--- title: "Meaning & Key Takeaway of: Ive’s dreamy insistence on a…" description: "\"“Ive’s dreamy insistence on a stainless-steel bezel for iPhones and industrial-grade glass for iPads, for instance, paid off in a way that managers wor..." image: "https://sms4smile.com/quotes/i/5ed/adam-lashinsky-3927_management_ive-s-dreamy-insistence-on-a-stainless-s_240066.jpg" --- # Ive’s dreamy insistence on a stainless-steel bezel for… ![“Ive’s dreamy insistence on a stainless-steel bezel for iPhones and industrial-grade glass for iPads, for instance, paid off in a way that managers worried about making a budget never could have achieved. If he were handcuffed to a spreadsheet, would Ive have insisted that the Italian marble being…” quote by Adam Lashinsky](https://sms4smile.com/quotes/i/5ed/adam-lashinsky-3927_management_ive-s-dreamy-insistence-on-a-stainless-s_240066.jpg) [Download](https://sms4smile.com/quotes/i/5ed/adam-lashinsky-3927_management_ive-s-dreamy-insistence-on-a-stainless-s_240066.jpg) [Open image](https://sms4smile.com/quotes/i/5ed/adam-lashinsky-3927_management_ive-s-dreamy-insistence-on-a-stainless-s_240066.jpg) > ““Ive’s dreamy insistence on a stainless-steel bezel for iPhones and industrial-grade glass for iPads, for instance, paid off in a way that managers worried about making a budget never could have achieved. If he were handcuffed to a spreadsheet, would Ive have insisted that the Italian marble being considered for Apple’s first Manhattan retail store be flown to Cupertino for him to inspect?”” [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Design obsession can yield breakthroughs that strict‑focused managers miss, driving iconic product features and experiences. **In simple terms:** Design focus beats pure budgeting. Key Takeaway Prioritize design passion over spreadsheets. Themes design innovation leadership Mood inspired critical Type analytical inspirational When to use this quote - product development - budget meetings - retail store planning Key Concepts product design strategic vision user experience Questions to Reflect On - How can teams balance design ambition with practical constraints? - What processes protect design vision from budgetary pressure? A Different Perspective Design alone cannot guarantee market success without execution. ★ ★ ★ ★ ★ No ratings yet [Bezel](https://sms4smile.com/quotes/about/bezel-467675/) [Bezel Iphones](https://sms4smile.com/quotes/about/bezel-iphones-2408849/) [Considered Apple](https://sms4smile.com/quotes/about/considered-apple-2408850/) [Iphones Industrial](https://sms4smile.com/quotes/about/iphones-industrial-2408851/) [Management](https://sms4smile.com/quotes/about/management/) [Marble Considered](https://sms4smile.com/quotes/about/marble-considered-1360230/) [Retail Store](https://sms4smile.com/quotes/about/retail-store/) [Technology](https://sms4smile.com/quotes/about/technology/) ## Related quotes > [Driving a steamroller over an old trumpet or a teaspoon is no more destructive than taking a chisel to a lump of marble already…](https://sms4smile.com/quotes/cornelia-parker/driving-a-steamroller-over-an-old-trumpet-or-a-teaspoon-is-no-more/) [Cornelia Parker](https://sms4smile.com/quotes/author/cornelia-parker/) > [“Once things really picked up, a virtuous halo effect took hold: Heavy promotions of iPods brought people into retail stores, where customers were exposed…](https://sms4smile.com/quotes/adam-lashinsky/once-things-really-picked-up-a-virtuous-halo-effect-took-hold-heavy/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [Get my mic right, turn my levels up. Get the light right, turn my bezel up.](https://sms4smile.com/quotes/mase/get-my-mic-right-turn-my-levels-up-get-the-light-right-turn-my-bezel/) [Mase](https://sms4smile.com/quotes/author/mase/) > [Man aint nobody on my level. Cause thats that new Bugatti and the diamonds on my bezel.](https://sms4smile.com/quotes/ti/man-aint-nobody-on-my-level-cause-thats-that-new-bugatti-and-the/) [TI](https://sms4smile.com/quotes/author/ti/) > [If you want a watch with diamonds on the bezel, you don't need me.](https://sms4smile.com/quotes/richard-mille/if-you-want-a-watch-with-diamonds-on-the-bezel-you-don-t-need-me/) [Richard Mille](https://sms4smile.com/quotes/author/richard-mille/) > [I just got me a bezel. My slippers is clean. All I wear Tru Religion. I paid a grip for the jeans.](https://sms4smile.com/quotes/2-chainz/i-just-got-me-a-bezel-my-slippers-is-clean-all-i-wear-tru-religion-i/) [2 Chainz](https://sms4smile.com/quotes/author/2-chainz/) > [The reality is that front-line workers like restaurant servers, bus drivers and retail store clerks - whose jobs require person-to-person interactions - do not…](https://sms4smile.com/quotes/jaime-harrison/the-reality-is-that-front-line-workers-like-restaurant-servers-bus/) [Jaime Harrison](https://sms4smile.com/quotes/author/jaime-harrison/) > [I wouldn't call it a retail store. It's a place where culture and commerce intersect. It's more like the Silk Road-a sense of exploration…](https://sms4smile.com/quotes/ron-pompei/i-wouldn-t-call-it-a-retail-store-it-s-a-place-where-culture-and/) [Ron Pompei](https://sms4smile.com/quotes/author/ron-pompei/) > [I don't think goal setting is an important basis for a retail business - or for anyone. Most of the time goal setting puts…](https://sms4smile.com/quotes/wayne-dyer/i-don-t-think-goal-setting-is-an-important-basis-for-a-retail/) [Wayne Dyer](https://sms4smile.com/quotes/author/wayne-dyer/) > [My goal is to continue to build Marley Coffee distribution and add our own stand-alone retail stores.](https://sms4smile.com/quotes/rohan-marley/my-goal-is-to-continue-to-build-marley-coffee-distribution-and-add/) [Rohan Marley](https://sms4smile.com/quotes/author/rohan-marley/) > [I like loud music. I like music that fills my ears. I'm just going to pull out my iPod and see what we got…](https://sms4smile.com/quotes/tyler-florence/i-like-loud-music-i-like-music-that-fills-my-ears-i-m-just-going-to/) [Tyler Florence](https://sms4smile.com/quotes/author/tyler-florence/) > [When color TV arrived, it just sat there and you saw color. I've been to retail stores where there were no 3-D glasses at…](https://sms4smile.com/quotes/howard-stringer/when-color-tv-arrived-it-just-sat-there-and-you-saw-color-i-ve-been/) [Howard Stringer](https://sms4smile.com/quotes/author/howard-stringer/) > [Many retail stores have consumer trackers that study how long your eyes linger on one product, whether you follow it through by touch, and…](https://sms4smile.com/quotes/jan-chipchase/many-retail-stores-have-consumer-trackers-that-study-how-long-your/) [Jan Chipchase](https://sms4smile.com/quotes/author/jan-chipchase/) > [After I retired, it seemed to me that there was a whole new world out there, which was a digital world driven by a…](https://sms4smile.com/quotes/ratan-tata/after-i-retired-it-seemed-to-me-that-there-was-a-whole-new-world-out/) [Ratan Tata](https://sms4smile.com/quotes/author/ratan-tata/) > [“Loving someone who does not love you back hurts, alot, i know. It is liking seeing these pair of shoes at the retail store…](https://sms4smile.com/quotes/nomthandazo-tsembeni/loving-someone-who-does-not-love-you-back-hurts-alot-i-know-it-is/) [Nomthandazo Tsembeni](https://sms4smile.com/quotes/author/nomthandazo-tsembeni/) ## More by Adam Lashinsky > [“The reason you have committees is that you have divided responsibilities,” Jobs said. “We don’t. At Apple you can figure out exactly who is…](https://sms4smile.com/quotes/adam-lashinsky/the-reason-you-have-committees-is-that-you-have-divided/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [Groceries, TV shows, and shoes are a few categories Amazon has been willing to hang onto for years.](https://sms4smile.com/quotes/adam-lashinsky/groceries-tv-shows-and-shoes-are-a-few-categories-amazon-has-been/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [Amazon has suffered quarters-long profit droughts. Alphabet has given its investors agita over profligate spending on non-core products. Microsoft's growth - if not its…](https://sms4smile.com/quotes/adam-lashinsky/amazon-has-suffered-quarters-long-profit-droughts-alphabet-has-given/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [Chip maker Nvidia is the new old thing, an overnight success story years in the making that is having its moment and then some.](https://sms4smile.com/quotes/adam-lashinsky/chip-maker-nvidia-is-the-new-old-thing-an-overnight-success-story/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [“George Blankenship, a top executive of Apple’s retail initiative when it began, explained the very real link between storytelling and driving demand.”](https://sms4smile.com/quotes/adam-lashinsky/george-blankenship-a-top-executive-of-apple-s-retail-initiative-when/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [Apple is a military-like command-and-control organization where people lower down in the organization manage up. They are constantly preparing their boss who may be…](https://sms4smile.com/quotes/adam-lashinsky/apple-is-a-military-like-command-and-control-organization-where/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [“The trick with selling breakthrough products is to explain them clearly.”](https://sms4smile.com/quotes/adam-lashinsky/the-trick-with-selling-breakthrough-products-is-to-explain-them/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [Roku collects money two ways: by selling hardware, which it calls 'players'; and by selling advertising and taking a cut of revenues from the…](https://sms4smile.com/quotes/adam-lashinsky/roku-collects-money-two-ways-by-selling-hardware-which-it-calls/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [As the finish line for 2017 begins to come into focus, I'm beginning to wonder what an Uber turnaround would look like.](https://sms4smile.com/quotes/adam-lashinsky/as-the-finish-line-for-2017-begins-to-come-into-focus-i-m-beginning/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [“I always considered part of my job was to keep the quality level of people in the organizations I work with very high. That’s…](https://sms4smile.com/quotes/adam-lashinsky/i-always-considered-part-of-my-job-was-to-keep-the-quality-level-of/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [Chinese companies, in their well-capitalized, rapidly growing, and surprisingly lightly regulated markets, have become global innovation leaders.](https://sms4smile.com/quotes/adam-lashinsky/chinese-companies-in-their-well-capitalized-rapidly-growing-and/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [“PC makers put crapware on their computers—antivirus software, subscription offers, and so on—precisely because the revenue is lucrative. Apple forgoes such opportunities time and…](https://sms4smile.com/quotes/adam-lashinsky/pc-makers-put-crapware-on-their-computers-antivirus-software/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [Innovation has its limits, of course, and Salesforce has proved adept at supplementing its growth with acquisitions, a tool long available to older rivals…](https://sms4smile.com/quotes/adam-lashinsky/innovation-has-its-limits-of-course-and-salesforce-has-proved-adept/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [“Blankenship described Tesla’s version, an obvious homage to Apple marketing, regarding how to sell its $150,000-plus Roadster. “Zero to sixty in 3.7 seconds,” he…](https://sms4smile.com/quotes/adam-lashinsky/blankenship-described-tesla-s-version-an-obvious-homage-to-apple/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [“In this alternative management structure, executives have limited power but also aren’t expected to have skills that check some all-star management box. You’re hired…](https://sms4smile.com/quotes/adam-lashinsky/in-this-alternative-management-structure-executives-have-limited/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) [Explore all 119 Adam Lashinsky quotes ](https://sms4smile.com/quotes/author/adam-lashinsky/) ## More Management quotes > [“Only careful political manoeuvring will be able to manage the situation.”](https://sms4smile.com/quotes/davan-yahya-khalil/only-careful-political-manoeuvring-will-be-able-to-manage-the/) [Davan Yahya Khalil](https://sms4smile.com/quotes/author/davan-yahya-khalil/) > [The Derby experience had not been good for me and the way it finished left a very bad taste in my mouth so I…](https://sms4smile.com/quotes/nigel-pearson/the-derby-experience-had-not-been-good-for-me-and-the-way-it-finished/) [Nigel Pearson](https://sms4smile.com/quotes/author/nigel-pearson/) > [The only regret I have in my career, is my managers wanted a big payday, and I wanted four or five more fights before…](https://sms4smile.com/quotes/gerry-cooney/the-only-regret-i-have-in-my-career-is-my-managers-wanted-a-big/) [Gerry Cooney](https://sms4smile.com/quotes/author/gerry-cooney/) > [My non-career. My excuse for a career? Honestly, I never think about the word 'career.' I've had managers, the minute they say it to…](https://sms4smile.com/quotes/tom-verlaine/my-non-career-my-excuse-for-a-career-honestly-i-never-think-about-the/) [Tom Verlaine](https://sms4smile.com/quotes/author/tom-verlaine/) > [While the people retain their virtue and vigilance, no administration, by any extreme of wickedness or folly, can very seriously injure the government in…](https://sms4smile.com/quotes/abraham-lincoln/while-the-people-retain-their-virtue-and-vigilance-no-administration/) [Abraham Lincoln](https://sms4smile.com/quotes/author/abraham-lincoln/) > [“Without time management, you lose control of your life and do what other people tell you to do. You lose control and become a…](https://sms4smile.com/quotes/thomas-miller/without-time-management-you-lose-control-of-your-life-and-do-what/) [Thomas Miller](https://sms4smile.com/quotes/author/thomas-miller/) > [There are things you can do in training like learn from the manager and talk with team-mates, but it's the game that tests you.](https://sms4smile.com/quotes/oliver-burke/there-are-things-you-can-do-in-training-like-learn-from-the-manager/) [Oliver Burke](https://sms4smile.com/quotes/author/oliver-burke/) > [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/) [Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/) > [“I had come to Boyne City because I have always been drawn to nature's secrets more than to, say Hollywood's secrets or the secrets…](https://sms4smile.com/quotes/langdon-cook/i-had-come-to-boyne-city-because-i-have-always-been-drawn-to-nature-s/) [Langdon Cook](https://sms4smile.com/quotes/author/langdon-cook/) > [I won't be managing the Mets. I am closing the door on managing the Mets and probably everybody else.](https://sms4smile.com/quotes/joe-torre/i-won-t-be-managing-the-mets-i-am-closing-the-door-on-managing-the/) [Joe Torre](https://sms4smile.com/quotes/author/joe-torre/) > [If you want to serve in a Trump administration, you're going to serve this country, not yourself.](https://sms4smile.com/quotes/sean-spicer/if-you-want-to-serve-in-a-trump-administration-you-re-going-to-serve/) [Sean Spicer](https://sms4smile.com/quotes/author/sean-spicer/) > [Football is a team sport. I'm proud of what I achieved in my career, but I also know that I wouldn't have achieved any…](https://sms4smile.com/quotes/peter-schmeichel/football-is-a-team-sport-i-m-proud-of-what-i-achieved-in-my-career/) [Peter Schmeichel](https://sms4smile.com/quotes/author/peter-schmeichel/) > [If I told my wife I was going to become a manager she'd say 'sign this then. Don't worry it's only a divorce. 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Why was…](https://sms4smile.com/quotes/s-ren-kierkegaard/who-tricked-me-into-this-whole-thing-and-leaves-me-standing-here-who/) [Søren Kierkegaard](https://sms4smile.com/quotes/author/s-ren-kierkegaard/) [Browse all 8,379 Management quotes ](https://sms4smile.com/quotes/about/management/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“Ive’s dreamy insistence on a stainless-steel bezel for iPhones and industrial-grade glass for iPads, for instance, paid off in a way that managers worried about making a budget never could have achieved. 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