--- title: "Meaning & Key Takeaway of: If it's servicing a real need, that…" description: "\"If it's servicing a real need, that doesn't go away in a recession. If you're serving a true need, and if you have a loyal group of customers that are ..." image: "https://sms4smile.com/quotes/i/8d2/adam-neumann-10258_falling_if-it-s-servicing-a-real-need-that-doesn_1681760.jpg" --- # If it's servicing a real need, that doesn't go away in a… ![“If it's servicing a real need, that doesn't go away in a recession. If you're serving a true need, and if you have a loyal group of customers that are falling... As the world goes through a tough time, these customers will stay with you.” quote by Adam Neumann](https://sms4smile.com/quotes/i/8d2/adam-neumann-10258_falling_if-it-s-servicing-a-real-need-that-doesn_1681760.jpg) [Download](https://sms4smile.com/quotes/i/8d2/adam-neumann-10258_falling_if-it-s-servicing-a-real-need-that-doesn_1681760.jpg) [Open image](https://sms4smile.com/quotes/i/8d2/adam-neumann-10258_falling_if-it-s-servicing-a-real-need-that-doesn_1681760.jpg) > “If it's servicing a real need, that doesn't go away in a recession. If you're serving a true need, and if you have a loyal group of customers that are falling... As the world goes through a tough time, these customers will stay with you.” [Adam Neumann](https://sms4smile.com/quotes/author/adam-neumann/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. In a recession, businesses that meet genuine, enduring needs retain loyal customers, providing stability despite economic downturns. **In simple terms:** Real needs keep customers loyal in tough times. Key Takeaway Focus on essential value for resilience. Themes business economics customer loyalty Mood analytical optimistic Type strategic inspirational When to use this quote - entrepreneurship - product development - risk management Key Concepts recession strategy value proposition Questions to Reflect On - What core need does your product serve? - How will you maintain loyalty during change? A Different Perspective Assuming loyalty persists without innovation may be risky. ★ ★ ★ ★ ★ No ratings yet [Customers Stay](https://sms4smile.com/quotes/about/customers-stay-964692/) [Falling](https://sms4smile.com/quotes/about/falling/) [Real](https://sms4smile.com/quotes/about/real/) [Real Need](https://sms4smile.com/quotes/about/real-need-324903/) [Recession Serving](https://sms4smile.com/quotes/about/recession-serving-964691/) [Servicing Real](https://sms4smile.com/quotes/about/servicing-real-964693/) [Time](https://sms4smile.com/quotes/about/time/) [Tough](https://sms4smile.com/quotes/about/tough/) [Tough time](https://sms4smile.com/quotes/about/tough-time/) [True Need](https://sms4smile.com/quotes/about/true-need-482054/) [World](https://sms4smile.com/quotes/about/world/) ## Related quotes > [“Executives need to spend at least 25% of their time with customers, so they stay connected with “what it’s really like out there.”](https://sms4smile.com/quotes/aaron-ross/executives-need-to-spend-at-least-25-of-their-time-with-customers-so/) [Aaron Ross](https://sms4smile.com/quotes/author/aaron-ross/) > [“It is true that we need to make a one time decision to follow Jesus. But a true one time decision is followed by…](https://sms4smile.com/quotes/mike-mckinley/it-is-true-that-we-need-to-make-a-one-time-decision-to-follow-jesus/) [Mike McKinley](https://sms4smile.com/quotes/author/mike-mckinley/) > [Sincerity is the greatest weapon to live a freedom life, dont expects too much from yourself, itll only makes you being too desperate to…](https://sms4smile.com/quotes/blaze-olamiday/sincerity-is-the-greatest-weapon-to-live-a-freedom-life-dont-expects/) [Blaze Olamiday](https://sms4smile.com/quotes/author/blaze-olamiday/) > [Be true to yourself. You are the only one you need to impress.](https://sms4smile.com/quotes/danielle-maylyn/be-true-to-yourself-you-are-the-only-one-you-need-to-impress/) [Danielle Maylyn](https://sms4smile.com/quotes/author/danielle-maylyn/) > [Dare to be true. Nothing can need a lie: a fault which needs it most, grows two thereby.](https://sms4smile.com/quotes/george-herbert/dare-to-be-true-nothing-can-need-a-lie-a-fault-which-needs-it-most/) [George Herbert](https://sms4smile.com/quotes/author/george-herbert/) > [If you believe your product or service can fulfill a true need, it's your moral obligation to sell it.](https://sms4smile.com/quotes/zig-ziglar/if-you-believe-your-product-or-service-can-fulfill-a-true-need-it-s/) [Zig Ziglar](https://sms4smile.com/quotes/author/zig-ziglar/) > [The true need that everyone has is to love and be loved. It really is as simple as that.](https://sms4smile.com/quotes/anonymous/the-true-need-that-everyone-has-is-to-love-and-be-loved-it-really-is/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [If what you said was true, where was the need to shout?](https://sms4smile.com/quotes/anthony-de-mello/if-what-you-said-was-true-where-was-the-need-to-shout/) [Anthony de Mello](https://sms4smile.com/quotes/author/anthony-de-mello/) > [“ It's not true. I need all of you. We need each other. ”](https://sms4smile.com/quotes/lois-lowry/it-s-not-true-i-need-all-of-you-we-need-each-other/) [Lois Lowry](https://sms4smile.com/quotes/author/lois-lowry/) > [Before you be true to others, your first need to do is to be true to yourself.](https://sms4smile.com/quotes/innah-delos-angeles/before-you-be-true-to-others-your-first-need-to-do-is-to-be-true-to/) [Innah Delos Angeles](https://sms4smile.com/quotes/author/innah-delos-angeles/) > [“our real need is not to be “relevant” through new self-styled efforts to morph into a more palatable version of faith. Our need is…](https://sms4smile.com/quotes/daniel-henderson/our-real-need-is-not-to-be-relevant-through-new-self-styled-efforts/) [Daniel Henderson](https://sms4smile.com/quotes/author/daniel-henderson/) > [A feeling of real need is always a good enough reason to pray.](https://sms4smile.com/quotes/hannah-whitall-smith/a-feeling-of-real-need-is-always-a-good-enough-reason-to-pray/) [Hannah Whitall Smith](https://sms4smile.com/quotes/author/hannah-whitall-smith/) > [“If you want someone to be real with you, they need to know you bleed too”](https://sms4smile.com/quotes/ash-beckham/if-you-want-someone-to-be-real-with-you-they-need-to-know-you-bleed/) [Ash Beckham](https://sms4smile.com/quotes/author/ash-beckham/) > [We all know that UFOs are real. All we need to ask is where do they come from, and what do they want?](https://sms4smile.com/quotes/edgar-mitchell/we-all-know-that-ufos-are-real-all-we-need-to-ask-is-where-do-they/) [Edgar Mitchell](https://sms4smile.com/quotes/author/edgar-mitchell/) > [“Funny how often something she'd been so certain she needed turned out not to be a need at all, but a want--when the real…](https://sms4smile.com/quotes/tamera-alexander/funny-how-often-something-she-d-been-so-certain-she-needed-turned-out/) [Tamera Alexander](https://sms4smile.com/quotes/author/tamera-alexander/) ## More by Adam Neumann > [Life is about being present. Sometimes your home will demand more attention, and you should be there. Sometimes your work is more demanding. But…](https://sms4smile.com/quotes/adam-neumann/life-is-about-being-present-sometimes-your-home-will-demand-more/) [Adam Neumann](https://sms4smile.com/quotes/author/adam-neumann/) > [I remember how much fun it was to be a child in the kibbutz.](https://sms4smile.com/quotes/adam-neumann/i-remember-how-much-fun-it-was-to-be-a-child-in-the-kibbutz/) [Adam Neumann](https://sms4smile.com/quotes/author/adam-neumann/) > [You never know who you're talking to. Don't limit a young student's dream, because that's how we change the world.](https://sms4smile.com/quotes/adam-neumann/you-never-know-who-you-re-talking-to-don-t-limit-a-young-student-s/) [Adam Neumann](https://sms4smile.com/quotes/author/adam-neumann/) > [The '90s and early 2000s were the 'I' decade. iPhone, the iPod - everything was about me. Look where that got us? In a…](https://sms4smile.com/quotes/adam-neumann/the-90s-and-early-2000s-were-the-i-decade-iphone-the-ipod-everything/) [Adam Neumann](https://sms4smile.com/quotes/author/adam-neumann/) > [It takes courage to be an entrepreneur.](https://sms4smile.com/quotes/adam-neumann/it-takes-courage-to-be-an-entrepreneur/) [Adam Neumann](https://sms4smile.com/quotes/author/adam-neumann/) > [I happen to love buildings, and my passion is bringing people together.](https://sms4smile.com/quotes/adam-neumann/i-happen-to-love-buildings-and-my-passion-is-bringing-people-together/) [Adam Neumann](https://sms4smile.com/quotes/author/adam-neumann/) > [Huge success is very hard to come by.](https://sms4smile.com/quotes/adam-neumann/huge-success-is-very-hard-to-come-by/) [Adam Neumann](https://sms4smile.com/quotes/author/adam-neumann/) > [Let's not look at working hard as a negative; let's look at it as an uplifting opportunity for us to be better.](https://sms4smile.com/quotes/adam-neumann/let-s-not-look-at-working-hard-as-a-negative-let-s-look-at-it-as-an/) [Adam Neumann](https://sms4smile.com/quotes/author/adam-neumann/) > [If you're going to build a business that's based on community, your business has to have community in it.](https://sms4smile.com/quotes/adam-neumann/if-you-re-going-to-build-a-business-that-s-based-on-community-your/) [Adam Neumann](https://sms4smile.com/quotes/author/adam-neumann/) > [I do believe that mentorship is something I did not get in school, and I don't think it exists in school in a sufficient…](https://sms4smile.com/quotes/adam-neumann/i-do-believe-that-mentorship-is-something-i-did-not-get-in-school-and/) [Adam Neumann](https://sms4smile.com/quotes/author/adam-neumann/) > [Technology has made it possible to order food, buy clothes, get a ride - anything you can think of, really - at the touch…](https://sms4smile.com/quotes/adam-neumann/technology-has-made-it-possible-to-order-food-buy-clothes-get-a-ride/) [Adam Neumann](https://sms4smile.com/quotes/author/adam-neumann/) > [It's one thing to change regulations on the city level, another on the state, and still another on the federal. The higher the levels…](https://sms4smile.com/quotes/adam-neumann/it-s-one-thing-to-change-regulations-on-the-city-level-another-on-the/) [Adam Neumann](https://sms4smile.com/quotes/author/adam-neumann/) > [We always wanted to create a business that makes a difference in the world.](https://sms4smile.com/quotes/adam-neumann/we-always-wanted-to-create-a-business-that-makes-a-difference-in-the/) [Adam Neumann](https://sms4smile.com/quotes/author/adam-neumann/) > [When I moved to New York City from Israel, I came here with the idea to get a great job, have tons of fun,…](https://sms4smile.com/quotes/adam-neumann/when-i-moved-to-new-york-city-from-israel-i-came-here-with-the-idea/) [Adam Neumann](https://sms4smile.com/quotes/author/adam-neumann/) > [Globalisation for a startup is exciting; you have to learn so fast about the different cultures of the world.](https://sms4smile.com/quotes/adam-neumann/globalisation-for-a-startup-is-exciting-you-have-to-learn-so-fast/) [Adam Neumann](https://sms4smile.com/quotes/author/adam-neumann/) [Explore all 66 Adam Neumann quotes ](https://sms4smile.com/quotes/author/adam-neumann/) ## More Falling quotes > [Two things revolutionised life: moving to the countryside and falling in love.](https://sms4smile.com/quotes/nick-love/two-things-revolutionised-life-moving-to-the-countryside-and-falling/) [Nick Love](https://sms4smile.com/quotes/author/nick-love/) > [What if I tell you I'm falling again? what if I tell you I'm willing to stand there till you notice me again? what…](https://sms4smile.com/quotes/ana/what-if-i-tell-you-i-m-falling-again-what-if-i-tell-you-i-m-willing/) [Ana](https://sms4smile.com/quotes/author/ana/) > [“We will all, at some point in our lives, fall. Every single one of us. We shouldn't spend our time trying to avoid falling.…](https://sms4smile.com/quotes/nicole-williams/we-will-all-at-some-point-in-our-lives-fall-every-single-one-of-us-we/) [Nicole Williams](https://sms4smile.com/quotes/author/nicole-williams/) > [When you see how fragile and delicate life can be, all else fades into the background.](https://sms4smile.com/quotes/jenna-morasca/when-you-see-how-fragile-and-delicate-life-can-be-all-else-fades-into/) [Jenna Morasca](https://sms4smile.com/quotes/author/jenna-morasca/) > [“If you ever falling but can't see the bottom be glad you can't because at the bottom it's either a soft land or rocks!”](https://sms4smile.com/quotes/kelseigh-ashton/if-you-ever-falling-but-can-t-see-the-bottom-be-glad-you-can-t/) [Kelseigh Ashton](https://sms4smile.com/quotes/author/kelseigh-ashton/) > [They say that if you give your children too much, they don't get the joy out of work. They just want the unearned things…](https://sms4smile.com/quotes/gina-rinehart/they-say-that-if-you-give-your-children-too-much-they-don-t-get-the/) [Gina Rinehart](https://sms4smile.com/quotes/author/gina-rinehart/) > [Falling for someone who will never notice you no matter how hard you try to get their attention...](https://sms4smile.com/quotes/anonymous/falling-for-someone-who-will-never-notice-you-no-matter-how-hard-you/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“Once upon a time, there was a man as great as the gods… But even the great can tremble with fear. Even the great…](https://sms4smile.com/quotes/mary-e-pearson/once-upon-a-time-there-was-a-man-as-great-as-the-gods-but-even-the/) [Mary E. Pearson](https://sms4smile.com/quotes/author/mary-e-pearson/) > [“Falling in love is not the problem; hitting your head on the way down is.”](https://sms4smile.com/quotes/matshona-dhliwayo/falling-in-love-is-not-the-problem-hitting-your-head-on-the-way-down/) [Matshona Dhliwayo](https://sms4smile.com/quotes/author/matshona-dhliwayo/) > [maybe tonight you're scared of falling, and maybe there's somebody here or somewhere else you're thinking about, worrying over, fretting over, trying to figure…](https://sms4smile.com/quotes/david-levithan/maybe-tonight-you-re-scared-of-falling-and-maybe-there-s-somebody/) [David Levithan](https://sms4smile.com/quotes/author/david-levithan/) > [When we fall utterly, something gathers us up. But our falling must be without reservation, without expectation, without hope, though not hopeless. You cant…](https://sms4smile.com/quotes/roger-housden/when-we-fall-utterly-something-gathers-us-up-but-our-falling-must-be/) [Roger Housden](https://sms4smile.com/quotes/author/roger-housden/) > [Sometimes when things seem to be falling apart, they are actually falling into place.](https://sms4smile.com/quotes/anonymous/sometimes-when-things-seem-to-be-falling-apart-they-are-actually/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The tides which flow and lapse in the Bristol Channel are often distained by the freshets of many streams falling through wooded coombes below…](https://sms4smile.com/quotes/henry-williamson/the-tides-which-flow-and-lapse-in-the-bristol-channel-are-often/) [Henry Williamson](https://sms4smile.com/quotes/author/henry-williamson/) > [Remember those walls I built? Well, baby they're tumbling down And they didn't even put up a fight They didn't even make a sound.…](https://sms4smile.com/quotes/prettyblueeyes/remember-those-walls-i-built-well-baby-they-re-tumbling-down-and-they/) [PrettyBlueEyes](https://sms4smile.com/quotes/author/prettyblueeyes/) > [“When you were young you talked about "falling in love" with such amusing gravity, as if it were an actual recordable event, when what…](https://sms4smile.com/quotes/liane-moriarty/when-you-were-young-you-talked-about-falling-in-love-with-such/) [Liane Moriarty](https://sms4smile.com/quotes/author/liane-moriarty/) [Browse all 2,510 Falling quotes ](https://sms4smile.com/quotes/about/falling/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "If it's servicing a real need, that doesn't go away in a recession. If you're serving a true need, and if you have a loyal group of customers that are falling... 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