--- title: "Meaning & Key Takeaway of: Rather than lose the public because…" description: "\"Rather than lose the public because television is here, wouldn't it be smart to adopt television as our instrument?\" — Adolph Zukor" image: "https://sms4smile.com/quotes/i/103/adolph-zukor-94158_smart_rather-than-lose-the-public-because-tele_2284751.png" --- # Rather than lose the public because television is here… ![“Rather than lose the public because television is here, wouldn't it be smart to adopt television as our instrument?” quote by Adolph Zukor](https://sms4smile.com/quotes/i/103/adolph-zukor-94158_smart_rather-than-lose-the-public-because-tele_2284751.png) [Download](https://sms4smile.com/quotes/i/103/adolph-zukor-94158_smart_rather-than-lose-the-public-because-tele_2284751.png) [Open image](https://sms4smile.com/quotes/i/103/adolph-zukor-94158_smart_rather-than-lose-the-public-because-tele_2284751.png) > “Rather than lose the public because television is here, wouldn't it be smart to adopt television as our instrument?” Adolph Zukor ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Advocates using television as a tool to engage the public rather than alienate them **In simple terms:** Suggest TV as a public instrument Key Takeaway Adopt TV to connect with audiences Themes media public engagement technology adoption Mood optimistic strategic Type statement media commentary When to use this quote - broadcast planning - public policy - media education Key Concepts communication strategy media influence Questions to Reflect On - How can TV be inclusive? - What are alternatives when TV fails? A Different Perspective Assumes universal TV access, which may not exist ★ ★ ★ ★ ★ No ratings yet [Smart](https://sms4smile.com/quotes/about/smart/) [Television](https://sms4smile.com/quotes/about/television/) ## Related quotes > [Television is an instrument which can paralyze this country.](https://sms4smile.com/quotes/william-westmoreland/television-is-an-instrument-which-can-paralyze-this-country/) [William Westmoreland](https://sms4smile.com/quotes/author/william-westmoreland/) > [I hope to keep working with television. I wouldn't mind doing more.](https://sms4smile.com/quotes/lynn-shelton/i-hope-to-keep-working-with-television-i-wouldn-t-mind-doing-more/) [Lynn Shelton](https://sms4smile.com/quotes/author/lynn-shelton/) > [I wouldn't have the life I have without television. I wouldn't be looking out my apartment window onto the East River; I wouldn't be…](https://sms4smile.com/quotes/susan-sullivan/i-wouldn-t-have-the-life-i-have-without-television-i-wouldn-t-be/) [Susan Sullivan](https://sms4smile.com/quotes/author/susan-sullivan/) > [For example, it's only about 20 years ago the people in that community would have got telephone lines, and it would be only about…](https://sms4smile.com/quotes/john-mcgahern/for-example-it-s-only-about-20-years-ago-the-people-in-that-community/) [John McGahern](https://sms4smile.com/quotes/author/john-mcgahern/) > [If you had ever told me that the finest film work was going to be done on television, I wouldn't have believed it.](https://sms4smile.com/quotes/jonathan-banks/if-you-had-ever-told-me-that-the-finest-film-work-was-going-to-be/) [Jonathan Banks](https://sms4smile.com/quotes/author/jonathan-banks/) > [“You have a time machine and you use it for... watching television?" "Well, I wouldn't use it at all if I could get the…](https://sms4smile.com/quotes/douglas-adams/you-have-a-time-machine-and-you-use-it-for-watching-television-well-i/) [Douglas Adams](https://sms4smile.com/quotes/author/douglas-adams/) > [I have done good work in television and wouldn't want to mess it with a wrong move.](https://sms4smile.com/quotes/sudha-chandran/i-have-done-good-work-in-television-and-wouldn-t-want-to-mess-it-with/) [Sudha Chandran](https://sms4smile.com/quotes/author/sudha-chandran/) > [I think that probably the - I don't give quotes to studios. They have to get those out of the paper or from television.…](https://sms4smile.com/quotes/roger-ebert/i-think-that-probably-the-i-don-t-give-quotes-to-studios-they-have-to/) [Roger Ebert](https://sms4smile.com/quotes/author/roger-ebert/) > [I went on television and I wouldn't say a word; I feel so stupid when I watch them again.](https://sms4smile.com/quotes/charlotte-gainsbourg/i-went-on-television-and-i-wouldn-t-say-a-word-i-feel-so-stupid-when/) [Charlotte Gainsbourg](https://sms4smile.com/quotes/author/charlotte-gainsbourg/) > [There's definitely a wave of Brits doing great work on American television, and I wouldn't mind being one of them!](https://sms4smile.com/quotes/rob-james-collier/there-s-definitely-a-wave-of-brits-doing-great-work-on-american/) [Rob James-Collier](https://sms4smile.com/quotes/author/rob-james-collier/) > [The current public television and radio system in the United States, while it's better than nothing, that's about the best you can say about…](https://sms4smile.com/quotes/robert-waterman-mcchesney/the-current-public-television-and-radio-system-in-the-united-states/) [Robert Waterman McChesney](https://sms4smile.com/quotes/author/robert-waterman-mcchesney/) > [Public television works hard to engage young learners and build the skills needed for a jump-start on life. We need our youngest to be…](https://sms4smile.com/quotes/stanley-a-mcchrystal/public-television-works-hard-to-engage-young-learners-and-build-the/) [Stanley A. McChrystal](https://sms4smile.com/quotes/author/stanley-a-mcchrystal/) > [Public television goes dark only in two circumstances: when a country is occupied by foreign forces or when there is a coup.](https://sms4smile.com/quotes/alexis-tsipras/public-television-goes-dark-only-in-two-circumstances-when-a-country/) [Alexis Tsipras](https://sms4smile.com/quotes/author/alexis-tsipras/) > [With public television, they're making things that aren't driven by advertisers. They're one of the only platforms where we can really mine for truth.](https://sms4smile.com/quotes/roy-choi/with-public-television-they-re-making-things-that-aren-t-driven-by/) [Roy Choi](https://sms4smile.com/quotes/author/roy-choi/) > [It's definitely the highest rated pre-school show on Cable. It's difficult to mix markets that way in terms of ratings. It's hard to tell,…](https://sms4smile.com/quotes/steve-burns/it-s-definitely-the-highest-rated-pre-school-show-on-cable-it-s/) [Steve Burns](https://sms4smile.com/quotes/author/steve-burns/) ## More by Adolph Zukor > [The public is never wrong.](https://sms4smile.com/quotes/adolph-zukor/the-public-is-never-wrong/) Adolph Zukor Explore all 2 Adolph Zukor quotes ## More Smart quotes > [Voltaire was a smart cookie.](https://sms4smile.com/quotes/john-perry/voltaire-was-a-smart-cookie/) [John Perry](https://sms4smile.com/quotes/author/john-perry/) > [No Time For Goodbye is a deliciously smart thriller, full of surprises and perfect pacing. I'm jealous I didn't write it.](https://sms4smile.com/quotes/alafair-burke/no-time-for-goodbye-is-a-deliciously-smart-thriller-full-of-surprises/) [Alafair Burke](https://sms4smile.com/quotes/author/alafair-burke/) > [Jeff Chu's pilgrimage across America to discover his own place as a gay man in the Christian church as well as attitudes about being…](https://sms4smile.com/quotes/donna-freitas/jeff-chu-s-pilgrimage-across-america-to-discover-his-own-place-as-a/) [Donna Freitas](https://sms4smile.com/quotes/author/donna-freitas/) > [A lot of times when you're around really, really smart people, you don't really understand them.](https://sms4smile.com/quotes/martellus-bennett/a-lot-of-times-when-you-re-around-really-really-smart-people-you-don/) [Martellus Bennett](https://sms4smile.com/quotes/author/martellus-bennett/) > [We're all born with different talents. I'm really not that smart, but I can see things - financially and development-wise. It's just the way…](https://sms4smile.com/quotes/tilman-j-fertitta/we-re-all-born-with-different-talents-i-m-really-not-that-smart-but-i/) [Tilman J. Fertitta](https://sms4smile.com/quotes/author/tilman-j-fertitta/) > [Thirty guys equals five percent die-off among active wingsuit base jumpers. That means there's a flaw in our system and you're an idiot if…](https://sms4smile.com/quotes/dean-potter/thirty-guys-equals-five-percent-die-off-among-active-wingsuit-base/) [Dean Potter](https://sms4smile.com/quotes/author/dean-potter/) > [Sometimes people think you’re smart if you question the status quo, if nothing else.](https://sms4smile.com/quotes/craig-ferguson/sometimes-people-think-you-re-smart-if-you-question-the-status-quo-if/) [Craig Ferguson](https://sms4smile.com/quotes/author/craig-ferguson/) > [The strange rejection of the expert is mind boggling to me. 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Smart use of antibiotics is the key to controlling its spread.](https://sms4smile.com/quotes/a-p-j-abdul-kalam/widespread-use-of-antibiotics-promotes-the-spread-of-antibiotic/) [A. P. J. Abdul Kalam](https://sms4smile.com/quotes/author/a-p-j-abdul-kalam/) > [Smart people don't carry the weight of the world on their shoulders.](https://sms4smile.com/quotes/kishore-bansal/smart-people-don-t-carry-the-weight-of-the-world-on-their-shoulders/) [Kishore Bansal](https://sms4smile.com/quotes/author/kishore-bansal/) > [As an actor, it was great to work with Harry Lloyd because he's wicked smart, and he is very kind.](https://sms4smile.com/quotes/betty-gabriel/as-an-actor-it-was-great-to-work-with-harry-lloyd-because-he-s-wicked/) [Betty Gabriel](https://sms4smile.com/quotes/author/betty-gabriel/) > [What I think is that Fox has done a very smart job of carving out their place.](https://sms4smile.com/quotes/tom-brokaw/what-i-think-is-that-fox-has-done-a-very-smart-job-of-carving-out/) [Tom Brokaw](https://sms4smile.com/quotes/author/tom-brokaw/) [Browse all 4,830 Smart quotes ](https://sms4smile.com/quotes/about/smart/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Rather than lose the public because television is here, wouldn't it be smart to adopt television as our instrument?", "creator": { "@type": "Person", "name": "Adolph Zukor" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/adolph-zukor/rather-than-lose-the-public-because-television-is-here-wouldn-t-it-be/", "about": { "@type": "Thing", "name": "Smart" }, "@id": "https://sms4smile.com/quotes/adolph-zukor/rather-than-lose-the-public-because-television-is-here-wouldn-t-it-be/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/103/adolph-zukor-94158_smart_rather-than-lose-the-public-because-tele_2284751.png", "contentUrl": "https://sms4smile.com/quotes/i/103/adolph-zukor-94158_smart_rather-than-lose-the-public-because-tele_2284751.png", "url": "https://sms4smile.com/quotes/i/103/adolph-zukor-94158_smart_rather-than-lose-the-public-because-tele_2284751.png", "width": 1080, "height": 1080, "caption": "“Rather than lose the public because television is here, wouldn't it be smart to adopt television as our…” — Adolph Zukor", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Adolph Zukor", "item": "https://sms4smile.com/quotes/author/adolph-zukor/" }, { "@type": "ListItem", "position": 4, "name": "Rather than lose the public because...", "item": "https://sms4smile.com/quotes/adolph-zukor/rather-than-lose-the-public-because-television-is-here-wouldn-t-it-be/" } ], "@id": "https://sms4smile.com/quotes/adolph-zukor/rather-than-lose-the-public-because-television-is-here-wouldn-t-it-be/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```