--- title: "Meaning & Key Takeaway of: How fast can we get people through the…" description: "\"“How fast can we get people through the register? Well, let’s get rid of the register. Why do we even need a register?” (Apple retail employees take cr..." image: "https://sms4smile.com/quotes/i/1ea/adam-lashinsky-3927_credit-card_how-fast-can-we-get-people-through-the-r_2205546.jpg" --- # How fast can we get people through the register? Well… ![“How fast can we get people through the register? Well, let’s get rid of the register. Why do we even need a register?” (Apple retail employees take credit cards or iTunes account numbers from anywhere on the floor.) In the words of Rob Schoeben, the former product marketing executive: “Apple…” quote by Adam Lashinsky](https://sms4smile.com/quotes/i/1ea/adam-lashinsky-3927_credit-card_how-fast-can-we-get-people-through-the-r_2205546.jpg) [Download](https://sms4smile.com/quotes/i/1ea/adam-lashinsky-3927_credit-card_how-fast-can-we-get-people-through-the-r_2205546.jpg) [Open image](https://sms4smile.com/quotes/i/1ea/adam-lashinsky-3927_credit-card_how-fast-can-we-get-people-through-the-r_2205546.jpg) > ““How fast can we get people through the register? Well, let’s get rid of the register. Why do we even need a register?” (Apple retail employees take credit cards or iTunes account numbers from anywhere on the floor.) In the words of Rob Schoeben, the former product marketing executive: “Apple obsesses over the user experience, not revenue optimization.”” [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Apple prioritizes seamless user experience over traditional sales metrics, questioning the need for conventional checkout processes. **In simple terms:** Apple values user experience more than sales numbers. Key Takeaway Focus on simplifying the customer journey. Themes customer experience innovation retail design Mood thoughtful critical Type business technology When to use this quote - store layout redesign - mobile payment integration - staff training - customer flow analysis Key Concepts UX design business strategy technology adoption Questions to Reflect On - How can you redesign checkout to enhance experience? - What trade‑offs exist between simplicity and revenue tracking? A Different Perspective May reduce revenue visibility and complicate accounting. ★ ★ ★ ★ ★ No ratings yet [Apple Retail](https://sms4smile.com/quotes/about/apple-retail-1632260/) [Cards Itunes](https://sms4smile.com/quotes/about/cards-itunes-4862141/) [Credit card](https://sms4smile.com/quotes/about/credit-card/) [Itunes Account](https://sms4smile.com/quotes/about/itunes-account-2148524/) [Need Register](https://sms4smile.com/quotes/about/need-register-4862140/) [Register Apple](https://sms4smile.com/quotes/about/register-apple-4862139/) [Retail Employees](https://sms4smile.com/quotes/about/retail-employees-221460/) [Technology](https://sms4smile.com/quotes/about/technology/) [User experience](https://sms4smile.com/quotes/about/user-experience/) ## Related quotes > [“George Blankenship, a top executive of Apple’s retail initiative when it began, explained the very real link between storytelling and driving demand.”](https://sms4smile.com/quotes/adam-lashinsky/george-blankenship-a-top-executive-of-apple-s-retail-initiative-when/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [I kind of date my musical discovery back to when I was 13 years old, getting my iTunes account and using that as a…](https://sms4smile.com/quotes/nick-jonas/i-kind-of-date-my-musical-discovery-back-to-when-i-was-13-years-old/) [Nick Jonas](https://sms4smile.com/quotes/author/nick-jonas/) > [You can be a part of my life but before that suck my dick because u need to get register yourself for that right!!](https://sms4smile.com/quotes/ishant-jaggi/you-can-be-a-part-of-my-life-but-before-that-suck-my-dick-because-u/) [Ishant Jaggi](https://sms4smile.com/quotes/author/ishant-jaggi/) > [I'm so obsessed with Apple, and the chance to work with the people who really created Apple retail is the retail opportunity of a…](https://sms4smile.com/quotes/nick-wooster/i-m-so-obsessed-with-apple-and-the-chance-to-work-with-the-people-who/) [Nick Wooster](https://sms4smile.com/quotes/author/nick-wooster/) > [Working Holiday' goes out to those earning their pay and a half: from retail employees at the mall and the kids selling popcorn at…](https://sms4smile.com/quotes/manila-luzon/working-holiday-goes-out-to-those-earning-their-pay-and-a-half-from/) [Manila Luzon](https://sms4smile.com/quotes/author/manila-luzon/) > [“Customers want to make educated purchasing decisions. 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