--- title: "Meaning & Key Takeaway of: Alphabet would be a holding company to…" description: "\"Alphabet would be a holding company to house its wackier or noncore efforts - like its Verily life sciences, Waymo self-driving cars, and Loon Internet..." image: "https://sms4smile.com/quotes/i/451/adam-lashinsky-3927_alphabet_alphabet-would-be-a-holding-company-to-h_2833517.jpg" --- # Alphabet would be a holding company to house its wackier… ![“Alphabet would be a holding company to house its wackier or noncore efforts - like its Verily life sciences, Waymo self-driving cars, and Loon Internet balloon projects - while Google's advertising-oriented business would stand apart and continue to drive the company's finances.” quote by Adam Lashinsky](https://sms4smile.com/quotes/i/451/adam-lashinsky-3927_alphabet_alphabet-would-be-a-holding-company-to-h_2833517.jpg) [Download](https://sms4smile.com/quotes/i/451/adam-lashinsky-3927_alphabet_alphabet-would-be-a-holding-company-to-h_2833517.jpg) [Open image](https://sms4smile.com/quotes/i/451/adam-lashinsky-3927_alphabet_alphabet-would-be-a-holding-company-to-h_2833517.jpg) > “Alphabet would be a holding company to house its wackier or noncore efforts - like its Verily life sciences, Waymo self-driving cars, and Loon Internet balloon projects - while Google's advertising-oriented business would stand apart and continue to drive the company's finances.” [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Alphabet separates core ad business from experimental ventures to protect financial stability while fostering innovation. **In simple terms:** Alphabet splits profit and profit to protect and and protect Key Takeaway Balance risk and growth. Themes innovation corporate structure risk management Mood analytical strategic Type business strategic When to use this quote - investment decisions - startup incubation - resource allocation - financial planning Key Concepts strategic diversification organizational design Questions to Reflect On - How can the core business support experimental units? - What risks arise from separating them? A Different Perspective May limit synergy between core and experimental teams. ★ ★ ★ ★ ★ No ratings yet [Alphabet](https://sms4smile.com/quotes/about/alphabet/) [Alphabet Holding](https://sms4smile.com/quotes/about/alphabet-holding-3675416/) [Business](https://sms4smile.com/quotes/about/business/) [Google](https://sms4smile.com/quotes/about/google/) [Google Advertising](https://sms4smile.com/quotes/about/google-advertising-3675417/) [Holding Company](https://sms4smile.com/quotes/about/holding-company-424415/) [House](https://sms4smile.com/quotes/about/house/) [Internet](https://sms4smile.com/quotes/about/internet/) [Life](https://sms4smile.com/quotes/about/life/) [Life science](https://sms4smile.com/quotes/about/life-science/) ## Related quotes > [I am responsible for creating and overseeing the future products that make up Google Advertising.](https://sms4smile.com/quotes/susan-wojcicki/i-am-responsible-for-creating-and-overseeing-the-future-products-that/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but…](https://sms4smile.com/quotes/eric-schmidt/i-think-of-google-as-a-set-of-overlapping-things-it-s-a-consumer/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [“Trump liked to portray his business as an empire, it was actually a discrete holding company and boutique enterprise, catering more to his peculiarities…](https://sms4smile.com/quotes/michael-wolff/trump-liked-to-portray-his-business-as-an-empire-it-was-actually-a/) [Michael Wolff](https://sms4smile.com/quotes/author/michael-wolff/) > [A holding company is a thing where you hand an accomplice the goods while the policeman searches you.](https://sms4smile.com/quotes/will-rogers/a-holding-company-is-a-thing-where-you-hand-an-accomplice-the-goods/) [Will Rogers](https://sms4smile.com/quotes/author/will-rogers/) > [We will follow in letter and spirit whatever the RBI rules and guidelines are - whether at the holding company level or individual company…](https://sms4smile.com/quotes/ajay-piramal/we-will-follow-in-letter-and-spirit-whatever-the-rbi-rules-and/) [Ajay Piramal](https://sms4smile.com/quotes/author/ajay-piramal/) > [“Even though Trump liked to portray his business as an empire, it was actually a discrete holding company and boutique enterprise,”](https://sms4smile.com/quotes/michael-wolff/even-though-trump-liked-to-portray-his-business-as-an-empire-it-was/) [Michael Wolff](https://sms4smile.com/quotes/author/michael-wolff/) > [A holding company is the people you give your money to while you're being searched.](https://sms4smile.com/quotes/will-rogers/a-holding-company-is-the-people-you-give-your-money-to-while-you-re/) [Will Rogers](https://sms4smile.com/quotes/author/will-rogers/) > [It has always been clear that The Washington Post is a company that is set up for the purpose of protecting the long-term interests…](https://sms4smile.com/quotes/jonathan-grayer/it-has-always-been-clear-that-the-washington-post-is-a-company-that/) [Jonathan Grayer](https://sms4smile.com/quotes/author/jonathan-grayer/) > [Amazon has suffered quarters-long profit droughts. Alphabet has given its investors agita over profligate spending on non-core products. Microsoft's growth - if not its…](https://sms4smile.com/quotes/adam-lashinsky/amazon-has-suffered-quarters-long-profit-droughts-alphabet-has-given/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [Porat is among a handful of top people who work for both Alphabet and Google. As such, there's a regular cadence to her week.](https://sms4smile.com/quotes/adam-lashinsky/porat-is-among-a-handful-of-top-people-who-work-for-both-alphabet-and/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [In the fields I know best, among the life sciences, it is required that the most expert and sophisticated minds be capable of changing…](https://sms4smile.com/quotes/lewis-thomas/in-the-fields-i-know-best-among-the-life-sciences-it-is-required-that/) [Lewis Thomas](https://sms4smile.com/quotes/author/lewis-thomas/) > [Earlier this week ... scientists announced the completion of a task that once seemed unimaginable; and that is, the deciphering of the entire DNA…](https://sms4smile.com/quotes/edward-kennedy/earlier-this-week-scientists-announced-the-completion-of-a-task-that/) [Edward Kennedy](https://sms4smile.com/quotes/author/edward-kennedy/) > [Many of the mainstream agricultural scientists, especially at the agricultural schools, but at all of our major universities, are tied into all sorts of…](https://sms4smile.com/quotes/jeremy-rifkin/many-of-the-mainstream-agricultural-scientists-especially-at-the/) [Jeremy Rifkin](https://sms4smile.com/quotes/author/jeremy-rifkin/) > [It's such a long mission and we get to spend so much time in space... we're doing such exciting research. And I don't want…](https://sms4smile.com/quotes/laurel-clark/it-s-such-a-long-mission-and-we-get-to-spend-so-much-time-in-space-we/) [Laurel Clark](https://sms4smile.com/quotes/author/laurel-clark/) > [Advances in technology will continue to reach far into every sector of our economy. Future job and economic growth in industry, defense, transportation, agriculture,…](https://sms4smile.com/quotes/christopher-bond/advances-in-technology-will-continue-to-reach-far-into-every-sector/) [Christopher Bond](https://sms4smile.com/quotes/author/christopher-bond/) ## More by Adam Lashinsky > [“The reason you have committees is that you have divided responsibilities,” Jobs said. “We don’t. At Apple you can figure out exactly who is…](https://sms4smile.com/quotes/adam-lashinsky/the-reason-you-have-committees-is-that-you-have-divided/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [Groceries, TV shows, and shoes are a few categories Amazon has been willing to hang onto for years.](https://sms4smile.com/quotes/adam-lashinsky/groceries-tv-shows-and-shoes-are-a-few-categories-amazon-has-been/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [Amazon has suffered quarters-long profit droughts. Alphabet has given its investors agita over profligate spending on non-core products. Microsoft's growth - if not its…](https://sms4smile.com/quotes/adam-lashinsky/amazon-has-suffered-quarters-long-profit-droughts-alphabet-has-given/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [Chip maker Nvidia is the new old thing, an overnight success story years in the making that is having its moment and then some.](https://sms4smile.com/quotes/adam-lashinsky/chip-maker-nvidia-is-the-new-old-thing-an-overnight-success-story/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [“George Blankenship, a top executive of Apple’s retail initiative when it began, explained the very real link between storytelling and driving demand.”](https://sms4smile.com/quotes/adam-lashinsky/george-blankenship-a-top-executive-of-apple-s-retail-initiative-when/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [Apple is a military-like command-and-control organization where people lower down in the organization manage up. They are constantly preparing their boss who may be…](https://sms4smile.com/quotes/adam-lashinsky/apple-is-a-military-like-command-and-control-organization-where/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [“The trick with selling breakthrough products is to explain them clearly.”](https://sms4smile.com/quotes/adam-lashinsky/the-trick-with-selling-breakthrough-products-is-to-explain-them/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [Roku collects money two ways: by selling hardware, which it calls 'players'; and by selling advertising and taking a cut of revenues from the…](https://sms4smile.com/quotes/adam-lashinsky/roku-collects-money-two-ways-by-selling-hardware-which-it-calls/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [As the finish line for 2017 begins to come into focus, I'm beginning to wonder what an Uber turnaround would look like.](https://sms4smile.com/quotes/adam-lashinsky/as-the-finish-line-for-2017-begins-to-come-into-focus-i-m-beginning/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [“Ive’s dreamy insistence on a stainless-steel bezel for iPhones and industrial-grade glass for iPads, for instance, paid off in a way that managers worried…](https://sms4smile.com/quotes/adam-lashinsky/ive-s-dreamy-insistence-on-a-stainless-steel-bezel-for-iphones-and/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [“I always considered part of my job was to keep the quality level of people in the organizations I work with very high. That’s…](https://sms4smile.com/quotes/adam-lashinsky/i-always-considered-part-of-my-job-was-to-keep-the-quality-level-of/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [Chinese companies, in their well-capitalized, rapidly growing, and surprisingly lightly regulated markets, have become global innovation leaders.](https://sms4smile.com/quotes/adam-lashinsky/chinese-companies-in-their-well-capitalized-rapidly-growing-and/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [“PC makers put crapware on their computers—antivirus software, subscription offers, and so on—precisely because the revenue is lucrative. Apple forgoes such opportunities time and…](https://sms4smile.com/quotes/adam-lashinsky/pc-makers-put-crapware-on-their-computers-antivirus-software/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [Innovation has its limits, of course, and Salesforce has proved adept at supplementing its growth with acquisitions, a tool long available to older rivals…](https://sms4smile.com/quotes/adam-lashinsky/innovation-has-its-limits-of-course-and-salesforce-has-proved-adept/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [“Blankenship described Tesla’s version, an obvious homage to Apple marketing, regarding how to sell its $150,000-plus Roadster. “Zero to sixty in 3.7 seconds,” he…](https://sms4smile.com/quotes/adam-lashinsky/blankenship-described-tesla-s-version-an-obvious-homage-to-apple/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) [Explore all 119 Adam Lashinsky quotes ](https://sms4smile.com/quotes/author/adam-lashinsky/) ## More Alphabet quotes > [“In American terms, the accomplishment of Genghis Khan might be understood if the United States, instead of being created by a group of educated…](https://sms4smile.com/quotes/jack-weatherford/in-american-terms-the-accomplishment-of-genghis-khan-might-be/) [Jack Weatherford](https://sms4smile.com/quotes/author/jack-weatherford/) > [Flowers are the alphabet of angels, whereby they write on the hills and fields mysterious truths.](https://sms4smile.com/quotes/benjamin-franklin/flowers-are-the-alphabet-of-angels-whereby-they-write-on-the-hills/) [Benjamin Franklin](https://sms4smile.com/quotes/author/benjamin-franklin/) > [I have thought that wild flowers might be the alphabet of angels, — whereby they write on hills and fields mysterious truths, which it…](https://sms4smile.com/quotes/benjamin-franklin/i-have-thought-that-wild-flowers-might-be-the-alphabet-of-angels/) [Benjamin Franklin](https://sms4smile.com/quotes/author/benjamin-franklin/) > [The WPA was one of the most productive elements of FDR's alphabet soup of agencies because it put people to work building roads, bridges,…](https://sms4smile.com/quotes/ronald-reagan/the-wpa-was-one-of-the-most-productive-elements-of-fdr-s-alphabet/) [Ronald Reagan](https://sms4smile.com/quotes/author/ronald-reagan/) > [My alphabet starts with this letter called yuzz. It s the letter I use to spell yuzz a ma tuzz. You ll be sort…](https://sms4smile.com/quotes/dr-seuss/my-alphabet-starts-with-this-letter-called-yuzz-it-s-the-letter-i-use/) [Dr. Seuss](https://sms4smile.com/quotes/author/dr-seuss/) > [I cannot find it in me to fear a man who took ten years a learning of his alphabet.](https://sms4smile.com/quotes/elizabeth-i/i-cannot-find-it-in-me-to-fear-a-man-who-took-ten-years-a-learning-of/) [Elizabeth I](https://sms4smile.com/quotes/author/elizabeth-i/) > [Why' is the only question that bothers people enough to have an entire letter of the alphabet named after it. The alphabet does not…](https://sms4smile.com/quotes/douglas-adams/why-is-the-only-question-that-bothers-people-enough-to-have-an-entire/) [Douglas Adams](https://sms4smile.com/quotes/author/douglas-adams/) > [I used to have a little saying I used when people said, 'What are your priorities?' I'd give them a bit of government alphabet…](https://sms4smile.com/quotes/michael-hayden/i-used-to-have-a-little-saying-i-used-when-people-said-what-are-your/) [Michael Hayden](https://sms4smile.com/quotes/author/michael-hayden/) > [All I want is that Americans still be able to read the alphabet in a hundred years. I am not very ambitious.](https://sms4smile.com/quotes/gore-vidal/all-i-want-is-that-americans-still-be-able-to-read-the-alphabet-in-a/) [Gore Vidal](https://sms4smile.com/quotes/author/gore-vidal/) > [The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral)…](https://sms4smile.com/quotes/marshall-mcluhan/the-visual-power-of-the-phonetic-alphabet-is-the-translate-other/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) > [Architecture is the alphabet of giants; it is the largest set of symbols ever made to meet the eyes of men. A tower stands…](https://sms4smile.com/quotes/gilbert-k-chesterton/architecture-is-the-alphabet-of-giants-it-is-the-largest-set-of/) [Gilbert K. Chesterton](https://sms4smile.com/quotes/author/gilbert-k-chesterton/) > [I've always thought of the T-shirt as the Alpha and Omega of the fashion alphabet, ... The White T.](https://sms4smile.com/quotes/giorgio-armani/i-ve-always-thought-of-the-t-shirt-as-the-alpha-and-omega-of-the/) [Giorgio Armani](https://sms4smile.com/quotes/author/giorgio-armani/) > [Alphabetical order had to be invented to help people organize the first dictionaries. On the other hand, we may have reached a point where…](https://sms4smile.com/quotes/james-gleick/alphabetical-order-had-to-be-invented-to-help-people-organize-the/) [James Gleick](https://sms4smile.com/quotes/author/james-gleick/) > [One who has not only the four Ss, which are required in every good lover, but even the whole alphabet. as for example¦ Agreeable,…](https://sms4smile.com/quotes/miguel-de-cervantes/one-who-has-not-only-the-four-ss-which-are-required-in-every-good/) [Miguel De Cervantes](https://sms4smile.com/quotes/author/miguel-de-cervantes/) > [New York doesn't exactly have neighborhoods, the way most cities do. What it has is closer to distinct and separate villages, some of them…](https://sms4smile.com/quotes/donald-e-westlake/new-york-doesn-t-exactly-have-neighborhoods-the-way-most-cities-do/) [Donald E. Westlake](https://sms4smile.com/quotes/author/donald-e-westlake/) [Browse all 336 Alphabet quotes ](https://sms4smile.com/quotes/about/alphabet/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Alphabet would be a holding company to house its wackier or noncore efforts - like its Verily life sciences, Waymo self-driving cars, and Loon Internet balloon projects - while Google's advertising-oriented business would stand apart and continue to drive the company's finances.", "creator": { "@type": "Person", "name": "Adam Lashinsky" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/adam-lashinsky/alphabet-would-be-a-holding-company-to-house-its-wackier-or-noncore/", "about": { "@type": "Thing", "name": "Alphabet" }, "@id": "https://sms4smile.com/quotes/adam-lashinsky/alphabet-would-be-a-holding-company-to-house-its-wackier-or-noncore/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/451/adam-lashinsky-3927_alphabet_alphabet-would-be-a-holding-company-to-h_2833517.jpg", "contentUrl": "https://sms4smile.com/quotes/i/451/adam-lashinsky-3927_alphabet_alphabet-would-be-a-holding-company-to-h_2833517.jpg", "url": "https://sms4smile.com/quotes/i/451/adam-lashinsky-3927_alphabet_alphabet-would-be-a-holding-company-to-h_2833517.jpg", "width": 1080, "height": 1080, "caption": "“Alphabet would be a holding company to house its wackier or noncore efforts - like its Verily life sciences…” — Adam Lashinsky", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Adam Lashinsky", "item": "https://sms4smile.com/quotes/author/adam-lashinsky/" }, { "@type": "ListItem", "position": 4, "name": "Alphabet would be a holding company...", "item": "https://sms4smile.com/quotes/adam-lashinsky/alphabet-would-be-a-holding-company-to-house-its-wackier-or-noncore/" } ], "@id": "https://sms4smile.com/quotes/adam-lashinsky/alphabet-would-be-a-holding-company-to-house-its-wackier-or-noncore/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```