---
title: "42 Way Quotes By Steve Jobs"
description: "42 Way quotes by Steve Jobs. Plus more from Steve Jobs and more Way sayings from other authors."
image: "https://sms4smile.com/quotes/i/853/steve-jobs-307_innovation_innovation-is-the-only-way-to-win-148257_1482575.jpg"
---

> [Innovation is the only way to win.](https://sms4smile.com/quotes/steve-jobs/innovation-is-the-only-way-to-win/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/853/steve-jobs-307_innovation_innovation-is-the-only-way-to-win-148257_1482575.jpg)

> [I hate the way people use PowerPoints instead of thinking](https://sms4smile.com/quotes/steve-jobs/i-hate-the-way-people-use-powerpoints-instead-of-thinking/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/c71/steve-jobs-307_hate_i-hate-the-way-people-use-powerpoints-in_1587621.jpg)

> [You‘ve got to start with the customer experience and work back toward the technology - not the other way around.](https://sms4smile.com/quotes/steve-jobs/you-ve-got-to-start-with-the-customer-experience-and-work-back-toward/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/683/steve-jobs-307_customer_you-ve-got-to-start-with-the-customer-ex_750249.jpg)

> [The best way to create value in the 21st century is to connect Creativity with Technology](https://sms4smile.com/quotes/steve-jobs/the-best-way-to-create-value-in-the-21st-century-is-to-connect/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/672/steve-jobs-307_21st-century_the-best-way-to-create-value-in-the-21st_1449171.jpg)

> [I've done a lot of things I'm not proud of, such as getting my girlfriend pregnant when I was 23 and the…](https://sms4smile.com/quotes/steve-jobs/i-ve-done-a-lot-of-things-i-m-not-proud-of-such-as-getting-my/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/689/steve-jobs-307_done_i-ve-done-a-lot-of-things-i-m-not-proud_1728764.jpg)

> [For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.](https://sms4smile.com/quotes/steve-jobs/for-you-to-sleep-well-at-night-the-aesthetic-the-quality-has-to-be/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/c6f/steve-jobs-307_aesthetic_for-you-to-sleep-well-at-night-the-aesth_1608219.jpg)

> [Computers themselves, and software yet to be developed, will revolutionize the way we learn.](https://sms4smile.com/quotes/steve-jobs/computers-themselves-and-software-yet-to-be-developed-will/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/739/steve-jobs-307_computer_computers-themselves-and-software-yet-to_1333347.jpg)

> [You can't win on innovation unless you have a way to communicate it to customers.](https://sms4smile.com/quotes/steve-jobs/you-can-t-win-on-innovation-unless-you-have-a-way-to-communicate-it/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/348/steve-jobs-307_can-t-win_you-can-t-win-on-innovation-unless-you-h_2459635.jpg)

> [The only way to be truly satisfied is to do what you believe is great work](https://sms4smile.com/quotes/steve-jobs/the-only-way-to-be-truly-satisfied-is-to-do-what-you-believe-is-great-2/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/c9f/steve-jobs-307_believe_the-only-way-to-be-truly-satisfied-is-to_952444.jpg)

> [The only way to do great work is to love what you do. If you daven't found it yet, keep looking. Don't…](https://sms4smile.com/quotes/steve-jobs/the-only-way-to-do-great-work-is-to-love-what-you-do-if-you-daven-t/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/107/steve-jobs-307_business_the-only-way-to-do-great-work-is-to-love_234390.jpg)

> [Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product…](https://sms4smile.com/quotes/steve-jobs/many-companies-forget-what-it-means-to-make-great-products-after/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/436/steve-jobs-307_business_many-companies-forget-what-it-means-to-m_85817.jpg)

> [Some mistakes will be made along the way. That's good. Because some decisions are being made along the way. We'll find the…](https://sms4smile.com/quotes/steve-jobs/some-mistakes-will-be-made-along-the-way-that-s-good-because-some/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/dcf/steve-jobs-307_decision_some-mistakes-will-be-made-along-the-way_1571462.jpg)

> [I think we need editorial oversight now more than ever. Anything we can do to help newspapers find new ways of expression…](https://sms4smile.com/quotes/steve-jobs/i-think-we-need-editorial-oversight-now-more-than-ever-anything-we/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/21d/steve-jobs-307_can-do_i-think-we-need-editorial-oversight-now_174229.jpg)

> [People say sometimes, "You work in the fastest-moving industry in the world." I don't feel that way. I think I work in…](https://sms4smile.com/quotes/steve-jobs/people-say-sometimes-you-work-in-the-fastest-moving-industry-in-the/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/1bc/steve-jobs-307_done_people-say-sometimes-you-work-in-the-fas_2518368.jpg)

> [What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and…](https://sms4smile.com/quotes/steve-jobs/what-we-want-to-do-is-make-a-leapfrog-product-that-is-way-smarter/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/fe5/steve-jobs-307_devices_what-we-want-to-do-is-make-a-leapfrog-pr_1680537.jpg)

> [I think the artistry is in having an insight into what one sees around them. Generally putting things together in a way…](https://sms4smile.com/quotes/steve-jobs/i-think-the-artistry-is-in-having-an-insight-into-what-one-sees/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/e52/steve-jobs-307_artist_i-think-the-artistry-is-in-having-an-ins_444183.jpg)

> [The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that…](https://sms4smile.com/quotes/steve-jobs/the-most-important-thing-is-a-person-a-person-who-incites-your/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/a06/steve-jobs-307_computers_the-most-important-thing-is-a-person-a-p_35164.jpg)

> [If you want to live your life in a creative way, as an artist, you have to not look back too much.…](https://sms4smile.com/quotes/steve-jobs/if-you-want-to-live-your-life-in-a-creative-way-as-an-artist-you-have-2/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/b45/steve-jobs-307_art_if-you-want-to-live-your-life-in-a-creat_2845771.jpg)

> [Bottom line is, I didn't return to Apple to make a fortune. I've been very lucky in my life and already have…](https://sms4smile.com/quotes/steve-jobs/bottom-line-is-i-didn-t-return-to-apple-to-make-a-fortune-i-ve-been/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/089/steve-jobs-307_bottom_bottom-line-is-i-didn-t-return-to-apple_728526.jpg)

> [I hate the way people use slide presentations instead of thinking. People would confront a problem by creating a presentation. I wanted…](https://sms4smile.com/quotes/steve-jobs/i-hate-the-way-people-use-slide-presentations-instead-of-thinking/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/77b/steve-jobs-307_bunch_i-hate-the-way-people-use-slide-presenta_1314018.jpg)

> [I've read something that Bill Gates said about six months ago. He said, ‘I worked really, really hard in my 20s.’ And…](https://sms4smile.com/quotes/steve-jobs/i-ve-read-something-that-bill-gates-said-about-six-months-ago-he-said/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/641/steve-jobs-307_bills_i-ve-read-something-that-bill-gates-said_1314811.jpg)

> [Reed College at that time offered perhaps the best calligraphy instruction in the country… I decided to take a calligraphy class to…](https://sms4smile.com/quotes/steve-jobs/reed-college-at-that-time-offered-perhaps-the-best-calligraphy/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/f09/steve-jobs-307_application_reed-college-at-that-time-offered-perhap_360675.jpg)

> [Your work is going to fill a large part of your life, and the only way to be truly satisfied is to…](https://sms4smile.com/quotes/steve-jobs/your-work-is-going-to-fill-a-large-part-of-your-life-and-the-only-way/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/222/steve-jobs-307_believe_your-work-is-going-to-fill-a-large-part_198081.jpg)

> [My job is to not be easy on people. My job is to make them better. My job is to pull things…](https://sms4smile.com/quotes/steve-jobs/my-job-is-to-not-be-easy-on-people-my-job-is-to-make-them-better-my/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/697/steve-jobs-307_aggressive_my-job-is-to-not-be-easy-on-people-my-jo_1149990.jpg)

> [ Our approach is to think of companies not as businesses but as collections of people. We \[Apple\]want to qualitatively change the way… ](https://sms4smile.com/quotes/steve-jobs/our-approach-is-to-think-of-companies-not-as-businesses-but-as/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/2f7/steve-jobs-307_add_our-approach-is-to-think-of-companies-no_2938528.jpg)

> [If it could save a person's life, could you find a way to save ten seconds off the boot time? If there…](https://sms4smile.com/quotes/steve-jobs/if-it-could-save-a-person-s-life-could-you-find-a-way-to-save-ten/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/091/steve-jobs-307_boots_if-it-could-save-a-person-s-life-could-y_2730981.jpg)

> [We don't believe it's possible to protect digital content. What's new is this amazingly efficient distribution system for stolen property called the…](https://sms4smile.com/quotes/steve-jobs/we-don-t-believe-it-s-possible-to-protect-digital-content-what-s-new/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/25f/steve-jobs-307_analog_we-don-t-believe-it-s-possible-to-protec_1207885.jpg)

> [The minute that you understand that you can poke life and actually something will pop out the other side, that you can…](https://sms4smile.com/quotes/steve-jobs/the-minute-that-you-understand-that-you-can-poke-life-and-actually/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/276/steve-jobs-307_causes_the-minute-that-you-understand-that-you_789150.jpg)

> [When you grow up, you tend to get told that the world is the way it is, and your life is just…](https://sms4smile.com/quotes/steve-jobs/when-you-grow-up-you-tend-to-get-told-that-the-world-is-the-way-it-is/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/68d/steve-jobs-307_bash_when-you-grow-up-you-tend-to-get-told-th_332364.jpg)

> [Death is very likely the single best invention of life. It is life's change agent. It clears out the old to make…](https://sms4smile.com/quotes/steve-jobs/death-is-very-likely-the-single-best-invention-of-life-it-is-life-s/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/0ec/steve-jobs-307_agents_death-is-very-likely-the-single-best-inv_924780.jpg)

> [We're cautious. We'd rather exceed expectations than miss but I think it's going to be a continued difficult economy. Apple is trying…](https://sms4smile.com/quotes/steve-jobs/we-re-cautious-we-d-rather-exceed-expectations-than-miss-but-i-think/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/14c/steve-jobs-307_apples_we-re-cautious-we-d-rather-exceed-expect_1033390.jpg)

> [Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help make the big choices in life.…](https://sms4smile.com/quotes/steve-jobs/remembering-that-i-ll-be-dead-soon-is-the-most-important-tool-i-ve-7/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/57a/steve-jobs-307_best-design_remembering-that-i-ll-be-dead-soon-is-th_1896826.jpg)

> [The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don't mean that in…](https://sms4smile.com/quotes/steve-jobs/the-only-problem-with-microsoft-is-they-just-have-no-taste-they-have/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/20c/steve-jobs-307_best-design_the-only-problem-with-microsoft-is-they_2803217.jpg)

> [Throughout my years in business, I discovered something. I would always ask why you do things. The answers that I would invariably…](https://sms4smile.com/quotes/steve-jobs/throughout-my-years-in-business-i-discovered-something-i-would-always/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/a48/steve-jobs-307_always_throughout-my-years-in-business-i-discov_1876144.jpg)

> [Believe that things will work out... follow your intuition and curiosity... trust your heart even when it leads you off the well-worn…](https://sms4smile.com/quotes/steve-jobs/believe-that-things-will-work-out-follow-your-intuition-and-curiosity/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/d49/steve-jobs-307_believe_believe-that-things-will-work-out-follow_249940.jpg)

> [You have to trust that the dots will somehow connect in your future... The only way to do great work is to…](https://sms4smile.com/quotes/steve-jobs/you-have-to-trust-that-the-dots-will-somehow-connect-in-your-future/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/fc9/steve-jobs-307_believe_you-have-to-trust-that-the-dots-will-som_1033805.jpg)

> [I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great…](https://sms4smile.com/quotes/steve-jobs/i-learned-about-serif-and-san-serif-typefaces-about-varying-the/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/7df/steve-jobs-307_beautiful_i-learned-about-serif-and-san-serif-type_1001776.jpg)

> [It was one of those sort of apocalyptic moments. I remember within ten minutes of seeing the graphical user interface stuff, just…](https://sms4smile.com/quotes/steve-jobs/it-was-one-of-those-sort-of-apocalyptic-moments-i-remember-within-ten/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/8d4/steve-jobs-307_apocalyptic_it-was-one-of-those-sort-of-apocalyptic_118836.jpg)

> [Of course, we can not connect imprint future, you can just hook them to look back. So rest assured that the dots,…](https://sms4smile.com/quotes/steve-jobs/of-course-we-can-not-connect-imprint-future-you-can-just-hook-them-to/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/34e/steve-jobs-307_assured_of-course-we-can-not-connect-imprint-fut_2708366.jpg)

> [One way to drive fear out of a relationship is to realize that your partner's values are the same as yours, that…](https://sms4smile.com/quotes/steve-jobs/one-way-to-drive-fear-out-of-a-relationship-is-to-realize-that-your/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/b07/steve-jobs-307_care_one-way-to-drive-fear-out-of-a-relations_1308485.jpg)

## Other authors on Way

## More by Steve Jobs

> [Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus.](https://sms4smile.com/quotes/steve-jobs/who-wants-a-stylus-you-have-to-get-em-and-put-em-away-and-you-lose-em/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and…](https://sms4smile.com/quotes/steve-jobs/the-reason-that-apple-is-able-to-create-products-like-ipad-is-because/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [I admire Mark Zuckerberg... for not selling out, for wanting to make a company. I admire that a lot.](https://sms4smile.com/quotes/steve-jobs/i-admire-mark-zuckerberg-for-not-selling-out-for-wanting-to-make-a/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have…](https://sms4smile.com/quotes/steve-jobs/if-you-want-to-hire-great-people-and-have-them-stay-you-have-to-be/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [Everything around you that you call life was made up by people that were no smarter than you and you can change it, you…](https://sms4smile.com/quotes/steve-jobs/everything-around-you-that-you-call-life-was-made-up-by-people-that/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [“Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.”](https://sms4smile.com/quotes/steve-jobs/innovation-is-not-about-saying-yes-to-everything-it-s-about-saying-no/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I…](https://sms4smile.com/quotes/steve-jobs/i-have-always-said-if-there-ever-came-a-day-when-i-could-no-longer/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop…](https://sms4smile.com/quotes/steve-jobs/when-you-first-start-off-trying-to-solve-a-problem-the-first/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [I'm not dismissing the value of higher education; I'm simply saying it comes at the expense of experience.](https://sms4smile.com/quotes/steve-jobs/i-m-not-dismissing-the-value-of-higher-education-i-m-simply-saying-it/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [“To YoYo Ma: "You playing is the best argument I've ever heard for the existence of God, because I don't really believe a human…](https://sms4smile.com/quotes/steve-jobs/to-yoyo-ma-you-playing-is-the-best-argument-i-ve-ever-heard-for-the/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the…](https://sms4smile.com/quotes/steve-jobs/the-most-important-thing-is-a-person-a-person-who-incites-your/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [The tragedy is that Dell didn't win it - we lost it.](https://sms4smile.com/quotes/steve-jobs/the-tragedy-is-that-dell-didn-t-win-it-we-lost-it/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [“I think great artists and great engineers are similar, in that they both have a desire to express themselves. In fact some of the…](https://sms4smile.com/quotes/steve-jobs/i-think-great-artists-and-great-engineers-are-similar-in-that-they/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [It's rare that you see an artist in his 30s or 40s able to really contribute something amazing.](https://sms4smile.com/quotes/steve-jobs/it-s-rare-that-you-see-an-artist-in-his-30s-or-40s-able-to-really/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will…](https://sms4smile.com/quotes/steve-jobs/we-re-going-to-be-able-to-ask-our-computers-to-monitor-things-for-us/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

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                        "text": "What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we're going to reinvent the phone.",
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                        "text": "If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever yo'uve done and whoever you were and throw them away.",
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                        "text": "Bottom line is, I didn't return to Apple to make a fortune. I've been very lucky in my life and already have one. When I was 25, my net worth was $100 million or so. I decided then that I wasn't going to let it ruin my life. There's no way you could ever spend it all, and I don't view wealth as something that validates my intelligence.",
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                        "text": "I hate the way people use slide presentations instead of thinking. People would confront a problem by creating a presentation. I wanted them to engage, to hash things out at the table, rather than show a bunch of slides. People who know what they're talking about don't need PowerPoint.",
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                        "text": "I've read something that Bill Gates said about six months ago. He said, ‘I worked really, really hard in my 20s.’ And I know what he means, because I worked really, really hard in my 20s too. Literally, you know, 7 days a week, a lot of hours every day. And it actually is a wonderful thing to do, because you can get a lot done. But you can't do it forever, and you don't want to do it forever, and you have to come up with ways of figuring out what the most important things are and working with other people even more.",
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                        "text": "Reed College at that time offered perhaps the best calligraphy instruction in the country… I decided to take a calligraphy class to learn how to do this… It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating. None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me.",
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                        "text": "Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you havent found it yet, keep looking. Dont settle. As with all matters of the heart, you'll know when you find it.",
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                        "text": "My job is to not be easy on people. My job is to make them better. My job is to pull things together from different parts of the company and clear the ways and get the resources for the key projects. And to take these great people we have and to push them and make them even better, coming up with more aggressive visions of how it could be.",
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                        "text": "Our approach is to think of companies not as businesses but as collections of people. We [Apple]want to qualitatively change the way people work. We don't just want to help them do word processing faster or add numbers faster. We want to change the way they can communicate with one another. We're seeing less paper flying around and more quality of communication.",
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                        "text": "If it could save a person's life, could you find a way to save ten seconds off the boot time? If there were five million people using the Mac, and it took ten seconds extra to turn it on every day, that added up to three hundred million or so hours per year people would save, which was the equivalent of at least one hundred lifetimes saved per year.",
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                        "text": "We don't believe it's possible to protect digital content. What's new is this amazingly efficient distribution system for stolen property called the Internet-- and no one's gonna shut down the Internet. And it only takes one stolen copy to be on the Internet. And the way we expressed it to them is: Pick one lock--open every door. It only takes one person to pick a lock. Worst case: Somebody just takes the analog outputs of their CD player and rerecords it-- puts it on the Internet. You'll never stop that. So what you have to do is compete with it.",
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                        "text": "The minute that you understand that you can poke life and actually something will pop out the other side, that you can change it, you can mold it. That's maybe the most important thing. It's to shake off this erroneous notion that life is there and you're just gonna live in it, versus embrace it, change it, improve it, make your mark upon it. I think that's very important and however you learn that, once you learn it, you'll want to change life and make it better, cause it's kind of messed up, in a lot of ways. Once you learn that, you'll never be the same again.",
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                        "text": "When you grow up, you tend to get told that the world is the way it is, and your life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family life. Have fun, save a little money. That's a very limited life. Life can be much broader, once you discover one simple fact, and that is everything around that you call life was made up by people who were no smarter than you. And you can change it. You can influence it. You can build your own things that other people can use. Once you learn that, you'll never be the same again.",
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                        "text": "Death is very likely the single best invention of life. It is life's change agent. It clears out the old to make way for the new.",
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                        "text": "We're cautious. We'd rather exceed expectations than miss but I think it's going to be a continued difficult economy. Apple is trying a different way to navigate out of this, we're trying to innovate.",
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                        "text": "Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help make the big choices in life. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.",
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                        "text": "The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don't mean that in a small way, I mean that in a big way, in the sense that they don't think of original ideas, and they don't bring much culture into their products.",
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                        "text": "Throughout my years in business, I discovered something. I would always ask why you do things. The answers that I would invariably get are: 'Oh, that's just the way things are done around here.' Nobody knows why they do what they do. Nobody thinks very deeply about things in business.",
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                        "text": "Believe that things will work out... follow your intuition and curiosity... trust your heart even when it leads you off the well-worn path... You have to trust that the dots will somehow connect in your future... The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it... Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.",
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                        "text": "You have to trust that the dots will somehow connect in your future... The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it... Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.",
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                        "text": "I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.",
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                        "text": "It was one of those sort of apocalyptic moments. I remember within ten minutes of seeing the graphical user interface stuff, just knowing that every computer would work this way someday. It was so obvious once you saw it. It didn't require tremendous intellect. It was so clear.",
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                        "text": "Of course, we can not connect imprint future, you can just hook them to look back. So rest assured that the dots, the events in your life in one way or another will affect your future. You have to have faith in something - the courage, destiny, life, destiny or whatever - thinking that has made the difference in my life",
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                        "text": "One way to drive fear out of a relationship is to realize that your partner's values are the same as yours, that what you care about is exactly what they care about. In my opinion, that drives fear out and makes for a great partnership, whether it's a corporate partnership or a marriage.",
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