---
title: "36 Years Quotes By Steve Jobs"
description: "36 Years quotes by Steve Jobs. Plus more from Steve Jobs and more Years sayings from other authors."
image: "https://sms4smile.com/quotes/i/e96/steve-jobs-307_best-job_i-m-the-only-person-i-know-that-s-lost-a_3096950.jpg"
---

> [I'm the only person I know that's lost a quarter of a billion dollars in one year. It's very character-building.](https://sms4smile.com/quotes/steve-jobs/i-m-the-only-person-i-know-that-s-lost-a-quarter-of-a-billion-dollars/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/e96/steve-jobs-307_best-job_i-m-the-only-person-i-know-that-s-lost-a_3096950.jpg)

> [Woz is living his own life now. He hasn't been around Apple for about five years. But what he did will go…](https://sms4smile.com/quotes/steve-jobs/woz-is-living-his-own-life-now-he-hasn-t-been-around-apple-for-about/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/5fa/steve-jobs-307_apples_woz-is-living-his-own-life-now-he-hasn-t_1362819.jpg)

> [Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear…](https://sms4smile.com/quotes/steve-jobs/of-course-it-was-impossible-to-connect-the-dots-looking-forward-when/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/003/steve-jobs-307_backwards_of-course-it-was-impossible-to-connect-t_1145047.jpg)

> [The problem is I'm older now, I'm 40 years old, and this stuff doesn't change the world. It really doesn't.](https://sms4smile.com/quotes/steve-jobs/the-problem-is-i-m-older-now-i-m-40-years-old-and-this-stuff-doesn-t/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/c74/steve-jobs-307_change-the-world_the-problem-is-i-m-older-now-i-m-40-year_1665033.jpg)

> [To do anything of magnitude takes at least five years, more likely seven or eight. Rightfully or wrongfully, that's how I think.](https://sms4smile.com/quotes/steve-jobs/to-do-anything-of-magnitude-takes-at-least-five-years-more-likely/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/dfb/steve-jobs-307_eight_to-do-anything-of-magnitude-takes-at-lea_1733532.jpg)

> [The things I've done in my life have required a lot of years of work before they took off.](https://sms4smile.com/quotes/steve-jobs/the-things-i-ve-done-in-my-life-have-required-a-lot-of-years-of-work/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/7d4/steve-jobs-307_done_the-things-i-ve-done-in-my-life-have-req_2817133.jpg)

> [To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot…](https://sms4smile.com/quotes/steve-jobs/to-turn-really-interesting-ideas-and-fledgling-technologies-into-a/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/55f/steve-jobs-307_business_to-turn-really-interesting-ideas-and-fle_2834317.jpg)

> [iMac is next year's computer for $1,299, not last year's computer for $999.](https://sms4smile.com/quotes/steve-jobs/imac-is-next-year-s-computer-for-1-299-not-last-year-s-computer-for/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/423/steve-jobs-307_computer_imac-is-next-year-s-computer-for-1-299-n_1720843.jpg)

> [ And I sort of look at us as two of the luckiest guys \[Bill Gates the other\] on the planet because we… ](https://sms4smile.com/quotes/steve-jobs/and-i-sort-of-look-at-us-as-two-of-the-luckiest-guys-bill-gates-the/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/011/steve-jobs-307_bills_and-i-sort-of-look-at-us-as-two-of-the-l_2600927.jpg)

> [If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find…](https://sms4smile.com/quotes/steve-jobs/if-you-haven-t-found-it-yet-keep-looking-don-t-settle-as-with-all-2/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/f27/steve-jobs-307_found_if-you-haven-t-found-it-yet-keep-looking_1904116.jpg)

> [ I was at Reed \[College\] for only a few months. My parents intended for me to stay there for all four years… ](https://sms4smile.com/quotes/steve-jobs/i-was-at-reed-college-for-only-a-few-months-my-parents-intended-for/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/770/steve-jobs-307_college_i-was-at-reed-college-for-only-a-few-mon_2897302.jpg)

> [You know, you keep on innovating, you keep on making better stuff. And if you always want the latest and greatest, then…](https://sms4smile.com/quotes/steve-jobs/you-know-you-keep-on-innovating-you-keep-on-making-better-stuff-and/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/4a2/steve-jobs-307_ifs_you-know-you-keep-on-innovating-you-keep_1805399.jpg)

> [The thing that drives me and my colleagues at both Apple and Pixar is that you see something very compelling to you,…](https://sms4smile.com/quotes/steve-jobs/the-thing-that-drives-me-and-my-colleagues-at-both-apple-and-pixar-is/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/d4a/steve-jobs-307_apples_the-thing-that-drives-me-and-my-colleagu_2319098.jpg)

> [I'd like the people teaching my kids to be good enough that they could get a job at the company I work…](https://sms4smile.com/quotes/steve-jobs/i-d-like-the-people-teaching-my-kids-to-be-good-enough-that-they/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/84e/steve-jobs-307_be-good_i-d-like-the-people-teaching-my-kids-to_2185192.jpg)

> [The web is not going to change the world, certainly not in the next 10 years. It's going to augment the world.…](https://sms4smile.com/quotes/steve-jobs/the-web-is-not-going-to-change-the-world-certainly-not-in-the-next-10/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/3d5/steve-jobs-307_change-the-world_the-web-is-not-going-to-change-the-world_220226.jpg)

> [I'll always stay connected with Apple. I hope that throughout my life I'll sort of have the thread of my life and…](https://sms4smile.com/quotes/steve-jobs/i-ll-always-stay-connected-with-apple-i-hope-that-throughout-my-life/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/8d4/steve-jobs-307_apple_i-ll-always-stay-connected-with-apple-i_1020362.jpg)

> [You know, Dr. Edwin Land was a troublemaker. He dropped out of Harvard and founded Polaroid. Not only was he one of…](https://sms4smile.com/quotes/steve-jobs/you-know-dr-edwin-land-was-a-troublemaker-he-dropped-out-of-harvard/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/c4a/steve-jobs-307_art_you-know-dr-edwin-land-was-a-troublemake_922015.jpg)

> [This revolution, the information revoultion, is a revolution of free energy as well, but of another kind: free intellectual energy. It's very…](https://sms4smile.com/quotes/steve-jobs/this-revolution-the-information-revoultion-is-a-revolution-of-free/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/19b/steve-jobs-307_able_this-revolution-the-information-revoulti_2587589.jpg)

> [Reed College at that time offered perhaps the best calligraphy instruction in the country… I decided to take a calligraphy class to…](https://sms4smile.com/quotes/steve-jobs/reed-college-at-that-time-offered-perhaps-the-best-calligraphy/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/f09/steve-jobs-307_application_reed-college-at-that-time-offered-perhap_360675.jpg)

> [If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally…](https://sms4smile.com/quotes/steve-jobs/if-i-had-never-dropped-in-on-that-single-course-in-college-the-mac-2/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/389/steve-jobs-307_calligraphy_if-i-had-never-dropped-in-on-that-single_342739.jpg)

> [If it could save a person's life, could you find a way to save ten seconds off the boot time? If there…](https://sms4smile.com/quotes/steve-jobs/if-it-could-save-a-person-s-life-could-you-find-a-way-to-save-ten/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/091/steve-jobs-307_boots_if-it-could-save-a-person-s-life-could-y_2730981.jpg)

> [When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my…](https://sms4smile.com/quotes/steve-jobs/when-i-was-young-there-was-an-amazing-publication-called-the-whole/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/ce4/steve-jobs-307_1960s_when-i-was-young-there-was-an-amazing-pu_1982538.jpg)

> [Believe things will work out. How was I ever to know that the girl who broke my heart in university would lead…](https://sms4smile.com/quotes/steve-jobs/believe-things-will-work-out-how-was-i-ever-to-know-that-the-girl-who/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/85c/steve-jobs-307_adventure_believe-things-will-work-out-how-was-i-e_1716697.jpg)

> [You're missing it. This is not a one-man show. What's reinvigorating this company is two things: One, there's a lot of really…](https://sms4smile.com/quotes/steve-jobs/you-re-missing-it-this-is-not-a-one-man-show-what-s-reinvigorating/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/bc0/steve-jobs-307_believe_you-re-missing-it-this-is-not-a-one-man_1575392.jpg)

> [If, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter…](https://sms4smile.com/quotes/steve-jobs/if-for-some-reason-we-make-some-big-mistake-and-ibm-wins-my-personal/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/4bf/steve-jobs-307_age_if-for-some-reason-we-make-some-big-mist_768283.jpg)

> [It wasn't that Microsoft was so brilliant or clever in copying the Mac, it's that the Mac was a sitting duck for…](https://sms4smile.com/quotes/steve-jobs/it-wasn-t-that-microsoft-was-so-brilliant-or-clever-in-copying-the/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/84f/steve-jobs-307_apples_it-wasn-t-that-microsoft-was-so-brillian_1856951.jpg)

> [It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built…](https://sms4smile.com/quotes/steve-jobs/it-took-us-three-years-to-build-the-next-computer-if-we-d-given/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/0e9/steve-jobs-307_computer_it-took-us-three-years-to-build-the-next_728989.jpg)

> [The iPod is not a new category. Music is not new. It's not a speculative market. It's a very, very large market.…](https://sms4smile.com/quotes/steve-jobs/the-ipod-is-not-a-new-category-music-is-not-new-it-s-not-a/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/2b0/steve-jobs-307_categories_the-ipod-is-not-a-new-category-music-is_3206402.jpg)

> [Each year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime…](https://sms4smile.com/quotes/steve-jobs/each-year-has-been-so-robust-with-problems-and-successes-and-learning/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/a2a/steve-jobs-307_apples_each-year-has-been-so-robust-with-proble_539805.jpg)

> [Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy…](https://sms4smile.com/quotes/steve-jobs/microsoft-has-had-two-goals-in-the-last-10-years-one-was-to-copy-the/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/1d7/steve-jobs-307_accomplished_microsoft-has-had-two-goals-in-the-last_1893492.jpg)

> [For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day…](https://sms4smile.com/quotes/steve-jobs/for-the-past-33-years-i-have-looked-in-the-mirror-every-morning-and/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/b9a/steve-jobs-307_change_for-the-past-33-years-i-have-looked-in-t_1533050.jpg)

> [Well, Apple invented the PC as we know it, and then it invented the graphical user interface as we know it eight…](https://sms4smile.com/quotes/steve-jobs/well-apple-invented-the-pc-as-we-know-it-and-then-it-invented-the/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/0d0/steve-jobs-307_apple_well-apple-invented-the-pc-as-we-know-it_941918.jpg)

> [Woz and I started Apple in my parents' garage when I was 20. We worked hard, and in 10 years Apple had…](https://sms4smile.com/quotes/steve-jobs/woz-and-i-started-apple-in-my-parents-garage-when-i-was-20-we-worked/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/5bd/steve-jobs-307_apples_woz-and-i-started-apple-in-my-parents-ga_3215041.jpg)

> [I feel like somebody just punched me in the stomach and knocked all my wind out. I'm only 30 years old and…](https://sms4smile.com/quotes/steve-jobs/i-feel-like-somebody-just-punched-me-in-the-stomach-and-knocked-all/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/8ca/steve-jobs-307_apples_i-feel-like-somebody-just-punched-me-in_1640456.jpg)

> [The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop…](https://sms4smile.com/quotes/steve-jobs/the-desktop-computer-industry-is-dead-innovation-has-virtually-ceased/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/7ea/steve-jobs-307_age_the-desktop-computer-industry-is-dead-in_383107.jpg)

> [At Apple, people are putting in 18-hour days. We attract a different type of person—a person who doesn’t want to wait five…](https://sms4smile.com/quotes/steve-jobs/at-apple-people-are-putting-in-18-hour-days-we-attract-a-different/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/c2a/steve-jobs-307_able_at-apple-people-are-putting-in-18-hour-d_2539095.jpg)

## Other authors on Years

## More by Steve Jobs

> [Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus.](https://sms4smile.com/quotes/steve-jobs/who-wants-a-stylus-you-have-to-get-em-and-put-em-away-and-you-lose-em/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and…](https://sms4smile.com/quotes/steve-jobs/the-reason-that-apple-is-able-to-create-products-like-ipad-is-because/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [I admire Mark Zuckerberg... for not selling out, for wanting to make a company. I admire that a lot.](https://sms4smile.com/quotes/steve-jobs/i-admire-mark-zuckerberg-for-not-selling-out-for-wanting-to-make-a/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have…](https://sms4smile.com/quotes/steve-jobs/if-you-want-to-hire-great-people-and-have-them-stay-you-have-to-be/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [Everything around you that you call life was made up by people that were no smarter than you and you can change it, you…](https://sms4smile.com/quotes/steve-jobs/everything-around-you-that-you-call-life-was-made-up-by-people-that/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [“Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.”](https://sms4smile.com/quotes/steve-jobs/innovation-is-not-about-saying-yes-to-everything-it-s-about-saying-no/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I…](https://sms4smile.com/quotes/steve-jobs/i-have-always-said-if-there-ever-came-a-day-when-i-could-no-longer/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop…](https://sms4smile.com/quotes/steve-jobs/when-you-first-start-off-trying-to-solve-a-problem-the-first/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [I'm not dismissing the value of higher education; I'm simply saying it comes at the expense of experience.](https://sms4smile.com/quotes/steve-jobs/i-m-not-dismissing-the-value-of-higher-education-i-m-simply-saying-it/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [“To YoYo Ma: "You playing is the best argument I've ever heard for the existence of God, because I don't really believe a human…](https://sms4smile.com/quotes/steve-jobs/to-yoyo-ma-you-playing-is-the-best-argument-i-ve-ever-heard-for-the/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the…](https://sms4smile.com/quotes/steve-jobs/the-most-important-thing-is-a-person-a-person-who-incites-your/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [The tragedy is that Dell didn't win it - we lost it.](https://sms4smile.com/quotes/steve-jobs/the-tragedy-is-that-dell-didn-t-win-it-we-lost-it/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [“I think great artists and great engineers are similar, in that they both have a desire to express themselves. In fact some of the…](https://sms4smile.com/quotes/steve-jobs/i-think-great-artists-and-great-engineers-are-similar-in-that-they/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [It's rare that you see an artist in his 30s or 40s able to really contribute something amazing.](https://sms4smile.com/quotes/steve-jobs/it-s-rare-that-you-see-an-artist-in-his-30s-or-40s-able-to-really/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will…](https://sms4smile.com/quotes/steve-jobs/we-re-going-to-be-able-to-ask-our-computers-to-monitor-things-for-us/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

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                        "text": "And I sort of look at us as two of the luckiest guys [Bill Gates the other] on the planet because we found what we loved to do and we were at the right place at the right time and we've gotten to go to work every day with super bright people for 30 years and do what we love doing.",
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                        "text": "I was at Reed [College] for only a few months. My parents intended for me to stay there for all four years but I decided that college wasn't right for me. I had no idea what I wanted to do I didn't see how college was going to help me.",
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                        "text": "You know, you keep on innovating, you keep on making better stuff. And if you always want the latest and greatest, then you have to buy a new iPod at least once a year.",
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                        "text": "The thing that drives me and my colleagues at both Apple and Pixar is that you see something very compelling to you, and you don't quite know how to get to it, but you know, sometimes intuitively, it's within your grasp. And it's worth putting in years of your life to make it come into existence.",
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                        "text": "I'd like the people teaching my kids to be good enough that they could get a job at the company I work for, making a hundred thousand dollars a year. Why should they work at a school for thirty-five to forty thousand dollars if they could get a job here at a hundred thousand dollars a year?",
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                        "text": "I'll always stay connected with Apple. I hope that throughout my life I'll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I'm not there, but I'll always come back.",
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                        "text": "You know, Dr. Edwin Land was a troublemaker. He dropped out of Harvard and founded Polaroid. Not only was he one of the great inventors of our time but, more important, he saw the intersection of art and science and business and built an organization to reflect that. Polaroid did that for some years, but eventually Dr. Land, one of those brilliant troublemakers, was asked to leave his own company - which is one of the dumbest things I've ever heard of.",
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                        "text": "This revolution, the information revoultion, is a revolution of free energy as well, but of another kind: free intellectual energy. It's very crude today, yet our Macintosh computer takes less power than a 100-watt bulb to run it and it can save you hours a day. What will it be able to do ten or 20 years from now, or 50 years from now?",
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                        "text": "Reed College at that time offered perhaps the best calligraphy instruction in the country… I decided to take a calligraphy class to learn how to do this… It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating. None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me.",
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                        "text": "If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it's likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backward 10 years later.",
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                        "text": "If it could save a person's life, could you find a way to save ten seconds off the boot time? If there were five million people using the Mac, and it took ten seconds extra to turn it on every day, that added up to three hundred million or so hours per year people would save, which was the equivalent of at least one hundred lifetimes saved per year.",
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                        "text": "When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.",
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                        "text": "Believe things will work out. How was I ever to know that the girl who broke my heart in university would lead to my soulmate? How was I to know that the ‘dream job’ I was rejected from out of college would lead me to a year of entrepreneurship and adventure in Spain? How was I to know that taking a miserable job back in the states would be just the push I needed to vow to never do something I wasn’t passionate about again? Everything works out. I mean everything. As long as you believe it will. When you do, you will find the silver lining. That will take you to the next level.",
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                        "text": "You're missing it. This is not a one-man show. What's reinvigorating this company is two things: One, there's a lot of really talented people in this company who listened to the world tell them they were losers for a couple of years, and some of them were on the verge of starting to believe it themselves. But they're not losers. What they didn't have was a good set of coaches, a good plan. A good senior management team. But they have that now.",
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                        "text": "If, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter a computer Dark Ages for about twenty years.",
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                        "text": "It wasn't that Microsoft was so brilliant or clever in copying the Mac, it's that the Mac was a sitting duck for 10 years. That's Apple's problem: Their differentiation evaporated.",
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                        "text": "It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now.",
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                        "text": "The iPod is not a new category. Music is not new. It's not a speculative market. It's a very, very large market. It's been around for thousands of years and will be around as long as humans exist.",
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                        "text": "Each year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime at Apple. So this has been ten lifetimes.",
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                        "text": "Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus' success in the spreadsheet - basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost.",
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                        "text": "For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.",
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                        "text": "Well, Apple invented the PC as we know it, and then it invented the graphical user interface as we know it eight years later (with the introduction of the Mac). But then, the company had a decade in which it took a nap.",
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