--- title: "14 Way Quotes By Simon Mainwaring" description: "14 Way quotes by Simon Mainwaring. Plus more from Simon Mainwaring and more Way sayings from other authors." image: "https://sms4smile.com/quotes/i/7ed/simon-mainwaring-3578_21st-century_a-social-contract-is-the-way-out-of-this_2461562.jpg" --- > [A social contract is the way out of this dilemma for corporations that want to lead in the 21st century by showing…](https://sms4smile.com/quotes/simon-mainwaring/a-social-contract-is-the-way-out-of-this-dilemma-for-corporations/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) [Image](https://sms4smile.com/quotes/i/7ed/simon-mainwaring-3578_21st-century_a-social-contract-is-the-way-out-of-this_2461562.jpg) > [The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to…](https://sms4smile.com/quotes/simon-mainwaring/the-way-customers-relate-to-brands-and-how-profit-is-generated-has/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) [Image](https://sms4smile.com/quotes/i/6d1/simon-mainwaring-3578_brands_the-way-customers-relate-to-brands-and-h_1230179.png) > [Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can…](https://sms4smile.com/quotes/simon-mainwaring/too-many-brands-treat-social-media-as-a-one-way-broadcast-channel/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) [Image](https://sms4smile.com/quotes/i/534/simon-mainwaring-3578_brands_too-many-brands-treat-social-media-as-a_643661.png) > [Non-profits must become deeply engaged in the ways that their donor communities are using social technology.](https://sms4smile.com/quotes/simon-mainwaring/non-profits-must-become-deeply-engaged-in-the-ways-that-their-donor/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) [Image](https://sms4smile.com/quotes/i/338/simon-mainwaring-3578_become_non-profits-must-become-deeply-engaged-i_1622940.png) > [Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best…](https://sms4smile.com/quotes/simon-mainwaring/ultimately-it-s-possible-that-social-media-platforms-will-be-designed/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) [Image](https://sms4smile.com/quotes/i/354/simon-mainwaring-3578_best-way_ultimately-it-s-possible-that-social-med_571223.jpg) > [More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go…](https://sms4smile.com/quotes/simon-mainwaring/more-brands-are-waking-up-to-their-social-responsibility-and-doing/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) [Image](https://sms4smile.com/quotes/i/c97/simon-mainwaring-3578_brands_more-brands-are-waking-up-to-their-socia_2521357.png) > [The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands…](https://sms4smile.com/quotes/simon-mainwaring/the-most-potentially-transformative-impact-of-social-media-is-its/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) [Image](https://sms4smile.com/quotes/i/8c9/simon-mainwaring-3578_ability_the-most-potentially-transformative-impa_2224288.jpg) > [The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way…](https://sms4smile.com/quotes/simon-mainwaring/the-launch-of-google-apps-sends-a-powerful-signal-the-personalized/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) [Image](https://sms4smile.com/quotes/i/82f/simon-mainwaring-3578_apps_the-launch-of-google-apps-sends-a-powerf_99981.png) > [However, it was the great 18th century social philosophers John Locke, Thomas Hobbes, and Jean-Jacques Rousseau who brought the concept of a…](https://sms4smile.com/quotes/simon-mainwaring/however-it-was-the-great-18th-century-social-philosophers-john-locke/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) [Image](https://sms4smile.com/quotes/i/287/simon-mainwaring-3578_18th-century_however-it-was-the-great-18th-century-so_984007.png) > [The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars only to socially responsible companies.…](https://sms4smile.com/quotes/simon-mainwaring/the-most-impactful-way-consumers-can-assert-their-power-is-to-become/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) [Image](https://sms4smile.com/quotes/i/8f6/simon-mainwaring-3578_company_the-most-impactful-way-consumers-can-ass_2593598.jpg) > [The theory of social contracts extends as far back as Plato. However, it was the great 18th century social philosophers John Locke,…](https://sms4smile.com/quotes/simon-mainwaring/the-theory-of-social-contracts-extends-as-far-back-as-plato-however/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) [Image](https://sms4smile.com/quotes/i/e56/simon-mainwaring-3578_18th-century_the-theory-of-social-contracts-extends-a_192073.png) > [Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to…](https://sms4smile.com/quotes/simon-mainwaring/corporations-consumers-and-citizens-must-begin-acting-in-concert-to/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) [Image](https://sms4smile.com/quotes/i/6f3/simon-mainwaring-3578_acting_corporations-consumers-and-citizens-must_142878.png) > [And if you look at the reality in the United States, where you have more than 40 million people below the poverty…](https://sms4smile.com/quotes/simon-mainwaring/and-if-you-look-at-the-reality-in-the-united-states-where-you-have/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) [Image](https://sms4smile.com/quotes/i/378/simon-mainwaring-3578_around-the-world_and-if-you-look-at-the-reality-in-the-un_720142.png) > [Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By…](https://sms4smile.com/quotes/simon-mainwaring/perhaps-the-most-effective-way-to-describe-the-approach-a-brand-must/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) [Image](https://sms4smile.com/quotes/i/d76/simon-mainwaring-3578_approach_perhaps-the-most-effective-way-to-descri_1597129.png) ## Other authors on Way ## More by Simon Mainwaring > [In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on…](https://sms4smile.com/quotes/simon-mainwaring/in-today-s-social-business-marketplace-facebook-is-one-of-the-best/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.](https://sms4smile.com/quotes/simon-mainwaring/the-new-dynamics-between-brands-and-consumers-driven-by-social-media/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.](https://sms4smile.com/quotes/simon-mainwaring/effectively-change-is-almost-impossible-without-industry-wide/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify…](https://sms4smile.com/quotes/simon-mainwaring/transforming-a-brand-into-a-socially-responsible-leader-doesn-t/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is…](https://sms4smile.com/quotes/simon-mainwaring/the-launch-of-google-apps-sends-a-powerful-signal-the-personalized/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and…](https://sms4smile.com/quotes/simon-mainwaring/done-correctly-everyone-from-individual-speakers-to-large/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves…](https://sms4smile.com/quotes/simon-mainwaring/companies-to-date-have-often-used-the-excuse-that-they-are-only/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [No one doubts the enormity of the social challenges we face around the world but one critical element of our response must be the…](https://sms4smile.com/quotes/simon-mainwaring/no-one-doubts-the-enormity-of-the-social-challenges-we-face-around/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who…](https://sms4smile.com/quotes/simon-mainwaring/the-companies-that-make-meaningful-contributions-while-also-listening/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the…](https://sms4smile.com/quotes/simon-mainwaring/corporations-consumers-and-citizens-must-begin-acting-in-concert-to/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [The theory of social contracts extends as far back as Plato. However, it was the great 18th century social philosophers John Locke, Thomas Hobbes,…](https://sms4smile.com/quotes/simon-mainwaring/the-theory-of-social-contracts-extends-as-far-back-as-plato-however/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together.](https://sms4smile.com/quotes/simon-mainwaring/since-most-corporate-competitors-have-the-same-problems-with/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [Social media is not about the exploitation of technology but service to community.](https://sms4smile.com/quotes/simon-mainwaring/social-media-is-not-about-the-exploitation-of-technology-but-service/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [Brands must become architects of community.](https://sms4smile.com/quotes/simon-mainwaring/brands-must-become-architects-of-community/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars of government…](https://sms4smile.com/quotes/simon-mainwaring/it-is-time-for-corporate-america-to-become-the-third-pillar-of-social/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/way/simon-mainwaring/#itemlist", "name": "14 Way Quotes By Simon Mainwaring", "numberOfItems": 14, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "A social contract is the way out of this dilemma for corporations that want to lead in the 21st century by showing consumers how seriously they take customer 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Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.", "creator": { "@type": "Person", "name": "Simon Mainwaring" }, "url": "https://sms4smile.com/quotes/simon-mainwaring/more-brands-are-waking-up-to-their-social-responsibility-and-doing/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/c97/simon-mainwaring-3578_brands_more-brands-are-waking-up-to-their-socia_2521357.png", "contentUrl": "https://sms4smile.com/quotes/i/c97/simon-mainwaring-3578_brands_more-brands-are-waking-up-to-their-socia_2521357.png", "url": "https://sms4smile.com/quotes/i/c97/simon-mainwaring-3578_brands_more-brands-are-waking-up-to-their-socia_2521357.png", "width": 1080, "height": 1080, "caption": "“More brands are waking up to their social responsibility and doing good work through cause marketing…” — Simon Mainwaring", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 7, "item": { "@type": "Quotation", "text": "The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways.", "creator": { "@type": "Person", "name": "Simon Mainwaring" }, "url": "https://sms4smile.com/quotes/simon-mainwaring/the-most-potentially-transformative-impact-of-social-media-is-its/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/8c9/simon-mainwaring-3578_ability_the-most-potentially-transformative-impa_2224288.jpg", "contentUrl": "https://sms4smile.com/quotes/i/8c9/simon-mainwaring-3578_ability_the-most-potentially-transformative-impa_2224288.jpg", "url": "https://sms4smile.com/quotes/i/8c9/simon-mainwaring-3578_ability_the-most-potentially-transformative-impa_2224288.jpg", "width": 1080, "height": 1080, "caption": "“The most potentially transformative impact of social media is its ability to encourage brands to marry…” — Simon Mainwaring", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 8, "item": { "@type": "Quotation", "text": "The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is structured and accessed will turn on the individual, or rather their personal profile which is a composite of all the data collected on the basis of what they have searched for and shared.", "creator": { "@type": "Person", "name": "Simon Mainwaring" }, "url": "https://sms4smile.com/quotes/simon-mainwaring/the-launch-of-google-apps-sends-a-powerful-signal-the-personalized/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/82f/simon-mainwaring-3578_apps_the-launch-of-google-apps-sends-a-powerf_99981.png", "contentUrl": "https://sms4smile.com/quotes/i/82f/simon-mainwaring-3578_apps_the-launch-of-google-apps-sends-a-powerf_99981.png", "url": "https://sms4smile.com/quotes/i/82f/simon-mainwaring-3578_apps_the-launch-of-google-apps-sends-a-powerf_99981.png", "width": 1080, "height": 1080, "caption": "“The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that…” — Simon Mainwaring", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "However, it was the great 18th century social philosophers John Locke, Thomas Hobbes, and Jean-Jacques Rousseau who brought the concept of a social contract between citizens and governments sharply into political thinking, paving the way for popular democracy and constitutional republicanism.", "creator": { "@type": "Person", "name": "Simon Mainwaring" }, "url": "https://sms4smile.com/quotes/simon-mainwaring/however-it-was-the-great-18th-century-social-philosophers-john-locke/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/287/simon-mainwaring-3578_18th-century_however-it-was-the-great-18th-century-so_984007.png", "contentUrl": "https://sms4smile.com/quotes/i/287/simon-mainwaring-3578_18th-century_however-it-was-the-great-18th-century-so_984007.png", "url": "https://sms4smile.com/quotes/i/287/simon-mainwaring-3578_18th-century_however-it-was-the-great-18th-century-so_984007.png", "width": 1080, "height": 1080, "caption": "“However, it was the great 18th century social philosophers John Locke, Thomas Hobbes, and Jean-Jacques…” — Simon Mainwaring", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars only to socially responsible companies. In today's world of social media and smart phones, this is easy to do.", "creator": { "@type": "Person", "name": "Simon Mainwaring" }, "url": "https://sms4smile.com/quotes/simon-mainwaring/the-most-impactful-way-consumers-can-assert-their-power-is-to-become/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/8f6/simon-mainwaring-3578_company_the-most-impactful-way-consumers-can-ass_2593598.jpg", "contentUrl": "https://sms4smile.com/quotes/i/8f6/simon-mainwaring-3578_company_the-most-impactful-way-consumers-can-ass_2593598.jpg", "url": "https://sms4smile.com/quotes/i/8f6/simon-mainwaring-3578_company_the-most-impactful-way-consumers-can-ass_2593598.jpg", "width": 1080, "height": 1080, "caption": "“The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars…” — Simon Mainwaring", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "The theory of social contracts extends as far back as Plato. However, it was the great 18th century social philosophers John Locke, Thomas Hobbes, and Jean-Jacques Rousseau who brought the concept of a social contract between citizens and governments sharply into political thinking, paving the way for popular democracy and constitutional republicanism.", "creator": { "@type": "Person", "name": "Simon Mainwaring" }, "url": "https://sms4smile.com/quotes/simon-mainwaring/the-theory-of-social-contracts-extends-as-far-back-as-plato-however/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e56/simon-mainwaring-3578_18th-century_the-theory-of-social-contracts-extends-a_192073.png", "contentUrl": "https://sms4smile.com/quotes/i/e56/simon-mainwaring-3578_18th-century_the-theory-of-social-contracts-extends-a_192073.png", "url": "https://sms4smile.com/quotes/i/e56/simon-mainwaring-3578_18th-century_the-theory-of-social-contracts-extends-a_192073.png", "width": 1080, "height": 1080, "caption": "“The theory of social contracts extends as far back as Plato. However, it was the great 18th century social…” — Simon Mainwaring", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 12, "item": { "@type": "Quotation", "text": "Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the social challenges we currently face with equal force. This begins with corporations that choose to alter how they practice capitalism in two ways to serve the greater good.", "creator": { "@type": "Person", "name": "Simon Mainwaring" }, "url": "https://sms4smile.com/quotes/simon-mainwaring/corporations-consumers-and-citizens-must-begin-acting-in-concert-to/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/6f3/simon-mainwaring-3578_acting_corporations-consumers-and-citizens-must_142878.png", "contentUrl": "https://sms4smile.com/quotes/i/6f3/simon-mainwaring-3578_acting_corporations-consumers-and-citizens-must_142878.png", "url": "https://sms4smile.com/quotes/i/6f3/simon-mainwaring-3578_acting_corporations-consumers-and-citizens-must_142878.png", "width": 1080, "height": 1080, "caption": "“Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of…” — Simon Mainwaring", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 13, "item": { "@type": "Quotation", "text": "And if you look at the reality in the United States, where you have more than 40 million people below the poverty line and 42 million on food stamps, and then you look at poverty around the world, clearly the way we're running the engine of capitalism is not serving us well.", "creator": { "@type": "Person", "name": "Simon Mainwaring" }, "url": "https://sms4smile.com/quotes/simon-mainwaring/and-if-you-look-at-the-reality-in-the-united-states-where-you-have/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/378/simon-mainwaring-3578_around-the-world_and-if-you-look-at-the-reality-in-the-un_720142.png", "contentUrl": "https://sms4smile.com/quotes/i/378/simon-mainwaring-3578_around-the-world_and-if-you-look-at-the-reality-in-the-un_720142.png", "url": "https://sms4smile.com/quotes/i/378/simon-mainwaring-3578_around-the-world_and-if-you-look-at-the-reality-in-the-un_720142.png", "width": 1080, "height": 1080, "caption": "“And if you look at the reality in the United States, where you have more than 40 million people below the…” — Simon Mainwaring", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 14, "item": { "@type": "Quotation", "text": "Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. 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