--- title: "Meaning & Key Takeaway of: When we shift our emphasis from behavior…" description: "\"“When we shift our emphasis from behavior to character, people evaluate choices differently. Instead of asking whether this behavior will achieve the r..." image: "https://sms4smile.com/quotes/i/566/adam-m-grant-1427_character_when-we-shift-our-emphasis-from-behavior_924348.jpg" --- # When we shift our emphasis from behavior to character… ![“When we shift our emphasis from behavior to character, people evaluate choices differently. Instead of asking whether this behavior will achieve the results they want, they take action because it is the right thing to do. In” quote by Adam M. Grant](https://sms4smile.com/quotes/i/566/adam-m-grant-1427_character_when-we-shift-our-emphasis-from-behavior_924348.jpg) [Download](https://sms4smile.com/quotes/i/566/adam-m-grant-1427_character_when-we-shift-our-emphasis-from-behavior_924348.jpg) [Open image](https://sms4smile.com/quotes/i/566/adam-m-grant-1427_character_when-we-shift-our-emphasis-from-behavior_924348.jpg) > ““When we shift our emphasis from behavior to character, people evaluate choices differently. Instead of asking whether this behavior will achieve the results they want, they take action because it is the right thing to do. In”” [Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Focusing on character rather than behavior leads people to judge actions by moral rightness, not just outcomes. **In simple terms:** Character focus changes how we assess actions. Key Takeaway Prioritize integrity over short‑term results. Themes ethics decision‑making leadership Mood thoughtful inspirational Type philosophical motivational When to use this quote - team meetings - personal goals - organizational policy - customer service Key Concepts character motivation values Questions to Reflect On - How do you balance character and competence? - When does character outweigh outcome? A Different Perspective Character alone may not guarantee success without competence. ★ ★ ★ ★ ★ No ratings yet [Behavior](https://sms4smile.com/quotes/about/behavior/) [Character](https://sms4smile.com/quotes/about/character/) [Choice](https://sms4smile.com/quotes/about/choice/) [Habits](https://sms4smile.com/quotes/about/habits/) [Right thing](https://sms4smile.com/quotes/about/right-thing/) ## Related quotes > [“In light of this evidence, Bryan suggests that we should embrace nouns more thoughtfully. “Don’t Drink and Drive” could be rephrased as: “Don’t Be…](https://sms4smile.com/quotes/adam-m-grant/in-light-of-this-evidence-bryan-suggests-that-we-should-embrace-nouns/) [Adam M. 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I wanted them to dream…](https://sms4smile.com/quotes/mandy-harvey/i-wanted-to-encourage-people-around-me-to-evaluate-their-lives-and/) [Mandy Harvey](https://sms4smile.com/quotes/author/mandy-harvey/) > [People evaluate you in terms of how you handle things going forward.](https://sms4smile.com/quotes/chris-lehane/people-evaluate-you-in-terms-of-how-you-handle-things-going-forward/) Chris Lehane > [“Don't love the person by seeing their success, instead of love the person by observing their good behavior, character, personality, nature, disposition, temperament, mentality,…](https://sms4smile.com/quotes/z-h-choudhury/don-t-love-the-person-by-seeing-their-success-instead-of-love-the/) Z.H.Choudhury > [Behavior precedes belief - that is, most people must engage in a behavior before they accept that it is beneficial; then they see the…](https://sms4smile.com/quotes/douglas-b-reeves/behavior-precedes-belief-that-is-most-people-must-engage-in-a/) [Douglas B. Reeves](https://sms4smile.com/quotes/author/douglas-b-reeves/) > [People who can't afford their mortgages and have to renegotiate with the bank or something gets repossessed after you worked your whole life. You…](https://sms4smile.com/quotes/seth-gordon/people-who-can-t-afford-their-mortgages-and-have-to-renegotiate-with/) [Seth Gordon](https://sms4smile.com/quotes/author/seth-gordon/) > [When you rely on incentives, you undermine virtues. Then when you discover that you actually need people who want to do the right thing,…](https://sms4smile.com/quotes/barry-schwartz/when-you-rely-on-incentives-you-undermine-virtues-then-when-you/) [Barry Schwartz](https://sms4smile.com/quotes/author/barry-schwartz/) > [I think that the greatest education in the world is the education which helps one to be able to do the right things at…](https://sms4smile.com/quotes/anonymous/i-think-that-the-greatest-education-in-the-world-is-the-education/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“It is never wrong to do the right thing.”](https://sms4smile.com/quotes/mark-twain/it-is-never-wrong-to-do-the-right-thing/) [Mark Twain](https://sms4smile.com/quotes/author/mark-twain/) > [Angela Merkel has been focused on the right things. 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If I am moved or forced away from what I think…](https://sms4smile.com/quotes/maya-angelou/i-agreed-a-long-time-ago-i-would-not-live-at-any-cost-if-i-am-moved/) [Maya Angelou](https://sms4smile.com/quotes/author/maya-angelou/) > [Money will come to you when you are doing the right thing.](https://sms4smile.com/quotes/michael-phillips/money-will-come-to-you-when-you-are-doing-the-right-thing/) [Michael Phillips](https://sms4smile.com/quotes/author/michael-phillips/) ## More by Adam M. Grant > [“the higher the psychological safety in a unit, the fewer errors they made. Why? In the units that lacked psychological safety, health care professionals…](https://sms4smile.com/quotes/adam-m-grant/the-higher-the-psychological-safety-in-a-unit-the-fewer-errors-they/) [Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/) > [“And in the long run, research shows that the mistakes we regret are not errors of commission, but errors of omission. If we could…](https://sms4smile.com/quotes/adam-m-grant/and-in-the-long-run-research-shows-that-the-mistakes-we-regret-are/) [Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/) > [“Although many successful givers start from the default of trusting others’ intentions, they’re also careful to scan their environments to screen for potential takers,…](https://sms4smile.com/quotes/adam-m-grant/although-many-successful-givers-start-from-the-default-of-trusting/) [Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/) > [“I want to debunk the myth that originality requires extreme risk taking and persuade you that originals are actually far more ordinary than we…](https://sms4smile.com/quotes/adam-m-grant/i-want-to-debunk-the-myth-that-originality-requires-extreme-risk/) [Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/) > [“the change of context brought renewed energy.”](https://sms4smile.com/quotes/adam-m-grant/the-change-of-context-brought-renewed-energy/) [Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/) > [“I was dismayed to discover that even today, speaking while female remains notoriously difficult. Across cultures, there’s a rich body of evidence showing that…](https://sms4smile.com/quotes/adam-m-grant/i-was-dismayed-to-discover-that-even-today-speaking-while-female/) [Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/) > [“Setting high expectations is so important,” Skender says. “You have to push people, make them stretch and do more than they think possible.”](https://sms4smile.com/quotes/adam-m-grant/setting-high-expectations-is-so-important-skender-says-you-have-to/) [Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/) > [“analysts were more likely to maintain their star performance if they worked with high-quality colleagues in their teams and departments. The star analysts relied…](https://sms4smile.com/quotes/adam-m-grant/analysts-were-more-likely-to-maintain-their-star-performance-if-they/) [Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/) > [“Speak softly, but carry a big stick. —Theodore Roosevelt, U.S. president”](https://sms4smile.com/quotes/adam-m-grant/speak-softly-but-carry-a-big-stick-theodore-roosevelt-u-s-president/) [Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/) > [“Talented people are attracted to those who care about them.”](https://sms4smile.com/quotes/adam-m-grant/talented-people-are-attracted-to-those-who-care-about-them/) [Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/) > [“When our audiences are skeptical, the more we try to dominate them, the more they resist. 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Grant](https://sms4smile.com/quotes/author/adam-m-grant/) > [“In a classic experiment, when people received help from one peer, they were more likely to give help to another peer, matching by following…](https://sms4smile.com/quotes/adam-m-grant/in-a-classic-experiment-when-people-received-help-from-one-peer-they/) [Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/) > [“A new scientific truth does not triumph by convincing its opponents and making them see the light, but rather because its opponents eventually die.”](https://sms4smile.com/quotes/adam-m-grant/a-new-scientific-truth-does-not-triumph-by-convincing-its-opponents/) [Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/) [Explore all 241 Adam M. Grant quotes ](https://sms4smile.com/quotes/author/adam-m-grant/) ## More Behavior quotes > [The vision of the left, full of envy and resentment, takes its worst toll on those at the bottom - whether black or white…](https://sms4smile.com/quotes/thomas-sowell/the-vision-of-the-left-full-of-envy-and-resentment-takes-its-worst/) [Thomas Sowell](https://sms4smile.com/quotes/author/thomas-sowell/) > [By making conscious choices in our behavior and where we focus our attention, we can transform our experience of our body, decrease our biological…](https://sms4smile.com/quotes/deepak-chopra/by-making-conscious-choices-in-our-behavior-and-where-we-focus-our/) [Deepak Chopra](https://sms4smile.com/quotes/author/deepak-chopra/) > [As you begin changing your thinking, start immediately to change your behaviour. Begin to act the part of the person you would like to…](https://sms4smile.com/quotes/anonymous/as-you-begin-changing-your-thinking-start-immediately-to-change-your/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“I now know that deep within the human concept is something dark, selfish, and completely willing to do whatever is necessary to support the…](https://sms4smile.com/quotes/melissa-west/i-now-know-that-deep-within-the-human-concept-is-something-dark/) [Melissa West](https://sms4smile.com/quotes/author/melissa-west/) > [“We are endowed with genes which code out our reaction to beavers and otters, maybe our reaction to each other as well. We are…](https://sms4smile.com/quotes/lewis-thomas/we-are-endowed-with-genes-which-code-out-our-reaction-to-beavers-and/) [Lewis Thomas](https://sms4smile.com/quotes/author/lewis-thomas/) > [The number of poor, and poorly prepared, students who succeed in college and beyond undercuts the simplistic notion that economic or educational disadvantage is…](https://sms4smile.com/quotes/roland-merullo/the-number-of-poor-and-poorly-prepared-students-who-succeed-in/) [Roland Merullo](https://sms4smile.com/quotes/author/roland-merullo/) > [To behave creatively in art means behavior with skill; and skill comes from discipline, not derangement. The artist who knows the rules -and proportion…](https://sms4smile.com/quotes/burne-hogarth/to-behave-creatively-in-art-means-behavior-with-skill-and-skill-comes/) Burne Hogarth > [You don't put milk in chamomile tea - that's disgusting behavior! That's not right.](https://sms4smile.com/quotes/laura-fraser/you-don-t-put-milk-in-chamomile-tea-that-s-disgusting-behavior-that-s/) [Laura Fraser](https://sms4smile.com/quotes/author/laura-fraser/) > [The laws of thermodynamics, as empirically determined, express the approximate and probable behavior of systems of a great number of particles, or, more precisely,…](https://sms4smile.com/quotes/j-willard-gibbs/the-laws-of-thermodynamics-as-empirically-determined-express-the/) J. Willard Gibbs > [I started with the belief that every person who came to the laboratory was free to accept or to reject the dictates of authority.…](https://sms4smile.com/quotes/stanley-milgram/i-started-with-the-belief-that-every-person-who-came-to-the/) [Stanley Milgram](https://sms4smile.com/quotes/author/stanley-milgram/) > [The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.](https://sms4smile.com/quotes/malcolm-gladwell/the-tipping-point-is-that-magic-moment-when-an-idea-trend-or-social/) [Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/) > [I think we've told a lot of lies about human behavior through film.](https://sms4smile.com/quotes/patricia-arquette/i-think-we-ve-told-a-lot-of-lies-about-human-behavior-through-film/) [Patricia Arquette](https://sms4smile.com/quotes/author/patricia-arquette/) > [The strongest rebellion may be expressed in quiet, undramatic behavior.](https://sms4smile.com/quotes/benjamin-spock/the-strongest-rebellion-may-be-expressed-in-quiet-undramatic-behavior/) [Benjamin Spock](https://sms4smile.com/quotes/author/benjamin-spock/) > [The behavior of any bureaucratic organization can best be understood by assuming that it is controlled by a secret cabal of its enemies.](https://sms4smile.com/quotes/robert-conquest/the-behavior-of-any-bureaucratic-organization-can-best-be-understood/) [Robert Conquest](https://sms4smile.com/quotes/author/robert-conquest/) > [If you want good behavior, don't pay on a commission basis. Our judges aren't paid so much a case. We keep them pretty well…](https://sms4smile.com/quotes/charlie-munger/if-you-want-good-behavior-don-t-pay-on-a-commission-basis-our-judges/) [Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/) [Browse all 4,218 Behavior quotes ](https://sms4smile.com/quotes/about/behavior/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“When we shift our emphasis from behavior to character, people evaluate choices differently. Instead of asking whether this behavior will achieve the results they want, they take action because it is the right thing to do. In”", "creator": { "@type": "Person", "name": "Adam M. 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