---
title: "Meaning & Key Takeaway of: groupthink occurs when people “are deeply…"
description: "\"“groupthink occurs when people “are deeply involved in a cohesive in-group,” and their “strivings for unanimity override their motivation to realistica..."
image: "https://sms4smile.com/quotes/i/b56/adam-m-grant-1427_motivation_groupthink-occurs-when-people-are-deeply_865029.jpg"
---

#  groupthink occurs when people “are deeply involved in a…

![“groupthink occurs when people “are deeply involved in a cohesive in-group,” and their “strivings for unanimity override their motivation to realistically appraise alternative courses of action.” quote by Adam M. Grant](https://sms4smile.com/quotes/i/b56/adam-m-grant-1427_motivation_groupthink-occurs-when-people-are-deeply_865029.jpg)   [Download](https://sms4smile.com/quotes/i/b56/adam-m-grant-1427_motivation_groupthink-occurs-when-people-are-deeply_865029.jpg) [Open image](https://sms4smile.com/quotes/i/b56/adam-m-grant-1427_motivation_groupthink-occurs-when-people-are-deeply_865029.jpg)

> ““groupthink occurs when people “are deeply involved in a cohesive in-group,” and their “strivings for unanimity override their motivation to realistically appraise alternative courses of action.””

[Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Groupthink drives conformity, suppressing critical evaluation of alternatives.

**In simple terms:** Conformity blocks critical thinking.

Key Takeaway

Encourage dissent, seek diverse views.

Themes

groupthink conformity decisionmaking

Mood

analytical cautious

Type

executive educational

When to use this quote

- team meetings
- strategic planning
- policy development

Key Concepts

psychology social dynamics

Questions to Reflect On

- How do you create safe spaces for disagreement?
- What mechanisms can prevent unanimity bias?

A Different Perspective

Groupthink can arise even with good intentions, limiting innovation.

★ ★ ★ ★ ★   No ratings yet

[Cohesive Group](https://sms4smile.com/quotes/about/cohesive-group-893519/) [Group Strivings](https://sms4smile.com/quotes/about/group-strivings-893520/) [Groupthink](https://sms4smile.com/quotes/about/groupthink/) [Groupthink Occurs](https://sms4smile.com/quotes/about/groupthink-occurs-893518/) [Motivation](https://sms4smile.com/quotes/about/motivation/) [Occurs People](https://sms4smile.com/quotes/about/occurs-people-893521/)

## Related quotes

> [“Groups have powerful self-reinforcing mechanisms at work. These can lead to group polarization—a tendency for members of the group to end up in a…](https://sms4smile.com/quotes/james-montier/groups-have-powerful-self-reinforcing-mechanisms-at-work-these-can/)

[James Montier](https://sms4smile.com/quotes/author/james-montier/)

> [“A squeeze occurs when people have no choice but to do something, and do it right away, regardless of the costs.”](https://sms4smile.com/quotes/nassim-nicholas-taleb/a-squeeze-occurs-when-people-have-no-choice-but-to-do-something-and/)

[Nassim Nicholas Taleb](https://sms4smile.com/quotes/author/nassim-nicholas-taleb/)

> [A great deal of the chaos in the world occurs because people don't appreciate themselves.](https://sms4smile.com/quotes/chogyam-trungpa/a-great-deal-of-the-chaos-in-the-world-occurs-because-people-don-t/)

[Chogyam Trungpa](https://sms4smile.com/quotes/author/chogyam-trungpa/)

> [“My partner and I are going to be run over by a rabbit driving a Citroën” just isn’t the sort of thing that occurs…](https://sms4smile.com/quotes/adam-rex/my-partner-and-i-are-going-to-be-run-over-by-a-rabbit-driving-a-citro/)

[Adam Rex](https://sms4smile.com/quotes/author/adam-rex/)

> [Online, you're trying to appeal to everyone and people who you don't know at the same time. So I think, as a side effect,…](https://sms4smile.com/quotes/charlie-brooker/online-you-re-trying-to-appeal-to-everyone-and-people-who-you-don-t/)

[Charlie Brooker](https://sms4smile.com/quotes/author/charlie-brooker/)

> [We need people to point out groupthink - We need people to point out stale, old, dumb thinking - and we sometimes need to…](https://sms4smile.com/quotes/jon-lovett/we-need-people-to-point-out-groupthink-we-need-people-to-point-out/)

[Jon Lovett](https://sms4smile.com/quotes/author/jon-lovett/)

> [“Groupthink seems like a safe path. But no inventor/researcher finds what he seeks there”](https://sms4smile.com/quotes/henk-mutsaers/groupthink-seems-like-a-safe-path-but-no-inventor-researcher-finds/)

[Henk Mutsaers](https://sms4smile.com/quotes/author/henk-mutsaers/)

> [“The majority never has right on its side. Never I say! That is one of the social lies that a free, thinking man is…](https://sms4smile.com/quotes/henrik-ibsen/the-majority-never-has-right-on-its-side-never-i-say-that-is-one-of/)

[Henrik Ibsen](https://sms4smile.com/quotes/author/henrik-ibsen/)

> [Solitude is out of fashion. Our companies, our schools and our culture are in thrall to an idea I call the New Groupthink, which…](https://sms4smile.com/quotes/susan-cain/solitude-is-out-of-fashion-our-companies-our-schools-and-our-culture/)

[Susan Cain](https://sms4smile.com/quotes/author/susan-cain/)

> [...remember the dangers of the New Groupthink. If it's creativity you're after, ask your employees to solve problems alone before sharing their ideas. If…](https://sms4smile.com/quotes/susan-cain/remember-the-dangers-of-the-new-groupthink-if-it-s-creativity-you-re/)

[Susan Cain](https://sms4smile.com/quotes/author/susan-cain/)

> [“I never cease to be amazed at how common groupthink is among today's populace.”](https://sms4smile.com/quotes/colin-m-mcgroarty/i-never-cease-to-be-amazed-at-how-common-groupthink-is-among-today-s/)

[Colin M. McGroarty](https://sms4smile.com/quotes/author/colin-m-mcgroarty/)

> [“The psychological components of war have not gone away—dominance, vengeance, callousness, tribalism, groupthink, self-deception”](https://sms4smile.com/quotes/steven-pinker/the-psychological-components-of-war-have-not-gone-away-dominance/)

[Steven Pinker](https://sms4smile.com/quotes/author/steven-pinker/)

> [Think for yourself. Unplug yourself from follow-the-follower groupthink, and virtually ignore what everyone else in your industry is saying (except the ones everyone agrees…](https://sms4smile.com/quotes/steve-pavlina/think-for-yourself-unplug-yourself-from-follow-the-follower/)

[Steve Pavlina](https://sms4smile.com/quotes/author/steve-pavlina/)

> [“Alice is fictional. This isn't.”](https://sms4smile.com/quotes/jess-c-scott-2/alice-is-fictional-this-isn-t/)

[Jess C. Scott](https://sms4smile.com/quotes/author/jess-c-scott-2/)

> [“Everybody goes where everybody goes.”](https://sms4smile.com/quotes/thomas-vato/everybody-goes-where-everybody-goes/)

[Thomas Vato](https://sms4smile.com/quotes/author/thomas-vato/)

## More by Adam M. Grant

> [“the higher the psychological safety in a unit, the fewer errors they made. Why? In the units that lacked psychological safety, health care professionals…](https://sms4smile.com/quotes/adam-m-grant/the-higher-the-psychological-safety-in-a-unit-the-fewer-errors-they/)

[Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/)

> [“And in the long run, research shows that the mistakes we regret are not errors of commission, but errors of omission. If we could…](https://sms4smile.com/quotes/adam-m-grant/and-in-the-long-run-research-shows-that-the-mistakes-we-regret-are/)

[Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/)

> [“Although many successful givers start from the default of trusting others’ intentions, they’re also careful to scan their environments to screen for potential takers,…](https://sms4smile.com/quotes/adam-m-grant/although-many-successful-givers-start-from-the-default-of-trusting/)

[Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/)

> [“I want to debunk the myth that originality requires extreme risk taking and persuade you that originals are actually far more ordinary than we…](https://sms4smile.com/quotes/adam-m-grant/i-want-to-debunk-the-myth-that-originality-requires-extreme-risk/)

[Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/)

> [“the change of context brought renewed energy.”](https://sms4smile.com/quotes/adam-m-grant/the-change-of-context-brought-renewed-energy/)

[Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/)

> [“I was dismayed to discover that even today, speaking while female remains notoriously difficult. Across cultures, there’s a rich body of evidence showing that…](https://sms4smile.com/quotes/adam-m-grant/i-was-dismayed-to-discover-that-even-today-speaking-while-female/)

[Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/)

> [“Setting high expectations is so important,” Skender says. “You have to push people, make them stretch and do more than they think possible.”](https://sms4smile.com/quotes/adam-m-grant/setting-high-expectations-is-so-important-skender-says-you-have-to/)

[Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/)

> [“analysts were more likely to maintain their star performance if they worked with high-quality colleagues in their teams and departments. The star analysts relied…](https://sms4smile.com/quotes/adam-m-grant/analysts-were-more-likely-to-maintain-their-star-performance-if-they/)

[Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/)

> [“Speak softly, but carry a big stick. —Theodore Roosevelt, U.S. president”](https://sms4smile.com/quotes/adam-m-grant/speak-softly-but-carry-a-big-stick-theodore-roosevelt-u-s-president/)

[Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/)

> [“Talented people are attracted to those who care about them.”](https://sms4smile.com/quotes/adam-m-grant/talented-people-are-attracted-to-those-who-care-about-them/)

[Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/)

> [“When our audiences are skeptical, the more we try to dominate them, the more they resist. Even with a receptive audience, dominance is a…](https://sms4smile.com/quotes/adam-m-grant/when-our-audiences-are-skeptical-the-more-we-try-to-dominate-them-the/)

[Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/)

> [“Whereas success is zero-sum in a group of takers, in groups of givers, it may be true that the whole is greater than the…](https://sms4smile.com/quotes/adam-m-grant/whereas-success-is-zero-sum-in-a-group-of-takers-in-groups-of-givers/)

[Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/)

> [“Tim Long adds that “there’s something magical about getting the reputation as someone who cares about others more than yourself. It redounds to your…](https://sms4smile.com/quotes/adam-m-grant/tim-long-adds-that-there-s-something-magical-about-getting-the/)

[Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/)

> [“In a classic experiment, when people received help from one peer, they were more likely to give help to another peer, matching by following…](https://sms4smile.com/quotes/adam-m-grant/in-a-classic-experiment-when-people-received-help-from-one-peer-they/)

[Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/)

> [“A new scientific truth does not triumph by convincing its opponents and making them see the light, but rather because its opponents eventually die.”](https://sms4smile.com/quotes/adam-m-grant/a-new-scientific-truth-does-not-triumph-by-convincing-its-opponents/)

[Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/)

[Explore all 241 Adam M. Grant quotes ](https://sms4smile.com/quotes/author/adam-m-grant/)

## More Groupthink quotes

> [“Everybody goes where everybody goes.”](https://sms4smile.com/quotes/thomas-vato/everybody-goes-where-everybody-goes/)

[Thomas Vato](https://sms4smile.com/quotes/author/thomas-vato/)

> [“Groups have powerful self-reinforcing mechanisms at work. These can lead to group polarization—a tendency for members of the group to end up in a…](https://sms4smile.com/quotes/james-montier/groups-have-powerful-self-reinforcing-mechanisms-at-work-these-can/)

[James Montier](https://sms4smile.com/quotes/author/james-montier/)

> [“Alice is fictional. This isn't.”](https://sms4smile.com/quotes/jess-c-scott-2/alice-is-fictional-this-isn-t/)

[Jess C. Scott](https://sms4smile.com/quotes/author/jess-c-scott-2/)

> [Think for yourself. Unplug yourself from follow-the-follower groupthink, and virtually ignore what everyone else in your industry is saying (except the ones everyone agrees…](https://sms4smile.com/quotes/steve-pavlina/think-for-yourself-unplug-yourself-from-follow-the-follower/)

[Steve Pavlina](https://sms4smile.com/quotes/author/steve-pavlina/)

> [“The psychological components of war have not gone away—dominance, vengeance, callousness, tribalism, groupthink, self-deception”](https://sms4smile.com/quotes/steven-pinker/the-psychological-components-of-war-have-not-gone-away-dominance/)

[Steven Pinker](https://sms4smile.com/quotes/author/steven-pinker/)

> [“I never cease to be amazed at how common groupthink is among today's populace.”](https://sms4smile.com/quotes/colin-m-mcgroarty/i-never-cease-to-be-amazed-at-how-common-groupthink-is-among-today-s/)

[Colin M. McGroarty](https://sms4smile.com/quotes/author/colin-m-mcgroarty/)

> [...remember the dangers of the New Groupthink. If it's creativity you're after, ask your employees to solve problems alone before sharing their ideas. If…](https://sms4smile.com/quotes/susan-cain/remember-the-dangers-of-the-new-groupthink-if-it-s-creativity-you-re/)

[Susan Cain](https://sms4smile.com/quotes/author/susan-cain/)

> [Solitude is out of fashion. Our companies, our schools and our culture are in thrall to an idea I call the New Groupthink, which…](https://sms4smile.com/quotes/susan-cain/solitude-is-out-of-fashion-our-companies-our-schools-and-our-culture/)

[Susan Cain](https://sms4smile.com/quotes/author/susan-cain/)

> [“The majority never has right on its side. Never I say! That is one of the social lies that a free, thinking man is…](https://sms4smile.com/quotes/henrik-ibsen/the-majority-never-has-right-on-its-side-never-i-say-that-is-one-of/)

[Henrik Ibsen](https://sms4smile.com/quotes/author/henrik-ibsen/)

> [“Groupthink seems like a safe path. But no inventor/researcher finds what he seeks there”](https://sms4smile.com/quotes/henk-mutsaers/groupthink-seems-like-a-safe-path-but-no-inventor-researcher-finds/)

[Henk Mutsaers](https://sms4smile.com/quotes/author/henk-mutsaers/)

> [We need people to point out groupthink - We need people to point out stale, old, dumb thinking - and we sometimes need to…](https://sms4smile.com/quotes/jon-lovett/we-need-people-to-point-out-groupthink-we-need-people-to-point-out/)

[Jon Lovett](https://sms4smile.com/quotes/author/jon-lovett/)

> [Online, you're trying to appeal to everyone and people who you don't know at the same time. So I think, as a side effect,…](https://sms4smile.com/quotes/charlie-brooker/online-you-re-trying-to-appeal-to-everyone-and-people-who-you-don-t/)

[Charlie Brooker](https://sms4smile.com/quotes/author/charlie-brooker/)

> [Fame or perceived success - it all comes from groupthink.](https://sms4smile.com/quotes/chance-the-rapper/fame-or-perceived-success-it-all-comes-from-groupthink/)

[Chance the Rapper](https://sms4smile.com/quotes/author/chance-the-rapper/)

> [“The more amiability and esprit de corps among the members of a policy-making in-group, the greater is the danger that independent critical thinking will…](https://sms4smile.com/quotes/anonymous/the-more-amiability-and-esprit-de-corps-among-the-members-of-a-policy/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [“The thing about Mia's logic was that it was hard to argue with without sounding like the bad guy. Every objection had a counter.…](https://sms4smile.com/quotes/patrick-riot/the-thing-about-mia-s-logic-was-that-it-was-hard-to-argue-with/)

[Patrick Riot](https://sms4smile.com/quotes/author/patrick-riot/)

[Browse all 68 Groupthink quotes ](https://sms4smile.com/quotes/about/groupthink/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "“groupthink occurs when people “are deeply involved in a cohesive in-group,” and their “strivings for unanimity override their motivation to realistically appraise alternative courses of action.”",
            "creator": {
                "@type": "Person",
                "name": "Adam M. Grant"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/adam-m-grant/groupthink-occurs-when-people-are-deeply-involved-in-a-cohesive-in/",
            "about": {
                "@type": "Thing",
                "name": "Groupthink"
            },
            "@id": "https://sms4smile.com/quotes/adam-m-grant/groupthink-occurs-when-people-are-deeply-involved-in-a-cohesive-in/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/b56/adam-m-grant-1427_motivation_groupthink-occurs-when-people-are-deeply_865029.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/b56/adam-m-grant-1427_motivation_groupthink-occurs-when-people-are-deeply_865029.jpg",
                "url": "https://sms4smile.com/quotes/i/b56/adam-m-grant-1427_motivation_groupthink-occurs-when-people-are-deeply_865029.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“groupthink occurs when people “are deeply involved in a cohesive in-group,” and their “strivings for…” — Adam M. Grant",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Adam M. Grant",
                    "item": "https://sms4smile.com/quotes/author/adam-m-grant/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "“groupthink occurs when people “are deeply...",
                    "item": "https://sms4smile.com/quotes/adam-m-grant/groupthink-occurs-when-people-are-deeply-involved-in-a-cohesive-in/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/adam-m-grant/groupthink-occurs-when-people-are-deeply-involved-in-a-cohesive-in/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
