---
title: "34 Way Quotes By Malcolm Gladwell"
description: "34 Way quotes by Malcolm Gladwell. Plus more from Malcolm Gladwell and more Way sayings from other authors."
image: "https://sms4smile.com/quotes/i/7cd/malcolm-gladwell-348_argue_television-allows-the-audience-to-argue_3166292.png"
---

> [Television allows the audience to argue with the creator in a way you don't in a movie.](https://sms4smile.com/quotes/malcolm-gladwell/television-allows-the-audience-to-argue-with-the-creator-in-a-way-you/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/7cd/malcolm-gladwell-348_argue_television-allows-the-audience-to-argue_3166292.png)

> [Our unconscious is really good at quick decision-making - it often delivers a better answer than more deliberate and exhaustive ways of…](https://sms4smile.com/quotes/malcolm-gladwell/our-unconscious-is-really-good-at-quick-decision-making-it-often/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/341/malcolm-gladwell-348_answers_our-unconscious-is-really-good-at-quick_1274499.jpg)

> [There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do…](https://sms4smile.com/quotes/malcolm-gladwell/there-is-a-simple-way-to-package-information-that-under-the-right/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/5ff/malcolm-gladwell-348_circumstances_there-is-a-simple-way-to-package-informa_374225.png)

> [I'm necessarily parasitic in a way. I have done well as a parasite. But I'm still a parasite.](https://sms4smile.com/quotes/malcolm-gladwell/i-m-necessarily-parasitic-in-a-way-i-have-done-well-as-a-parasite-but/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/e84/malcolm-gladwell-348_done_i-m-necessarily-parasitic-in-a-way-i-hav_298072.png)

> [I have a new way of doing things, and I don’t care if you think I’m crazy.](https://sms4smile.com/quotes/malcolm-gladwell/i-have-a-new-way-of-doing-things-and-i-don-t-care-if-you-think-i-m/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/705/malcolm-gladwell-348_care_i-have-a-new-way-of-doing-things-and-i-d_608720.png)

> [Through embracing the diversity of humans beings, we will find a sure way to true happiness.](https://sms4smile.com/quotes/malcolm-gladwell/through-embracing-the-diversity-of-humans-beings-we-will-find-a-sure/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/3fe/malcolm-gladwell-348_diversity_through-embracing-the-diversity-of-human_2622412.png)

> [The older I get, the more I understand that the only way to say valuable things is to lose your fear of…](https://sms4smile.com/quotes/malcolm-gladwell/the-older-i-get-the-more-i-understand-that-the-only-way-to-say/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/3d5/malcolm-gladwell-348_being_the-older-i-get-the-more-i-understand-th_1042290.png)

> [We tell ourselves that skill is the precious resource and effort is the commodity. It's the other way around. Effort can trump…](https://sms4smile.com/quotes/malcolm-gladwell/we-tell-ourselves-that-skill-is-the-precious-resource-and-effort-is/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/a70/malcolm-gladwell-348_ability_we-tell-ourselves-that-skill-is-the-prec_1000149.png)

> [our world requires that decisions be sourced and footnoted, and if we say how we feel, we must also be prepared to…](https://sms4smile.com/quotes/malcolm-gladwell/our-world-requires-that-decisions-be-sourced-and-footnoted-and-if-we-2/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/818/malcolm-gladwell-348_accepting_our-world-requires-that-decisions-be-sou_1109976.jpg)

> [...mediocre people find their way into positions of authority...because when it comes to even the most important positions, our selection decisions are…](https://sms4smile.com/quotes/malcolm-gladwell/mediocre-people-find-their-way-into-positions-of-authority-because/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/68c/malcolm-gladwell-348_authority_mediocre-people-find-their-way-into-posi_1042621.png)

> [People assume when my hair is long that I am a lot cooler than I actually am. I am not opposed to…](https://sms4smile.com/quotes/malcolm-gladwell/people-assume-when-my-hair-is-long-that-i-am-a-lot-cooler-than-i/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/c41/malcolm-gladwell-348_actually_people-assume-when-my-hair-is-long-that_2646591.png)

> [What a gifted child is, in many ways, is a gifted learner. And what a gifted adult is, is a gifted doer.…](https://sms4smile.com/quotes/malcolm-gladwell/what-a-gifted-child-is-in-many-ways-is-a-gifted-learner-and-what-a/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/e2f/malcolm-gladwell-348_achievement_what-a-gifted-child-is-in-many-ways-is-a_308487.png)

> [ \[Research\] suggests that what we think of as free will is largely an illusion: much of the time, we are simply operating… ](https://sms4smile.com/quotes/malcolm-gladwell/research-suggests-that-what-we-think-of-as-free-will-is-largely-an/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/8f7/malcolm-gladwell-348_free-will_research-suggests-that-what-we-think-of_133351.png)

> [When writing, you can't break physical rules. You can't have people come back from the dead. That's cheating. I am a kind…](https://sms4smile.com/quotes/malcolm-gladwell/when-writing-you-can-t-break-physical-rules-you-can-t-have-people/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/8e0/malcolm-gladwell-348_break_when-writing-you-can-t-break-physical-ru_2606375.png)

> [The world is not a meritocracy, as much as we may like to pretend that it is. And we have a long…](https://sms4smile.com/quotes/malcolm-gladwell/the-world-is-not-a-meritocracy-as-much-as-we-may-like-to-pretend-that/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/6f4/malcolm-gladwell-348_long_the-world-is-not-a-meritocracy-as-much-a_109019.png)

> [You walk into the class in second grade. You can't read. What are you going to do if you're going to make…](https://sms4smile.com/quotes/malcolm-gladwell/you-walk-into-the-class-in-second-grade-you-can-t-read-what-are-you/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/f05/malcolm-gladwell-348_around_you-walk-into-the-class-in-second-grade_2108307.png)

> [Character isn't what we think it is or, rather, what we want it to be. It isn't a stable, easily identifiable set…](https://sms4smile.com/quotes/malcolm-gladwell/character-isn-t-what-we-think-it-is-or-rather-what-we-want-it-to-be/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/825/malcolm-gladwell-348_brain_character-isn-t-what-we-think-it-is-or-r_2641982.png)

> [I don't think people are averse to thinking about things in a deep way, but we have limited time and opportunity to…](https://sms4smile.com/quotes/malcolm-gladwell/i-don-t-think-people-are-averse-to-thinking-about-things-in-a-deep/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/b9e/malcolm-gladwell-348_appetite_i-don-t-think-people-are-averse-to-think_855187.png)

> [The particular skill that allows you to talk your way out of a murder rap, or convince your professor to move you…](https://sms4smile.com/quotes/malcolm-gladwell/the-particular-skill-that-allows-you-to-talk-your-way-out-of-a-murder-2/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/527/malcolm-gladwell-348_afternoon_the-particular-skill-that-allows-you-to_1785588.png)

> [The iPod is clearly a tipping point (and I'm not quite sure it is a wholly positive development), because it is a…](https://sms4smile.com/quotes/malcolm-gladwell/the-ipod-is-clearly-a-tipping-point-and-i-m-not-quite-sure-it-is-a/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/a78/malcolm-gladwell-348_art_the-ipod-is-clearly-a-tipping-point-and_1847521.jpg)

> [There is this tremendous body of knowledge in the world of academia where extraordinary numbers of incredibly thoughtful people have taken the…](https://sms4smile.com/quotes/malcolm-gladwell/there-is-this-tremendous-body-of-knowledge-in-the-world-of-academia/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/cbf/malcolm-gladwell-348_academia_there-is-this-tremendous-body-of-knowled_131482.jpg)

> [Do you see the consequences of the way we have chosen to think about success? Because we so profoundly personalize success, we…](https://sms4smile.com/quotes/malcolm-gladwell/do-you-see-the-consequences-of-the-way-we-have-chosen-to-think-about/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/a12/malcolm-gladwell-348_awe_do-you-see-the-consequences-of-the-way-w_549873.jpg)

> [I'm in the storytelling business, and so you're always drawn to the unusual. And early on, I discovered that's the easiest way…](https://sms4smile.com/quotes/malcolm-gladwell/i-m-in-the-storytelling-business-and-so-you-re-always-drawn-to-the/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/cff/malcolm-gladwell-348_business_i-m-in-the-storytelling-business-and-so_384779.png)

> [When crime drops dramatically in New York for no apparent reason, or when a movie made on a shoestring budget ends up…](https://sms4smile.com/quotes/malcolm-gladwell/when-crime-drops-dramatically-in-new-york-for-no-apparent-reason-or/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/5fd/malcolm-gladwell-348_budgets_when-crime-drops-dramatically-in-new-yor_2670938.png)

> [So long as the stereotype is used as a way of understanding how to fix the problem as opposed to demonizing a…](https://sms4smile.com/quotes/malcolm-gladwell/so-long-as-the-stereotype-is-used-as-a-way-of-understanding-how-to/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/b6c/malcolm-gladwell-348_long_so-long-as-the-stereotype-is-used-as-a-w_2408797.png)

> [Clear writing is universal. People talk about writing down to an audience or writing up to an audience; I think that's nonsense.…](https://sms4smile.com/quotes/malcolm-gladwell/clear-writing-is-universal-people-talk-about-writing-down-to-an/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/a9f/malcolm-gladwell-348_audience_clear-writing-is-universal-people-talk-a_129349.jpg)

> [It wasn't an excuse. It was a fact. He'd had to make his way alone, and no one—not rock stars, not professional…](https://sms4smile.com/quotes/malcolm-gladwell/it-wasn-t-an-excuse-it-was-a-fact-he-d-had-to-make-his-way-alone-and/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/3a3/malcolm-gladwell-348_athlete_it-wasn-t-an-excuse-it-was-a-fact-he-d-h_1960104.png)

> [ Radio stations have constructed a narrow door\[way\], and that's because they don't understand how complex and paradoxical our snap judgments are. It's… ](https://sms4smile.com/quotes/malcolm-gladwell/radio-stations-have-constructed-a-narrow-door-way-and-that-s-because/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/478/malcolm-gladwell-348_complexes_radio-stations-have-constructed-a-narrow_2513107.png)

> [I've been in auditions without screens, and I can assure you that I was prejudiced. I began to listen with my eyes,…](https://sms4smile.com/quotes/malcolm-gladwell/i-ve-been-in-auditions-without-screens-and-i-can-assure-you-that-i/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/15b/malcolm-gladwell-348_auditions_i-ve-been-in-auditions-without-screens-a_1000145.jpg)

> [The Tipping Point is the biography of an idea, and the idea is very simple. It is that the best way to…](https://sms4smile.com/quotes/malcolm-gladwell/the-tipping-point-is-the-biography-of-an-idea-and-the-idea-is-very/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/682/malcolm-gladwell-348_behavior_the-tipping-point-is-the-biography-of-an_1523565.jpg)

> [The biggest mistake we make is trying to square the way we feel about something today with the way we felt about…](https://sms4smile.com/quotes/malcolm-gladwell/the-biggest-mistake-we-make-is-trying-to-square-the-way-we-feel-about/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/dd7/malcolm-gladwell-348_biggest-mistake_the-biggest-mistake-we-make-is-trying-to_1836222.png)

> [If we think about emotion this way - as outside-in, not inside out - it is possible to understand how some people…](https://sms4smile.com/quotes/malcolm-gladwell/if-we-think-about-emotion-this-way-as-outside-in-not-inside-out-it-is/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/533/malcolm-gladwell-348_amount_if-we-think-about-emotion-this-way-as-ou_2468905.png)

> [Once you understand that Goliath is much weaker than you think he is, and David has superior technology, then you say: why…](https://sms4smile.com/quotes/malcolm-gladwell/once-you-understand-that-goliath-is-much-weaker-than-you-think-he-is/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/b6f/malcolm-gladwell-348_actually_once-you-understand-that-goliath-is-much_2341267.png)

> [The people who stand before kings may look like they did it all by themselves. But in fact they are invariably the…](https://sms4smile.com/quotes/malcolm-gladwell/the-people-who-stand-before-kings-may-look-like-they-did-it-all-by-2/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/d7f/malcolm-gladwell-348_advantage_the-people-who-stand-before-kings-may-lo_2749401.png)

## Other authors on Way

## More by Malcolm Gladwell

> [When I go to my health club, and it's in the basement, you have to take the elevator down. And this drives me crazy.…](https://sms4smile.com/quotes/malcolm-gladwell/when-i-go-to-my-health-club-and-it-s-in-the-basement-you-have-to-take/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

> [The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.](https://sms4smile.com/quotes/malcolm-gladwell/the-tipping-point-is-that-magic-moment-when-an-idea-trend-or-social/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

> [“The scholars who research happiness suggest that more money stops making people happier at a family income of around seventy-five thousand dollars a year.…](https://sms4smile.com/quotes/malcolm-gladwell/the-scholars-who-research-happiness-suggest-that-more-money-stops/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

> [We need to be clear when we venerate entrepreneurs what we are venerating.They are not moral leaders. If they were moral leaders, they wouldn't…](https://sms4smile.com/quotes/malcolm-gladwell/we-need-to-be-clear-when-we-venerate-entrepreneurs-what-we-are/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

> [“Some people look like they sound better than they actually sound, because they look confident and have good posture," once musician, a veteran of…](https://sms4smile.com/quotes/malcolm-gladwell/some-people-look-like-they-sound-better-than-they-actually-sound/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

> [A handicap is like trying to race and you have a ten pound weight stuck to your waist. That is a handicap.](https://sms4smile.com/quotes/malcolm-gladwell/a-handicap-is-like-trying-to-race-and-you-have-a-ten-pound-weight/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

> [“neighborhood was filled with engineers from Hewlett-Packard, then as now one of”](https://sms4smile.com/quotes/malcolm-gladwell/neighborhood-was-filled-with-engineers-from-hewlett-packard-then-as/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

> [“People are ruined by challenged economic lives. But they are ruined by wealth as well because they lose their ambition and they lose their…](https://sms4smile.com/quotes/malcolm-gladwell/people-are-ruined-by-challenged-economic-lives-but-they-are-ruined-by/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

> [The single most important thing a city can do is provide a community where interesting, smart people want to live with their families.](https://sms4smile.com/quotes/malcolm-gladwell/the-single-most-important-thing-a-city-can-do-is-provide-a-community/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

> [ \[Norden\] said, with the Mark 15 Norden bombsight, he could drop a bomb into a pickle barrel at 20,000 feet. ](https://sms4smile.com/quotes/malcolm-gladwell/norden-said-with-the-mark-15-norden-bombsight-he-could-drop-a-bomb/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

> [The willingness to be self-critical in England is much greater than the willingness to be self-critical in America.](https://sms4smile.com/quotes/malcolm-gladwell/the-willingness-to-be-self-critical-in-england-is-much-greater-than/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

> [The conventional explanation for Jewish success, of course, is that Jews come from a literate, intellectual culture. They are famously "the people of the…](https://sms4smile.com/quotes/malcolm-gladwell/the-conventional-explanation-for-jewish-success-of-course-is-that/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

> [“An archway to one side leads to a church, the Madonna del Carmine—Our Lady of Mount Carmine. Narrow”](https://sms4smile.com/quotes/malcolm-gladwell/an-archway-to-one-side-leads-to-a-church-the-madonna-del-carmine-our/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

> [People are experience-rich and theory-poor.](https://sms4smile.com/quotes/malcolm-gladwell/people-are-experience-rich-and-theory-poor/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

> [“Most psychologists believe that nature—genetics—accounts for about half of the reason why we tend to act the way we do. His point is simply…](https://sms4smile.com/quotes/malcolm-gladwell/most-psychologists-believe-that-nature-genetics-accounts-for-about/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "ItemList",
            "@id": "https://sms4smile.com/quotes/about/way/malcolm-gladwell/#itemlist",
            "name": "34 Way Quotes By Malcolm Gladwell",
            "numberOfItems": 34,
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@type": "Quotation",
                        "text": "Television allows the audience to argue with the creator in a way you don't in a movie.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/television-allows-the-audience-to-argue-with-the-creator-in-a-way-you/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/7cd/malcolm-gladwell-348_argue_television-allows-the-audience-to-argue_3166292.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/7cd/malcolm-gladwell-348_argue_television-allows-the-audience-to-argue_3166292.png",
                            "url": "https://sms4smile.com/quotes/i/7cd/malcolm-gladwell-348_argue_television-allows-the-audience-to-argue_3166292.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Television allows the audience to argue with the creator in a way you don't in a movie.” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "item": {
                        "@type": "Quotation",
                        "text": "Our unconscious is really good at quick decision-making - it often delivers a better answer than more deliberate and exhaustive ways of thinking.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/our-unconscious-is-really-good-at-quick-decision-making-it-often/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/341/malcolm-gladwell-348_answers_our-unconscious-is-really-good-at-quick_1274499.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/341/malcolm-gladwell-348_answers_our-unconscious-is-really-good-at-quick_1274499.jpg",
                            "url": "https://sms4smile.com/quotes/i/341/malcolm-gladwell-348_answers_our-unconscious-is-really-good-at-quick_1274499.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Our unconscious is really good at quick decision-making - it often delivers a better answer than more…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "item": {
                        "@type": "Quotation",
                        "text": "There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/there-is-a-simple-way-to-package-information-that-under-the-right/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/5ff/malcolm-gladwell-348_circumstances_there-is-a-simple-way-to-package-informa_374225.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/5ff/malcolm-gladwell-348_circumstances_there-is-a-simple-way-to-package-informa_374225.png",
                            "url": "https://sms4smile.com/quotes/i/5ff/malcolm-gladwell-348_circumstances_there-is-a-simple-way-to-package-informa_374225.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“There is a simple way to package information that, under the right circumstances, can make it irresistible…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "item": {
                        "@type": "Quotation",
                        "text": "I'm necessarily parasitic in a way. I have done well as a parasite. But I'm still a parasite.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/i-m-necessarily-parasitic-in-a-way-i-have-done-well-as-a-parasite-but/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/e84/malcolm-gladwell-348_done_i-m-necessarily-parasitic-in-a-way-i-hav_298072.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/e84/malcolm-gladwell-348_done_i-m-necessarily-parasitic-in-a-way-i-hav_298072.png",
                            "url": "https://sms4smile.com/quotes/i/e84/malcolm-gladwell-348_done_i-m-necessarily-parasitic-in-a-way-i-hav_298072.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I'm necessarily parasitic in a way. I have done well as a parasite. But I'm still a parasite.” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 5,
                    "item": {
                        "@type": "Quotation",
                        "text": "I have a new way of doing things, and I don’t care if you think I’m crazy.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/i-have-a-new-way-of-doing-things-and-i-don-t-care-if-you-think-i-m/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/705/malcolm-gladwell-348_care_i-have-a-new-way-of-doing-things-and-i-d_608720.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/705/malcolm-gladwell-348_care_i-have-a-new-way-of-doing-things-and-i-d_608720.png",
                            "url": "https://sms4smile.com/quotes/i/705/malcolm-gladwell-348_care_i-have-a-new-way-of-doing-things-and-i-d_608720.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I have a new way of doing things, and I don’t care if you think I’m crazy.” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 6,
                    "item": {
                        "@type": "Quotation",
                        "text": "Through embracing the diversity of humans beings, we will find a sure way to true happiness.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/through-embracing-the-diversity-of-humans-beings-we-will-find-a-sure/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/3fe/malcolm-gladwell-348_diversity_through-embracing-the-diversity-of-human_2622412.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/3fe/malcolm-gladwell-348_diversity_through-embracing-the-diversity-of-human_2622412.png",
                            "url": "https://sms4smile.com/quotes/i/3fe/malcolm-gladwell-348_diversity_through-embracing-the-diversity-of-human_2622412.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Through embracing the diversity of humans beings, we will find a sure way to true happiness.” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 7,
                    "item": {
                        "@type": "Quotation",
                        "text": "The older I get, the more I understand that the only way to say valuable things is to lose your fear of being correct.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/the-older-i-get-the-more-i-understand-that-the-only-way-to-say/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/3d5/malcolm-gladwell-348_being_the-older-i-get-the-more-i-understand-th_1042290.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/3d5/malcolm-gladwell-348_being_the-older-i-get-the-more-i-understand-th_1042290.png",
                            "url": "https://sms4smile.com/quotes/i/3d5/malcolm-gladwell-348_being_the-older-i-get-the-more-i-understand-th_1042290.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The older I get, the more I understand that the only way to say valuable things is to lose your fear of…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 8,
                    "item": {
                        "@type": "Quotation",
                        "text": "We tell ourselves that skill is the precious resource and effort is the commodity. It's the other way around. Effort can trump ability-relentl ess effort is in fact something rarer than the ability to engage in some finely tuned act of motor coordination.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/we-tell-ourselves-that-skill-is-the-precious-resource-and-effort-is/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/a70/malcolm-gladwell-348_ability_we-tell-ourselves-that-skill-is-the-prec_1000149.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/a70/malcolm-gladwell-348_ability_we-tell-ourselves-that-skill-is-the-prec_1000149.png",
                            "url": "https://sms4smile.com/quotes/i/a70/malcolm-gladwell-348_ability_we-tell-ourselves-that-skill-is-the-prec_1000149.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“We tell ourselves that skill is the precious resource and effort is the commodity. It's the other way…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 9,
                    "item": {
                        "@type": "Quotation",
                        "text": "our world requires that decisions be sourced and footnoted, and if we say how we feel, we must also be prepared to elaborate on why we feel that way...We need to respect the fact that it is possible to know without knowing why we know and accept that - sometimes - we're better off that way.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/our-world-requires-that-decisions-be-sourced-and-footnoted-and-if-we-2/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/818/malcolm-gladwell-348_accepting_our-world-requires-that-decisions-be-sou_1109976.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/818/malcolm-gladwell-348_accepting_our-world-requires-that-decisions-be-sou_1109976.jpg",
                            "url": "https://sms4smile.com/quotes/i/818/malcolm-gladwell-348_accepting_our-world-requires-that-decisions-be-sou_1109976.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“our world requires that decisions be sourced and footnoted, and if we say how we feel, we must also be…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 10,
                    "item": {
                        "@type": "Quotation",
                        "text": "...mediocre people find their way into positions of authority...because when it comes to even the most important positions, our selection decisions are a good deal less rational than we think.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/mediocre-people-find-their-way-into-positions-of-authority-because/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/68c/malcolm-gladwell-348_authority_mediocre-people-find-their-way-into-posi_1042621.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/68c/malcolm-gladwell-348_authority_mediocre-people-find-their-way-into-posi_1042621.png",
                            "url": "https://sms4smile.com/quotes/i/68c/malcolm-gladwell-348_authority_mediocre-people-find-their-way-into-posi_1042621.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“...mediocre people find their way into positions of authority...because when it comes to even the most…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 11,
                    "item": {
                        "@type": "Quotation",
                        "text": "People assume when my hair is long that I am a lot cooler than I actually am. I am not opposed to this misconception, by the way, but it is a misconception.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/people-assume-when-my-hair-is-long-that-i-am-a-lot-cooler-than-i/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/c41/malcolm-gladwell-348_actually_people-assume-when-my-hair-is-long-that_2646591.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/c41/malcolm-gladwell-348_actually_people-assume-when-my-hair-is-long-that_2646591.png",
                            "url": "https://sms4smile.com/quotes/i/c41/malcolm-gladwell-348_actually_people-assume-when-my-hair-is-long-that_2646591.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“People assume when my hair is long that I am a lot cooler than I actually am. I am not opposed to this…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 12,
                    "item": {
                        "@type": "Quotation",
                        "text": "What a gifted child is, in many ways, is a gifted learner. And what a gifted adult is, is a gifted doer. And those are quite separate domains of achievement.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/what-a-gifted-child-is-in-many-ways-is-a-gifted-learner-and-what-a/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/e2f/malcolm-gladwell-348_achievement_what-a-gifted-child-is-in-many-ways-is-a_308487.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/e2f/malcolm-gladwell-348_achievement_what-a-gifted-child-is-in-many-ways-is-a_308487.png",
                            "url": "https://sms4smile.com/quotes/i/e2f/malcolm-gladwell-348_achievement_what-a-gifted-child-is-in-many-ways-is-a_308487.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“What a gifted child is, in many ways, is a gifted learner. And what a gifted adult is, is a gifted doer. And…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 13,
                    "item": {
                        "@type": "Quotation",
                        "text": "[Research] suggests that what we think of as free will is largely an illusion: much of the time, we are simply operating on automatic pilot, and the way we think and act – and how well we think and act on the spur of the moment – are a lot more susceptible to outside influences than we realize.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/research-suggests-that-what-we-think-of-as-free-will-is-largely-an/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/8f7/malcolm-gladwell-348_free-will_research-suggests-that-what-we-think-of_133351.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/8f7/malcolm-gladwell-348_free-will_research-suggests-that-what-we-think-of_133351.png",
                            "url": "https://sms4smile.com/quotes/i/8f7/malcolm-gladwell-348_free-will_research-suggests-that-what-we-think-of_133351.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“[Research] suggests that what we think of as free will is largely an illusion: much of the time, we are…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 14,
                    "item": {
                        "@type": "Quotation",
                        "text": "When writing, you can't break physical rules. You can't have people come back from the dead. That's cheating. I am a kind of narrative fundamentalist in many ways.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/when-writing-you-can-t-break-physical-rules-you-can-t-have-people/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/8e0/malcolm-gladwell-348_break_when-writing-you-can-t-break-physical-ru_2606375.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/8e0/malcolm-gladwell-348_break_when-writing-you-can-t-break-physical-ru_2606375.png",
                            "url": "https://sms4smile.com/quotes/i/8e0/malcolm-gladwell-348_break_when-writing-you-can-t-break-physical-ru_2606375.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“When writing, you can't break physical rules. You can't have people come back from the dead. That's…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 15,
                    "item": {
                        "@type": "Quotation",
                        "text": "The world is not a meritocracy, as much as we may like to pretend that it is. And we have a long way to go before we really reward people based on their own merit.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/the-world-is-not-a-meritocracy-as-much-as-we-may-like-to-pretend-that/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/6f4/malcolm-gladwell-348_long_the-world-is-not-a-meritocracy-as-much-a_109019.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/6f4/malcolm-gladwell-348_long_the-world-is-not-a-meritocracy-as-much-a_109019.png",
                            "url": "https://sms4smile.com/quotes/i/6f4/malcolm-gladwell-348_long_the-world-is-not-a-meritocracy-as-much-a_109019.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The world is not a meritocracy, as much as we may like to pretend that it is. And we have a long way to go…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 16,
                    "item": {
                        "@type": "Quotation",
                        "text": "You walk into the class in second grade. You can't read. What are you going to do if you're going to make it? You identify the smart kid. You make friends with him. You sit next to him. You grow a team around you. You delegate your work to others. You learn how to talk your way out of a tight spot.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/you-walk-into-the-class-in-second-grade-you-can-t-read-what-are-you/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/f05/malcolm-gladwell-348_around_you-walk-into-the-class-in-second-grade_2108307.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/f05/malcolm-gladwell-348_around_you-walk-into-the-class-in-second-grade_2108307.png",
                            "url": "https://sms4smile.com/quotes/i/f05/malcolm-gladwell-348_around_you-walk-into-the-class-in-second-grade_2108307.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“You walk into the class in second grade. You can't read. What are you going to do if you're going to make…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 17,
                    "item": {
                        "@type": "Quotation",
                        "text": "Character isn't what we think it is or, rather, what we want it to be. It isn't a stable, easily identifiable set of closely related traits, and it only seems that way because of a glitch in the way our brains are organized. Character is more like a bundle of habits and tendencies and interests, loosely bound together and dependent, at certain times, on circumstance and context.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/character-isn-t-what-we-think-it-is-or-rather-what-we-want-it-to-be/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/825/malcolm-gladwell-348_brain_character-isn-t-what-we-think-it-is-or-r_2641982.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/825/malcolm-gladwell-348_brain_character-isn-t-what-we-think-it-is-or-r_2641982.png",
                            "url": "https://sms4smile.com/quotes/i/825/malcolm-gladwell-348_brain_character-isn-t-what-we-think-it-is-or-r_2641982.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Character isn't what we think it is or, rather, what we want it to be. It isn't a stable, easily…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 18,
                    "item": {
                        "@type": "Quotation",
                        "text": "I don't think people are averse to thinking about things in a deep way, but we have limited time and opportunity to think about things in a deep way. I think that's why there is an appetite for non-fiction - it gives people the opportunity to reexamine ordinary experience and be smarter about it.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/i-don-t-think-people-are-averse-to-thinking-about-things-in-a-deep/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/b9e/malcolm-gladwell-348_appetite_i-don-t-think-people-are-averse-to-think_855187.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/b9e/malcolm-gladwell-348_appetite_i-don-t-think-people-are-averse-to-think_855187.png",
                            "url": "https://sms4smile.com/quotes/i/b9e/malcolm-gladwell-348_appetite_i-don-t-think-people-are-averse-to-think_855187.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I don't think people are averse to thinking about things in a deep way, but we have limited time and…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 19,
                    "item": {
                        "@type": "Quotation",
                        "text": "The particular skill that allows you to talk your way out of a murder rap, or convince your professor to move you from the morning to the afternoon section, is what the psychologist Robert Sternberg calls \"practical intelligence.\" To Sternberg, practical intelligence includes things like \"knowing what to say to whom, knowing when to say it, and knowing how to say it for for maximum effect.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/the-particular-skill-that-allows-you-to-talk-your-way-out-of-a-murder-2/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/527/malcolm-gladwell-348_afternoon_the-particular-skill-that-allows-you-to_1785588.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/527/malcolm-gladwell-348_afternoon_the-particular-skill-that-allows-you-to_1785588.png",
                            "url": "https://sms4smile.com/quotes/i/527/malcolm-gladwell-348_afternoon_the-particular-skill-that-allows-you-to_1785588.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The particular skill that allows you to talk your way out of a murder rap, or convince your professor to…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 20,
                    "item": {
                        "@type": "Quotation",
                        "text": "The iPod is clearly a tipping point (and I'm not quite sure it is a wholly positive development), because it is a revolution in the way that we consume creative property, which I would call art. It has radically changed the relationship between the artist and the audience, how money changes hands, and how much money changes hands. Music was the first, and books are coming next. The Kindle or some form of electronic book is clearly inevitable, and it will massively reshape how books are sold, who pays for them, and how they're consumed. It is going to be really fascinating.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/the-ipod-is-clearly-a-tipping-point-and-i-m-not-quite-sure-it-is-a/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/a78/malcolm-gladwell-348_art_the-ipod-is-clearly-a-tipping-point-and_1847521.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/a78/malcolm-gladwell-348_art_the-ipod-is-clearly-a-tipping-point-and_1847521.jpg",
                            "url": "https://sms4smile.com/quotes/i/a78/malcolm-gladwell-348_art_the-ipod-is-clearly-a-tipping-point-and_1847521.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The iPod is clearly a tipping point (and I'm not quite sure it is a wholly positive development), because it…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 21,
                    "item": {
                        "@type": "Quotation",
                        "text": "There is this tremendous body of knowledge in the world of academia where extraordinary numbers of incredibly thoughtful people have taken the time to examine on a really profound level the way we live our lives and who we are and where we've been. That brilliant learning sometimes gets trapped in academia and never sees the light of day.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/there-is-this-tremendous-body-of-knowledge-in-the-world-of-academia/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/cbf/malcolm-gladwell-348_academia_there-is-this-tremendous-body-of-knowled_131482.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/cbf/malcolm-gladwell-348_academia_there-is-this-tremendous-body-of-knowled_131482.jpg",
                            "url": "https://sms4smile.com/quotes/i/cbf/malcolm-gladwell-348_academia_there-is-this-tremendous-body-of-knowled_131482.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“There is this tremendous body of knowledge in the world of academia where extraordinary numbers of…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 22,
                    "item": {
                        "@type": "Quotation",
                        "text": "Do you see the consequences of the way we have chosen to think about success? Because we so profoundly personalize success, we miss opportunities to lift others onto the top rung...We are too much in awe of those who succeed and far too dismissive of those who fail. And most of all, we become much too passive. We overlook just how large a role we all play—and by “we” I mean society—in determining who makes it and who doesn’t.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/do-you-see-the-consequences-of-the-way-we-have-chosen-to-think-about/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/a12/malcolm-gladwell-348_awe_do-you-see-the-consequences-of-the-way-w_549873.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/a12/malcolm-gladwell-348_awe_do-you-see-the-consequences-of-the-way-w_549873.jpg",
                            "url": "https://sms4smile.com/quotes/i/a12/malcolm-gladwell-348_awe_do-you-see-the-consequences-of-the-way-w_549873.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Do you see the consequences of the way we have chosen to think about success? Because we so profoundly…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 23,
                    "item": {
                        "@type": "Quotation",
                        "text": "I'm in the storytelling business, and so you're always drawn to the unusual. And early on, I discovered that's the easiest way to tell stories... If you come up through a newspaper as I did, your whole goal is to get a story on the front page, and you only get something on the front page if it's unusual.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/i-m-in-the-storytelling-business-and-so-you-re-always-drawn-to-the/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/cff/malcolm-gladwell-348_business_i-m-in-the-storytelling-business-and-so_384779.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/cff/malcolm-gladwell-348_business_i-m-in-the-storytelling-business-and-so_384779.png",
                            "url": "https://sms4smile.com/quotes/i/cff/malcolm-gladwell-348_business_i-m-in-the-storytelling-business-and-so_384779.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I'm in the storytelling business, and so you're always drawn to the unusual. And early on, I discovered…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 24,
                    "item": {
                        "@type": "Quotation",
                        "text": "When crime drops dramatically in New York for no apparent reason, or when a movie made on a shoestring budget ends up making hundreds of millions of dollars - we're surprised. I'm saying, don't be surprised. This is the way social epidemics work.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/when-crime-drops-dramatically-in-new-york-for-no-apparent-reason-or/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/5fd/malcolm-gladwell-348_budgets_when-crime-drops-dramatically-in-new-yor_2670938.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/5fd/malcolm-gladwell-348_budgets_when-crime-drops-dramatically-in-new-yor_2670938.png",
                            "url": "https://sms4smile.com/quotes/i/5fd/malcolm-gladwell-348_budgets_when-crime-drops-dramatically-in-new-yor_2670938.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“When crime drops dramatically in New York for no apparent reason, or when a movie made on a shoestring…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 25,
                    "item": {
                        "@type": "Quotation",
                        "text": "So long as the stereotype is used as a way of understanding how to fix the problem as opposed to demonizing a people or writing them off, then I think it's OK.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/so-long-as-the-stereotype-is-used-as-a-way-of-understanding-how-to/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/b6c/malcolm-gladwell-348_long_so-long-as-the-stereotype-is-used-as-a-w_2408797.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/b6c/malcolm-gladwell-348_long_so-long-as-the-stereotype-is-used-as-a-w_2408797.png",
                            "url": "https://sms4smile.com/quotes/i/b6c/malcolm-gladwell-348_long_so-long-as-the-stereotype-is-used-as-a-w_2408797.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“So long as the stereotype is used as a way of understanding how to fix the problem as opposed to demonizing…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 26,
                    "item": {
                        "@type": "Quotation",
                        "text": "Clear writing is universal. People talk about writing down to an audience or writing up to an audience; I think that's nonsense. If you write in a way that is clear, transparent, and elegant, it will reach everyone.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/clear-writing-is-universal-people-talk-about-writing-down-to-an/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/a9f/malcolm-gladwell-348_audience_clear-writing-is-universal-people-talk-a_129349.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/a9f/malcolm-gladwell-348_audience_clear-writing-is-universal-people-talk-a_129349.jpg",
                            "url": "https://sms4smile.com/quotes/i/a9f/malcolm-gladwell-348_audience_clear-writing-is-universal-people-talk-a_129349.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Clear writing is universal. People talk about writing down to an audience or writing up to an audience; I…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 27,
                    "item": {
                        "@type": "Quotation",
                        "text": "It wasn't an excuse. It was a fact. He'd had to make his way alone, and no one—not rock stars, not professional athletes, not software billionaires, and not even geniuses — ever makes it alone.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/it-wasn-t-an-excuse-it-was-a-fact-he-d-had-to-make-his-way-alone-and/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/3a3/malcolm-gladwell-348_athlete_it-wasn-t-an-excuse-it-was-a-fact-he-d-h_1960104.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/3a3/malcolm-gladwell-348_athlete_it-wasn-t-an-excuse-it-was-a-fact-he-d-h_1960104.png",
                            "url": "https://sms4smile.com/quotes/i/3a3/malcolm-gladwell-348_athlete_it-wasn-t-an-excuse-it-was-a-fact-he-d-h_1960104.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“It wasn't an excuse. It was a fact. He'd had to make his way alone, and no one—not rock stars, not…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 28,
                    "item": {
                        "@type": "Quotation",
                        "text": "Radio stations have constructed a narrow door[way], and that's because they don't understand how complex and paradoxical our snap judgments are. It's hard to measure new songs.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/radio-stations-have-constructed-a-narrow-door-way-and-that-s-because/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/478/malcolm-gladwell-348_complexes_radio-stations-have-constructed-a-narrow_2513107.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/478/malcolm-gladwell-348_complexes_radio-stations-have-constructed-a-narrow_2513107.png",
                            "url": "https://sms4smile.com/quotes/i/478/malcolm-gladwell-348_complexes_radio-stations-have-constructed-a-narrow_2513107.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Radio stations have constructed a narrow door[way], and that's because they don't understand how complex and…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 29,
                    "item": {
                        "@type": "Quotation",
                        "text": "I've been in auditions without screens, and I can assure you that I was prejudiced. I began to listen with my eyes, and there is no way that your eyes don't affect your judgement. The only true way to listen is with your ears and your heart. (p.251)",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/i-ve-been-in-auditions-without-screens-and-i-can-assure-you-that-i/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/15b/malcolm-gladwell-348_auditions_i-ve-been-in-auditions-without-screens-a_1000145.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/15b/malcolm-gladwell-348_auditions_i-ve-been-in-auditions-without-screens-a_1000145.jpg",
                            "url": "https://sms4smile.com/quotes/i/15b/malcolm-gladwell-348_auditions_i-ve-been-in-auditions-without-screens-a_1000145.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I've been in auditions without screens, and I can assure you that I was prejudiced. I began to listen with…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 30,
                    "item": {
                        "@type": "Quotation",
                        "text": "The Tipping Point is the biography of an idea, and the idea is very simple. It is that the best way to understand the emergence of fashion trends, the ebb and flow of crime waves, or, for that matter, the transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth, or any number of the other mysterious changes that mark everyday life is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/the-tipping-point-is-the-biography-of-an-idea-and-the-idea-is-very/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/682/malcolm-gladwell-348_behavior_the-tipping-point-is-the-biography-of-an_1523565.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/682/malcolm-gladwell-348_behavior_the-tipping-point-is-the-biography-of-an_1523565.jpg",
                            "url": "https://sms4smile.com/quotes/i/682/malcolm-gladwell-348_behavior_the-tipping-point-is-the-biography-of-an_1523565.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The Tipping Point is the biography of an idea, and the idea is very simple. It is that the best way to…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 31,
                    "item": {
                        "@type": "Quotation",
                        "text": "The biggest mistake we make is trying to square the way we feel about something today with the way we felt about it yesterday. You shouldn’t even bother doing it. You should just figure out the way you feel today and if it happens to comply with what you thought before, fine. If it contradicts it, whatever. Life goes on.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/the-biggest-mistake-we-make-is-trying-to-square-the-way-we-feel-about/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/dd7/malcolm-gladwell-348_biggest-mistake_the-biggest-mistake-we-make-is-trying-to_1836222.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/dd7/malcolm-gladwell-348_biggest-mistake_the-biggest-mistake-we-make-is-trying-to_1836222.png",
                            "url": "https://sms4smile.com/quotes/i/dd7/malcolm-gladwell-348_biggest-mistake_the-biggest-mistake-we-make-is-trying-to_1836222.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The biggest mistake we make is trying to square the way we feel about something today with the way we felt…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 32,
                    "item": {
                        "@type": "Quotation",
                        "text": "If we think about emotion this way - as outside-in, not inside out - it is possible to understand how some people can have an enormous amount of influence over others. Some of us, after all, are very good at expressiing emotions and feelings, which means that we are far more emotionally contagious than the rest of us.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/if-we-think-about-emotion-this-way-as-outside-in-not-inside-out-it-is/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/533/malcolm-gladwell-348_amount_if-we-think-about-emotion-this-way-as-ou_2468905.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/533/malcolm-gladwell-348_amount_if-we-think-about-emotion-this-way-as-ou_2468905.png",
                            "url": "https://sms4smile.com/quotes/i/533/malcolm-gladwell-348_amount_if-we-think-about-emotion-this-way-as-ou_2468905.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“If we think about emotion this way - as outside-in, not inside out - it is possible to understand how some…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 33,
                    "item": {
                        "@type": "Quotation",
                        "text": "Once you understand that Goliath is much weaker than you think he is, and David has superior technology, then you say: why do we tell the story the way we do? It becomes, actually, a far more meaningful and important story in its retelling than in the kind of unsophisticated way we've done it for, I think, too long.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/once-you-understand-that-goliath-is-much-weaker-than-you-think-he-is/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/b6f/malcolm-gladwell-348_actually_once-you-understand-that-goliath-is-much_2341267.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/b6f/malcolm-gladwell-348_actually_once-you-understand-that-goliath-is-much_2341267.png",
                            "url": "https://sms4smile.com/quotes/i/b6f/malcolm-gladwell-348_actually_once-you-understand-that-goliath-is-much_2341267.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Once you understand that Goliath is much weaker than you think he is, and David has superior technology…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 34,
                    "item": {
                        "@type": "Quotation",
                        "text": "The people who stand before kings may look like they did it all by themselves. But in fact they are invariably the beneficiaries of hidden advantages and extraordinary opportunities and cultural legacies that allow them to learn and work hard and make sense of the world in ways others cannot. It makes a difference where and when we grew up.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/the-people-who-stand-before-kings-may-look-like-they-did-it-all-by-2/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/d7f/malcolm-gladwell-348_advantage_the-people-who-stand-before-kings-may-lo_2749401.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/d7f/malcolm-gladwell-348_advantage_the-people-who-stand-before-kings-may-lo_2749401.png",
                            "url": "https://sms4smile.com/quotes/i/d7f/malcolm-gladwell-348_advantage_the-people-who-stand-before-kings-may-lo_2749401.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The people who stand before kings may look like they did it all by themselves. But in fact they are…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                }
            ]
        },
        {
            "@type": "CollectionPage",
            "@id": "https://sms4smile.com/quotes/about/way/malcolm-gladwell/#webpage",
            "url": "https://sms4smile.com/quotes/about/way/malcolm-gladwell/",
            "name": "Way Quotes by Malcolm Gladwell",
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "mainEntity": {
                "@id": "https://sms4smile.com/quotes/about/way/malcolm-gladwell/#itemlist"
            },
            "primaryImageOfPage": {
                "@id": "https://sms4smile.com/quotes/i/7cd/malcolm-gladwell-348_argue_television-allows-the-audience-to-argue_3166292.png"
            },
            "description": "34 Way quotes by Malcolm Gladwell. Plus more from Malcolm Gladwell and more Way sayings from other authors.",
            "breadcrumb": {
                "@id": "https://sms4smile.com/quotes/about/way/malcolm-gladwell/#breadcrumb"
            }
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://sms4smile.com/quotes/about/way/malcolm-gladwell/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Topics",
                    "item": "https://sms4smile.com/quotes/categories/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Way",
                    "item": "https://sms4smile.com/quotes/about/way/"
                },
                {
                    "@type": "ListItem",
                    "position": 5,
                    "name": "Malcolm Gladwell",
                    "item": "https://sms4smile.com/quotes/about/way/malcolm-gladwell/"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
