--- title: "Meaning & Key Takeaway of: Always remember, Brand exists in the…" description: "\"“Always remember, Brand exists in the consumers mind, so the brand is owned by the user.”\" — Abraham Varghese" image: "https://sms4smile.com/quotes/i/dcc/abraham-varghese-68045_branding_always-remember-brand-exists-in-the-cons_2839820.jpg" --- # Always remember, Brand exists in the consumers mind, so… ![“Always remember, Brand exists in the consumers mind, so the brand is owned by the user.” quote by Abraham Varghese](https://sms4smile.com/quotes/i/dcc/abraham-varghese-68045_branding_always-remember-brand-exists-in-the-cons_2839820.jpg) [Download](https://sms4smile.com/quotes/i/dcc/abraham-varghese-68045_branding_always-remember-brand-exists-in-the-cons_2839820.jpg) [Open image](https://sms4smile.com/quotes/i/dcc/abraham-varghese-68045_branding_always-remember-brand-exists-in-the-cons_2839820.jpg) > ““Always remember, Brand exists in the consumers mind, so the brand is owned by the user.”” Abraham Varghese ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Brand perception resides in consumers’ minds; they own the brand’s identity through experience. **In simple terms:** Consumers define a brand. Key Takeaway Focus on consumer experience. Themes marketing brand perception consumer behavior Mood analytical strategic Type business psychological When to use this quote - advertising campaigns - product launches - customer service Key Concepts mindshare ownership experience design Questions to Reflect On - How to align brand promise with consumer perception? - What role does feedback play? A Different Perspective Brands may lose control over narrative. ★ ★ ★ ★ ★ No ratings yet [Branding](https://sms4smile.com/quotes/about/branding/) [Branding-quotes](https://sms4smile.com/quotes/about/branding-quotes/) [Communication](https://sms4smile.com/quotes/about/communication/) [Customer](https://sms4smile.com/quotes/about/customer/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Marketing-quotes](https://sms4smile.com/quotes/about/marketing-quotes/) [Strategic planning](https://sms4smile.com/quotes/about/strategic-planning/) [Strategy-quotes](https://sms4smile.com/quotes/about/strategy-quotes/) ## Related quotes > [“Brands have to reduce perceived risk else a generic product will do. It should have an acquired power to influence market. Finally, it has…](https://sms4smile.com/quotes/abraham-varghese/brands-have-to-reduce-perceived-risk-else-a-generic-product-will-do/) Abraham Varghese > [Try and inject into every commercial you make a touch of singularity; a bird that will hook on to the consumers mind](https://sms4smile.com/quotes/david-ogilvy/try-and-inject-into-every-commercial-you-make-a-touch-of-singularity/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [“You do not own your employer brand. It is owned by your employees.”](https://sms4smile.com/quotes/harjeet-khanduja/you-do-not-own-your-employer-brand-it-is-owned-by-your-employees/) [Harjeet Khanduja](https://sms4smile.com/quotes/author/harjeet-khanduja/) > [I'm Irish, working for a Spanish brand, owned by a French company.](https://sms4smile.com/quotes/jonathan-anderson/i-m-irish-working-for-a-spanish-brand-owned-by-a-french-company/) [Jonathan Anderson](https://sms4smile.com/quotes/author/jonathan-anderson/) > [A Killer Brand exists when an entity derives a disproportionate amount of success in its category because of a compelling and differentiated expectation that…](https://sms4smile.com/quotes/frank-lane/a-killer-brand-exists-when-an-entity-derives-a-disproportionate/) Frank Lane > [Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a…](https://sms4smile.com/quotes/david-droga/why-can-t-i-prove-that-advertising-can-manifest-itself-in-a-way-that/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [The idea of taking a brand that already exists and making a really poor-looking version of it, with acrylic or puffy paint, is really…](https://sms4smile.com/quotes/hunx/the-idea-of-taking-a-brand-that-already-exists-and-making-a-really/) Hunx > [“Eat, sleep & Breathe your business to ensure it's success”](https://sms4smile.com/quotes/paul-cookson/eat-sleep-breathe-your-business-to-ensure-it-s-success/) [Paul Cookson](https://sms4smile.com/quotes/author/paul-cookson/) > [“Saying, “I don’t have time for CRM.” is like saying, “I don’t have time to look at my GPS app because I am too…](https://sms4smile.com/quotes/bobby-darnell/saying-i-don-t-have-time-for-crm-is-like-saying-i-don-t-have-time-to/) [Bobby Darnell](https://sms4smile.com/quotes/author/bobby-darnell/) > [“Don't spend a dime on medical device marketing until you have solid customer insights.”](https://sms4smile.com/quotes/joe-hage/don-t-spend-a-dime-on-medical-device-marketing-until-you-have-solid/) Joe Hage > [“It used to be said "Build it and they will come," now it is "Build it and bribe them in".”](https://sms4smile.com/quotes/bangambiki-habyarimana/it-used-to-be-said-build-it-and-they-will-come-now-it-is-build-it-and/) [Bangambiki Habyarimana](https://sms4smile.com/quotes/author/bangambiki-habyarimana/) > [Running a business without marketing will kill it.](https://sms4smile.com/quotes/paul-cookson/running-a-business-without-marketing-will-kill-it/) [Paul Cookson](https://sms4smile.com/quotes/author/paul-cookson/) ## More by Abraham Varghese > [“Brands have to reduce perceived risk else a generic product will do. It should have an acquired power to influence market. Finally, it has…](https://sms4smile.com/quotes/abraham-varghese/brands-have-to-reduce-perceived-risk-else-a-generic-product-will-do/) Abraham Varghese > [“If Content is king and Context is queen, then Conversation is the kingdom and Contact information is the currency”](https://sms4smile.com/quotes/abraham-varghese/if-content-is-king-and-context-is-queen-then-conversation-is-the/) Abraham Varghese > [“Forgiveness is the only lethal weapon which can destroy all evil.”](https://sms4smile.com/quotes/abraham-varghese/forgiveness-is-the-only-lethal-weapon-which-can-destroy-all-evil/) Abraham Varghese Explore all 4 Abraham Varghese quotes ## More Branding quotes > [From Augustine down, theologians have tried to compel people to accept their special interpretation of the Scripture, and the tortures of the inquisition, the…](https://sms4smile.com/quotes/matilda-joslyn-gage/from-augustine-down-theologians-have-tried-to-compel-people-to-accept/) [Matilda Joslyn Gage](https://sms4smile.com/quotes/author/matilda-joslyn-gage/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [“apple brand is the school ,Samsung is a brilliant student”](https://sms4smile.com/quotes/jinzo-sloatch/apple-brand-is-the-school-samsung-is-a-brilliant-student/) Jinzo Sloatch > [When the idea came up, (Newman's Own) I said, "Are you crazy? Stick my face on the label of salad dressing?" And then, of…](https://sms4smile.com/quotes/paul-newman/when-the-idea-came-up-newman-s-own-i-said-are-you-crazy-stick-my-face/) [Paul Newman](https://sms4smile.com/quotes/author/paul-newman/) > [The Americans say that we are ungrateful-but I ask them for heaven's sake, what should we be grateful to them for-for murdering our fathers…](https://sms4smile.com/quotes/david-walker/the-americans-say-that-we-are-ungrateful-but-i-ask-them-for-heaven-s/) [David Walker](https://sms4smile.com/quotes/author/david-walker/) > [“Personally, I believe in tools that close the gap between professionals and beginners, understanding that — push comes to shove — this is a…](https://sms4smile.com/quotes/laura-busche/personally-i-believe-in-tools-that-close-the-gap-between/) [Laura Busche](https://sms4smile.com/quotes/author/laura-busche/) > [Branding Through Customer Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth.…](https://sms4smile.com/quotes/tony-hsieh/branding-through-customer-service-over-the-years-the-number-one/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [The power of branding, particularly when it comes to automobiles, is overwhelming. You go back to the seventies and eighties with the General Motor…](https://sms4smile.com/quotes/rush-limbaugh/the-power-of-branding-particularly-when-it-comes-to-automobiles-is/) [Rush Limbaugh](https://sms4smile.com/quotes/author/rush-limbaugh/) > [“Contributors and distributors tend to do better at personal branding than takers and fakers.”](https://sms4smile.com/quotes/ryan-lilly/contributors-and-distributors-tend-to-do-better-at-personal-branding/) [Ryan Lilly](https://sms4smile.com/quotes/author/ryan-lilly/) > [“Once you are dressed there may be still more you can do to enhance, complement, or complete your look. Simply changing your accessories will…](https://sms4smile.com/quotes/susan-c-young/once-you-are-dressed-there-may-be-still-more-you-can-do-to-enhance/) [Susan C. Young](https://sms4smile.com/quotes/author/susan-c-young/) > [“Your names and your photos give you a unique identity. Make and maintain a good name in the hearts of people. Paint good photos…](https://sms4smile.com/quotes/israelmore-ayivor/your-names-and-your-photos-give-you-a-unique-identity-make-and/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [“I would love to tell you that being a content manager is easy. Straightforward. That you will be able to focus on what is…](https://sms4smile.com/quotes/laura-busche/i-would-love-to-tell-you-that-being-a-content-manager-is-easy/) [Laura Busche](https://sms4smile.com/quotes/author/laura-busche/) > [“Brands have to reduce perceived risk else a generic product will do. It should have an acquired power to influence market. Finally, it has…](https://sms4smile.com/quotes/abraham-varghese/brands-have-to-reduce-perceived-risk-else-a-generic-product-will-do/) Abraham Varghese > [Products are made in the factory, but brands are created in the mind.](https://sms4smile.com/quotes/leo-burnett/products-are-made-in-the-factory-but-brands-are-created-in-the-mind/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [“The decision to create a book trailer is entirely up to you. I can remember when "video killed the radio star" on MTV and…](https://sms4smile.com/quotes/kytka-hilmar-jezek/the-decision-to-create-a-book-trailer-is-entirely-up-to-you-i-can/) [Kytka Hilmar-Jezek](https://sms4smile.com/quotes/author/kytka-hilmar-jezek/) [Browse all 467 Branding quotes ](https://sms4smile.com/quotes/about/branding/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“Always remember, Brand exists in the consumers mind, so the brand is owned by the user.”", "creator": { "@type": "Person", "name": "Abraham Varghese" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/abraham-varghese/always-remember-brand-exists-in-the-consumers-mind-so-the-brand-is/", "about": { "@type": "Thing", "name": "Branding" }, "@id": "https://sms4smile.com/quotes/abraham-varghese/always-remember-brand-exists-in-the-consumers-mind-so-the-brand-is/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/dcc/abraham-varghese-68045_branding_always-remember-brand-exists-in-the-cons_2839820.jpg", "contentUrl": "https://sms4smile.com/quotes/i/dcc/abraham-varghese-68045_branding_always-remember-brand-exists-in-the-cons_2839820.jpg", "url": "https://sms4smile.com/quotes/i/dcc/abraham-varghese-68045_branding_always-remember-brand-exists-in-the-cons_2839820.jpg", "width": 1080, "height": 1080, "caption": "“Always remember, Brand exists in the consumers mind, so the brand is owned by the user.” — Abraham Varghese", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Abraham Varghese", "item": "https://sms4smile.com/quotes/author/abraham-varghese/" }, { "@type": "ListItem", "position": 4, "name": "“Always remember, Brand exists in the...", "item": "https://sms4smile.com/quotes/abraham-varghese/always-remember-brand-exists-in-the-consumers-mind-so-the-brand-is/" } ], "@id": "https://sms4smile.com/quotes/abraham-varghese/always-remember-brand-exists-in-the-consumers-mind-so-the-brand-is/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```