms4smile.com/quotes/author/jason-wu/) > [I applied for funding to embark on an overseas field trip in Iceland, and spent six weeks there happily holed up in the national…](https://sms4smile.com/quotes/hannah-kent/i-applied-for-funding-to-embark-on-an-overseas-field-trip-in-iceland/) [Hannah Kent](https://sms4smile.com/quotes/author/hannah-kent/) > [With our blogs and tweets, digital cameras, and unlimited-gigabyte e-mail archives, participation in the online culture now means creating a trail of always present,…](https://sms4smile.com/quotes/joshua-foer/with-our-blogs-and-tweets-digital-cameras-and-unlimited-gigabyte-e/) [Joshua Foer](https://sms4smile.com/quotes/author/joshua-foer/) > [Over the last two years, I have been able to comb through The Prince's archives. I have been free to read his journals, diaries…](https://sms4smile.com/quotes/jonathan-dimbleby/over-the-last-two-years-i-have-been-able-to-comb-through-the-prince-s/) [Jonathan Dimbleby](https://sms4smile.com/quotes/author/jonathan-dimbleby/) > [We may observe in some of the abrupt grounds we meet with, sections of great masses of strata, where it is as easy to…](https://sms4smile.com/quotes/anonymous/we-may-observe-in-some-of-the-abrupt-grounds-we-meet-with-sections-of/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I went to the archives to see what Dumbo work there was, not for current film, but just for my love of animation. And…](https://sms4smile.com/quotes/peter-sohn/i-went-to-the-archives-to-see-what-dumbo-work-there-was-not-for/) [Peter Sohn](https://sms4smile.com/quotes/author/peter-sohn/) > [Whether it's your own material or somebody else's material, it's essential that you identify with it thoroughly. It's like you want to archive it;…](https://sms4smile.com/quotes/paul-stookey/whether-it-s-your-own-material-or-somebody-else-s-material-it-s/) [Paul Stookey](https://sms4smile.com/quotes/author/paul-stookey/) [Browse all 164 Archives quotes ](https://sms4smile.com/quotes/about/archives/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "When I took the job as Estée Lauder's creative director, the first thing I did was go into the archives! 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