---
title: "12 Way Quotes By Howard Schultz"
description: "12 Way quotes by Howard Schultz. Plus more from Howard Schultz and more Way sayings from other authors."
image: "https://sms4smile.com/quotes/i/bb0/howard-schultz-1317_challenge_always-challenge-the-old-ways-1568233_1568233.png"
---

> [Always challenge the old ways.](https://sms4smile.com/quotes/howard-schultz/always-challenge-the-old-ways/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/bb0/howard-schultz-1317_challenge_always-challenge-the-old-ways-1568233_1568233.png)

> [My parents really wanted me to get out of New York, be exposed to other people, other ways of life.](https://sms4smile.com/quotes/howard-schultz/my-parents-really-wanted-me-to-get-out-of-new-york-be-exposed-to/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/8a1/howard-schultz-1317_exposed_my-parents-really-wanted-me-to-get-out-o_2987650.png)

> [“Every step of the way, I made it a point to underpromise and overdeliver. In the long run, that's the only way…](https://sms4smile.com/quotes/howard-schultz/every-step-of-the-way-i-made-it-a-point-to-underpromise-and/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/876/howard-schultz-1317_cybersecurity_every-step-of-the-way-i-made-it-a-point_2083766.png)

> [More than anything else, technology will pave the way for innovative change at Starbucks. The bulk of Starbucks' innovation over the next…](https://sms4smile.com/quotes/howard-schultz/more-than-anything-else-technology-will-pave-the-way-for-innovative/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/679/howard-schultz-1317_change_more-than-anything-else-technology-will_2587726.png)

> [We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the…](https://sms4smile.com/quotes/howard-schultz/we-need-to-put-ourselves-in-the-shoes-of-our-customers-that-is-my-new/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/f7c/howard-schultz-1317_battle_we-need-to-put-ourselves-in-the-shoes-of_2201809.png)

> [Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut…](https://sms4smile.com/quotes/howard-schultz/cutting-prices-or-putting-things-on-sale-is-not-sustainable-business/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/bbf/howard-schultz-1317_business_cutting-prices-or-putting-things-on-sale_1801013.png)

> [The leaders in Washington have got to come together in a bipartisan way and do the right thing for the people who…](https://sms4smile.com/quotes/howard-schultz/the-leaders-in-washington-have-got-to-come-together-in-a-bipartisan/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/df6/howard-schultz-1317_america_the-leaders-in-washington-have-got-to-co_424955.png)

> [Whatever you do, don't play it safe. Don't do things the way they've always been done. Don't try to fit the system.…](https://sms4smile.com/quotes/howard-schultz/whatever-you-do-don-t-play-it-safe-don-t-do-things-the-way-they-ve/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/b9e/howard-schultz-1317_accomplish_whatever-you-do-don-t-play-it-safe-don-t_2709181.png)

> [Success in the United States is not an entitlement in China. You have to go there and earn it, and earn it…](https://sms4smile.com/quotes/howard-schultz/success-in-the-united-states-is-not-an-entitlement-in-china-you-have/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/a82/howard-schultz-1317_china_success-in-the-united-states-is-not-an-e_2639099.png)

> [Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn't…](https://sms4smile.com/quotes/howard-schultz/starbucks-trying-to-build-a-different-kind-of-company-around-the/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/854/howard-schultz-1317_balance_starbucks-trying-to-build-a-different-ki_2554986.jpg)

> [I probably have about four or five cups of coffee a day. I make myself an espresso macchiato when I wake, which…](https://sms4smile.com/quotes/howard-schultz/i-probably-have-about-four-or-five-cups-of-coffee-a-day-i-make-myself/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/423/howard-schultz-1317_best-way_i-probably-have-about-four-or-five-cups_190105.jpg)

> [Sports was a great equalizer. It didn't have color. It didn't matter whether you were rich or poor, black or white. It…](https://sms4smile.com/quotes/howard-schultz/sports-was-a-great-equalizer-it-didn-t-have-color-it-didn-t-matter/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/395/howard-schultz-1317_able_sports-was-a-great-equalizer-it-didn-t-h_317366.png)

## Other authors on Way

## More by Howard Schultz

> [For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem,…](https://sms4smile.com/quotes/howard-schultz/for-starbucks-there-will-be-no-shortage-of-the-highest-quality/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [If it Captures Your Imagination, it will captivate others.](https://sms4smile.com/quotes/howard-schultz/if-it-captures-your-imagination-it-will-captivate-others/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products…](https://sms4smile.com/quotes/howard-schultz/if-you-look-at-coffee-tea-food-and-juice-we-think-there-are-inherent/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to…](https://sms4smile.com/quotes/howard-schultz/the-success-of-the-starbucks-has-been-based-on-this-balance-between/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are…](https://sms4smile.com/quotes/howard-schultz/companies-should-not-have-a-singular-view-of-profitability-there/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [Success is best when its shared](https://sms4smile.com/quotes/howard-schultz/success-is-best-when-its-shared/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [While their service is ending, our responsibility is just beginning!](https://sms4smile.com/quotes/howard-schultz/while-their-service-is-ending-our-responsibility-is-just-beginning/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [“Living in the same city as Microsoft, I’m only too aware that, even in low-technology businesses like coffee, the Next Big Thing could knock…](https://sms4smile.com/quotes/howard-schultz/living-in-the-same-city-as-microsoft-i-m-only-too-aware-that-even-in/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [We have a big opportunity in China. We think the number of stores here can rival the number in North America.](https://sms4smile.com/quotes/howard-schultz/we-have-a-big-opportunity-in-china-we-think-the-number-of-stores-here/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and…](https://sms4smile.com/quotes/howard-schultz/starbucks-is-not-an-advertiser-people-think-we-are-a-great-marketing/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to…](https://sms4smile.com/quotes/howard-schultz/we-woke-up-one-day-and-all-the-sudden-starbucks-was-in-the-middle-of/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board,…](https://sms4smile.com/quotes/howard-schultz/i-m-in-a-different-position-than-most-ceo-s-i-m-a-founder-i-m-not-a/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [Profitability is a shallow goal if it doesn't have a real purpose, and the purpose has to be share the profits with others.](https://sms4smile.com/quotes/howard-schultz/profitability-is-a-shallow-goal-if-it-doesn-t-have-a-real-purpose-and/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [And with the right mentor, don't be afraid to expose your vulnerabilities. Admit you don't know what you don't know. When you acknowledge your…](https://sms4smile.com/quotes/howard-schultz/and-with-the-right-mentor-don-t-be-afraid-to-expose-your/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [People in Washington need to put their feet in the shoes of working Americans.](https://sms4smile.com/quotes/howard-schultz/people-in-washington-need-to-put-their-feet-in-the-shoes-of-working/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

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