---
title: "Meaning & Key Takeaway of: Every period had its style: why was it…"
description: "\"“Every period had its style: why was it that our period was the only one to be denied a style? By “style” was meant ornament. I said, “weep not. Behold..."
image: "https://sms4smile.com/quotes/i/8bd/adolf-loos-23697_fashion_every-period-had-its-style-why-was-it-th_1072362.jpg"
---

#  Every period had its style: why was it that our period was…

![“Every period had its style: why was it that our period was the only one to be denied a style? By “style” was meant ornament. I said, “weep not. Behold! What makes our period so important is that it is incapable of producing new ornament. We have out-grown ornament, we have struggled through to a…” quote by Adolf Loos](https://sms4smile.com/quotes/i/8bd/adolf-loos-23697_fashion_every-period-had-its-style-why-was-it-th_1072362.jpg)   [Download](https://sms4smile.com/quotes/i/8bd/adolf-loos-23697_fashion_every-period-had-its-style-why-was-it-th_1072362.jpg) [Open image](https://sms4smile.com/quotes/i/8bd/adolf-loos-23697_fashion_every-period-had-its-style-why-was-it-th_1072362.jpg)

> ““Every period had its style: why was it that our period was the only one to be denied a style? By “style” was meant ornament. I said, “weep not. Behold! What makes our period so important is that it is incapable of producing new ornament. We have out-grown ornament, we have struggled through to a state without ornament. Behold, the time is at hand, fulfilment awaits us. Soon the streets of the cities will glow like white walls! Like Zion, the Holy City, the capital of heaven. It is then that fulfilment will have come.””

[Adolf Loos](https://sms4smile.com/quotes/author/adolf-loos/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The quote argues that modern architecture should abandon decorative ornament because humanity has evolved beyond it, seeking purity and spiritual fulfillment.

**In simple terms:** Modern design should reject decoration, aiming for pure, unadorned forms.

Key Takeaway

Embrace simplicity and let function guide design.

Themes

architecture modernism spirituality purity

Mood

reflective hopeful

Type

philosophical critical

When to use this quote

- urban planning
- building design
- cultural criticism
- philosophical discourse

Key Concepts

ornamentation functionalism aesthetic evolution

Questions to Reflect On

- Is ornament ever necessary for communication?
- How does simplicity affect human experience?

A Different Perspective

Critics may argue that ornament can convey meaning and cultural identity.

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[Fashion](https://sms4smile.com/quotes/about/fashion/) [Modernism](https://sms4smile.com/quotes/about/modernism/)

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