--- title: "Meaning & Key Takeaway of: For technology companies, information…" description: "\"For technology companies, information about what people do online is extremely valuable - it can be used to sell targeted advertising or sold to data c..." image: "https://sms4smile.com/quotes/i/1bb/adam-cohen-6582_advertising_for-technology-companies-information-abo_2982621.jpg" --- # For technology companies, information about what people do… ![“For technology companies, information about what people do online is extremely valuable - it can be used to sell targeted advertising or sold to data clearinghouses.” quote by Adam Cohen](https://sms4smile.com/quotes/i/1bb/adam-cohen-6582_advertising_for-technology-companies-information-abo_2982621.jpg) [Download](https://sms4smile.com/quotes/i/1bb/adam-cohen-6582_advertising_for-technology-companies-information-abo_2982621.jpg) [Open image](https://sms4smile.com/quotes/i/1bb/adam-cohen-6582_advertising_for-technology-companies-information-abo_2982621.jpg) > “For technology companies, information about what people do online is extremely valuable - it can be used to sell targeted advertising or sold to data clearinghouses.” [Adam Cohen](https://sms4smile.com/quotes/author/adam-cohen/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Online behavior data is extremely valuable to tech firms, enabling targeted ads and sales to data brokers, raising privacy concerns. **In simple terms:** Online data fuels targeted ads and data sales. Key Takeaway Protect privacy while leveraging data value. Themes privacy data advertising technology ethics Mood concerned analytical Type ethical critical When to use this quote - marketing strategy - policy making - product design - personal data management Key Concepts Data economics surveillance capitalism consumer rights Questions to Reflect On - What safeguards should limit data misuse? - How can users retain control over their online footprints? A Different Perspective Data collection can be invasive and erode trust. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Data](https://sms4smile.com/quotes/about/data/) [Extremely Valuable](https://sms4smile.com/quotes/about/extremely-valuable-1585999/) [Information](https://sms4smile.com/quotes/about/information/) [Information People](https://sms4smile.com/quotes/about/information-people-299676/) [People Online](https://sms4smile.com/quotes/about/people-online-294857/) [Targeted Advertising](https://sms4smile.com/quotes/about/targeted-advertising-1602373/) [Technology](https://sms4smile.com/quotes/about/technology/) [Technology Companies](https://sms4smile.com/quotes/about/technology-companies-251717/) ## Related quotes > [Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information.](https://sms4smile.com/quotes/dave-winer/advertising-will-get-more-and-more-targeted-until-it-disappears/) [Dave Winer](https://sms4smile.com/quotes/author/dave-winer/) > ['Do not track' probably won't spell doom for online advertisers. 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