---
title: "12 Way Quotes By Jonathan Ive"
description: "12 Way quotes by Jonathan Ive. Plus more from Jonathan Ive and more Way sayings from other authors."
image: "https://sms4smile.com/quotes/i/228/jonathan-ive-3015_goal_our-goal-is-simple-objects-objects-that_1322372.png"
---

> [Our goal is simple objects, objects that you can't imagine any other way.](https://sms4smile.com/quotes/jonathan-ive/our-goal-is-simple-objects-objects-that-you-can-t-imagine-any-other/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

[Image](https://sms4smile.com/quotes/i/228/jonathan-ive-3015_goal_our-goal-is-simple-objects-objects-that_1322372.png)

> [A lot of what we are doing is getting design out of the way.](https://sms4smile.com/quotes/jonathan-ive/a-lot-of-what-we-are-doing-is-getting-design-out-of-the-way/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

[Image](https://sms4smile.com/quotes/i/18a/jonathan-ive-3015_design_a-lot-of-what-we-are-doing-is-getting-de_2581853.png)

> [Very often design is the most immediate way of defining what products become in people's minds.](https://sms4smile.com/quotes/jonathan-ive/very-often-design-is-the-most-immediate-way-of-defining-what-products/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

[Image](https://sms4smile.com/quotes/i/2d3/jonathan-ive-3015_defining_very-often-design-is-the-most-immediate_499503.png)

> [It feels like each time we are beginning at the beginning, in a really exciting way.](https://sms4smile.com/quotes/jonathan-ive/it-feels-like-each-time-we-are-beginning-at-the-beginning-in-a-really/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

[Image](https://sms4smile.com/quotes/i/3a1/jonathan-ive-3015_beginning_it-feels-like-each-time-we-are-beginning_2239357.png)

> [I get an incredible thrill and satisfaction from seeing somebody with Apple’s tell-tale white earbuds. But I’m constantly haunted by thoughts of,…](https://sms4smile.com/quotes/jonathan-ive/i-get-an-incredible-thrill-and-satisfaction-from-seeing-somebody-with/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

[Image](https://sms4smile.com/quotes/i/405/jonathan-ive-3015_adventure_i-get-an-incredible-thrill-and-satisfact_1534869.png)

> [We have always thought about design as being so much more than just the way something looks. It's the whole thing: the…](https://sms4smile.com/quotes/jonathan-ive/we-have-always-thought-about-design-as-being-so-much-more-than-just/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

[Image](https://sms4smile.com/quotes/i/95e/jonathan-ive-3015_courses_we-have-always-thought-about-design-as-b_2144258.jpg)

> [The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance…](https://sms4smile.com/quotes/jonathan-ive/the-defining-qualities-are-about-use-ease-and-simplicity-caring/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

[Image](https://sms4smile.com/quotes/i/781/jonathan-ive-3015_acknowledge_the-defining-qualities-are-about-use-eas_760030.png)

> [When you feel that the way you interpret the world is fairly idiosyncratic, you can feel somewhat ostracized and lonely.](https://sms4smile.com/quotes/jonathan-ive/when-you-feel-that-the-way-you-interpret-the-world-is-fairly/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

[Image](https://sms4smile.com/quotes/i/e16/jonathan-ive-3015_fairly_when-you-feel-that-the-way-you-interpret_1313627.png)

> [I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about…](https://sms4smile.com/quotes/jonathan-ive/i-m-always-focussed-on-the-actual-work-and-i-think-that-s-a-much-more/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

[Image](https://sms4smile.com/quotes/i/f25/jonathan-ive-3015_care_i-m-always-focussed-on-the-actual-work-a_2758715.png)

> [In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us…](https://sms4smile.com/quotes/jonathan-ive/in-our-quest-to-quickly-make-three-dimensional-objects-we-can-miss/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

[Image](https://sms4smile.com/quotes/i/0b5/jonathan-ive-3015_adventure_in-our-quest-to-quickly-make-three-dimen_144796.jpg)

> [What I think is remarkable is the force of habit and the fact that while we can have a practice for doing…](https://sms4smile.com/quotes/jonathan-ive/what-i-think-is-remarkable-is-the-force-of-habit-and-the-fact-that/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

[Image](https://sms4smile.com/quotes/i/a90/jonathan-ive-3015_habit_what-i-think-is-remarkable-is-the-force_2367524.jpg)

> [So much of what we try to do is get to a point where the solution seems inevitable: you know, you think…](https://sms4smile.com/quotes/jonathan-ive/so-much-of-what-we-try-to-do-is-get-to-a-point-where-the-solution/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

[Image](https://sms4smile.com/quotes/i/182/jonathan-ive-3015_achieve_so-much-of-what-we-try-to-do-is-get-to-a_2277224.jpg)

## Other authors on Way

## More by Jonathan Ive

> [My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you…](https://sms4smile.com/quotes/jonathan-ive/my-father-was-a-very-good-craftsman-he-made-furniture-he-made/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an…](https://sms4smile.com/quotes/jonathan-ive/the-more-i-learnt-about-this-cheeky-almost-rebellious-company-the/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [To design something really new and innovative you have to reject reason.](https://sms4smile.com/quotes/jonathan-ive/to-design-something-really-new-and-innovative-you-have-to-reject/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [The most important thing is that you actually care, that you do something to the very best of your ability](https://sms4smile.com/quotes/jonathan-ive/the-most-important-thing-is-that-you-actually-care-that-you-do/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care-just like the people who…](https://sms4smile.com/quotes/jonathan-ive/we-re-surrounded-by-anonymous-poorly-made-objects-it-s-tempting-to/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said,…](https://sms4smile.com/quotes/jonathan-ive/and-i-said-couldn-t-we-be-more-moderate-and-he-said-why-and-i-said/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [The absence of clutter is just a clutter-free product. That's not simple.](https://sms4smile.com/quotes/jonathan-ive/the-absence-of-clutter-is-just-a-clutter-free-product-that-s-not/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first…](https://sms4smile.com/quotes/jonathan-ive/in-our-quest-to-quickly-make-three-dimensional-objects-we-can-miss/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [A beautiful product that doesn't work very well is ugly.](https://sms4smile.com/quotes/jonathan-ive/a-beautiful-product-that-doesn-t-work-very-well-is-ugly/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of…](https://sms4smile.com/quotes/jonathan-ive/we-don-t-do-focus-groups-that-is-the-job-of-the-designer-it-s-unfair/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [I am very aware that I'm the product of growing up in England and the tradition of designing and making, of England industrialising first.](https://sms4smile.com/quotes/jonathan-ive/i-am-very-aware-that-i-m-the-product-of-growing-up-in-england-and-the/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm…](https://sms4smile.com/quotes/jonathan-ive/it-s-a-very-strange-thing-for-a-designer-to-say-but-one-of-the-things/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [We won't do something different for different's sake. Designers cave in to marketing, to the corporate agenda, which is sort of, 'Oh, it looks…](https://sms4smile.com/quotes/jonathan-ive/we-won-t-do-something-different-for-different-s-sake-designers-cave/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [As a kid, I remember taking apart whatever I could get my hands on.](https://sms4smile.com/quotes/jonathan-ive/as-a-kid-i-remember-taking-apart-whatever-i-could-get-my-hands-on/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet.](https://sms4smile.com/quotes/jonathan-ive/i-find-that-when-i-write-i-need-things-to-be-quiet-but-when-i-design/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "ItemList",
            "@id": "https://sms4smile.com/quotes/about/way/jonathan-ive/#itemlist",
            "name": "12 Way Quotes By Jonathan Ive",
            "numberOfItems": 12,
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@type": "Quotation",
                        "text": "Our goal is simple objects, objects that you can't imagine any other way.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jonathan Ive"
                        },
                        "url": "https://sms4smile.com/quotes/jonathan-ive/our-goal-is-simple-objects-objects-that-you-can-t-imagine-any-other/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/228/jonathan-ive-3015_goal_our-goal-is-simple-objects-objects-that_1322372.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/228/jonathan-ive-3015_goal_our-goal-is-simple-objects-objects-that_1322372.png",
                            "url": "https://sms4smile.com/quotes/i/228/jonathan-ive-3015_goal_our-goal-is-simple-objects-objects-that_1322372.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Our goal is simple objects, objects that you can't imagine any other way.” — Jonathan Ive",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "item": {
                        "@type": "Quotation",
                        "text": "A lot of what we are doing is getting design out of the way.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jonathan Ive"
                        },
                        "url": "https://sms4smile.com/quotes/jonathan-ive/a-lot-of-what-we-are-doing-is-getting-design-out-of-the-way/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/18a/jonathan-ive-3015_design_a-lot-of-what-we-are-doing-is-getting-de_2581853.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/18a/jonathan-ive-3015_design_a-lot-of-what-we-are-doing-is-getting-de_2581853.png",
                            "url": "https://sms4smile.com/quotes/i/18a/jonathan-ive-3015_design_a-lot-of-what-we-are-doing-is-getting-de_2581853.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“A lot of what we are doing is getting design out of the way.” — Jonathan Ive",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "item": {
                        "@type": "Quotation",
                        "text": "Very often design is the most immediate way of defining what products become in people's minds.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jonathan Ive"
                        },
                        "url": "https://sms4smile.com/quotes/jonathan-ive/very-often-design-is-the-most-immediate-way-of-defining-what-products/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/2d3/jonathan-ive-3015_defining_very-often-design-is-the-most-immediate_499503.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/2d3/jonathan-ive-3015_defining_very-often-design-is-the-most-immediate_499503.png",
                            "url": "https://sms4smile.com/quotes/i/2d3/jonathan-ive-3015_defining_very-often-design-is-the-most-immediate_499503.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Very often design is the most immediate way of defining what products become in people's minds.” — Jonathan Ive",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "item": {
                        "@type": "Quotation",
                        "text": "It feels like each time we are beginning at the beginning, in a really exciting way.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jonathan Ive"
                        },
                        "url": "https://sms4smile.com/quotes/jonathan-ive/it-feels-like-each-time-we-are-beginning-at-the-beginning-in-a-really/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/3a1/jonathan-ive-3015_beginning_it-feels-like-each-time-we-are-beginning_2239357.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/3a1/jonathan-ive-3015_beginning_it-feels-like-each-time-we-are-beginning_2239357.png",
                            "url": "https://sms4smile.com/quotes/i/3a1/jonathan-ive-3015_beginning_it-feels-like-each-time-we-are-beginning_2239357.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“It feels like each time we are beginning at the beginning, in a really exciting way.” — Jonathan Ive",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 5,
                    "item": {
                        "@type": "Quotation",
                        "text": "I get an incredible thrill and satisfaction from seeing somebody with Apple’s tell-tale white earbuds. But I’m constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?",
                        "creator": {
                            "@type": "Person",
                            "name": "Jonathan Ive"
                        },
                        "url": "https://sms4smile.com/quotes/jonathan-ive/i-get-an-incredible-thrill-and-satisfaction-from-seeing-somebody-with/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/405/jonathan-ive-3015_adventure_i-get-an-incredible-thrill-and-satisfact_1534869.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/405/jonathan-ive-3015_adventure_i-get-an-incredible-thrill-and-satisfact_1534869.png",
                            "url": "https://sms4smile.com/quotes/i/405/jonathan-ive-3015_adventure_i-get-an-incredible-thrill-and-satisfact_1534869.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I get an incredible thrill and satisfaction from seeing somebody with Apple’s tell-tale white earbuds. But…” — Jonathan Ive",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 6,
                    "item": {
                        "@type": "Quotation",
                        "text": "We have always thought about design as being so much more than just the way something looks. It's the whole thing: the way something works on so many different levels. Ultimately, of course, design defines so much of our experience.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jonathan Ive"
                        },
                        "url": "https://sms4smile.com/quotes/jonathan-ive/we-have-always-thought-about-design-as-being-so-much-more-than-just/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/95e/jonathan-ive-3015_courses_we-have-always-thought-about-design-as-b_2144258.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/95e/jonathan-ive-3015_courses_we-have-always-thought-about-design-as-b_2144258.jpg",
                            "url": "https://sms4smile.com/quotes/i/95e/jonathan-ive-3015_courses_we-have-always-thought-about-design-as-b_2144258.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“We have always thought about design as being so much more than just the way something looks. It's the whole…” — Jonathan Ive",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 7,
                    "item": {
                        "@type": "Quotation",
                        "text": "The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jonathan Ive"
                        },
                        "url": "https://sms4smile.com/quotes/jonathan-ive/the-defining-qualities-are-about-use-ease-and-simplicity-caring/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/781/jonathan-ive-3015_acknowledge_the-defining-qualities-are-about-use-eas_760030.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/781/jonathan-ive-3015_acknowledge_the-defining-qualities-are-about-use-eas_760030.png",
                            "url": "https://sms4smile.com/quotes/i/781/jonathan-ive-3015_acknowledge_the-defining-qualities-are-about-use-eas_760030.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also…” — Jonathan Ive",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 8,
                    "item": {
                        "@type": "Quotation",
                        "text": "When you feel that the way you interpret the world is fairly idiosyncratic, you can feel somewhat ostracized and lonely.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jonathan Ive"
                        },
                        "url": "https://sms4smile.com/quotes/jonathan-ive/when-you-feel-that-the-way-you-interpret-the-world-is-fairly/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/e16/jonathan-ive-3015_fairly_when-you-feel-that-the-way-you-interpret_1313627.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/e16/jonathan-ive-3015_fairly_when-you-feel-that-the-way-you-interpret_1313627.png",
                            "url": "https://sms4smile.com/quotes/i/e16/jonathan-ive-3015_fairly_when-you-feel-that-the-way-you-interpret_1313627.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“When you feel that the way you interpret the world is fairly idiosyncratic, you can feel somewhat ostracized…” — Jonathan Ive",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 9,
                    "item": {
                        "@type": "Quotation",
                        "text": "I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jonathan Ive"
                        },
                        "url": "https://sms4smile.com/quotes/jonathan-ive/i-m-always-focussed-on-the-actual-work-and-i-think-that-s-a-much-more/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/f25/jonathan-ive-3015_care_i-m-always-focussed-on-the-actual-work-a_2758715.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/f25/jonathan-ive-3015_care_i-m-always-focussed-on-the-actual-work-a_2758715.png",
                            "url": "https://sms4smile.com/quotes/i/f25/jonathan-ive-3015_care_i-m-always-focussed-on-the-actual-work-a_2758715.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you…” — Jonathan Ive",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 10,
                    "item": {
                        "@type": "Quotation",
                        "text": "In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first understandings of form and material, of the way a material behaves--'I press too hard here, and it breaks here' and so on. Some of the digital rendering tools are impressive, but it's important that people still really try and figure out a way of gaining direct experience with the materials.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jonathan Ive"
                        },
                        "url": "https://sms4smile.com/quotes/jonathan-ive/in-our-quest-to-quickly-make-three-dimensional-objects-we-can-miss/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/0b5/jonathan-ive-3015_adventure_in-our-quest-to-quickly-make-three-dimen_144796.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/0b5/jonathan-ive-3015_adventure_in-our-quest-to-quickly-make-three-dimen_144796.jpg",
                            "url": "https://sms4smile.com/quotes/i/0b5/jonathan-ive-3015_adventure_in-our-quest-to-quickly-make-three-dimen_144796.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“In our quest to quickly make three-dimensional objects, we can miss out on the experience of making…” — Jonathan Ive",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 11,
                    "item": {
                        "@type": "Quotation",
                        "text": "What I think is remarkable is the force of habit and the fact that while we can have a practice for doing something that has been repetitive and established over many, many years, it doesn't actually mean there's any virtue to doing it that way at all.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jonathan Ive"
                        },
                        "url": "https://sms4smile.com/quotes/jonathan-ive/what-i-think-is-remarkable-is-the-force-of-habit-and-the-fact-that/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/a90/jonathan-ive-3015_habit_what-i-think-is-remarkable-is-the-force_2367524.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/a90/jonathan-ive-3015_habit_what-i-think-is-remarkable-is-the-force_2367524.jpg",
                            "url": "https://sms4smile.com/quotes/i/a90/jonathan-ive-3015_habit_what-i-think-is-remarkable-is-the-force_2367524.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“What I think is remarkable is the force of habit and the fact that while we can have a practice for doing…” — Jonathan Ive",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 12,
                    "item": {
                        "@type": "Quotation",
                        "text": "So much of what we try to do is get to a point where the solution seems inevitable: you know, you think \"of course it's that way, why would it be any other way?\" It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.",
                        "creator": {
                            "@type": "Person",
                            "name": "Jonathan Ive"
                        },
                        "url": "https://sms4smile.com/quotes/jonathan-ive/so-much-of-what-we-try-to-do-is-get-to-a-point-where-the-solution/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/182/jonathan-ive-3015_achieve_so-much-of-what-we-try-to-do-is-get-to-a_2277224.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/182/jonathan-ive-3015_achieve_so-much-of-what-we-try-to-do-is-get-to-a_2277224.jpg",
                            "url": "https://sms4smile.com/quotes/i/182/jonathan-ive-3015_achieve_so-much-of-what-we-try-to-do-is-get-to-a_2277224.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“So much of what we try to do is get to a point where the solution seems inevitable: you know, you think \"of…” — Jonathan Ive",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                }
            ]
        },
        {
            "@type": "CollectionPage",
            "@id": "https://sms4smile.com/quotes/about/way/jonathan-ive/#webpage",
            "url": "https://sms4smile.com/quotes/about/way/jonathan-ive/",
            "name": "Way Quotes by Jonathan Ive",
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "mainEntity": {
                "@id": "https://sms4smile.com/quotes/about/way/jonathan-ive/#itemlist"
            },
            "primaryImageOfPage": {
                "@id": "https://sms4smile.com/quotes/i/228/jonathan-ive-3015_goal_our-goal-is-simple-objects-objects-that_1322372.png"
            },
            "description": "12 Way quotes by Jonathan Ive. Plus more from Jonathan Ive and more Way sayings from other authors.",
            "breadcrumb": {
                "@id": "https://sms4smile.com/quotes/about/way/jonathan-ive/#breadcrumb"
            }
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://sms4smile.com/quotes/about/way/jonathan-ive/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Topics",
                    "item": "https://sms4smile.com/quotes/categories/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Way",
                    "item": "https://sms4smile.com/quotes/about/way/"
                },
                {
                    "@type": "ListItem",
                    "position": 5,
                    "name": "Jonathan Ive",
                    "item": "https://sms4smile.com/quotes/about/way/jonathan-ive/"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```