---
title: "Meaning & Key Takeaway of: A startup is literally just a series of…"
description: "\"A startup is literally just a series of unfortunate events where you failed, failed, failed, and failed until you succeed.\" — Adam Draper"
image: "https://sms4smile.com/quotes/i/aef/adam-draper-20999_customer_a-startup-is-literally-just-a-series-of_2265578.jpg"
---

#  A startup is literally just a series of unfortunate events…

![“A startup is literally just a series of unfortunate events where you failed, failed, failed, and failed until you succeed.” quote by Adam Draper](https://sms4smile.com/quotes/i/aef/adam-draper-20999_customer_a-startup-is-literally-just-a-series-of_2265578.jpg)   [Download](https://sms4smile.com/quotes/i/aef/adam-draper-20999_customer_a-startup-is-literally-just-a-series-of_2265578.jpg) [Open image](https://sms4smile.com/quotes/i/aef/adam-draper-20999_customer_a-startup-is-literally-just-a-series-of_2265578.jpg)

> “A startup is literally just a series of unfortunate events where you failed, failed, failed, and failed until you succeed.”

[Adam Draper](https://sms4smile.com/quotes/author/adam-draper/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Startups are a series of failures that eventually lead to success, emphasizing perseverance through setbacks.

**In simple terms:** Failure leads to success.

Key Takeaway

Embrace failure as learning.

Themes

entrepreneurship resilience iteration

Mood

encouraging realistic

Type

business motivational

When to use this quote

- product development
- fundraising
- team building

Key Concepts

business learning cycles innovation

Questions to Reflect On

- How do you recover from repeated setbacks?
- What metrics signal progress amid failures?

A Different Perspective

Failure can be costly and demoralizing.

★ ★ ★ ★ ★   No ratings yet

[Customer](https://sms4smile.com/quotes/about/customer/) [Entrepreneurship](https://sms4smile.com/quotes/about/entrepreneurship/) [Events](https://sms4smile.com/quotes/about/events/) [Series of unfortunate events](https://sms4smile.com/quotes/about/series-of-unfortunate-events/) [Startup](https://sms4smile.com/quotes/about/startup/) [Unfortunate events](https://sms4smile.com/quotes/about/unfortunate-events/)

## Related quotes

> [I was never a very popular one I once had dreams of becoming a beautiful poet. But a plan and a series of unfortunate…](https://sms4smile.com/quotes/anonymous/i-was-never-a-very-popular-one-i-once-had-dreams-of-becoming-a/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [I never thought about whether film is inherently more sincere, because certainly I think if Guy Maddin had directed A Series Of Unfortunate Events,…](https://sms4smile.com/quotes/daniel-handler/i-never-thought-about-whether-film-is-inherently-more-sincere-because/)

[Daniel Handler](https://sms4smile.com/quotes/author/daniel-handler/)

> [Tea should be as bitter as wormwod and as sharp as a two eged sword Kit Snicket (a series of unfortunate events)](https://sms4smile.com/quotes/anonymous/tea-should-be-as-bitter-as-wormwod-and-as-sharp-as-a-two-eged-sword/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [At times the world may seem an unfriendly and sinister place, but believe that there is much more good in it than bad. All…](https://sms4smile.com/quotes/anonymous/at-times-the-world-may-seem-an-unfriendly-and-sinister-place-but/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [ That movie \[A Series of Unfortunate Events\] told four books in two hours, and we have two hours per book. So we have eight… ](https://sms4smile.com/quotes/neil-patrick-harris/that-movie-a-series-of-unfortunate-events-told-four-books-in-two/)

[Neil Patrick Harris](https://sms4smile.com/quotes/author/neil-patrick-harris/)

> [I didn't realize this was a sad occasion.](https://sms4smile.com/quotes/anonymous/i-didn-t-realize-this-was-a-sad-occasion/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [Daniel Handler's a writer, musician and the author of, among other things, the "Series Of Unfortunate Events" books. He also wrote the TV version…](https://sms4smile.com/quotes/daniel-handler/daniel-handler-s-a-writer-musician-and-the-author-of-among-other/)

[Daniel Handler](https://sms4smile.com/quotes/author/daniel-handler/)

> [“If you have ever peeled an onion, then you know that the first thin, papery layer reveals another thin, papery layer, and that layer…](https://sms4smile.com/quotes/lemony-snicket/if-you-have-ever-peeled-an-onion-then-you-know-that-the-first-thin/)

[Lemony Snicket](https://sms4smile.com/quotes/author/lemony-snicket/)

> [There's a series of children's books called A Series of Unfortunate Events, which is like an incredibly dark version of Roald Dahl. I hope…](https://sms4smile.com/quotes/barry-sonnenfeld/there-s-a-series-of-children-s-books-called-a-series-of-unfortunate/)

[Barry Sonnenfeld](https://sms4smile.com/quotes/author/barry-sonnenfeld/)

> [and what might seem to be a series of unfortunate events may in fact be the first steps of a journey.](https://sms4smile.com/quotes/anonymous/and-what-might-seem-to-be-a-series-of-unfortunate-events-may-in-fact/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [“The first book that I bought with my own money was "The Blue Aspic" by Edward Gorey. In fact, when the first two volumes…](https://sms4smile.com/quotes/daniel-handler/the-first-book-that-i-bought-with-my-own-money-was-the-blue-aspic-by/)

[Daniel Handler](https://sms4smile.com/quotes/author/daniel-handler/)

> [Back in the late '90s, a writer named Daniel Handler decided that kids books were too cheerful. I mean, all the "Harry Potter" series…](https://sms4smile.com/quotes/daniel-handler/back-in-the-late-90s-a-writer-named-daniel-handler-decided-that-kids/)

[Daniel Handler](https://sms4smile.com/quotes/author/daniel-handler/)

> [I once had dreams of becoming a beautiful poet. But a plan and a series of unfortunate events saw those dreams dash and divide…](https://sms4smile.com/quotes/lana-del-rey/i-once-had-dreams-of-becoming-a-beautiful-poet-but-a-plan-and-a/)

[Lana Del Rey](https://sms4smile.com/quotes/author/lana-del-rey/)

> [I failed so therefore I succeed.](https://sms4smile.com/quotes/michael-jordan/i-failed-so-therefore-i-succeed/)

[Michael Jordan](https://sms4smile.com/quotes/author/michael-jordan/)

> [Almost every dot-com idea from 1999 that failed will succeed.](https://sms4smile.com/quotes/marc-andreessen/almost-every-dot-com-idea-from-1999-that-failed-will-succeed/)

[Marc Andreessen](https://sms4smile.com/quotes/author/marc-andreessen/)

## More by Adam Draper

> [What bitcoin does better than the current financial system is it's a better stored value globally. There are a lot of countries that really…](https://sms4smile.com/quotes/adam-draper/what-bitcoin-does-better-than-the-current-financial-system-is-it-s-a/)

[Adam Draper](https://sms4smile.com/quotes/author/adam-draper/)

> [What's really happening is that every bank in the country is experimenting with the blockchain and experimenting with bitcoin to figure out where the…](https://sms4smile.com/quotes/adam-draper/what-s-really-happening-is-that-every-bank-in-the-country-is/)

[Adam Draper](https://sms4smile.com/quotes/author/adam-draper/)

> [People wanted Bitcoin to live so much, they basically willed it back into existence. That showed me how passionate this community was about it.](https://sms4smile.com/quotes/adam-draper/people-wanted-bitcoin-to-live-so-much-they-basically-willed-it-back/)

[Adam Draper](https://sms4smile.com/quotes/author/adam-draper/)

> [Pave your own path and be fearless.](https://sms4smile.com/quotes/adam-draper/pave-your-own-path-and-be-fearless/)

[Adam Draper](https://sms4smile.com/quotes/author/adam-draper/)

> [I think there will always be need of trusted voices in the investment community, but what the ICO markets are showing is that the…](https://sms4smile.com/quotes/adam-draper/i-think-there-will-always-be-need-of-trusted-voices-in-the-investment/)

[Adam Draper](https://sms4smile.com/quotes/author/adam-draper/)

> [I saw Bitcoin as an actual market opportunity: as a trillion-dollar marketplace with long-term potential.](https://sms4smile.com/quotes/adam-draper/i-saw-bitcoin-as-an-actual-market-opportunity-as-a-trillion-dollar/)

[Adam Draper](https://sms4smile.com/quotes/author/adam-draper/)

> [Bitcoin is here to stay. There would be a hacker uproar to anyone who attempted to take credit for the patent of cryptocurrency. And…](https://sms4smile.com/quotes/adam-draper/bitcoin-is-here-to-stay-there-would-be-a-hacker-uproar-to-anyone-who/)

[Adam Draper](https://sms4smile.com/quotes/author/adam-draper/)

> [Energy and bitcoin work really well together because you can pay out in micro-transaction units. As the energy gets used, they pay out, and…](https://sms4smile.com/quotes/adam-draper/energy-and-bitcoin-work-really-well-together-because-you-can-pay-out/)

[Adam Draper](https://sms4smile.com/quotes/author/adam-draper/)

> [If money was being invented now, it wouldn't be designed to look like cash or credit cards. It would look more like Bitcoin.](https://sms4smile.com/quotes/adam-draper/if-money-was-being-invented-now-it-wouldn-t-be-designed-to-look-like/)

[Adam Draper](https://sms4smile.com/quotes/author/adam-draper/)

> [I always believe that people can learn a broader skill set. You need good technology and solving a big problem. I always think that,…](https://sms4smile.com/quotes/adam-draper/i-always-believe-that-people-can-learn-a-broader-skill-set-you-need/)

[Adam Draper](https://sms4smile.com/quotes/author/adam-draper/)

> [In the future, when people look back at the early days of Bitcoin, they'll say, 'It was so obvious that the ability to move…](https://sms4smile.com/quotes/adam-draper/in-the-future-when-people-look-back-at-the-early-days-of-bitcoin-they/)

[Adam Draper](https://sms4smile.com/quotes/author/adam-draper/)

> [For Bitcoin, if it becomes a thing, it will become an enormous thing. It will be world-changing. But if it's nothing, it's nothing. There…](https://sms4smile.com/quotes/adam-draper/for-bitcoin-if-it-becomes-a-thing-it-will-become-an-enormous-thing-it/)

[Adam Draper](https://sms4smile.com/quotes/author/adam-draper/)

> [The blockchain does one thing: It replaces third-party trust with mathematical proof that something happened.](https://sms4smile.com/quotes/adam-draper/the-blockchain-does-one-thing-it-replaces-third-party-trust-with/)

[Adam Draper](https://sms4smile.com/quotes/author/adam-draper/)

> [Most people hoard their money - just keep it in the bank. Bitcoin will really take off when people start spending it, creating a…](https://sms4smile.com/quotes/adam-draper/most-people-hoard-their-money-just-keep-it-in-the-bank-bitcoin-will/)

[Adam Draper](https://sms4smile.com/quotes/author/adam-draper/)

> [I believe that Bitcoin is going to change the way that everything works. I want entrepreneurs to tell me how its going to change.…](https://sms4smile.com/quotes/adam-draper/i-believe-that-bitcoin-is-going-to-change-the-way-that-everything/)

[Adam Draper](https://sms4smile.com/quotes/author/adam-draper/)

[Explore all 30 Adam Draper quotes ](https://sms4smile.com/quotes/author/adam-draper/)

## More Customer quotes

> [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [Amongst the financial Twitterati, the term 'muppets' has come to describe any client used and abused by some financial predator. I've adopted the term…](https://sms4smile.com/quotes/barry-ritholtz/amongst-the-financial-twitterati-the-term-muppets-has-come-to/)

[Barry Ritholtz](https://sms4smile.com/quotes/author/barry-ritholtz/)

> [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/)

[Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/)

> [The purpose of this book is to supply, in the form suitable for laymen, guidance in the adoption and execution of an investment policy.](https://sms4smile.com/quotes/benjamin-graham/the-purpose-of-this-book-is-to-supply-in-the-form-suitable-for-laymen/)

[Benjamin Graham](https://sms4smile.com/quotes/author/benjamin-graham/)

> [Don't think OF the market. Think AS the market.](https://sms4smile.com/quotes/michael-fishman/don-t-think-of-the-market-think-as-the-market/)

Michael Fishman

> [If Wall Street crashes, does Main Street follow? Not necessarily.](https://sms4smile.com/quotes/ben-bernanke/if-wall-street-crashes-does-main-street-follow-not-necessarily/)

[Ben Bernanke](https://sms4smile.com/quotes/author/ben-bernanke/)

> [The exact details of how you practice value investing will vary investor to investor, but the fundamental principle of scouring the world, looking for…](https://sms4smile.com/quotes/whitney-tilson/the-exact-details-of-how-you-practice-value-investing-will-vary/)

[Whitney Tilson](https://sms4smile.com/quotes/author/whitney-tilson/)

> [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

> [Perhaps the most important reason to be skeptical of government inflation numbers is that the government, like a fox campaigning to guard a hen…](https://sms4smile.com/quotes/peter-schiff/perhaps-the-most-important-reason-to-be-skeptical-of-government/)

[Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/)

> [When the dollar collapses, it's not doing it in a vacuum. If the dollar loses value, it's doing so relative to some other currency.…](https://sms4smile.com/quotes/peter-schiff/when-the-dollar-collapses-it-s-not-doing-it-in-a-vacuum-if-the-dollar/)

[Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/)

> [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/)

[Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/)

> [I believe confusion is good. Worldwide market leaders gain when there is confusion in the market.](https://sms4smile.com/quotes/subhash-chandra/i-believe-confusion-is-good-worldwide-market-leaders-gain-when-there/)

[Subhash Chandra](https://sms4smile.com/quotes/author/subhash-chandra/)

> [Damn inflation, full speed ahead,' Greenspan has said in both action and word. I think an investor should believe him and invest accordingly.](https://sms4smile.com/quotes/bill-gross/damn-inflation-full-speed-ahead-greenspan-has-said-in-both-action-and/)

[Bill Gross](https://sms4smile.com/quotes/author/bill-gross/)

> [“When companies get big, they devote most of their care and feeding to the business that got them big. This is as it should…](https://sms4smile.com/quotes/eric-schmidt/when-companies-get-big-they-devote-most-of-their-care-and-feeding-to/)

[Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/)

> [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/)

[Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/)

[Browse all 9,257 Customer quotes ](https://sms4smile.com/quotes/about/customer/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "A startup is literally just a series of unfortunate events where you failed, failed, failed, and failed until you succeed.",
            "creator": {
                "@type": "Person",
                "name": "Adam Draper"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/adam-draper/a-startup-is-literally-just-a-series-of-unfortunate-events-where-you/",
            "about": {
                "@type": "Thing",
                "name": "Customer"
            },
            "@id": "https://sms4smile.com/quotes/adam-draper/a-startup-is-literally-just-a-series-of-unfortunate-events-where-you/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/aef/adam-draper-20999_customer_a-startup-is-literally-just-a-series-of_2265578.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/aef/adam-draper-20999_customer_a-startup-is-literally-just-a-series-of_2265578.jpg",
                "url": "https://sms4smile.com/quotes/i/aef/adam-draper-20999_customer_a-startup-is-literally-just-a-series-of_2265578.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“A startup is literally just a series of unfortunate events where you failed, failed, failed, and failed…” — Adam Draper",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Adam Draper",
                    "item": "https://sms4smile.com/quotes/author/adam-draper/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "A startup is literally just a...",
                    "item": "https://sms4smile.com/quotes/adam-draper/a-startup-is-literally-just-a-series-of-unfortunate-events-where-you/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/adam-draper/a-startup-is-literally-just-a-series-of-unfortunate-events-where-you/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
